Chris Mort – Toon Army The Key in Newcastle Takeover


Newcastle’s Vice-Chairman Chris Mort says the Toon Army were a key factor in attracting new owner Mike Ashley to the club.

The young London Lawyer was full of praise for the Geordie supporters, admitting that their passion and enthusiasm for the club has really impressed him since he moved to Newcastle a week ago.

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Chris Mort

Chris Mort told Newcastle World TV yesterday:

“You get some appreciation of how close the bond is between the club and the fans wherever you live in this country. “The Newcastle United supporters both home and away show you the bond, but it really starts to come home when you come to the place.

“There are some great footballing cities around the country like Liverpool and Manchester, but the exception with Newcastle is that there is just one club. I think that puts it in a special place compared to the rest.”

Newcastle are of course the biggest city in England that has only a single football club. Other large cities like Manchester, Liverpool, Birmingham, Sheffield and London have at least two.

Chris went on:

“I worked with Mike (Ashley) on the acquisition of Newcastle and in the meetings with Sir John Hall, and that was a real theme of his about how much the club means to the area as a whole, not just the supporters.

“Mike sees Newcastle United with its fan base and heritage as a great place for him to invest his money.” “The Newcastle United fans are an absolutely fabulous set of supporters. “I don’t think anyone in the country would have any doubts about that.

“Lots of people talk about them being incredibly loyal and that is obviously true, but we cannot take them for granted. We have to deliver on our side now.”

That last sentence is a good one because as everybody knows Newcastle may have the best set of supporters around but the club hasn’t won anything since 1969. The way Ashley can really get the fans on his side is to win a trophy in the next year or two – that will break the drought and also set us up for further trophies down the road.

That’s what the fans need – plus the team playing attractive football while doing it.

Comments always welcome.



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6 comments so far

  • AndyT

    Jul 5, 2007 at 8:16 AM

    Comment #1

    See now Freddy could take a lesson or two from this guy – a slight difference from “the women are a bunch of dogs and the blokes will buy anything with black and white stripes on.”

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  • Paul

    Jul 5, 2007 at 8:38 AM

    Comment #2

    Sod attractive football for now lets get some results.

    Nice fancy football can take a back seat for a season or two. We’ve won sweet FA with attractive football and lately we’ve won nothing with really bad football.

    Its time for consolidation a good league position and then hopefully trophies then if possible nice flowing football. The players you need to play quality football with the required results don’t come cheep and they don’t come to clubs that aren’t in Europe.

    Howay the Toon!!!

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  • Ed Harrison

    Jul 5, 2007 at 11:09 AM

    Comment #3

    Paul – i get the point 😀

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  • Paul

    Jul 5, 2007 at 3:25 PM

    Comment #4

    Sorry to rant.
    I keep hearing the “as long as we play good football” remarks and it just makes no sense when we’ve played so bad for so long.

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  • Ed Harrison

    Jul 5, 2007 at 6:10 PM

    Comment #5

    AndyT – exactly – not only does he seem an excellent business man – but a gentleman too – looks like he will become the top exec at Newcastle for Ashley – that cannot be bad!
    I’m interested in who Sam will sit next to in the stands in the first half – like he used to sit next to Phil Gartside at Bolton. Unlikely to be Shepherd – certainly not Ashley – probably will be Chris Mort.

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  • Ed Harrison

    Jul 5, 2007 at 6:10 PM

    Comment #6

    Paul – no problem.

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