Newcastle United Must Improve Their Image

One thing Chris Mort and Mike Ashley must handle as a priority, once the new manager is announced, is to improve the image of the Newcastle United Football Club.


We have had far too many managers in the last 10 years since Kevin Keegan gave up the reigns, and only the great Bobby Robson has had any success since then.   The popular press is having a field day right now, with the circus of Newcastle United appointing their next manager, after dismissing Sam after only 5 months at the club.

We’re sure that Ashley and Mort were appalled at what happened over the weekend with Harry Redknapp, and the way all the news leaked out when we now know that Harry wasn’t the only manager being considered.

The press goes overboard all the time of course, since that’s what sells their papers, but we’ve been too open to valid criticism in the past because of some of the things we’ve done. With most reasonable people however, Newcastle United is still looked on as a very good club, but we just have to stop replacing our managers all the time, for one thing.

Since Sam wasn’t Ashley’s choice, it seems reasonable that he be allowed to bring in his own manager.  He did give Sam some time (though probably not enough) to turn things around with the team. The new manager has to be long term, and hopefully he will be successful and build on the youth at the club, as Chris Mort has well outlined in the statement he issued today.

Not only do we want Newcastle United to be successful, but part of that is being a team that is well respected as one of the best managed clubs in Europe.

We can achieve that over the next few years, we’re sure of that.

Comments welcome.

18 comments so far

  • MTsang

    Jan 15, 2008 at 1:15 PM

    Comment #1

    this will need lots of time to do that, but i agree 🙂

  • James

    Jan 15, 2008 at 1:22 PM

    Comment #2

    The only area at Newcastle that doesn’t need improvement is the board. I trust Mort and Ashley to look after us in the long term.

  • paul p

    Jan 15, 2008 at 1:27 PM

    Comment #3

    we need to clear the squad out and the backroom staff in my view. we have a new board, lets start a fresh with everything

  • tdt

    Jan 15, 2008 at 1:28 PM

    Comment #4

    aye. thats all very good and well, but hows gonna come in and when? the sooner the better. apparently according to another blogger KK and shearer are on there way…?

  • Micky Toon

    Jan 15, 2008 at 1:32 PM

    Comment #5

    We need someone who is going to kick the over paid spoiled brats in the club firmly up the arse. Get rid of players who are only here for the cash or to see out their careers. If we are serious about reform we need to remove the Butts of the team and replace them with hungry youngsters.
    You never know we might even do a Man Utd, remember their team of youngsters that were never going to win anything? 😀

  • nufctj

    Jan 15, 2008 at 1:33 PM

    Comment #6

    I really could care a goats bullocks what the rest of England or the world for that matter thinks about NUFC. We have our issues, no denial from me there, but any club has it’s ups and downs. The media love to kick people or organizations when they are down, ’tis what they do best after all. Whilst we are down right now, the Black and White Army will be back. Your either a Geordie or your shite. Now come on and get behind your team! Howay the lads.

  • ObaFan2

    Jan 15, 2008 at 1:33 PM

    Comment #7

    A week ago the dodgy bung taker HR had only free transfers to look for.
    This week he’s possibly buying Diarra and Kezman (sorry 4 spelling).
    Am I so happy this guy will only be at SJP once a year or so. He’s leaked to the news about “possible” interest by Newcastle for his own gains at Pompey AND IT’S WORKED.
    He’s also lined his own pockets too.

  • hadrian

    Jan 15, 2008 at 1:33 PM

    Comment #8

    i couldnt give a toss about what any outsiders think, stuff them !!
    if only they shared the same view and stopped talking about us constantly .

  • paul p

    Jan 15, 2008 at 1:53 PM

    Comment #9

    well said hadrian and nufctj.

  • Southern_Magpie

    Jan 15, 2008 at 1:56 PM

    Comment #10

    Journalists continue to deny that we are a big club, and by the massive media attention in appointing a new manager, player arrests, etc we undoubtedly are.
    Southern press do not understand NUFC and portray us in a bad light with every opportunity. This season they have seemed oblivious to who dreadful we have played under Sam. Spurs were in a similar situation, and I couldn’t remember them being given the same rough treatment.
    We should just ignore it and do things our way, no matter what.
    I’m looking forward to a successful new era under Mort and Ashley …hopefully

  • Marguerite

    Jan 15, 2008 at 1:58 PM

    Comment #11

    Well said Obafan 2 too

  • Bill F

    Jan 15, 2008 at 2:01 PM

    Comment #12

    I would tend to agree in principle with nufctj and Hadrian. Thing is I work with a lot of fans from the London clubs and they have a lot of sympathy and respect for the Toon fans at least at the grass roots level. One ( a spurs fan) said I hope we beat Stoke tommorrow and he meant it.

    I don’t think we should get too zenophobic and insular. All we need is some success and even the pundits and critics will start singing our praises. During the Keegan years the likes of Hansen and co. used to laud us to the skys.

    Want to say more but have to get back to work.

  • George

    Jan 15, 2008 at 2:11 PM

    Comment #13

    Ed, on a posting i did last week, i pointed out that the “New NUFC Board” have a record of dismissing one manager only. The football club in its other guises has sacked many.
    Let us remember that when the old regime were in charge and the appointments and sackings they made have nothing to do with the current NUFC. The media only make connections when it suits them for the sake of a story, so please can we treat Mike Ashley and Chris Mort with the respect they deserve. They do not have to show this club is ran professionally, because from the moment it became a new club they have ran it correctly.
    One of the things i believe MA and CM have to do is find out who the mole is within NUFC who keeps leaking things to the press and particular to Anus Oliver, who has admitted he was told from within the club all he reported lastweek, even though it was not exactly true.
    MA and CM have both admitted that they sent out 6 lots of details to various people as far as the availability of the managers job was concerned, pointing out salary, transfer budget etc, however for some reason Harry Redknapp seems to think he was the chosen one. But a little known fact has sprung up about HR and the job, there is an investigation being conducted over betting irregularities over the vacant managers job at NUFC and the investigation is being conducted on the south coast. Does this have a familiar sound to it about HK. Personally i think it was Roy Keane who started the rumour to upset the portsmouth ranks.
    Remember, it is now Newcastle United Football Club, without a PLC on the end. A club ran as a professional business by a professional business man with exceptional credentials.

  • scott9

    Jan 15, 2008 at 2:17 PM

    Comment #14

    ed why not do a poll only including mark hughes gerard houlier shearer an keegan as it looks like its definatley going to be one of those four it would be intersting to see who comes out favourite

  • stjames

    Jan 15, 2008 at 2:45 PM

    Comment #15


    I’m not sure if NUFC has such a bad image in the country. It’s recognized as a sleeping giant that has immense possibilities once it wakens. It may be regarded as somewhat of a fool that has not been able to manage it’s basic affairs, like keeping a nanny for more than a day. But overall I think the genaral public is not to negative towards us.

    So get on with the job at hand and we will be ok. That’s my take anyway. 🙂

  • Micky Toon

    Jan 15, 2008 at 2:51 PM

    Comment #16

    The Chronicle have already decided it’s Keegan. They are now running a poll asking us to call in if we want Keegan or not.
    The only inside source Alan Oliver has is the one inside his own arse.
    Little story about Alan Oliver exclusives.
    Around ten years ago there used to be a NUFC BBS that a lot of regular supports went on. Unfortunatley it doesn’t exist anymore. 🙁 This was before Shearer signed BTW. A rumour was started on there about Fowler leaving Liverpool to join us. It was started as a laugh to see how far it would spread. Two days later it turned up as an Alan Oliver exclusive, all over the back page. His infamous insider had spoken. It was all bollocks.
    This is the unfortunate side effect of the internet. Anyone can post anything they like and a lot of people take it for the truth. When in fact it’s just some nobody making crap up. It’s the old adage if enough people believe it, it must be true. The internet allows these half truths and lies to spread in seconds.

  • Port_toon

    Jan 15, 2008 at 3:42 PM

    Comment #17

    While the media keep criticising Newcastle fans for having dellusions of being a big club they need to remember that an average 52,000 turn up every home game to support the team and that the media interest over in the United States regarding Allardyce’s replacement speaks volumes about the size of the club. No one need remind Newcastle fans that in the last ten years the team has finished in the bottom half of the table to often, but also remember that in the last ten years, Newcastle have played in two FA cup finals have finished 3rd 4th and 5th Have seen Champions League Football at Sj James, and have played in a semi and quarter final of the UEFA cup. No one is suggesting that Newcastle deserve to be winning trophies every season but we are used to seeing better than the long ball chase after tactics of Allardyce. Change is needed lets hope that this time the real long term change that the club needs actually comes about.

  • steve

    Jan 15, 2008 at 4:01 PM

    Comment #18

    I wouldn’t worry to much about our image, under Keegan we could do no wrong and got a lot of good press under SBR.
    Newspapers need to sell and any story no matter how small is always blown up out of proportion – look at Benitez & Liverpool, Spurs & Jol etc.
    If you’re a big club then you need to take the rough with the smooth – MOTD pundits have had a go at us this season but they’ve only said the same as we’ve been saying continuously on this blog, I wouldn’t bother worrying to much about it


You must log in to post a comment.