As part of any business plan it’s always good to have a vision, and both Mike Ashley and Chris Mort have laid out a clear view of that vision in the last few days. It’s basically what they want to see from Newcastle United going forward.
Mike Ashley and Chris Mort – know what they want at Newcastle
The business purpose of a vision for the club is to describe where you want to see the club be in the future – so you’ve then got a good chance of getting there. It’s as simple as that really. 😀
Then everything done at the club is done within the context of this vision, as the club moves closer and closer towards the vision.
Here’s what essentially is our vision for the club – as we move forward – as laid out first by Chairman Chris Mort and then by Owner Mike Ashely.
Chris Mort Statement:
There has been a great deal of speculation in the past week over who will replace Sam Allardyce as the manager of Newcastle United. The most important thing now is to get the decision right – and lay solid foundations for the future.That is why we will take whatever time is necessary in making the decision. This will be our first managerial appointment since taking control of the Club, and if we are going to get it right then the new manager will have to satisfy a number of criteria, which include:
– To have the team playing with the right balance of winning football and stylish football. This is probably the most difficult task. There are some clubs in the country where it is essential that the team generally tries to play football with some flair, and this is one of them. In the most difficult league in the world it is only the great managers that can combine that sort of style with winning. We appreciate we will have defeats and losing runs along the way but if the team is not trying to play football “on the carpet” as Sir Bobby Robson recently described it I think they will always struggle to win over the followers of Newcastle United.
– We would like a manager willing to develop the youth side of the club. For too long the club has missed out on too much of the young footballing talent in the region and, these days, that talent also needs to combined with young talent sourced both nationally and internationally.
– A manager that can speak English. There have been media suggestions that we would only appoint a British manager. That is not true. However, we think this is a big enough job without the manager having to operate through an interpreter, so the manager will have to be someone who is able to speak English.
– We need someone willing and able to take on, and cope with, Newcastle United. As a big club with massive potential this is a fabulous club to manage, and some of the candidates we have talked to appreciate that fact. However, we are not currently a Champions League team, and in six seasons out of the last ten we have finished in the bottom half of the Premier League. That means we are not necessarily going to interest a manger who is already at a team playing Champions League football or whose only ambition is to manage a top team in, say, Spain or Italy. We have also seen over recent months the pressures placed on Newcastle United and its manager by some of the press and occasionally by some of the supporters – we need someone who is willing and able to handle that.
Comments by Mike Ashley
“I want a team that will go all out to try to give Chelsea a walloping, that will try to stuff Tottenham and that will be brave and bold enough to attack Manchester United.” “To date I have invested Â£250million to try and make it happen. And I’m not the only one who could see it wasn’t working with things as they were.”
“So when my chairman (Chris Mort) told me it was time for a change I knew it had to happen. I just knew it was time for me to get involved.” “I had to act, and I did what I should have done in the first place,” “After all I bought this club to make it a success and the harsh truth is there wasn’t much prospect of that.”
“I bought this club to have some fun and I wasn’t having much fun at all. So I did what I should have done in the first place and decided it was time to run the club the way I wanted.” “I must admit that when I bought this club, my instinct was to bring in my own team to run it straight away, including a new manager,”
“That’s no reflection on Sam, that’s just the way I have always done things.” “But for once in my life I ignored my intuition and, looking back, that was a mistake.” “My instinct had never let me down in the past; in fact it’s been one of my biggest strengths, one of the major reasons behind my success.”
“Now is the time to put away my Newcastle shirt,” “I’m not saying I will never go back on the terraces, but now I have to be in the boardroom – I have to be hands on.” “I want a team that will go all out to try to give Chelsea a walloping, that will try to stuff Tottenham and that will be brave and bold enough to attack Manchester United.”
Comments always welcome.