Ashley Sell Newcastle – Don’t Be Daft


The Sun has been busy again reporting that Mike Ashley will sell Newcastle United, even though Chairman Chris Mort and Mike himself have said repeatedly they are in this for the long term.

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Mike Ashley – why sell?


But when did the Sun let facts get in the way of a sensational story?

Mike has already been quoted as saying that he cannot wait for the summer to talk to Kevin Keegan about what players he wants to bring in to improve the side.

This season has been a complete and utter disaster for Newcastle United, let’s tell it like it is. But there are good things happening right now, including the team actually starting to play well, and even win, as they did on Saturday against Fulham, where 2-0 was hardly indicative of the difference in class between the two sides.

If Newcastle survive relegation, which looks probable, why wouldn’t Ashley start to fund Keegan so the same situation doesn’t happen next year?

We’re sure Mike and Chris, and certainly the Newcastle fans don’t want to go through another season like this one. 🙁

We also believe that Kevin Keegan is starting to deliver on his promise of providing attacking entertaining football and the last two home games against Blackburn and Fulham have shown that, and should have easily resulted in 6 points. The game on Saturday was hardly like a typical relegation scrap, and credit both sides for an open and entertaining game.

There is now way Ashley will sell the club, because he’s too good a business man and too swept up in the fanaticism that is Newcastle United. Even though the team has been woefully inadequate this season, the Newcastle faithful have stood by them, yet again.

Where else would a sell-out crowd create the type of atmosphere at Saturday’s game?

And please remember Newcastle are in a relegation dog fight. Just imagine what it would be like if the team was challenging for a top 4 place.

You don’t become as successful as Mike Ashley is by making poor decisions too many times, and he is not about to make one of those by selling Newcastle United, anytime soon.

Comments welcome.



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39 comments so far

  • Tom_Toon

    Mar 25, 2008 at 5:25 PM

    Comment #1

    I like the fact we have Vetere etc, but MA seems like a tight b****** and CM knows absolutely nothing about football, its not like the debt will reappear if he leaves. But he should stay just for the fact we have Vetere etc. now, but if they stay i see no problem with a takeover.

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  • sam

    Mar 25, 2008 at 5:35 PM

    Comment #2

    Hmmmm. Maybe so, but here’s the real deal. The Sun, like many other media providers are now in the business of creating headlines that they see as self fulfilling prophecies. I mean look at the way Jol was ousted and the pressure that was piled on Mclaren. They really believe that if they shout it loud enough, people will start saying it’s true. They tell their friends and then soon enough you have a modern day urban myth. Then people will think that is a good idea, as who wouldn’t sell in the conditions Newcastle now find themselves…Of course we supporters are more optimistic and so dismiss these reports without a second thought, but those rumours are flying to all corners of the world, with media the way it is now. So therefore consider the fact that the Dubai based consortium which wanted to buy a slice of Liverpool are desperately trying to get in the EPL, as well as many other media giants much bigger that Ashley, and if they fail, then they might cast there eyes on other options….Enter stage right, Mr Ashley. No doubt he’s worn our shirts and drank our ale, but don’t forget, here’s a man who has made money his entire career by buying something cheap and selling it for a whopping profit. He is a businessman first, and a football supporter (Tottenham as a matter of fact) second. I doubt very much he’d sell personally and I agree with your comments Ed, but I take nothing for granted now in these days of money talking before sense, but as I said, this is what the Sun is thinking….I wouldn’t be that surprised if he did sell for a profit in 2/3 years though, and think of the value of the club then….

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  • ObaFan2

    Mar 25, 2008 at 5:39 PM

    Comment #3

    It has probably been a good reality check and will make MA a stronger owner in the long term.

    Learn by your mistakes and he’s a shrewd guy so I’d be surprised if we have such a poor season again in a long time.

    Roll on the summer and next season!

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  • Chris F

    Mar 25, 2008 at 5:43 PM

    Comment #4

    how exactly do you see him as tight?

    he gave allardyce plenty to spend at a time when he was also busy sorting out the mess that was our accounts in the wake of freddy shepherds reign (of fire)

    yes, we didn’t spend in the summer, but we did go for players (ie woodgate) who just went elsewhere, and you couldn’t blame him for that considering the mess we are in this year.

    sorry, i just don’t buy the whole “ashley is tight” mentality. let’s see what he does in the summer, which will be the first real pre-season under his ownership.

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  • Leo

    Mar 25, 2008 at 5:44 PM

    Comment #5

    mike ashley sells newcastle and buys nufcblog.com for a wopping 2billion pounds… that would be the story i would like to see. only joking…

    about the advertisement thing, i will try and get my dads company interested i will just have to see the marketing manager next time im in

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  • Zx

    Mar 25, 2008 at 5:56 PM

    Comment #6

    There’s alot of sh|t written about Arsenal as well, I’m amused but glad that they are paying more attention to Arsenal.

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  • Newckie

    Mar 25, 2008 at 6:08 PM

    Comment #7

    It would be nice if certain sections of the media (the urine trough brigade) were culled from their infectious contaminations they inflict upon us excused under the banner of “freedom of the press.”

    Such a privilege does not give them the God given right to to invent mischievous incapacities as skilled journalists which of course they will never be.

    There must come a time when such calculated premeditated intent becomes answerable in a court of law.

    Keep up the great work Ed – and thank you for your great efforts with this Blog. I always look forward to you urls.

    Howay The Lads

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  • chuck

    Mar 25, 2008 at 6:33 PM

    Comment #8

    It gets to be a bore, I mean all the speculation based on rumors and outright lies .
    Enough allready yet!

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  • Hadrian

    Mar 25, 2008 at 7:22 PM

    Comment #9

    man city struggling to fill their stadium i hear , sven’s trying to lure them back with big star names .
    speaking of sven , he’s being linked with some amazing players , ive an awfull feeling that sven will get first pick from the crop after the top 4 are done doing business 🙁 .
    what the people telling you ashley wants to sell the club forget to metion is , this is about much more than football itself to ashley , its branding and marketing aswell .
    if he can get this club up and running , his company names on the shirts and around the ground , players in with sponsor deals from his brands , and nufc merchandise being sold across the world (not long ago i remember the only football strips for sale inside disneys themeparks were nufc, liverpool & manure)
    ashley will be in heaven with all the business opertunities availible to him .

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  • Graham

    Mar 25, 2008 at 8:43 PM

    Comment #10

    Tom-Toon, I’ve heard some crap in my time but you’re top of the tree tonight…..

    Mike Ashley, tight? Is this the same Mike Ashley who has spent the best part of £250m of his own cash rescuing a club which, without his cash would probably not be here today as it was stated that we were a matter of weeks from going under. He didn’t take a loan out on the club as the owners of Man Utd have done and now owe £100m in interest alone.

    Remember NUFC is a company of which 73% of its turnover goes on wages. That sort of wage bill has put Leeds United where they are today so he’s probably rebuilding the business and not being tight.

    And Chris Mort knows nothing about football…. did Freddy Shepherd? How many chairmen used to be footballers – the only one I can think of is Niall Quinn at the dark place.

    This is why we have employed football people at executive level – to bring a football brain to the board room.

    Sorry for the long post lads n lasses but some people on here absolutely boil my gonads!

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  • KEEGAN7

    Mar 25, 2008 at 8:51 PM

    Comment #11

    Calling Mike Ashley tight is beyond belief! Without him we were going the way of Leeds Utd!

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  • Tom_Toon

    Mar 25, 2008 at 8:51 PM

    Comment #12

    ‘seems like MA is tight’ – Im talking more transfer wise than anything.

    You dont have to be an Ex-Footballer to know about football. Id even put it past CM that he had never seen a football match before.

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  • domtoon

    Mar 25, 2008 at 9:14 PM

    Comment #13

    A week ago I didn’t believe he’d sell the club, now I’m not so sure:

    http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2008/03/24/cnash124.xml

    I hate to be the one to spread bad news but if indeed this is true, and Ashley has lost over £100 mil – then he isn’t the ‘great businessman’ we all were led to believe!

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  • Graham

    Mar 25, 2008 at 9:39 PM

    Comment #14

    Tom_Toon, Keegan has already said this weekend that there was money to spend and he decided not to spend it. He only had 10 days in which to identify, approach, offer and sign new players and thought it was wise to wait until the summer.

    Mike Ashley is certainly not tight. NUFC is a company afterall and the books need to balance.

    Get some reality in your life

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  • Tom_Toon

    Mar 25, 2008 at 9:54 PM

    Comment #15

    Keegan said it did he. We dont know if thats the truth. Get some reality in your life, people lie and bend the truth.

    The deb was for his benefit more than the clubs, unlike signings.

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  • Ausgeordie

    Mar 25, 2008 at 10:55 PM

    Comment #16

    Your all a bunch of prats. Stop arguing. Support the whole team all the way to the top.

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  • Terry Mac's Crossword

    Mar 25, 2008 at 10:56 PM

    Comment #17

    Ashley has been the best thing to happen to NUFC in ages. I love the infrastructure they’re putting in place behind the scenes, and so what if he is only tarting the club up to sell on? We’re in a win-win situation. To have a successful product we’d need to be successful on the pitch, hopefully meaning a higher league finish and dare i say it, a trophy. I’m still excited.

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  • Punk Skunk

    Mar 25, 2008 at 11:03 PM

    Comment #18

    The rags are like predictive text, they always pick the wrong words!..
    …God, they’re sooooo boring now, newspapers should be redefined as comics!..Or possibly fantasy fiction?..
    …YAWN!..

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  • Punk Skunk

    Mar 25, 2008 at 11:06 PM

    Comment #19

    Yes Ausgeordie, SUPPORT THE TEAM!..
    With ya’ mate!..
    …Ho’way the Lads!..

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  • daiv

    Mar 25, 2008 at 11:19 PM

    Comment #20

    The jury is out as far as MA is concerned. Where is the cash? sam spent about £10M in the summer if you include buys and sales. Hardly top 4 stuff. Most teams spent more. The rumours refuse to go away. It all depends on what he gives KK in the summer. £20M for example is peanuts now for someone (MA) claiming to want to make NUFC top 4 team. If KK is given such small sums, MA wants out. He’s lost a load (hundreds of millions) and maybe cannot afford NUFC now. Wait and see time.

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  • Punk Skunk

    Mar 25, 2008 at 11:23 PM

    Comment #21

    Daiv, would you give a load of money to a manager that you didn’t appoint?..I know i wouldn’t!..
    …& bollox to the rumours, that’s what they are, ’til something actually happens!..

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  • daiv

    Mar 25, 2008 at 11:26 PM

    Comment #22

    Punk Skunk
    I said wait and see what KK is given. The we’ll know for sure.

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  • Punk Skunk

    Mar 25, 2008 at 11:29 PM

    Comment #23

    Yea i know mate, i wasn’t havin’ a go man…
    …But, y’know what i’m sayin’ about summer spendin’?..

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  • daiv

    Mar 25, 2008 at 11:33 PM

    Comment #24

    Punk Skunk
    I’ve had too many disappointments in last 40 odd years to assume anything. I want KK to be given loads but I would not bet on it and if he is not given very much, that indicates that MA wants out. Wait and see in the summer and then judge MA. I am stating the facts… he has given up very little to date. If he gives up little in the summer he wants out.

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  • Punk Skunk

    Mar 25, 2008 at 11:37 PM

    Comment #25

    Aye, i think y’probably right…But at least he did appoint him, so it should be the moment of truth, like you say!..Stroll on the summer!..
    …MA did get ffs out of our club tho’, & i’ll thank him for that ’til the end of time tbh!..

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  • Punk Skunk

    Mar 25, 2008 at 11:48 PM

    Comment #26

    £50m is nowt to MA, even with recent losses!..
    …It would be pointless not spending on his investment, at this stage!..

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  • CJ

    Mar 26, 2008 at 12:12 AM

    Comment #27

    100 grand to charity it must have been Owen’s weekly wage if Money Mike is tight.

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  • CJ

    Mar 26, 2008 at 12:19 AM

    Comment #28

    I cannot belive people are critising Mike Ashley he bought the club off that fat ginger Freddrick Shephard who ruined this club after sacking Sir Bobby with shit manager after shit manager and Terry cracked up McDermott.

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  • Hadrian

    Mar 26, 2008 at 12:55 AM

    Comment #29

    Ed .
    do me a favor …………

    have a read of this
    http://news.bbc.co.uk/1/hi/business/7312479.stm

    then put to bed this ashley lost 129million story for us could you .
    of course the papers were not about to inform everyone ashley made millions today from the spreadbets they were so quick to point out his losses from . they also failed to mention the spreadbets losses were based on ‘malicious rumours’ .
    it wont get reported on otherwise ed and were gonna have everyone still thinking he really lost 129 million 🙂

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  • domtoon

    Mar 26, 2008 at 10:02 AM

    Comment #30

    It’s interesting how no one nufc related wants to discuss his losses. If true, the loss represents a sizeable chunk of Ashley’s fortune, and it will be interesting to see where he will try to claw it back?

    Hadrian – I’m not someone who generally has a great understanding of economics but if you could tell me how that BBC article demonstrates how Ashley didn’t lose/won more than the £100+ mill, you will certainly put my mind at rest.

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  • Eric

    Mar 26, 2008 at 11:00 AM

    Comment #31

    The Sun is a media sewer. I think Mike Ashley should try and buy the rag and shut it down. There are an awful lot of tits working on the footy desk – more than on their page three! Lies, lies, and more boobs!

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  • Leo

    Mar 26, 2008 at 11:17 AM

    Comment #32

    domtoon i think hadrian was showing that the shares that ashley had lost soo much value in have jumped back due to the vicious rumours about the company being unfounded and faith was restored therefore value has been restored to a similar or greater amount…

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  • domtoon

    Mar 26, 2008 at 12:24 PM

    Comment #33

    I thought it was a spreadbet, not an investment, and therefore it doesn’t matter how the share prices perform, he’s simply lost the bet.

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  • Leo

    Mar 26, 2008 at 12:30 PM

    Comment #34

    well if it was domtoon i guess hadrian knows that ashley had another bet on…

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  • will

    Mar 26, 2008 at 12:33 PM

    Comment #35

    poor decisions? like being long HBOS upside spreads?

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  • domtoon

    Mar 26, 2008 at 12:48 PM

    Comment #36

    I would say there’s not enough information to say whether he’s made money or lost money, although the papers seem to be taking the negative stance. I’m hoping he has another spread bet on but the whole thing is just slightly worrying, that’s all :o|

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  • Michael

    Mar 26, 2008 at 12:58 PM

    Comment #37

    Well, there usually is no somke without a fire.
    Having said this Mort has said this is not for what MA signed. No doubt he will want to get out ASAP considering the type of expenses Keegan is going to be calling for in the Summer. Keegan already wants to sing Owen or rather tie him down and you know Owen is not going to sign unless it is a bumper deal.

    When Ashley refuses he will risk Keegan walking out again and thus the fury of the fans. Keegan’s influence with the fans will have ashley tentative this summer.

    His objective is to maximise shareholder wealth and Keeping Owen is not the way to go about this. If indeed he has lost Money in the financial markets he is likely to be frugal.

    Having said this, Keegan has taken the blame for no procurements during the transfer window, why does he let this out now, he knows his position with the fans and used it knowing no one would criticise him for this, infact the buttock kissing loyalists are probably now saying good move Keegan when only two weeks ago they cried foul at the lack of transfer activity when it was thought it was MA’s fault.

    It is MA who did not sanction signing in the summer as it was likely he was staying his hand as he watched the financial Markets. Having seen Millions wiped out he may well look to sell. Newcastle while a big club, have been Mediocre, and as I said you need long tournament runs which bring the biggest cash cow in football – tv rights. Not only this but economies of scale in terms of paying the same players the same for playing more games, gate takings for more more games the longer tournament runs bring and an more opportunities to sell merchandice to fans who have 20 shearer shirts.

    How does a business forecast, by looking at it’s recent past, benchmarking top performers and looking at the two there are large extreams. Newcastle down there and the Man uniteds up there.

    To maximise shareholder wealth in such a situation you tend to be frugal. This is merely the text book way, Ashley, if he does not sell may be aggressive and look to splash, but all at a cost.

    IT will be interesting to see what he does, of that, no doubt.

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  • Andreas

    Mar 26, 2008 at 4:36 PM

    Comment #38

    Michael, you forget that MA is the sole owner of the club, hence there is no “objective to maximise shareholder wealth”, but ofc hasn’t bought the club to loose money but he can affoard to see this as a loooooooong time investment (since there isn’t any other shareholders wanting to maximize short term profits). Therefore I belive your theoretical reasoning to be inaccurate and not valid in a case of a privately owned club/business.

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  • domtoon

    Mar 26, 2008 at 5:10 PM

    Comment #39

    We really need to establish exactly how much MA has lost before we can comment on how he will spend during the summer?

    From what I’ve seen the media are being quite vague and you can read pretty much anything into the articles as to whether MA is up or seriously down on the latest HBOS article. What I think is true however, is that, as Michael above says, if MA has lost out by placing bad bets on the financial markets, then he will naturally try to curtail spending – it is the textbook way and whilst Andreas is correct that he doesn’t have any shareholders to keep happy, he still has his own pocket and other business investments to consider. If he sees NUFC as a cow sinking to the bottom of the ocean, he may seek to let it go to fund his other interests. He is a businessman at the end of the day and it’s all business to MA. To imagine purchasing NUFC as some flight of fancy, is either extremely naive, or MA really doesn’t give a toss and wanted a serious hobby lol.

    On the other hand it may be a long term investment. Either way, what does it matter? If he sells, the debt won’t be coming back. The only thing we have to worry about is who buys the club and what their background is, cos we don’t want another Freddy Shepherd, that’s for sure!!

    Oh and of course the other worry is that MA tries to recoup his losses by giving Keegan only a tenner to spend over summer. We then lose a number of our higher-paid, better players, we get relegated, and the whole world turns to black without any white 🙁

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