Keegan Main Beneficiary In Newcastle Shake-Up

We think Newcastle manager Kevin Keegan will be the main beneficiary of the club’s boardroom shake-up, that was announced today.


Kevin Keegan – Ashley will become more involved in running Newcastle

The popular press has tried to ram a wedge into the new Newcastle organization that Chris Mort created , but that’s because they don’t understand how it’s supposed to work.

This move to us, with potential later news that Mike Ashley may even take over the role of Newcastle Chairman, is a big win for Kevin Keegan.

And it clearly shows that Mike is willing to listen to Kevin, who of course knows a lot more about managing football clubs than Mike Ashley does.

Mike Ashley will very likely assume a more hands-on role, and he can help Kevin get in the players Newcastle United desperately need, if they are to challenge for 5th place next season, which is the club’s stated goal..

Chairman Chris Mort, who in January brought Keegan back to St. James’ Park, stepped down today, after a year in control of the club, to return to the London law firm Freshfields, in which he is a partner.

We think Chris did an excellent job in an unfamiliar role, and brought some financial sanity and stability to the club, following years of financial mismanagement.

No direct replacement has yet been announced for Chris, but instead Derek Llambias has been appointed to the new role of Managing Director. Derek was Deputy Chairman.

But in only his second season since he bought the club last summer, Ashley is more than likely to take on some of Chris Mort’s Chairman responsibilities.

Keegan brought up valid concerns in May after the teams’ 2-0 defeat against Chelsea.

Kevin talked about his concerns about Newcastle’s inability to compete for a top-four finish and a Champions League berth, prompting some concern in the football-mad city of Newcastle.

But Ashley held a meeting with Keegan and the board in London a few days later, and heard what Keegan had to say about what he thought was needed at the club.

One of those requests was for Mike to become more personally involved in running the club, and it looks like Kevin has got his way. Who said Kevin didn’t have clout at Newcastle?

Of course the popular press called that London meeting a crisis meeting, but it was nothing of the kind, but they still had a ball with it.

Kevin’s need for significant funds, to bolster the small squad he inherited from Sam Allardyce, will now be better assisted by Ashley becoming more active in the running of Newcastle.

That has to be a good move for everybody concerned.

Comments welcome.

34 comments so far

  • Tom4Nufc

    Jun 17, 2008 at 12:13 PM

    Comment #1

    100% Agree with what you say Ed,

    Roll in the new players 🙂

  • HeronMag

    Jun 17, 2008 at 12:14 PM

    Comment #2

    The more Kevin Keegan has to say in the boardroom the happier I am.

    Just like the fans KK has an emotional attachment to the club. He doesn’t want success, he NEEDS it.

  • dougnufc

    Jun 17, 2008 at 12:21 PM

    Comment #3

    Anyone knows who we are facing in pre-season?

  • Ericles

    Jun 17, 2008 at 12:27 PM

    Comment #4

    At last we can see the wood for the trees. Up and at them KK. It is on grass where it matters not in a London office equipped with Football Manager 2008. I think KK will bring in a balanced mix of quality and experience very soon.

  • geordiekk

    Jun 17, 2008 at 12:29 PM

    Comment #5

    cant wait for pre season


    Jun 17, 2008 at 12:33 PM

    Comment #6

    Who knows? Ashley may want to take a more indepth roll in the club, if he does this may show our billionaire owner that he needs to spend not just money, which is essential but listern and learn!

  • cam_toon

    Jun 17, 2008 at 12:36 PM

    Comment #7

    The last I heard it was Valencia and Rangers. My cousin ‘the steward’ believes that the Rangers game will be a testimonial for Given.

  • geordiekk

    Jun 17, 2008 at 12:37 PM

    Comment #8

    rangers was canceled as they have a euro qualifier on that date

  • geordiekk

    Jun 17, 2008 at 12:38 PM

    Comment #9

    setanta advertised both games abit premature we are supposed to be after a replacement now


    Jun 17, 2008 at 12:43 PM

    Comment #10

    If Given does go? I wish him well, as he has been a fantastic servant for the toon!! as no doubt the rest of you guys would agree! I would be expecting good money for him At least 5- 6 million!

  • geordiegraham

    Jun 17, 2008 at 12:43 PM

    Comment #11

    matches against hartlepool nd doncaster tbc but at home we play valencia. rangers pulled out because of the qualifier into champions league. supposedly we r playin in some tournament in parma

  • stk

    Jun 17, 2008 at 12:45 PM

    Comment #12

    good positive article ed, cuts right through the southern-centric bs! keep up the good work on the site

  • tom tomb

    Jun 17, 2008 at 12:45 PM

    Comment #13

    Hope I am wrong but I get a bad feeling about the club. He may run it like Sports Direct, scranners gear. Budget price players, not good enough for us.All seems to be a clear out at the mo. We have been down this road before no signings then a last minute rush and pay over the odds.Plenty time yet I know but we ain’t got no clues.As i said budget stuff and bairns and hope the budget stuff keeps us up while the kids develop into 1st team.


    Jun 17, 2008 at 12:45 PM

    Comment #14

    But not that well against us!!!!!!

  • Julio Geordio

    Jun 17, 2008 at 12:47 PM

    Comment #15

    Yep……totally agree with what is written in Ed’s article.

    I think Chris Mort has handled himself very well during his stint in the chair. And obviously the infamous ‘conga’ will be long remembered….especially with Mr N. Quinn.

    I see this as a positive move the for club, and I’m looking forward to seeing what role MA does take up for himself.


    Jun 17, 2008 at 12:50 PM

    Comment #16

    Still think Ashley should sign some glamour models to flash there t!ts at the away team putting off the goalkeeper and there defence!! at SJP it would give the home fans something more to watch!!

  • stk

    Jun 17, 2008 at 12:52 PM

    Comment #17

    apparently michael johnson wants to leave man city, maybe elano too, lets get them both! what do u lot think? would be a great statement

  • sean667

    Jun 17, 2008 at 12:54 PM

    Comment #18

    agree with what has been said…….have the same feelings as tom tomb

  • sean667

    Jun 17, 2008 at 12:55 PM

    Comment #19

    GOD and dont we need one

  • geordiekk

    Jun 17, 2008 at 1:00 PM

    Comment #20

    @stk – where did u see they wanted to leave?

  • Seymour Butts

    Jun 17, 2008 at 1:03 PM

    Comment #21

    yeah johnson would be amazing but with arsenal and liverpool interested i can’t see it happening. think we definately need a young defensive midfielder to support Butt, that nuru sahin kid looked allright and digard as well. id rather have johnson than elano though.

  • stk

    Jun 17, 2008 at 1:10 PM

    Comment #22
  • Kash2

    Jun 17, 2008 at 1:11 PM

    Comment #23

    Johnson should be one of the top players on our list. Ticks every box and KK should have a pull for him, considering he brought him through youth setup!

  • Geordie Nick

    Jun 17, 2008 at 1:11 PM

    Comment #24

    elano cant even last a full 90mins gets subbed after 70 mins every match

  • Kash2

    Jun 17, 2008 at 1:13 PM

    Comment #25

    Sahin would be amazing for our midfield. I think he’s class, plus he’d be another Turkish speaking guy for Turan to get on with!

    All the players we’re going on about tick the boxes of the type of players we should be targeting. Young, well priced, potential and current ability to improve squad!

  • stk

    Jun 17, 2008 at 1:17 PM

    Comment #26

    well we can only hope that any of the current heirarchy visit this site, like mr mort did, apparently!

    go on kevin, johnson, larsson, arshavin, arda, cuellar, van der vaart, ryan taylor and hobbs!

  • Glenn_United

    Jun 17, 2008 at 1:24 PM

    Comment #27

    Llambias told the club’s official website.

    “I firmly believe we have the right people with the right expertise, with Kevin Keegan back as manager and being fully supported by Mike Ashley and the directors, to take the club forward again.


    COME ON KK + ASHLEY, get those players in!!!!!!!!!!

  • sean667

    Jun 17, 2008 at 1:34 PM

    Comment #28

    And so say all of us…… to comment kk or mr ashley

  • Ian

    Jun 17, 2008 at 1:45 PM

    Comment #29

    Still not convinced, but am waiting to see what happens.

  • catawbamag

    Jun 17, 2008 at 2:05 PM

    Comment #30

    Put me in the camp with the guys still questioning this new board.
    One thing to say you back the manager, another to actually do it. How about getting Owens contract sorted. Kev stated repeatedly he felt that was the main priority for the closed season.

  • Ian

    Jun 17, 2008 at 3:07 PM

    Comment #31

    Good point, yes if they are backing the manager then lets see Owen’s contract sorted.

  • Leo

    Jun 17, 2008 at 5:20 PM

    Comment #32

    will be good to see keegan come back and really set the place alight and we all get hyped up for the new season

  • Frankieboy

    Jun 17, 2008 at 7:42 PM

    Comment #33

    Let KK be, do things his way and get on with the job in hand and let the bandwagon start rolling.

  • Archie Brand

    Jun 18, 2008 at 11:56 AM

    Comment #34

    We really are the prophets of doom when it comes to this club.

    It’s the 18th June and the transfer window doesn’t close until the end of August and people are questioning the board and insisting that they come out and support Keegan.

    My god, I’d hate to be in a genuinely difficult situation with some of you.

    Ashley bought the club and actually turns up for the games wearing his shirt. Mort was a superb transition manager approaching everything in an extremely professional manner. Possibly the most popular manager in recent history, Kevin Keegan is back at the club, and the club has had a clear out, paving the way – and freeing up much needed funds – to bring reasonable players in .
    The club has already brought in some quality youngsters so they can either build a decent team or increase revenue.

    50 plus players have become available on the market and the press automatically link them all with us because we have funds, then those players go elsewhere and we b!tch about it saying the board are too slow – but we dont even know if the club were even interested in them.

    I say sit back, enjoy the summer and let then get on with it.

    As Ed said a few days ago – Ashley didn’t get his Billions by being stupid. We have to assume somewhere along the line that he knows what he’s doing.

    Chill out dudes and enjoy the party – its just getting going.


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