Nike Sack Barton – Is Joey Going To Apologize For All This?

Nike, the American Sportswear giants have done what Newcastle United failed to do – they have sacked Joey Barton from his contract with them, for due cause.


Joey Barton – Nike terminate his contract

Midfielder Barton yesterday learned that he will stay at Newcastle, presumably on the same high wages he was getting before his two recent convictions.

Nike have now said enough is enough on their deal with the player.

Nike spokesman Leo Sandino-Taylor said:

“We have provisions in all our sponsorship contracts to take into account any actions by athletes that bring the brand into disrepute.”

“Whilst Joey Barton is a talented footballer, we cannot condone or accept what he did in any way and his contract with us has been terminated.”

Barton was released on Monday from a 74-day prison spell, that he served on a 6 month jail sentence handed down to him last May.

Only yesterday the Newcastle club finally issued a statement, short though it was, saying they will be keeping the player at the club.

He has therefore been given one last chance to stay out of trouble, despite some objections from Newcastle fans.

However, he will not fly out to Mallorca for this weekend’s friendly matches against Hertha Berlin and Real Mallorca, but will stay on Tyneside to work on his fitness.

We wonder if the club are going to tell us more, and whether in fact Barton will face any fine or other punishment measures, like a wage cut, from the club.

Also it would be nice to hear what Joey thinks, and whether he will apologize for all the bad publicity he has not only brought on himself, but his club, Newcastle United.

Something we can ill afford at this time of year, with the transfer season in full swing.

We have no idea what Barton thinks, simply because he’s never said anything to the public about it.

Comments welcome, but please keep them civil.

52 comments so far

  • Frankieboy

    Jul 30, 2008 at 9:08 AM

    Comment #1

    WELL DONE Nike.
    Scruples are still present in business principles before profit.

  • Frankieboy

    Jul 30, 2008 at 9:08 AM

    Comment #2


    Take note !!!!!!!

  • Frankieboy

    Jul 30, 2008 at 9:09 AM

    Comment #3

    Two Hat tricks

  • Frankieboy

    Jul 30, 2008 at 9:13 AM

    Comment #4

    Barton remaining at the club throughout may have been a contributing factor in some of our targets turning us down this Summer.
    Am not suggesting he is the reason for it just stating it may of played some part.
    We will never know!!
    My views on Barton remaining at the club have not and will not change.

  • Graham

    Jul 30, 2008 at 9:22 AM

    Comment #5

    does this mean he will have to play in his socks????

  • Frankieboy

    Jul 30, 2008 at 9:22 AM

    Comment #6

    Aye as long as they are from Asda

  • Fleurs Du Mal

    Jul 30, 2008 at 9:23 AM

    Comment #7

    Ah, the same Nike that uses child labour and runs sweat-shops throughout the Third World. So glad to learn of their scruples!

  • Graham

    Jul 30, 2008 at 9:24 AM

    Comment #8

    I think some community servixce in in order.

  • Chris F

    Jul 30, 2008 at 9:25 AM

    Comment #9

    i’m not being funny, but it was hardly the most lucrative contract for Nike to tear up.

    it’s 40k a year, which is not much to them, so it’s easy to make that stand. If it had been Ronaldinho, or one of their other ‘flagship’ players, would they have taken the same action?

    i very much doubt it.

  • adam

    Jul 30, 2008 at 9:25 AM

    Comment #10

    good on nike

  • Frankieboy

    Jul 30, 2008 at 9:31 AM

    Comment #11

    Lets hope it in Kirby then Craig as MA may well be influenced by Nike’s decision especially with his links in the sportswear business.
    Who knows eh fingers crossed.

  • Nick Dryden

    Jul 30, 2008 at 9:33 AM

    Comment #12

    I am so sick to death of Barton. He has really split the fans and made them turn on each other, leaving a really poisonous atmosphere.

    Is Barton really worth all the stress and tension?

    The club and sadly KK have been shown to be morally bankcrupt and yes sometimes there are more important things than money.

    Besides for an extremely average player we would save 12M in future wages

  • Davies

    Jul 30, 2008 at 9:34 AM

    Comment #13

    Still yet to offer the slightest utterance of remorse.

    I might find his continued employment at the club a little easier to bear if I thought he was in any way sorry, but I just don’t think he is.

    I have my opinion on this, but I have said that I will support the club’s decision, because that’s what supporters do.

    Got to say that I have a great deal of respect for Keegan and Ashley, not because they have kept Barton on (I don’t agree with that!!), but because they have not just bowed to pressure from the media. They have made their decision, whatever their reasons, of their own volition. Among all of this, I hope they considered the fans as well.

    The press are going to be a nightmare from now on. They spout enough crap about us as it is.

  • Truth&Justice

    Jul 30, 2008 at 9:37 AM

    Comment #14

    I would have thought that the less we hear from Barton at the moment, the better. The club also said in their statement that “The Club will not be making any further comment on the matter.”
    I’d much rather that than some meaningless platitudes just to keep the press and some morally outraged fans happy.

  • Phil

    Jul 30, 2008 at 9:42 AM

    Comment #15

    i must have watched a different joey barton playing for us last season because the one i saw wasn’t worth all this trouble and all the trouble and bad press that is going to come.

    we don’t do anything to help ourselves do we?

  • Irish John

    Jul 30, 2008 at 9:48 AM

    Comment #16

    Joey is staying..Lets just move on now..This is getting boring….

    Lets just back Joey and the club on there decision and look forward to the season..

    I’m sick to death of hearing the same boring stuff about barton..

  • filthy mag

    Jul 30, 2008 at 9:48 AM

    Comment #17

    KK can work miracles. BUT… can he reform Joey?

  • Drago

    Jul 30, 2008 at 9:54 AM

    Comment #18

    average player ? are you guys really so stupid ?

  • bowburnmag

    Jul 30, 2008 at 10:02 AM

    Comment #19

    Nick Dryden & Phil – that has to be the biggest question to ponder. I’ve got my own views which I shared on a few other threads. Suffice to say, without wanting to state the obvious, I wish we hadn’t signed him and he was nowhere near our club. But if we are sticking by him and trying to help him out, will he return the favour by first of all cleaning up his act and then delivering on the pitch? I have my doubts on both counts. Although there’s no denying his game picked up and we can only go on the account of the likes of Keegan that his attitude had improved since the last indiscretion. I hope he can prove the doubters wrong or we’ll be left looking like a bunch of mugs all over again.

  • Punk Skunk

    Jul 30, 2008 at 10:12 AM

    Comment #20

    Who cares?..
    …Nike are like disney, anyway!..
    …I’m sure there’s plenty of charva’s & robbers & the like wearing them anyhoo…They should withdraw all of their crappy, sweatshop product from the street…Yuk!..

  • Geordie Nick

    Jul 30, 2008 at 10:18 AM

    Comment #21

    davies- lyk i said yesterday he has showed remorse in court, the judges both said so, when his victims were ther listening, and his victims r the ones he should be showing remorse to, not to you as he never done anything to you did he. people really need to move on FFS, the club has issued a statement saying they will not be making any further comment on the matter so i would imagine theyve told joey to get his head down and graft, not go looking for more press exposure by makin statements. move on ppl its gettin borin now

  • chuck

    Jul 30, 2008 at 10:23 AM

    Comment #22

    Another example of awfull PR by the club.
    A public apology should have been the first requirement enforced by the club, as things stand the guy has shown no signs of regret and as far as the public are aware does`nt give a damn.
    Dont the club consider this a serious matter?
    Its in the interest of NUFC to bring closure to this fiasco, with a public apology by Barton instead of leaving it hanging out there by refusing to comment.
    Wise up for Ch**** sake !

  • Glenn

    Jul 30, 2008 at 10:23 AM

    Comment #23

    For all the moralising going on, if Ashley sacked Barton the only people who’d suffer would be us. We’d lose £6m and Barton would walk straight into another club, we’d be making one of our rivals stronger for free! Yes I would like to have seen him sacked but it ain’t gonna happen, And this is a ridiculous statement “WELL DONE Nike. Scruples are still present in business principles before profit.” Frankieboy the only reason Nike have dumped him is because Barton is bad for business, they sacked him to keep their profits up, Nike wouldn’t have terminated the deal if it was going to cost them millions. Man City didn’t sack him, they made sure they sold him for a profit. Look at the morals of the premiership, there’s not too many City fans bothered about human rights or where their owner’s money comes from. Hicks at Liverpool shut down the Viacom factory in South Shields years ago and has never paid any redundancy to the workers, the Wigan chairman has been done for price fixing, Chelsea aren’t bothered how Abramovich got his billions, the mackems cleverly timed the signing of Diouf so there was barely a murmur in the press. Then you have hypocritical convicted drink-drivers in the media banging on about it. And as for players turning us down coz of him, get real, they haven’t signed coz they can get more money elsewhere. The press will really have it in for us now, coz we haven’t given them the story they want to write.

  • Leo

    Jul 30, 2008 at 10:24 AM

    Comment #24

    its easy for nike to be all rightchous* when it will actually save them money rather than cost them money

  • Leo

    Jul 30, 2008 at 10:29 AM

    Comment #25

    glenn you make good points, very good points but in future would you mind puting some paragraphs to make it easier to read, cheers.

    also your point on price fixing and wigan gave me a little chuckle because mike ashley dumped on alot of different clothes wholesalers by doing this then reporting them haha

  • jinky

    Jul 30, 2008 at 10:33 AM

    Comment #26

    having made the decision to give barton one more chance, i just hope that the terms of his continued employment are 1) total abstention from alcohol for the entire season and 2) a ban on him visiting his family in Liverpool. In other words he must be chaperoned day and night. he would then be able to show his skills based on a level of good fitness, which he obviously didnt have last season.

  • Macas

    Jul 30, 2008 at 10:33 AM

    Comment #27

    Yawn. Comparing Nike’s position to the Toon is just a joke. For a start they dont own the player and the deal is only 40,00 a year! I’m sure they will be suffering as a result of cancelling the sponsorship….NOT! Barton is a 5.8M asset of ours so for those to say at least Nike have morals is pathetic. This means nothing to them.

  • Graham

    Jul 30, 2008 at 10:38 AM

    Comment #28

    any press is good press and this will get Nikes brand on every radio station and every news channel and on blogs like this.

    It is a publicity stunt.

    If he does well and gets into the England squad they will come back… and it will not make any news at all!!!

  • Ericles

    Jul 30, 2008 at 10:55 AM

    Comment #29

    Well said Fleurs de Mal. That puts Nike in perspective. Barton must aplogise to everybody affected by his behaviour of course. Trouble is he is subjected to double-jeopardy by Nike. He has been punished by jail. How many punishments are there to be? If he does not apologise to NUFC and the fans then we will punish him the most severely.

  • Will

    Jul 30, 2008 at 10:57 AM

    Comment #30

    Personally, I am more repulsed by seeing Mr. Materialism (and the fine example of modern society) Christiano Ronaldo flaunting himself around, than a pathetic one sided fight in the city centre. Woh, i bet no-one has seen that before! Sarcasm!

    Joey should be seen as a cry, from society, for help, as this is the way the world is turning.
    It’s like saying Video games, Movies, books etc mess up our kids’ lives – that is just a stupid, easy-to-use excuse.
    Joey’s family were the reason for the way he is but that isn’t their fault either. I bet 99% of them would want a normal life but don’t have the opportunity.

    p.s. I do not condone violence in any form and i do believe Nike have every right to sack him in these circumstances, as it was probably contractually bound.

    @Fleurs Du Mal – exactly mate!

  • ChrisL

    Jul 30, 2008 at 10:59 AM

    Comment #31

    I’d rather he kept quite, put in the effort & let his football do all the talking for him. No reason to drag it all up again & again, that’s far worse for the club.

  • Nick Dryden

    Jul 30, 2008 at 11:10 AM

    Comment #32

    Drago – Ronaldo he most definitely is not or Gerrard etc. Top drawer he certainly isn’t.

    If it was just drink related with barton, then that’s a separate issue, but was he drunk when he assaulted Etuhu in the derby?

    Yes we would lose Barton to another club on the cheap, but we in turn may start attracting players.

    Face it, this grinning loon has got a screw loose and he will never apologise for the charmless moronic chav that he is..

  • Greg

    Jul 30, 2008 at 11:20 AM

    Comment #33

    does that mean joey ahs to buy his own boots now?

  • Flan

    Jul 30, 2008 at 11:24 AM

    Comment #34

    Nike are only jumping on the PR bandwagon. If they were worried about Joey bringing the company into disrepute why did they not terminate his sponsorship after the dabo incident or after the mc donalads incident or even when he was sent to jail? Instead they wait till the lad gets out of jail and returns to the club before they announce this. I think Nike should be careful all the way up there on their high horse.

  • Ericles

    Jul 30, 2008 at 11:27 AM

    Comment #35

    Barton must apologise publically to the fans and all others he has let down (or knocked down). If he shows no remorse then he is carrying some serious personality problem baggage – a lifetime thing! Do not think that players do not come to NUFC because of him. The size of some of our targets would hardly be frightened of him! Apologise and get back to doing what we pay you for Joey. According to the Sun our Paul Gascoigne is supposedly returning in a coaching role? I cannot wait to turn up at St James with my straight jacket, hot water bottle, bath chair, and hip flask on match days to see Joey play. Hope you are doing OK Paul and that your fellow Geordies are helping you.

  • bowburnmag

    Jul 30, 2008 at 11:27 AM

    Comment #36

    Nike seem to have waited until the most effective moment – i.e. after we announced we’d back him and therefore self-righteously taking the moral high ground by contrasting our action as a club.

  • Flan

    Jul 30, 2008 at 11:32 AM

    Comment #37

    assaulted Etuhu in the Derby???? im sorry i thought i was on a toon supporters website not a friends of the earth one FFS

  • JJ

    Jul 30, 2008 at 11:33 AM

    Comment #38

    Frankieboy – lol,

    Not fighting with you mate cos you support Newcastle and all but it sounds like you are trying to argue with yourself.
    Five posts in a row without response.

    I am delighted Newcastle has kept him, he may be a agrressive bastard but thats just the kind of player we need in our midfield – plus he can pass well ; ).

    I think he needs to sort himself out but as a player I really like him and only feel he feel have an even better season if we just get behind him.

  • JJ

    Jul 30, 2008 at 11:35 AM

    Comment #39

    By the way, who hasnt wanted to F$%c up one of those little underage drunken UK brats who threatens a law suit against you if you retaliate.

    UK needs to sort those kids out!

  • Punk Skunk

    Jul 30, 2008 at 11:40 AM

    Comment #40

    Someone should let nike know that our owner owns a sportswear store…Fools!..

    …Wonder if MA is gonna give JB a bunch of free nikes from the shop!..Or maybe he’ll boycott nike?.. 😀


You must log in to post a comment.