Kevin Keegan has a good interview with the Times today, where he’s his usual upbeat self, and the interview was conducted before the last game against Real Mallorca last night.
Kevin Keegan – upbeat about next season – what else?
Keegan is a born leader and offers inspiration to his players, not many fans will disagree with that statement.
Kevin has also ensured that pre-season training has been grueling, and although the games in the Summer Cup have been played in terrific heat, Kevin has maintained an upbeat atmosphere in the Newcastle camp.
â€œItâ€™s my first summer back and itâ€™s very exciting,â€ â€œItâ€™s everything I expected it to be. This is a good set of players to work with and theyâ€™ve got a great work ethic.”
“Thereâ€™s still a way to go before it kicks off and some things to learn, but thereâ€™s a real sense of anticipation within the camp.â€
â€œThere are always expectations. Itâ€™s not just at Newcastle where there are expectations, but why shouldnâ€™t we have them? “
“We have a lot of quality, international players, we have added one good youngster in Danny Guthrie and a very good international in JonÃ¡s GutiÃ©rrez.”
“Hopefully, there will be one or two more. If we do that, we should be optimistic and the fans should be as well.â€
â€œPeople will look at the situation and make their own minds up, but our job is to try and fulfil all the promise weâ€™ve got in the squad.”
“We donâ€™t know what lies ahead for us in terms of injuries, suspensions and luck, but thereâ€™s no reason why we canâ€™t have our dreams. We might do better than a lot of people think.â€
So as usual Kevin was as upbeat as ever, and is an excellent communicator.
But now we turn to Mike Ashley. the owner, who surely must start communicating with his customers – the fans – much better than he has done so far in his tenure of the club.
Ashley spoke briefly in Spain to the Times:
â€œIâ€™m loving it,â€ â€œIâ€™m excited by the new season, of course I am. Iâ€™m really looking forward to it.”
“Iâ€™m excited by Kevin, seeing the team play, all of it. I think weâ€™re going to have a bit of fun.â€
A fairly rote response from the the owner, where he was giving nothing away.
But when asked to expand on the statement, and whether he had any message for the Newcastle fans – he replied laughingly:
Mike is certainly not good at communicating with the fans. and it shows in some of their current disillusionment, because they just don’t know what’s going on at the club.
And of course the gossip press is not helping one little bit.
When Chris Mort was Chairman, he did his level best to talk to the fans, and also fill in, as it were, for no words at all coming from the owner.
But now that he has gone, we have Derek Llambias in as managing Director, and no doubt another excellent businessman, but Derek seems just as bad a communicator as Mike – not good.
The club must look at how they will communicate to their fans in a much more effective way – and if they can do that it will pay big rewards.
They cannot expect Kevin to doing all of that, however brilliant he is at it.