One thing that’s obvious since Mike Ashley took over at Newcastle, and particularly since Chairman Chris Mort left, is that the club is just not communicating enough with their fans.
Mike Ashley – fans have no idea what he’s really thinking
They are not telling the fans what they are trying to do right now, and they are not telling the fans what their longer term ambitions are for this famous club.
So what happens in these circumstances is that the fans get confused, think the very worst in the vacuum of information – and then get angry and annoyed about the whole situation.
And that’s just exactly what’s happened this summer.
If you look at how we’ve done in the transfer market, and assume we eventually bring in Coloccini sometime before 2010, we haven’t in fact done too bad at all with four new players, and hopefully another three after that.
But it’s the lack of communication that’s causing most of the problems at the club and with our fans, and it’s up to Mike Ashley and/or Derek Llambias to communicate more effectively and more often with the club’s fans.
The Times is reporting today that Mike Ashley is to directly address the Newcastle United supporters, for the first time, since taking over the club about 14 months ago. That’s a long time before you speak to the fans, don’t you think?
Mike will be interviewed, and it’s a long interview apparently, in the new club magazine that will be launched this weekend.
The first edition of the new official Newcastle United Magazine goes on sale this weekend – and there’s a big exclusive with Newcastle United
owner Mike Ashley talking candidly, about his first year in control at the club, and his plans for the future.
It’s an eight-page special feature, and Mike talks about a wide range of topics including:
- How he took control of Newcastle and why it needed to be a quick move, and the state of the Club he inherited.
- His reasons for the key appointments he has so far made, including how Kevin Keegan’s return happened.
- What his plans are for the short, medium and long-term at St. James’ Park.
- How he hopes for silverware and to see Newcastle once more challenging the current Top Four.
- Why he chooses to sit with the fans rather than in the directors box.
- How he copes with constant media speculation.
We certainly look forward to the interview, very much so, but this should not be a one off.
And Mike has to think seriously about communicating more often, perhaps a little peice in each of the home match programs, so the fans at least know what the owner is thinking.
At the moment we have no real idea, and that’s what the real problem has been this summer – we’re sure of that.
Comments very welcome.