Shepherd – Newcastle Manager Job The Toughest


Freddy Shepherd, Newcastle Chairman for 10 years and a lifelong fan of Newcastle United has spoken out to the Sunday Mirror about the Kevin Keegan saga at the club.

Freddy Shepherd – lifelong fan and former Chairman

Shepherd said yesterday:

“There is absolutely no doubt about it, the job of managing Newcastle United has become one of the most challenging in English football.”

“There is a unique sort of pressure on Tyneside, a weight of expectation and a fevered intensity that I don’t think you get in other parts of the country.”

“Every manager I know thinks that, with the passionate support Newcastle have and the money we have made available down the years for players, they could make a success of it.”

“They are totally wrong. We have seen some of the best managers on the planet – men who have managed England, won the Premier League and lifted cups galore – come to St James’ Park and fail.”

“If anyone had told me I could appoint Kevin Keegan, Kenny Dalglish, Ruud Gullit and Sir Bobby Robson and give them the cash to buy world-class stars such as Alan Shearer and Michael Owen I would have told them they were mad.”

“But now Mike Ashley is discovering what I learned a long time ago – the easy part of owning Newcastle is buying the club. All the ingredients for success appear to be there, but getting them to blend together has proved tantalizingly elusive.”

“ We got mighty close in 1996 when we were pipped for the title by Manchester United, but since then as the frustrations and disappointments have built up I think the job has got harder.”

“I always had Alan Shearer in mind as a future Newcastle manager, but given the way the job has grown more difficult down the years I’m not surprised that he has ruled himself out as Kevin’s successor.”

“One day I believe Alan will be manager of Newcastle but this is not the right time for him. Too many top managers have failed here for it to be a sensible career move for Alan right now.”

“Kevin Keegan’s unique relationship with the fans is a positive that no other manager or coach can bring to Newcastle.” I am not in the business of knocking Mike Ashley, but his life will be a lot more difficult without Kevin sitting in the manager’s office.”

“The fans adore Kevin and are prepared to give him time they wouldn’t give any other manager. Kevin didn’t win any of his first nine games when he came back, but they stuck by him 100 per cent.”

“Whoever Newcastle bring in, they have to be sure that he can get on with Dennis Wise and work under the management structure that Mike Ashley has put in place.”

“If you go down the route of having a manager and a director of football they need to think on the same wavelength and almost be twins. Keegan and Wise were anything but twins.”

That sounds like what any other fan might say about Newcastle and the current situation right now, and there’s no doubt the Newcastle manager job is an extremely tough one.

But it’s also a great opportunity for the person who can come in, and bring real success back to Tyneside, and that’s why so many top managers are willing to give it a go.

No mystery there.

Comments welcome.



You can share this articleShare on FacebookShare on Google+Tweet about this on TwitterEmail this to someonePin on PinterestDigg thisShare on LinkedInShare on RedditShare on Tumblr

51 comments so far

  • JMC

    Sep 8, 2008 at 11:38 AM

    Comment #1

    it almost seems like we need shepard back haha… maybe not.

    0
  • hadrian

    Sep 8, 2008 at 11:39 AM

    Comment #2

    The pair were told not to report to the training ground as usual and to make their way to St James’s Park where they were told about their futures.
    —-

    terry mac and sandler were sacked then ? 😮

    0
  • JMC

    Sep 8, 2008 at 11:39 AM

    Comment #3

    haha is that adam sandler hadrian?

    0
  • Born Again Geordie

    Sep 8, 2008 at 11:40 AM

    Comment #4

    This club is fast becoming the biggest joke on the planet !!!! 🙁 I am totally disillusioned !

    0
  • JMC

    Sep 8, 2008 at 11:40 AM

    Comment #5

    i reckon they were sacked yeah, our beloved club is being destroyed, bit by bit 🙁

    0
  • gorskino10

    Sep 8, 2008 at 11:42 AM

    Comment #6

    I mean Shepard was a tit not looking how much we were owing other people (over 200 mill :o) but he didnt get in the way of the manager and gave them money.

    loved this quote
    “Kevin Keegan’s unique relationship with the fans is a positive that no other manager or coach can bring to Newcastle.” I am not in the business of knocking Mike Ashley, but his life will be a lot more difficult without Kevin sitting in the manager’s office.”
    too true Ashley will have to learn how to hide himself for a while i think he thinks this will be a protest for a week or more then we will be happy with him again HAHA.
    Ashley will never been ACCEPTED ever now at NUFC just realize that a get lost :).

    0
  • hitman

    Sep 8, 2008 at 11:43 AM

    Comment #7

    heard ashley wants to sell up and move to hollywood to make movies,he would fit reet in,.

    0
  • Born Again Geordie

    Sep 8, 2008 at 11:44 AM

    Comment #8

    I bet Ashley is not at the match on Saturday !!!

    0
  • hadrian

    Sep 8, 2008 at 11:44 AM

    Comment #9

    JMC

    lol doh , my bad ,

    0
  • ginkoh

    Sep 8, 2008 at 11:44 AM

    Comment #10

    It’s not the hardest job in the PRM. Maybe it’s easier one because manager will get chance and support from fan. Not mind the champ.

    BUT IT’S HARD BECAUSE YOU DON”T GOOD ENOUGH NOT ONLY US BUT OTHER TEAM IN HIGH LEVEL TOO!!

    0
  • gorskino10

    Sep 8, 2008 at 11:45 AM

    Comment #11

    Do you think if the hating continues he would sell the club in bits (starts with players and staff) then to Training ground and St James Park i feel he is one of those guys who thinks HE IS ALWAYS RIGHT.
    Totally agree with BornAgainGeordie its being killed little by little the Press think of our club a joke already its getting silly now.

    0
  • 1962egg

    Sep 8, 2008 at 11:45 AM

    Comment #12

    More than a little concerned with the sacking of Terry mac and sadler, indicates to me that the Ashley management team are looking to not just ride out the storm but make a statement of intent with this move. The club is being run by a bunch of short sighted dictators who have no regard for the fans and people of Tyneside who are in my the lifeblood NUFC. Hope the Sh*t hits the fan on Sat.

    0
  • gorskino10

    Sep 8, 2008 at 11:46 AM

    Comment #13

    What job in Hollywood could he get maybe the Extra Drunk Fat Guy :D.

    0
  • hitman

    Sep 8, 2008 at 11:46 AM

    Comment #14

    lads do you not think the decks are being cleared at the toon for the new owners.

    0
  • Tozvaldo

    Sep 8, 2008 at 11:47 AM

    Comment #15

    Freddy, become a multi-multi-billionaire and come the hell back!!!

    0
  • hitman

    Sep 8, 2008 at 11:47 AM

    Comment #16

    gorskino,he wants to be a producer

    0
  • Micky Toon

    Sep 8, 2008 at 11:47 AM

    Comment #17

    Shepherd should just crawl back under whatever rock he was hiding under.
    He has about as much respect with me as Gary Glitter does.
    Let’s remember who was signing Kluivert and Owen, it certainly wasn’t the manager at the time.

    Fat barsteward.

    0
  • mozza

    Sep 8, 2008 at 11:48 AM

    Comment #18

    aye hitman the titanic springs to mind, i get the feeling that he is gona dig his heels in and try to stick this out, which will not work,we’re finished with him i can’t see any way back for him

    0
  • Newcastle Action

    Sep 8, 2008 at 11:50 AM

    Comment #19

    Freddie’s right but that’s no excuse for the way Keegan was treated!!!

    http://www.newcastleaction.co.uk
    We need to show the owners we won’t tolerate this!

    0
  • mozza

    Sep 8, 2008 at 11:52 AM

    Comment #20

    ffs should keep his opinion to himself, he raped this club and treated us with pure contempt, whos gona pipe us next dougy hall ffs

    0
  • Born Again Geordie

    Sep 8, 2008 at 11:52 AM

    Comment #21

    Ashley wants to be a hollywood producer – is his first film going to be about NUFC – He could call the film Titanic 2 – sunk by a fat tw*t !!!!! lol 🙂

    0
  • mozza

    Sep 8, 2008 at 11:53 AM

    Comment #22

    that was one positive thing ashley done, banned that fat fecker from the ground

    0
  • Indian toon

    Sep 8, 2008 at 11:55 AM

    Comment #23

    freddy shephered you rock! no matter how i hate you, u will always be welcome at sjp! FREDDY U BEAUTY!! 🙂

    0
  • maggpie

    Sep 8, 2008 at 11:56 AM

    Comment #24

    It’s tragic what’s happening to OUR beloved club. Terry Mac may be a scouser but he bleeds black and white.
    I despise Ashley and Wise and everything they stand for. I can honestly say I’d rather we were in the Championship without them, than in the Premiership with them.
    Thsi town loves and needs it’s football club and the club needs the town.
    I can not ever remember being as enraged about football as I was on Saturday night when I saw theit disgustingly patronising, insulting and cowardly statement, timed to escape the Sunday papers.
    Go Ashley, you sicken me to the core, and take your poisonous, cockney thug, midget with you.

    0
  • Spyro

    Sep 8, 2008 at 11:57 AM

    Comment #25

    i agree mozza, despite him speaking a lot of sense in his recent comments, he is still a waste of space.

    0
  • mozza

    Sep 8, 2008 at 11:58 AM

    Comment #26

    i dont see how a manager could come in during this climate, or why they would want to, i think takeover people and perspective managers are standing back to watch the inevitable backlash happen and to see if it forces ashley to do a deal for a takeover

    0
  • hitman

    Sep 8, 2008 at 11:59 AM

    Comment #27

    if ashley is staying,that means hes brining a new manager in,thats why terry mac and sadler have gone.wish he would just sell up the fat twat

    0
  • mozza

    Sep 8, 2008 at 12:02 PM

    Comment #28

    aye spyro, i’m the same no matter what he says i just can’t stand the bloke, his crowning moment of glory was the sourness appointment, i nearly choked on my cornflakes when that was announced

    0
  • Greg P

    Sep 8, 2008 at 12:03 PM

    Comment #29

    Losing KK is a disaster in the short term, but to lose Sadler who seems to be one of the most promising young coaches in the country is a disaster in the long term. He was surely the sort of coach who should have been kept here as we see managers come and go. Shocking. Ashley must now go.

    0
  • mozza

    Sep 8, 2008 at 12:04 PM

    Comment #30

    getting shot of these 2 dose’nt look like clearing the decks to me hitman it looks as if a new regime is about to be appointed, and that fills me with dread

    0
  • Norman Mathie

    Sep 8, 2008 at 12:05 PM

    Comment #31

    Dennis Wise and Lambias appoint a new academy person, the mighty RAY GOODING. this shows that the COckney Barra boys ARE NOT MOVING.

    http://www.coventrytelegraph.net/coventry-city-fc/coventry-city-fc-news/2008/09/08/ray-gooding-leaves-coventry-city-for-newcastle-92746-21701202/

    0
  • mozza

    Sep 8, 2008 at 12:07 PM

    Comment #32

    one good thing i suppose, can’t see terry mac staying quiet about this, we may get to hear what has actually went o, he is good pals with anal, so expect an exclusive, unless of course his silence has been bought

    0
  • hitman

    Sep 8, 2008 at 12:07 PM

    Comment #33

    thats what i ment mozza.

    0
  • Bill F Ash Didn't Splash :(

    Sep 8, 2008 at 12:11 PM

    Comment #34

    Zobie movies, I think he probably wants an undead manager.

    0
  • mozza

    Sep 8, 2008 at 12:12 PM

    Comment #35

    sorry pal misunderstood, i get the feeling this is going to drag on and on and this will make saturday all the more ugly for ashley and unfortunately the club and supporters who always inevitably suffer

    0
  • Mag1Pie

    Sep 8, 2008 at 12:12 PM

    Comment #36

    Well this club is going down for sure…but this could be even more catastrophic than Leeds United. An owner that has no interest…a management structre that is corrupted…players that want out…investors not interested (especially during credit crunch)…

    0
  • Bill F Ash Didn't Splash :(

    Sep 8, 2008 at 12:12 PM

    Comment #37

    Zombie I mean, pity we can’t edit anymore.

    0
  • filthy mag

    Sep 8, 2008 at 12:20 PM

    Comment #38

    I hate to pose this question. What if Ashley has stumbled on something and ends up making a success of NUFC? We are all gutted with the decisions made of late, however, look at our recent signings. Granted they weren’t all done with Keegans support but they are some good signings. I am really disappointed to see Milner go and I fell we shall miss his presence on the field but I cant help but wonder what if…..

    p.s please dont pitch me as an Ashley supporter, I hate the fat bast*rd

    0
  • boater

    Sep 8, 2008 at 12:20 PM

    Comment #39

    Mickey Toon… Gary Glitter? Not too over-react or anything.. you compare club owners with convicted paedophiles!?!? Aren’t we getting a tad hysterical.

    Some perspective… sounds like the board were prepared to re-negotiate with KK to keep him here… even if it was to salvage PR points at the last minute… KK walked though from a strengthened position … KK always walks.. as much as I love him. We move on. People saying the only man for the job… that’s tosh.. it’s time to knuckle down and become a responsibly managed club, the new signings may suggest that the scouting team were doing good things for the club… did we really want Beckham and Henry signings – haven’t we tried that route?

    Ashley is probably out of touch with the emotional fervour of the supporters… is that so bad? The last chairman wasn’t but he pandered to pressure and changed the manager annually to keep us happy, not to mention bringing in expensive glamourous signings which often flopped.

    For me, we have some of the best players in the league at newcastle…. seriously… by that I include Martins, Colo, Given, Owen and Zog… Guthrie, Taylor, Enrique, Xisco, Krul are for the future.

    Get Fatih in – sign Turan perhaps in the winter and everything will seem much brighter again.
    We can still have a decent season again with a shrewd managerial appointment – who knows?

    0
  • Spyro

    Sep 8, 2008 at 12:24 PM

    Comment #40

    Boater

    0

You must log in to post a comment.