Newcastle United Managing Director has finally apologized to the Newcastle fans for the lack of communication on Tyneside, that has had the fans rightly in uproar.
Derek LLambias – finally says something
But what took him so long to do this is the obvious question. They should have done this as soon as Mike announced he was keeping the club and Shay Given may have still been at the club.
In the interview with the Newcastle Journal and Chronicle today, Llambias has finally outlined plans that owner Mike Ashley believes can have Newcastle United challenging for all honors within five years.
That sounds great, but we’ll have to wait and see, because we’ve heard this all before, many times.
Derek Llambias has also revealed:
- How he and Ashley were gutted to see Kevin Keegan quit
- How the current board have regretted the huge mistakes they’ve made
- Why fans will now be given a voice at St James’
- How the director of football model, with Dennis Wise still at the club, will put the club in great shape for years to come
- Why Ashley will splash the cash in the summer.
Speaking on the club’s complete lack of communication at the club, Llambias told the Chronicle:
“We apologise and I personally apologise for the miscommunication.”“Historically, with Sports Direct, Mike stayed under the radar for 20 years until he floated his company.”
“Then all of a sudden people realized there was a £2.5B company there.” “He stayed under the radar because he had very little Press communication.”
“But we do realise owning Newcastle United is a totally different forum.” “When Chris Mort was here he was very proactive with the Press.”
“When I came on the board, Mike and I discussed it and we basically wanted to keep a lower profile.”
“Then within no time at all KK happened.” “And then it just got worse and whatever we said got worse.”
“So we decided to keep as low a profile as possible, get on with our business plan, move forward with what we were doing with our management team and to assist whatever manager was coming in as best as possible.”
“Maybe we have made mistakes on the communication side.” “We freely admit we have made mistakes and we put our hands up.”
“But now we’re in a position where Mike is back on board and we’re not selling the club.” “Our intention is to go back on the track we were on before with our business plan.”
“We think that is the only way forward for the particular club.” “And I think it will be a model going forward for a lot of Premier League clubs.”
“So we’re now trying to put the stability back into the club as far as that is concerned.” “We apologise and I personally apologise for the miscommunication.”
“Mike has gone out and made some generic statements.” “We try to do generic statements through the club Press office which people have seen.”
“Basically now we’re saying The Chronicle and the Journal are welcome to come in and ask the questions on a regular basis.”
“We haven’t got anything to hide.” “We’re realistic about where we need to be in the next year or so.”
Well that is very good to hear, and we hope this is only the first of many regular interviews in the press, and it’s also a good thing they are doing it with the local Newcastle papers.
The Journal and Chronicle have been very fair to Mike and the Board in tough circumstances and we think their reporting has been supportive of the club, in terrible times for the faithful Newcastle fans.
But things have been so bad, that we think a number of Newcastle fans will just not believe this, and of course the proof of the pudding is in the eating.
We’ll see what happens in the summer, and of course we are still in a relegation battle, for the second year running under Ashley’s ownership.
Why they let this nonsense continue for so long is still a mystery to us, but it’s good if it’s come to an end.
Let us know what you think of this.
Comments very welcome, but please keep the language decent.