Ashley Becoming Unmitigated Disaster For Newcastle Club

With Newcastle United in complete turmoil, now would be a good time to move in for some Newcastle players, that a new manager may want to keep.


Mike Ashley – a complete disaster for the Newcastle United club

But since we don’t have a manager right now,  any bid that meets Newcastle’s asking price for a player will be accepted, and any new manager appointed in the future, will just have to pick up the pieces of the squad, or so it would seem from Ashley’s reckless actions.

And one of those players, Newcastle’s 22 year-old Player of the Season last year Sebastien Bassong, is drawing interest from both Arsenal and Tottenham today.

We believe that Shearer, if given the Newcastle job, would make retaining Bassong one of his priorities, but Shearer and everybody else associated with the club right now are helpless, after Ashley has concentrated 100% on selling the club, and presumably its assets, at the peril of everything else.

And if  Arsenal and Tottenham meet the asking price for the former Metz player, now said to be around £12M, he could and probably would be on his way.

It seems that Ashley is looking at Newcastle purely as a business right now, and is trying to sell as many of its assets as possible, but of course that will hardly help the club once a new manager comes in.

We don’t want a lot of players to stay, since most are in disgrace given the sky high wages they received last season, but there are some, and Bassong is one of them.

Seb could be great for us now and in the future, if we can just hang onto him, but with the turmoil going on, he’d probably be relieved to get out of  Toon.

But none of that appears to bother Ashley, as he moves as quickly as he can in selling the club, and if he can do that it would be good, but there could be a lot of  damage once that is finally achieved within 3-4 weeks or so.

And who he thinks is going to buy players or get ready for the pre-season is an open question which he will not answer, probably becasue he cannot.  But his actions of late  would seem to show that  he doesn’t much care.

And that’s a huge problem for the Newcastle fans and the club that is rocketing down in a downward death spiral right now, and is the laughing stock of the land – again.

However, a rapid appointment of Alan Shearer, who would no doubt burst into action, if given the chance, would help to alleviate many of these concerns, but it seems Ashley is more than determined to keep Shearer on the sidelines, and the club in hand-cuffs, until he sells it.

This man has been nothing short of an unmitigated disaster for Newcastle – and that’s the truth – based entirely on the facts.  There will be books written about his tenure at Newcastle, we have no doubt about that.

He has managed to take a club worth around £300M at the beginning of last season and reduce it’s value to £100M, by some ridiculous and naive decisions (and more than one), as the club has dropped perilously into the Championship.

We also have to hold the players primarily responsible for this shambles, and the squad of 2008-2009 will not soon be forgotten on Tyneside.

This is not meant to be a personal attach on Mike, but an attack on his business failings at the Newcastle club, which have been enormous – and we’re all open to professional criticism, especially when things go so wrong.

As we said yesterday, most managers would have been sacked given Ashley’s performance this last year.

Comments welcome.

40 comments so far

  • stevep

    Jun 10, 2009 at 10:20 AM

    Comment #1

    Can’t see Bassong or anyone else hanging around if they get an offer from another club and who can blame them.
    If we don’t manage to find a buyer, we’ll end up with the current regime which as we all know are clueless and it’s fairly obvious they wont sink any money into the club if they don’t get a buyer.
    We’ll end up selling any player that receives a bid as has already been pointed out on a previous post, There’ll be no signings and we’ll end up playing whoevers left and more than likely end up in administration next season.
    We’ll then get an automatic points deduction meaning certain relegation to league one.

  • Prince Bassong

    Jun 10, 2009 at 10:25 AM

    Comment #2

    Okay, so they don’t want to appoint a manager or sign new players because the new owners may not want them but they could be more than happy to sell players who might actually be wanted?

    This is despite the fact that player sales could actually be reused to make a good Championship team and the base of a prospective Premiership side with enough left over to cover wages for a significant chunk of the season in addition to £12m we are still to receive this summer for Given, Zog and Milner. That would mean most of the work was done for no actual cost with room still to change things a bit. But this is clearly a lousy plan of action?

    Mike Ashley is just one big contradiction. I wonder if he thought ‘Pants Man’ was actually a good idea?

  • batty

    Jun 10, 2009 at 10:25 AM

    Comment #3

    i truley beleive freddy sheperd is 1 of the intrested partys and will do every thing he can to get the club

  • Coca Cola

    Jun 10, 2009 at 10:26 AM

    Comment #4

    God Alive Ed! Why dont you just cut & paste the same text for every article! Talk about over-playing your card.

    Its nice when a new article pops up from you on Newsnow, but so so so disappointing that it’s the same old stuff you regurgitate every time.

    Why dont you just leave it until some actual new information comes to light and then issue an article…

  • Oleg G

    Jun 10, 2009 at 10:27 AM

    Comment #5

    Ed, are you trying to make us feel even worse ?

    we know all this. and its all been said before.

    We just need to sit and wait. nothing else.
    Mike Ashley doesn’t read this blog. Nor that Asian company. so this will not help us sell any faster. (Unfortunately)

  • Ericles

    Jun 10, 2009 at 10:29 AM

    Comment #6

    That is about it as it stands Ed. Ashley is an asset stripper, a carpet-bagger, who intends to squeeze the life out of NUFC before he sells the shucks to another buyer somehow. I wish the man no physical harm but would love to see his bloated corpse hanging from Tyne Bridge whilst magpies peck off is balls.

  • waddler

    Jun 10, 2009 at 10:30 AM

    Comment #7

    l know this is off the thread Ed, but why do you assume Ashley wants the best deal for the people who support Newcastle United.
    The Chronicle claim to have seen a blueprint of The Profitable Groups plans.
    l believe Ashley is so bitter and resentful he will do a deal with the worst bid tabled.

  • Rangerman

    Jun 10, 2009 at 10:33 AM

    Comment #8

    We haven’t sold anyone yet so I don’t see a reason to get worked up about it until it happens.

  • batty

    Jun 10, 2009 at 10:36 AM

    Comment #9

    whats this have a go at ED day

  • Macas35

    Jun 10, 2009 at 10:46 AM

    Comment #10

    Leave Ed alone, if you don’t like it then go elsewhere

  • cicero

    Jun 10, 2009 at 10:46 AM

    Comment #11

    Quite right Rangerman, no one’s been sold yet, it’s just another press driven story. Besides, how can Ashley sell the assets? If he got £12m for Bassong and pocked it then the valuation of the club would go down to £88m. Paper bullsh*t.

  • Stuart79

    Jun 10, 2009 at 10:46 AM

    Comment #12

    Were in a catch 22 situation here I’m afraid.

    We now know that the club are in talks with 3/4 parties re the sale.

    It’s obvious that they have said to Ashley we don’t want you to appoint a manager as we want to do this.

    He isn’t going to appoint one if it will jeapodise the sale.

    In the meantime the club is sinking further and further!

    Ashley’s a tosser but his hands are pretty much tied at the moment.

  • AussieToon

    Jun 10, 2009 at 10:47 AM

    Comment #13


    This is Ed’s blog, he is just reporting things that appear.

    Give it a fair dinkum rest. I appreciate the news Ed, keep it coming, yes it is depressing and yes, my heart is breaking more and more every day with the negative articles but from all the way from Australia, I am starved for news on United.

    Also, Mike Ashley, get the hell out of Toon you muppet!

  • batty

    Jun 10, 2009 at 10:51 AM

    Comment #14

    AussieToon // whats all the shite going on aboot gordon ramsey across there m8

  • waddler

    Jun 10, 2009 at 10:54 AM

    Comment #15

    The Journal are still reporting that they have viewed a ‘Blueprint’ of The Profitable Groups plans’.

  • lesh

    Jun 10, 2009 at 10:54 AM

    Comment #16

    There are some things in life that are tiring and many of us appreciate the time and effort Ed’s putting into this site.

    Others appear to be a little unhappy at some of his articles and I, supported by many subscribers I’m sure, would ask that you get off his back!

    Let’s not forget that a few short weeks ago, Ed was ready to put his feet up and he seems to be getting nowt but grief from some posters. Is that fair?

    What he writes may at times seem repetitious to some, but neverthelees, it stimulates debate and we should all appreciate the time and effort he puts into the site.

    Give the guy a break eh, he’s got Newcastle United in his blood and is genuinely concerned fro its future.

    Keep up the sterling work Ed.

  • batty

    Jun 10, 2009 at 10:56 AM

    Comment #17

    spot on lesh

  • Lancelot

    Jun 10, 2009 at 10:59 AM

    Comment #18

    Everytime I see Mike Ashley’s face, I want to punch him more. I remember when we were all so glad that we had been bought by someone with “apparently” lots of money to put into the club.

    I for one would welcome back Freddy Shepherd if he was willing to keep his nose out, but he would definitely put Shearer in as manager.

  • cicero

    Jun 10, 2009 at 10:59 AM

    Comment #19

    If the Journal/ Chronicle have any integrity they should come out and say their source was verified and the comments and the plan are accurate.

  • Whumpie

    Jun 10, 2009 at 10:59 AM

    Comment #20

    AussieToon: what news? There is no news here. Ed, like others, is filling column-inches with recycled information and opinion.

    Personally, I don’t like it. But if others do, fair enough.

  • Chris G

    Jun 10, 2009 at 11:00 AM

    Comment #21

    Well said lesh, my sentiments too.

  • batty

    Jun 10, 2009 at 11:02 AM

    Comment #22

    reetpiteet looks like tom toon was right lol

  • stk85

    Jun 10, 2009 at 11:08 AM

    Comment #23

    eds not trying to make us feel worse, he’s in the same agitated state as me, its gets worse with every passing hour of unofficial news.

    this period of absolute inaction could very well be the making of newcastle united the football league side for years to come, especially if the dregs of the squad are left coz they’re so useless, no one will have them.

    i’m absolutely petrified at his inaction. and angry. very angry

  • nufc-rip

    Jun 10, 2009 at 11:08 AM

    Comment #24

    nufc chaps hows the chumpionship?

    the best thing to come out of newcastle is byker grove!

    wouldnt it be even funnier if you went down again?
    one day you maybe like city half decent.

  • AussieToon

    Jun 10, 2009 at 11:10 AM

    Comment #25

    batty – Blown way out of proportion mate. He said a few things about a woman reporter and the womans right people have jumped all over him and the channel she works for have gone on the rampage, channel 9. Funny enough they are the channel that has all Ramsey’s cooking shows. Funny that, don’t think that will happen for too long.

    Most of the guys love him down here, but the femanist types and some others aren’t too happy with with him. It will all blow over soon enough.

  • Nick 69

    Jun 10, 2009 at 11:24 AM

    Comment #26

    nufc-rip // Jun 10, 2009 at 11:08 AM

    nufc chaps hows the chumpionship?

    the best thing to come out of newcastle is byker grove!

    wouldnt it be even funnier if you went down again?
    one day you maybe like city half decent.


    haha, u mean like when city went down then down again into the 3rd division not so long ago!

    the best thing to come out of newcaste in byker grove? the best thing to come out of manchester is UNITED!! bellend!

  • barcode

    Jun 10, 2009 at 11:28 AM

    Comment #27

    If we sold 10 big earners and didn’t replace them the club would still be running at a loss in the Coca Cola.

    This is a mega problem for any new owners ie. they know it is critical to get promoted within the next 2 seasons and budget for a loss and therefore the wage structure needs to have a big bonus element. Steve Taylor is supposedly on £30k and this is too much for this level.

    Any manager won’t get £3m a year as a basic.

    Any new owner must have quite a bit spare on top of the £100m and i would have thought that a smaller figure plus a bonus to Ash if we get promoted within the 2 years would be a more likely deal.

    Profitable talking about a 60,000 ground is pathetic as it will never happen even if we get promoted. The vast majority of the PL are just making up the numbers and the gap is getting worse with Real and City willing to throw money away thus making the league lacking in entertainment. People don’t realise that this economic downturn will last 4-5 years more with very low growth and probably a double-dip recession, esp with cutbacks in the bloated government sector due after the next election.

    If we don’t get sold Ash will not put any more money in and who knows if the survival of the club may be at stake.

    He’s a gambling addict and therefore anyone trying to buy off him will encounter bluff and counter bluff, unless he’s had a brain transplant.

    Hopefully transfers out can be negotiated in the meantime BUT will have to be signed off by the new owners and if they want AS it will give them a good start by THEM giving him a contract rather than inheriting him. I would prefer an experienced manager but i can’t think of anyone of top stature who would take it on, and Sven’s days in the sunshine are over.

    20 days till the end of June when it will all come together or implode.

  • Chris G

    Jun 10, 2009 at 11:29 AM

    Comment #28

    AussieToon – yep, I think you’ve summed it up pretty well. A lot of people down here think that it was just a crude PR stunt by Channel 9 to boost the tv ratings.

    Personally, I can’t stand that Ramsey bloke, but you’re right – this recent thing has just been a storm in a teacup.

  • Coca Cola

    Jun 10, 2009 at 11:33 AM

    Comment #29

    To whoever it was who said go elsewhere earlier, it’s not at that stage yet. This is by far the best site for NUFC news, what I was trying to say before all of you lot with your tongue up Ed’s ass jumped on your high horse, was that there’s really no reason to be re-printing the same tat about 15 times a day! The fact is, the main story in this article appears to be about Bassong’s potential move, which is fine – but why then entitle the article ‘Ashley Becoming Unmitigated Disaster for Newcastle’, and fill it with the same regurgitated stuff we’re read a million times before.

    There should be one article on why Fat Ashley is a disaster for the club, one regarding Alan Shearer’s situation, one regarding the manager (whoever it may be), one regarding the sale of the club, and then filler articles as they are released. If there’s an update on Shearer, or if Ashley does something which we havent heard before, fair enough, write a new article. But lets not write the SAME the SAME the SAME the SAME the SAME the SAME the SAME the SAME lines over and over again!

  • bowburnmag

    Jun 10, 2009 at 11:44 AM

    Comment #30

    Coca Cola – Have to say I agree, much as I do love this blog and have to come to rely on it. That’s my take on articles and how I’ve approached it with regards my contribution on workey’s new blog (seemless advertising…). Also because I’m pretty lazy.

    I believe Ed is in the habit of getting a set number of articles up a day, primarily because he is obliged to and also to ensure people keep coming back. It’s nice to have different angles for debate but in fairness, this subject is all people want to talk about right now. Even if it means talking it to death.

  • Macas35

    Jun 10, 2009 at 11:53 AM

    Comment #31

    Coca Cola – Ashley being a disaster and Bassong perhaps being up for sale are linked, the article made perfect sense to me. Ed goes to great effort to put these articles up for us to comment on, and while I dont always agree with his comments (which is the same for any poster on here really) they are meant to inspire debate and not pointless nitpicking. If you don’t have anything nice to say then why bother saying anything at all? If you don’t like the articles then just don’t comment on them.

  • ginkoh

    Jun 10, 2009 at 11:55 AM

    Comment #32

    Mike Ashley just play the game, He bought our club and do the football club like his toy.First everything is new for him, exciting and enjoy his new toy but when he bore , depress and never get our support anymore after his faulth, he run away from it like childish,without responsible and never feel it.

    He’s just the man who any Geordies never forgive and forget forever.

  • Coca Cola

    Jun 10, 2009 at 12:13 PM

    Comment #33

    But Macas I do want to comment on the article – I’m just trying to decide between which of the several hundred similar articles I would like to put my point across…can you help me please in choosing which article you think best you condescending @rse…

  • Sav

    Jun 10, 2009 at 12:14 PM

    Comment #34

    BECOMING a disaster? I thought that was a given by now.
    It is becoming more likely that a reason for not ratifying Shearer’s appointment could be to allow MA to flog off as much of the family silver as possible before handing over the reins of who stays and who goes to Al.
    With the best will in the world, it is inevitable a new purchaser will take weeks to complete the purchase. In the meantime, NUFC is sinking into the Tyne with next season looking like a salvage job, rather than a promotion push and consequent further devaluation. Come on Mike. Use your loaf. Gain 12 million from the sale of Bassong, Taylor, etc. only to lose it from the asking-price of the club.
    Its not wise.


    Jun 10, 2009 at 12:16 PM

    Comment #35

    im sure that was one of the sticking points in the negotiations between Ashley and Shearer. Shearer is likely to have insisted certain players are not for sale, cant see Ashley agreeing to that.
    Also if i was going to be Manager i would insist on agreeing sale values on all the players so that the owner couldnt sell players for any daft amount. Remember that your buying transfer budget probably relies on how much you can raise from sales, if the owner is flogging them off at 2m a time its not going to generate much.
    Once again cant see Ashley agreeing to this.
    The 2 of them were not negotiating for 3 days on just Shearer’s salary!

  • Coca Cola

    Jun 10, 2009 at 12:19 PM

    Comment #36

    Oh and Macas ‘If you don’t have anything nice to say then why bother saying anything at all?’ – I suggest you give your advice to Ed and everyone else on here who mentions Ashley – because I don’t think the website would be around if everyone who was displeased kept schtum!

  • Macas35

    Jun 10, 2009 at 12:41 PM

    Comment #37

    Coca Cola – There’s a difference between Ashley and Ed who puts a lot of hard work into this site for virtually nothing. And criticism of Ashley is related to the Toon which is what we are all meant to be discussing on here. Ed puts different articles on to try and keep everyone interested instead of leaving the same one on for days, and perhaps we should appreciate that instead of looking to knock him for virtually no reason. I’m not looking for an argument though so there’s no need for insults.

  • Gosforth Phil

    Jun 10, 2009 at 12:57 PM

    Comment #38

    Coca Cola
    “I’m just trying to decide between which of the several hundred similar articles I would like to put my point across”

    Why did you wait while you read through several hundred “similar” articles before putting your point across?
    Why didn’t you do it straight away?
    Oh..because you’re a donkey,sorry.

    Things are bad enough without some toOl giving people unnecessary and unimportant grief.

    Get a life,you sad,sad man.

  • toonluvva

    Jun 10, 2009 at 3:16 PM

    Comment #39

    It makes my heart bleed thinking about poor MA losing £200m in such a short time.
    Poor lamb also lost a massive wedge backing the wrong horse in the HBOS race.
    Me thinks his problem is that he does not have the right team around him. Is the Keith Harris who is in charge of selling the club the same one who “entertained” us with hand up a ducks rectum?
    Its hard to believe that the NUFC soap could any more ridiculous but day after day it continues to spirla more out of control.
    The way things are going the light at the end of the tunnel will be an express train coming the other way.
    Just sell up and go now MA! If you don’t sell soon, your £100m club will be worth a lot less than that.

  • Tom_Toon

    Jun 10, 2009 at 9:10 PM

    Comment #40

    ‘becoming’ ??!?!! He has been almost since he arrived (when Mort left).


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