Are Newcastle On A Slippery Slope?


Simon Chadwick, Professor of Sport Business Strategy at Coventry University, believes the psychological and financial damage of relegation can be significant to a football club, and he has talked about the impact of relegation to BBC Sports today.

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Chadwick told BBC Sport.

“Relegation affects the psychology and culture of a club, and anybody’s psychology is fragile when they are failing,”

“The onus is on the club to try and adjust the psychology of failure to one of winning. That is a complex thing to do – it’s a major challenge.”

“It’s very easy to say a club should bounce back – if you don’t carefully and skilfully manage a club when it goes down, you can get into a vicious circle.

“Costs are high, revenues are hit, you start dipping into your parachute payments and very suddenly you get caught in a spiral that takes you down and down.”

And Chadwick seems to think that Newcastle may be in some trouble next season, as they may find life in the Championship a lot harder than we may expect. But we don’t think Alan Shearer – or whoever is in charge will have a superiority complex – anything but, as the team has to be very professional, and not like we were last season.

The players we get in will also be those who want to play for the team, and not just because they may be getting high wages on Tyneside.

Newcastle begin the new campaign with a trip to West Brom, who themselves will be looking for immediate promotion from the Championship.

According to accountants Deloitte, Newcastle’s wage bill totalled £74.6m at the end of the 2006/07 season, while the club’s debt at the end of the 2007/08 season stood at £245M, but what it was at the end of last season we don’t know.

Since St James’s Park was expanded to a capacity of 52,387, Newcastle have always been able to get an average attendances of over 50,000 for home matches, and in the good years of Bobby Robson the homes games were nearlyu all sold out.

But over the course of last season crowds dipped to 48,750, but that’s hardly surprising since the team was hopeless and won only 7 games all season but our home gates were still bigger than those of Liverpool FC. But of course Anfield has a capacity of only 45,362 compared to Newcastle’s 52,387.

Chadwick told BBC Sport:

“I think Newcastle are in serious trouble,” “When relegation takes place, revenues fall, and what is particularly significant for Newcastle this season is that their average crowd size has fallen.”

“Clearly the club has a substantial cost base, with very high profile players brought in on big fees and presumably being paid big salaries.”

“So there’s a big concern – you’ve got high costs, potentially falling revenues, debt is clearly an issue, and you’ve got an owner who isn’t particularly well liked.”

“The only salvation could be if we see what happened at Manchester City happen at Newcastle – when City were relegated, average attendances went up.”

“Unless there’s this perverse effect where the local community gets behind their team in relegation and attends games, then I think Newcastle are at the top of a very long slippery slope if they are not careful.”

We should take these comments with a large pich of salt, because in truth the media would just love it if we struggled in the Championship next season – love it.

And the next  best thing to it actually happening, is reporting that it may happen.

Yes and Wigan may win the Premier League next season too – no offense to Wigan Athletic – just trying to make a point.

But it’s up to the new management and owners at Newcastle, once we know who they are, to ensure we have more than a decent team next season.

Just imagine what things would be like if we won our first 4 games of the season.

That’s what we’ll be hoping for in August.

Comments welcome.



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105 comments so far

  • Wallsend Will

    Jun 17, 2009 at 7:21 PM

    Comment #1

    Do Keegan and win the first 11 games! Just a dream I have that Shearer can become better than Keegan!

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  • Alex

    Jun 17, 2009 at 7:26 PM

    Comment #2

    Your right about the media just loving the fact that we are in this mess ED . I wonder what they will print when we hit the ground running next season and top the table with a full house for every game . If the take over is completed before the WBA game then confidence will be on the up through the entire club and tyneside and beyond .

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  • ginkoh

    Jun 17, 2009 at 7:55 PM

    Comment #3

    I don’t know why many people come out to speak the thing we all know? Useless comment from Chadwick.

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  • Sawbuck

    Jun 17, 2009 at 8:24 PM

    Comment #4

    And I don’t think Crashley is through with us yet.

    But I refuse to be defeatist about our plight; redouble effort, retaliate, come back!

    Did you know that every single street in Newcastle had a lad that died in WW1 ?

    This is nothing we could handle a 100 relegations.

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  • Doocey

    Jun 17, 2009 at 9:15 PM

    Comment #5

    Slippery Slope?
    We’ve been on it since Sir Bobby left!

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  • Toon Graeme

    Jun 17, 2009 at 9:20 PM

    Comment #6

    Doocey – beat me to it. I was gonna say tell we about it!

    Its time to turn it around though.

    Chris Hughton couldnt do that (turn the negative positive) – thats why we need a manager in!

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  • Doocey

    Jun 17, 2009 at 9:34 PM

    Comment #7

    New owners first 😉 😀

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  • Alex

    Jun 17, 2009 at 9:35 PM

    Comment #8

    Toon graeme it seems that all the intrested people want shearer as manager , so Hughton may not be here much longer . I know i might get slated for this but how about replacing him with Roeder as defensive coach once BIG AL is manager ? they did work well together when Roeder was caretaker manager .

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  • harry5450

    Jun 17, 2009 at 9:40 PM

    Comment #9

    Ed, You have any more luck with the donations so you can keep this site going?

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  • Rodzilla

    Jun 17, 2009 at 9:56 PM

    Comment #10

    Alex, I’d go along with that mate. I always felt Roeder got a real rough deal with us. He never got the credit he deserved. Certainly rather have him than Hughton anyway.

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  • simon376

    Jun 17, 2009 at 10:00 PM

    Comment #11

    I would have Roeder back, he is a cracking coach and as Rod says, he got a very rough deal with us. Lets face it, he got us into Europe

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  • Isaac Hunt

    Jun 17, 2009 at 10:01 PM

    Comment #12

    Yet another patronising piece of sh1t!

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  • Isaac Hunt

    Jun 17, 2009 at 10:01 PM

    Comment #13

    …. the article that is

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  • LBToon

    Jun 17, 2009 at 10:03 PM

    Comment #14

    Roeder would be an excellent addition. His character and coaching ability, particularly with young talent, is spot on.

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  • Elfy_Toon

    Jun 17, 2009 at 10:13 PM

    Comment #15

    i never wanted roeder sacked in the first place tbh, thought he did a gr8 job with the team, youth and circumstances. the players he bought turned out to b pretty gd (martins and duff!) and even ameobi managed to get a 1:2 goal ratio for him! fantastic coach did a gr8 job with the youth team b4 he was manager aswell

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  • Rodzilla

    Jun 17, 2009 at 10:13 PM

    Comment #16

    hahaha, was gona say Isaac, I thought we got on! Was just about to jump on ya heed 🙂

    …anyway, adverts were on. Watching that ‘The Take’ on Sky. Well good.
    Laters……………………………..

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  • Isaac Hunt

    Jun 17, 2009 at 10:17 PM

    Comment #17

    Rodz. Rodz. Do not take offense (whatever the fcuk that is) like Ed does.

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  • batty

    Jun 17, 2009 at 10:24 PM

    Comment #18

    Rodzilla // Jun 17, 2009 at 10:13 PM

    hahaha, was gona say Isaac, I thought we got on! Was just about to jump on ya heed

    …anyway, adverts were on. Watching that ‘The Take’ on Sky. Well good.
    Laters……………………………..
    <<<<< dont try to kid us u have sky u still have a black n white tele

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  • Alex

    Jun 17, 2009 at 10:26 PM

    Comment #19

    roeder also has managerial expierence wigh would help big AL learn the ins and outs of being a manager
    Shearer manager
    dowie assistant
    Rob Lee
    Roeder } coaches of respective positions
    Pavel
    Speed player coach for one season.

    that would be a good setup

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  • Isaac Hunt

    Jun 17, 2009 at 10:31 PM

    Comment #20

    “The onus is on the club to try and adjust the psychology of failure to one of winning. That is a complex thing to do – it’s a major challenge.”

    We think this is a load of bollox! The Tyne side club in the famous black and white deserve better as do their long suffering fans.

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  • batty

    Jun 17, 2009 at 10:31 PM

    Comment #21

    aye and freddy for chairman

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  • batty

    Jun 17, 2009 at 10:33 PM

    Comment #22

    isacunt what would you think of fat fred comeing back

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  • Big Dave

    Jun 17, 2009 at 10:35 PM

    Comment #23

    Ye ha Batty come back Freddy all is forgiven

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  • Rodzilla

    Jun 17, 2009 at 10:37 PM

    Comment #24

    Aye Batty the best colour combination in the world. Speaking of which, I always thought ‘Black and White TV’ would be a good name for an NUFC channel. Probably a long way off that now like. 🙁

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  • Big Dave

    Jun 17, 2009 at 10:37 PM

    Comment #26

    Alex I think if Al takes over Carver will be back aswell and he has alot of experience

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  • batty

    Jun 17, 2009 at 10:38 PM

    Comment #27

    big dave at least if freddy was here and we were abit of the pace in january he would spend spend and spend m8

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  • Isaac Hunt

    Jun 17, 2009 at 10:40 PM

    Comment #28
  • Big Dave

    Jun 17, 2009 at 10:40 PM

    Comment #29

    Toon_Factor seen that mate that is the biggest lot of bull i have ever heard. I can assure you there is no way in this world someone would fall asleep getting tattooed anywhere.

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  • SHEARER 4 TOON

    Jun 17, 2009 at 10:40 PM

    Comment #30

    Agree Big Dave bring back John Carver can we not get Steve Clarke too.

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  • Isaac Hunt

    Jun 17, 2009 at 10:42 PM

    Comment #31

    Last time I got knocked oot I saw stars

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  • Big Dave

    Jun 17, 2009 at 10:46 PM

    Comment #32

    Isaac Hunt that could be a good omen a 2 year comeing back party for our esteemed FFFS lol

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  • simon376

    Jun 17, 2009 at 10:46 PM

    Comment #33

    Alex, that looks an amzing set up for back room staff.

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  • Big Dave

    Jun 17, 2009 at 10:51 PM

    Comment #34

    Batty from you told me your previous name I have been wondering if KK had of got backed a wee bit in the transfer window where do you think we would have finished ? just curious mate

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  • Isaac Hunt

    Jun 17, 2009 at 10:52 PM

    Comment #35

    Dave. We kept that link coz we knew it would end in tears. He was stitched up (no offense, Ed) when he was in hospital and we wouldn’t be surprised if he has stitched up Ashley behind the scenes so to speak.

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  • simon376

    Jun 17, 2009 at 10:53 PM

    Comment #36

    Big Dave, I know that question was for Batty, but I’m sure if Keegan had been backed, we would easily had made 10th spot

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  • Big Dave

    Jun 17, 2009 at 10:54 PM

    Comment #37

    SHEARER 4 TOON I think clarke will be happy at the hammers

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  • Isaac Hunt

    Jun 17, 2009 at 10:54 PM

    Comment #38

    Batts. You had another name already? Oy vey!

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  • Rodzilla

    Jun 17, 2009 at 10:55 PM

    Comment #39

    Isaac —27

    That headline could’ve been straight from his wife’s mouth if you moved the letter ‘l’ forward 9 spaces.

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  • batty

    Jun 17, 2009 at 10:55 PM

    Comment #40

    Isaac Hunt i think he was stitched up m8 and would welcome him back with open arms

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