New news today that the latest bid for the Newcastle club is backed by a multi-billion pound New York-based company.
Now that seems more like it, and it is understood that Sheard is only spearheading the bid for Newcastle, and he does not have the required funds to run the football club.
Sheard is simply the person heading the deal and is bringing Seymour Pierce together with a mystery American consortium.
And the other good news is that the group is trying to complete the takeover before the end of Mike Ashley’s recently imposed deadline, which we suppose is Friday.
Sheard told the Chronicle today:
“It’s not me who is buying the club – that should be made very clear.” “I’ve put together a package for a group who want to come in and take over the club.”
“That’s what they want to do, given the opportunity to do so.” “Talks have been going on for a couple of weeks now.”
The Chronicle is reporting the group behind Sheard’s approach is led by a wealthy American backer, who has big links in US Sports.
This makes a lot of sense because America is becoming more and more interested in English Football, because it’s the global game with an immense following around the world.
And even one of the top TV Sports channels in America – ESPN, owned by ABC, is now reporting on Premier League games with Kevin Keegan as an analyst.
The mystery group will deploy the strategic holding company, Omnicom Group to rebrand the Newcastle on a global scale.
Something we remember Ashley said he was going to do after he purchased the club two years ago, and two years later we are in England’s second division.
Am I dreaming this – let’s pinch my arm – ouch that hurt – well I guess it’s true. 😀
A source close to the deal claimed today:
“It’s all still ongoing, while Geoff is keen to be involved, the money is coming from across the Atlantic.”
“It would be American money that pays for the club and the day-to-day running of it should they be successful, but they have plans in place to make sure Newcastle live up to their potential as a worldwide brand.”
“It wasn’t too long ago that Newcastle were above Chelsea, Arsenal and Liverpool in the table during the Sir Bobby Robson era, and there is no reason why that potential can’t be lived up to again.”
Omnicom will look to the public relations firm Fleishman-Hillard International Communications , in order to improve relations between the long suffering fans and the club. But make no mistake Newcastle fans will be treat with the dignity they deserve if Americans own the club.
They realize that Newcastle fans pays the money that essentially funds the club, and they will be very nicely suprised if this deal goes through. That’s a promise.
It’s about time the best fans in the land were treated with the dignity they deserve.
Omnicom have headquarters in both New York and London and are regarded as one of the world giants in advertising and marketing communications. They are listed on the New York stock exchange (stock symbol OMC), with a market value of £11.62B.
Talks today were understood to be ongoing between the two parties, but they’ll have to move fast to do a deal, becasue they will know all about the pausity of the sqyad and that new players need to be brough in.
There again they could keep all the players at their current wages as an initial investmnent in the club, and that would certainly help Newcastle get promoted at the first attempt.
We have to hope this deal goes through but there’s been so many false dawns this summer, we’ll believe it – if and when it happens.
Please be true!