If Mike Ashley is going to make anything of his time as owner at Newcastle United, before he finally sells up – here are some recommendations on what he needs to do – now.
Mike Ashley and daughter
- Issue a statement saying that he has make a mistake about putting the naming right for St. James’ Park up for sale – and that he will not now do that
- Replace Derek Llambias with somebody who has run a football club before, and make then the new Chairman at Newcastle – there are several good candidates who would be only too happy to be the next Newcastle United Chairman
- Ensure that of the £20M cash Mike has invested in the club – first of all validate that amount is true, and give Chris Hughton at least £10M of that to be available in January for new signings to bolster a paper-thin squad. Even use some now to bring in some additional loan signings before January
- Communicate a lot more with the Newcastle fans – have an owner’s piece in each home program – so you can write about what you are thinking and what things are going on at the time to build the club – you must start communicating – and the fans are your customers – after all
- Start that good will off by writing on the Newcastle United home site about what the strategy is going to be for the club from now forward – much like you did in September of last year when you first put the club up for sale. That’s the first we had heard from you and most of what you said actually made sense. Are we, as just one example, to continue with our Youth Policy and scour the world for new young talent?
There are other things Mike can do, but if he does these 5 things – Newcastle will start to look like a much better run club – and the chances of becoming a laughing stock to the football world again – will be greatly reduced.
We are guided by the words of the late and very great Bobby Robson, who always thought Mike was a decent bloke, but had been let down badly by the people he brought in to run the club – like Dennis Wise and Derek Llambias - to name some names.
Now’s the chance for Mike to change all that – and our advise to Mike is to take it!