St. James’ Park – Presented by TESCO


Derek Llambias moved to allay fear and anger with Newcastle fans on Mike Ashley’s pronouncement to sell naming rights to St James’ Park.

st james' opark sampdoria

St. James’ Park – the Cathedral on the Hill
Presented by tesco

Ashley announced his plans last week after also confirming he would not be selling the Coca-Cola Championship club but it has met with universal opposition.

However, the Newcastle managing director has attempted to alleviate the anger by insisting the name of St James’ Park would not be sacrificed.

Llambias told Sky Sports News yesterday:

“We are just looking to explore and maximise all our revenues.” “We’ve got a great opportunity at the moment because our sponsorships are coming to an end. So we have a kit sponsor, we have shirt sponsors and then we have stadium right sponsors.”

“So our intention is to put a package together that would include for instance stadium rights with a jumbo screen included in that sponsorship, which is great for the fans as well.”

“Our intention is to have – for instance sportsdirect.com@ St James’ Park.”

“We were never going to lose St James’ Park, it was always going to be @ St James’ Park.” “The Gallowgate has already got sportsdirect.com.”

“We are going to follow that through and take it to the rest of the season as a showcase to whoever is out there who would like to buy the package.”

Newcastle fans have reacted negatively, to say the least, to plans to change the name of the hallowed stadium at Newcastle, referred to as the Cathedral on the Hill by the great Sir Bobby Robson, our former legendary manager.

But Llambias says that he and Mike are very well aware of  the fans’ concern, and continued:

“Of course we do. We know the history, it’s incredible history. There is an incredible passion with the fans and there is an ownership to it.”

“So we understand St James’ Park – the history is wonderful. We are not trying to take that away, we are just trying to add something to the revenue and status of our club.”

We would like to see the name of the stadium stay unchanged – and we would hope the owner would look at ways of getting extra revenue (for players) from things like the sponsorship of a giant screen  – which is agreat idea.

Or even a sponsor who would agree to leave the stadium name unchanged and be able to advertise in other ways – maybe through the large screen – or even with something like St. James’ Park – presented by JoeBlowCompany.

Maybe it’s something like St James Park – presented by Tesco – although that still sounds a bit cheesy – but you know what we mean – see the picture above – that would look OK.

Something creative would need to be worked out – so yes – Mike And Derek would need to bring in somebody who had creativity in that area. Even if it halves the money the club would get – that would be a good compromise, and it would keep Newcastle fasn – Mike’s customers after all – happy.

If Mike kept the name unchanged that would go down well, very well, with Newcastle fans, and it may even decrease the animosity felt towards the owner – but only by a little bit. 😀

Comments welcome.



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36 comments so far

  • sirjasontoon

    Nov 4, 2009 at 12:28 PM

    Comment #1

    “Maximise Revenue and put little or nothing back into the team” is what Owl Heed is saying.

    Cash Cow United.

    0
  • G

    Nov 4, 2009 at 12:29 PM

    Comment #2

    For the budget MA has in mind, presented by Netto would be more appropriate surely?

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  • sirjasontoon

    Nov 4, 2009 at 12:31 PM

    Comment #3

    “So we understand St James’ Park – the history is wonderful. We are not trying to take that away, we are just trying to add something to the revenue and status of our club.”

    Why don’t they just milk the club dry and put the club into administration cos if they fail (which they will) in getting NUFC promoted then I see ADMINISTRATION on the Horizon.

    Nothing is sacred to these lunatics.

    0
  • komfort

    Nov 4, 2009 at 12:32 PM

    Comment #4

    aye , and they can turn shearer’s bar into a tesco supermarket and we can do are weekly shop after the game.

    ..what a treat.

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  • sirjasontoon

    Nov 4, 2009 at 12:32 PM

    Comment #5

    PENNYSTRETCHER PARK.

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  • sirjasontoon

    Nov 4, 2009 at 12:34 PM

    Comment #6

    You sorted your Catalogue money out comfort?
    Batty was saying some Charvas might come knocking if you don’t 🙂

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  • sirjasontoon

    Nov 4, 2009 at 12:34 PM

    Comment #7

    Spelt y’ name wrong sorry 🙂

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  • komfort

    Nov 4, 2009 at 12:35 PM

    Comment #8

    our….

    0
  • premier

    Nov 4, 2009 at 12:35 PM

    Comment #9

    Has a certain ring to it SJT!!

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  • sirjasontoon

    Nov 4, 2009 at 12:42 PM

    Comment #10

    A certain Kerching !:)

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  • komfort

    Nov 4, 2009 at 12:43 PM

    Comment #11

    sjt…i had to otherwise he said he was going to put the block on me ordering anything for crimbo…

    …i’ve never been one to see the kids go without.

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  • sirjasontoon

    Nov 4, 2009 at 12:50 PM

    Comment #12

    🙂
    Good lad…some great offers on baubles and tinsel in the Kays this month.

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  • Jay jay

    Nov 4, 2009 at 12:58 PM

    Comment #13

    I wish derek “baldrick” llambias would shove his cunning plans and bugger off!

    0
  • Mags

    Nov 4, 2009 at 12:58 PM

    Comment #14

    NEWCASTLE UNITED FC AT ST JAMES’ PARK.

    Nothing more, nothing less.

    0
  • Trent Toon

    Nov 4, 2009 at 1:09 PM

    Comment #16

    Thank goodness, the name could not be changed…..

    Well a range of good ideas perhaps it would be good getting a screen there…

    0
  • Partizan

    Nov 4, 2009 at 1:11 PM

    Comment #17

    Brown Ale Arena….LOL,,why not!?

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  • G

    Nov 4, 2009 at 1:14 PM

    Comment #18

    Will the screen be like a scoreboard then? A friend of mine who shamelessly follows some chancers down the road who wear red and white stripe’s once asked me why we don’t have a score board. The reply was quite simply ‘Because Geordies can count’.

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  • sirjasontoon

    Nov 4, 2009 at 1:18 PM

    Comment #19

    I remember the old scoreboard in the gallowgate 🙂
    Happy Days.

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  • premier

    Nov 4, 2009 at 1:19 PM

    Comment #20

    Hey G certainly been easy to count the goals last few games!!

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  • lesh

    Nov 4, 2009 at 1:19 PM

    Comment #21

    Hows about Netto@ St James’ Park

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  • lesh

    Nov 4, 2009 at 1:20 PM

    Comment #22

    Brown Ale Arena….. Baa!

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  • Partizan

    Nov 4, 2009 at 1:26 PM

    Comment #23

    OMG this one’s a killer…..Sir Mike Ashley’s colosseum and the training ground:Prince Derek’s playground :-)……omg,i’m sweating,terrible nightmare 🙂

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  • Toonmania

    Nov 4, 2009 at 1:34 PM

    Comment #24

    the new name for the time being is already here then!!!

    http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/8342406.stm

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  • stuart no9

    Nov 4, 2009 at 1:54 PM

    Comment #25

    so he thinks keeping the name is going to get a lot fo fans back on their side, ? WRONG, as this was their ploy all along

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  • listie

    Nov 4, 2009 at 2:00 PM

    Comment #26

    If only we had Ginola playing,
    St James Park, because your worth it

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  • Nobby_Long

    Nov 4, 2009 at 2:25 PM

    Comment #27

    Sportsdirect.com@St. James’ Park for the rest of the season

    How bloody dare they…..it is a damn disgrace…..

    Boycott & protest NOW !!!!!!

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  • stuart no9

    Nov 4, 2009 at 2:27 PM

    Comment #28

    NOBBY
    HERE HERE

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  • lesh

    Nov 4, 2009 at 2:36 PM

    Comment #29

    And Llambias admitted the club could have dealt with the announcement better, but is confident the plans are in the best interests of Newcastle United.

    “We could have worded it better, and that’s why we came out yesterday to explain what we’re trying to achieve,” he said. ……

    Yet more inspirational words from Llambias. What happened to the PR person at SJP, made him/ her redundant did they?

    Forward planning or what?

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  • LATINAMERICATOON

    Nov 4, 2009 at 2:44 PM

    Comment #30

    POUNDLAND PARK

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  • RetroBiscuits

    Nov 4, 2009 at 3:27 PM

    Comment #32

    Could be mind games here, i feel slightly lifted by this news however i have managerial experiences where the tactic is to put your staff down ie.bad news let them sweat it out for a week or so then pick them up again and have them eating out of your hand. have to say it works

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  • Geordiedoonsooth

    Nov 4, 2009 at 3:35 PM

    Comment #33

    The latest news from the BBC just show what a complete bunch of idiots (being polite) Ashley & Co are. The only way to get them out is to boycott the game on Saturday even if it means we don’t get the result we want on the pitch.

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  • scottish mag

    Nov 4, 2009 at 4:03 PM

    Comment #34

    how about

    we dont want mike ashley @ st james park

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  • will.dawg

    Nov 4, 2009 at 5:15 PM

    Comment #35

    Mike Ashley is F@ St James’ Park
    Anyone?

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  • bobby_ollox

    Nov 4, 2009 at 10:59 PM

    Comment #36

    cockneytw@st james park

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