Are Sports Direct Paying Newcastle For Naming Privileges?

Newcastle manager Chris Hughton is convinced St James’ Park will always be St James’ Park.

chris hughton  9999

Chris – seems to align himself behind the fans

Owner Mike Ashley and Managing Director Derek Llambias caused further outrage yesterday when they said the 52,000-capacity stadium will now be known as the James’ Park Stadium, as the search for a long-term sponsor gets under way. They should probably leave Stadium off the end of that and it reads much better.

Now my question is, for the 7 months Sports Direct will be in the name – is Mike’s company paying the Newcastle United club for the privilege?  If the answer is no, then why not?

Mike may own both companies – but that doesn’t allow him to get free publicity for Sports Direct from the Newcastle club – they are two separate businesses and have to be treat that way.

Hughton believes the name change will make little difference though:

“I sympathise with the supporters because they are a massive, massive part of this club. But I am quite sure that in a year’s time, two years’ time, 10 years’ time, people will still refer to the stadium as St James’.”

“It’s not like a club that has actually moved its stadium. I can understand where the supporters are coming from, but in everybody’s eyes, it will still be St James’.”

It seems like the manager has just aligned himself with the fans and others connected with the club, on not wanting any changes made to the the Cathedral on the Hill – just leave it as St. James’ Park.

But that’s probably because he’s sensible with some common sense – unlike Laurel and Hardy.

Comments welcome.

27 comments so far

  • chuck

    Nov 5, 2009 at 5:43 PM

    Comment #1

    Does MA not fully own the club ?
    I would assume he has the right to advertise whatever he likes for whatever amount he likes.
    But i would assume there`s a tax angle involved where the club receives revenue and MA gets a tax break.

  • Steve_48

    Nov 5, 2009 at 5:44 PM

    Comment #2

    Ed I was waiting for you to write something about this and you can bet as long as I have a hole in my @rse he’s not paying a penny, again another publicity stunt. Cheap publicity for a cheap southern etc etc etc

  • toondaft

    Nov 5, 2009 at 5:55 PM

    Comment #3

    Why the hell has this fat pric* been allowed to do this to such an outstanding club he is wreking the pride and passion of this club ionly wonder what the late great sir booby or wor jakie must be thinking if someone gets me tickets in the directors box near him i will do what needs to be done to that disgrace what we call owner

  • Rangerman

    Nov 5, 2009 at 5:59 PM

    Comment #4

    £20 million.

  • Thump

    Nov 5, 2009 at 6:00 PM

    Comment #5

    chuck hit the nail right on the head.

    We also must remember that Llambias even admitted that it was in demonstration to potential buyers of the stadium name – and why should he pay to demonstrate something?

    We all know he’s doing it for his own publicity, but as long as he’s in charge he has the final say in everything and can frankly do whatever he wants with us.

    Even trying to look at this position through his eyes is boiling my p**s >:(

  • Thump

    Nov 5, 2009 at 6:23 PM

    Comment #7

    F*** sakes, Chelski – you’re just encouraging the fat f***!

  • Alex

    Nov 5, 2009 at 6:46 PM

    Comment #8

    Well we are not the first club to do it and now Chelsea are at it . Within a couple of seasons half the premiership an CCC clubs will have followed suit . The b@st@rds in the boardrooms are ripping the soul out of the game .

  • Toon Graeme

    Nov 5, 2009 at 7:00 PM

    Comment #9

    Good evening nufcblog. I aint been on here for a few months – well to type anyway. Always have a scan at the blog but too busy and being watched by Jesus at work like a hawk. She must fancy me or somit as she is always getting at me!! lol

    Anyway – yet again we are made out to a laughing stock amongst the footballing world. About an hour after the news had broke it was Pi$$ take 101 from all sides.

    I can see it from a business perspective like, but then again these two knoob heads have already shown they aint got a clue – so why not add this to the long list of crap we have to put up with.

    SJP will always be that so I agree with Chris in what he says. No matter what dumb a$$ name (if indeed it gets bought) gets used – we will always call it that!!

    On the back of that though it is a disgrace that the hallowed ground be remaned or even suggested that it could be.

    Ive heard from the match crew that Saturday may contain quite a lot of verbal towards MA and DL. So whats new there. Problem is we are stuck with the fat cockney bas***d for a long while!!!

    Anyway thats my ten pence worth. For what its worth.

  • toonsy

    Nov 5, 2009 at 7:42 PM

    Comment #10

    1) Stadium naming makes good business sense. Where did Twit & Tw@t acquire that from then as they havn’t shown any thus far!

    2) Hughton should be careful. It appears he is siding with the locals. This is insubordination in Twit & Tw@ts eyes and will be dealt with accordingly. They will put a whoopee cushion underneath Hughton’s press conference seat as punishment! Then demand Hughton Hughton advertises “whoopee cushions” in the same press conference.

    3) Regarding the last article about Taylor. Why risk him? We have an international break coming up. Would it not make sense to make sure he is fighting fit for when the team comes back? Why not play Kadar against Peterborough? The lad played well on monday and deserves a run, remember he gave up his under 20 world cup space to stay with us. Some way to repay him. He played well, stuck with us, now lets shit on him and dump him back on the bench again. Taylor can always come on as a sub.

    That is all 😀

  • ganiyu

    Nov 5, 2009 at 7:48 PM

    Comment #11


  • ganiyu

    Nov 5, 2009 at 7:59 PM

    Comment #12


  • tappy lappy

    Nov 5, 2009 at 8:06 PM

    Comment #13

    I cannot understand Fat Mike. Why is he trying to make himself more and more unpopular with the Toon. He really has no idea what he’s doing. What a shambles

  • Jan Stavik

    Nov 5, 2009 at 8:15 PM

    Comment #14

    Touche, Toonsy.

  • Isaac Hunt

    Nov 5, 2009 at 9:30 PM

    Comment #15

    Couldn’t give a sh1t about this unless they rename the Metro Station. For the last time lads – the stadium is built in St James’ Park which is owned by the council.

  • IanB

    Nov 5, 2009 at 9:54 PM

    Comment #16

    I though the same thing myself Ed.

    As the sole shareholder in the club, I’m not sure where he stands legally on this.

    He said the naming rights were worth at least £6m. So surely he owes the club £3m at least for 7 months of them.

    Sure, he owns the club, but he’s essentially giving his other company £3m of freebies. There may not be any other shareholders who suffer as a result – but surely the banks who are owed money by the club would have something to say about clear financial mismanagement. Otherwise he could just siphon everything off to himself, declare the club bankrupt, and the banks would be left with a bad debt they couldn’t recover.

    But my knowledge of finance/law isn’t good enough to know what the real case is.


  • BlacknWhite Barmy

    Nov 5, 2009 at 10:39 PM

    Comment #17

    Even if he is paying he is certainly getting his advertising out of it as well as guaranteeing another’sellout’ crowd of the anti Ashley brigade.

    Why pay to go along and hurl abuse at the fatone??

    If you go, then you are supporting all things Ashley – we have already heard this week about the cost of relegation on the club and the fact the fatarse is funding the club out of his own pocket – so if you really want to see the back of him, stay away – just a couple of matches and hit him in hte only plave that matters to him.

  • stuart no9

    Nov 5, 2009 at 11:31 PM

    Comment #18

    hitting him in the pocket is our only hope of getting this cretan removed , and out of our lives for good, he does not belong here. A total boycott of 2 games,will give him some idea of how much he stands to lose if we go the whole hog and stay away for the rest of the season, although that will never happen,will he not realise how much this COULD cost him.If you are against a boycott, what about gathering outside the entrance,(it wont be the first time) at the final whistle to vent your anger, then the same next week, then the next week, any thing to show your not f…..g happy

  • dave 1961

    Nov 5, 2009 at 11:50 PM

    Comment #19

    what do you expect when our club has been hijacked by a couple of fagots.

  • sirjasontoon

    Nov 6, 2009 at 1:05 AM

    Comment #20

    Ganiyu-Lick my balls you fkin’ TOOL.


  • sirjasontoon

    Nov 6, 2009 at 1:06 AM

    Comment #21

    ganiyu // Nov 5, 2009 at 7:48 PM


    You Just don’t fking get it do you?

  • sirjasontoon

    Nov 6, 2009 at 1:07 AM

    Comment #22


  • Aussie Magpie Fan

    Nov 6, 2009 at 1:26 AM

    Comment #23

    Wake up every one.. Including you Ed. Where do you think the 20 million that MA just pumped into the club came from??? Yes that’s right, out of his own pocket! And where does that money in his pocket come from? Sports Direct and Co. So if he wants to stick his company logo on the stadium, so be it. It will still be known as St James Park for christ sake. All this hate mongering is out of control… Where do you think the money for the big name players we will require, if we get promoted will come from?? From all the fans that are no longer buying anything to do with the club as a way of protest… I don’t think so… Stand back and have a look at the big picture… What have we really lost.. As far as I can tell it is only our status in the PL. We can all still watch NUFC play (live and on TV). Let the anger go and let’s get on with supporting the team…

  • ginkoh

    Nov 6, 2009 at 5:29 AM

    Comment #24

    Why they don’t sell football club’s name ? If they can change the stadium name for money so why not Sport United football club, AIG@ManU, Gilette@Liverpool ?

    I’m sick about it.

  • davis_toons

    Nov 6, 2009 at 8:24 AM

    Comment #25

    Just take a look at Manchester City stadium. What kind of advistisement is all around the ground? Just take a look carefully.

    In football business, revenue is first priority.

    Lastly, St. James’ Park is forever. NO matter what kind of naming convention is being join up to increase our club revenue.

    In order for talented young players to sign up with our already well-known club, a good contract have to be draft in order to attract.

  • stuart no9

    Nov 6, 2009 at 11:57 AM

    Comment #26

    any one who supports the idea of rebranding the name is imo not a real fan, dont understand the history, and are only out to watch A game of football,there are other ways of making money without stripping us of our identity, shame on you

  • lesh

    Nov 6, 2009 at 1:03 PM

    Comment #27

    Can’t see a problem with the club allowing Sports Direct to have a few months at no cost.

    It could be argued that apart from the recent £20m paid in by MA, it provides an opportunity to live-market the availability of brand-supported ground sponsorship to potential backers for next season.


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