Newcastle manager Chris Hughton is convinced St James’ Park will always be St James’ Park.
Chris – seems to align himself behind the fans
Owner Mike Ashley and Managing Director Derek Llambias caused further outrage yesterday when they said the 52,000-capacity stadium will now be known as the sportsdirect.com@St James’ Park Stadium, as the search for a long-term sponsor gets under way. They should probably leave Stadium off the end of that and it reads much better.
Now my question is, for the 7 months Sports Direct will be in the name – is Mike’s company paying the Newcastle United club for the privilege? If the answer is no, then why not?
Mike may own both companies – but that doesn’t allow him to get free publicity for Sports Direct from the Newcastle club – they are two separate businesses and have to be treat that way.
Hughton believes the name change will make little difference though:
“I sympathise with the supporters because they are a massive, massive part of this club. But I am quite sure that in a year’s time, two years’ time, 10 years’ time, people will still refer to the stadium as St James’.”
“It’s not like a club that has actually moved its stadium. I can understand where the supporters are coming from, but in everybody’s eyes, it will still be St James’.”
It seems like the manager has just aligned himself with the fans and others connected with the club, on not wanting any changes made to the the Cathedral on the Hill – just leave it as St. James’ Park.
But that’s probably because he’s sensible with some common sense – unlike Laurel and Hardy.