As expected PUMA® and Newcastle United Football Club have today announced a new partnership that sees the German based sports outfitter as the official supplier of replica merchandise for Newcastle United.
The new deal will see PUMA replace Adidas in supplying team kit, replica kit and training equipment. The deal will last a short two years starting from the beginning of the 2010/2011 season.
Barry Webber, Commercial Director of Newcastle United FC, said on the official web-site today:
“We are very proud to have entered into a relationship with PUMA. They are an ideal partner for us with the experience and ability to deliver a top class product for the Club and its supporters.”
“With all of its proven technical experience, innovative product design and support systems, we are excited about the future and look forward to a successful partnership.”
Tony Ward, PUMA UK Managing Director, said:
“We are delighted to be embarking upon a two-season partnership with Newcastle United which will give PUMA great exposure throughout the football community.”
“With innovative product, referencing Newcastle’s strong heritage, coupled with great service, we are confident of an excellent partnership.
“Newcastle United is a club with a passionate and loyal fan base and we look forward to the start of the new season and the new kit making its first appearance.”
Rudolf and Adolph Dassler started the Dassler Brothers Shoe Factory in 1924, but after the second world war the brothers split acrimoniously and Rudolph started the PUMA company and brother Adolph started the Adidas company, and the two companies have been rivals ever since.
It will be interesting to see what the new strips and training gear will look like next season, when hopefully we are in the Premier League, although last night’s game was testament to the fact we still have some rebuilding to do, if we are to remain successfully in the Premiership.