PUMA Replaces Adidas As Newcastle Kit Provider

As expected PUMA® and Newcastle United Football Club have today announced a new partnership that sees the German based sports outfitter as the official supplier of replica merchandise for Newcastle United.

The new deal will see PUMA replace Adidas in supplying team kit, replica kit and training equipment.   The deal will last a short two years starting from the beginning of the 2010/2011 season.

Barry Webber, Commercial Director of Newcastle United FC, said on the official web-site today:

“We are very proud to have entered into a relationship with PUMA. They are an ideal partner for us with the experience and ability to deliver a top class product for the Club and its supporters.”

“With all of its proven technical experience, innovative product design and support systems, we are excited about the future and look forward to a successful partnership.”

Tony Ward, PUMA UK Managing Director, said:

“We are delighted to be embarking upon a two-season partnership with Newcastle United which will give PUMA great exposure throughout the football community.”

“With innovative product, referencing Newcastle’s strong heritage, coupled with great service, we are confident of an excellent partnership.

“Newcastle United is a club with a passionate and loyal fan base and we look forward to the start of the new season and the new kit making its first appearance.”

Rudolf and Adolph Dassler started the Dassler Brothers Shoe Factory in 1924, but after the second world war the brothers split acrimoniously and Rudolph started the PUMA company and brother Adolph started the Adidas company, and the two companies have been rivals ever since.

It will be interesting to see what the new strips and training gear will look like next season, when hopefully we are in the Premier League, although last night’s game was testament to the fact we still have some rebuilding to do, if we are to remain successfully in the Premiership.

Comments welcome.

14 comments so far

  • will die for the toon army

    Jan 19, 2010 at 11:58 AM

    Comment #1

    One more deal to GOOOOO!!!!!!!!!!!!!!

  • Thump

    Jan 19, 2010 at 12:14 PM

    Comment #2

    I’ll be honest and say I’m not happy about this, if only because they’ll probably have those nasty embossed logos that fall off after a few washes.

    Kind of a shame to see the adidas logo go, though.

  • G

    Jan 19, 2010 at 12:19 PM

    Comment #3

    Does this mean that from now on we will all be duty bound to dress like 70’s bullying victims when in our sports kit?

  • NewcastleMole

    Jan 19, 2010 at 12:57 PM

    Comment #4

    So we join fellow English teams in being sponsored by PUMA.


    Bristol City

    Colchester United

    Coventry City

    Leyton Orient



    Sheffield Wednesday

    Tottenham Hotspur

    Other Major clubs include:
    Monaco, Stuttgart, Zenit St Petersburg, Feyenoord, Lazio (as well as national team kit), Villarreal & Sporting Lisbon.

    Jonas & Lovenkrands are 2 of our current team sponsored by Puma

    They all look very plain to be honest not very hopeful for the new kit although they can’t make the away kit any worse can they???

  • Toon_Fresh

    Jan 19, 2010 at 1:00 PM

    Comment #5

    so a black cat on our uniform?

  • ToonRich

    Jan 19, 2010 at 1:29 PM

    Comment #6

    It’s a disgrace that MA has been allowed to tarnish our team and its long standing relationships…ADIDAS were quoted as saying they didnt want to be part of anything connected to Ashley – or to that effect. To worsten the blow ADIDAS are going to be supplying next season Spurs kits, so we’re basically doing a swap 🙁

    On the up side, PUMA have made some nice kits recently, just look at the African Nations, Ivory Coast, Ghana, Cameroon to name just a few all sponsored by PUMA. Although I cant see many skin tight player-shirts being sold, unless you have the Drogba/E’to physique haha!!

    Welcome back ED…glad to have something good to read at work 😉

  • DJG

    Jan 19, 2010 at 2:59 PM

    Comment #7

    The rumour is that after a 14 year association with the club adidas have finally had enough of Ashley and ‘bad press’ and have gone to supply Spurs instead.

    PUMA, (who currently supply Spurs) and NUFC have therefore simply partnered up in a marrage of convienence.

    I wonder if they will get wise to the fact we dont want a black cat on our strip and use simply the PUMA word logo, that would be cool.

  • DJG

    Jan 19, 2010 at 3:04 PM

    Comment #8

    Will be interesting to see what the new kit will be like, please anything but yellow for the away kit!
    What happened to the nice biue and green ones we used to have.

    Imagine if they did away with the stripes! haha

  • donjuan

    Jan 19, 2010 at 3:41 PM

    Comment #9

    I will NOT buy anything with a black cat on it, I split with my ex because I kicked her black cat in the balls every time I saw it. No Sireee, not for me. Thank you.

  • listie

    Jan 19, 2010 at 4:00 PM

    Comment #10

    Adidas have not forgiven MA for his share buying and selling a few years back


    They felt he was using insider knowledge, to make such a big profit so quickly, the timing was too iffy, to be lucky!
    Every since they had always planned to pull out of Newcastle, but return if/when MA leaves, thats why the Puma deal is only 2 years

  • listie

    Jan 19, 2010 at 4:04 PM

    Comment #11

    This strip in black and white and a gold cat, i’d be happy, would looks nice


  • punk skunk...

    Jan 19, 2010 at 10:55 PM

    Comment #12

    Puma is owned by Adi Dassler’s (adidas) brother, so it’s more or less adidas, well, next best thing…
    …I’m sure they’ll use a different colored cat!..

  • Purely Belter

    Jan 20, 2010 at 8:41 AM

    Comment #13

    im quite happy that we have got puma. they have improved a lot over the past few years.

    personally wouldve wanted nike

    our shirts will look better with those annoying 3 stripe adidas lines on the shoulders, i doesnt suit our kit

  • Thump

    Jan 20, 2010 at 4:23 PM

    Comment #14

    After looking at some of the designs I honestly think Puma have an awfully boring production line. The nicest shirt I’ve seen is the navy away kit for Colchester and beyond that I honestly don’t care for them. They seem to be use Nike’s “template” scheme rather than creativity, so let’s hope that they take notice of this and actually do something about it.


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