Ashley Has Now Spent £30M To Keep Newcastle Afloat

Newcastle Managing Director Derek Llambias has said today that owner Mike Ashley has shown his full commitment to the terrific Newcastle United supporters this season.

Mike Ashley – bailed out club this season

Mike Ashley has received deserved and severe criticism from Newcastle fans, who were very unhappy when Kevin Keegan left the club 18 months ago, when it seemed that cockney Dennis Wise was controlling the transfer business at the club.

Since then Mike has tried unsuccessfully to sell the club not once, but twice, once while we were in the Premier League 17 months ago, and again last summer, after the club was tragically relegated.

Probably the lowest point for Newcastle supporters was last summer, when we had just been relegated, didn’t have a manager and seemed to be selling any player we could to reduce the enormous wage bill.

But then the magic started when Chris Hughton was appointed temporaray manager on July 1st, and he asked Colin Calderwood to help him, on a weekly basis.

At that time they would be in charge until the club was sold, but no buyers came through.

Since then most things had gone right at the club, and lots of credit has to go to the Newcastle coaches, led by Chris Hughton, and the Newcastle players, led by strong and determined characters like Alan Smith and Kevin Nolan.

The result is that the lads are 6 points clear at the top of the Championship with promotion now a distinct possibility.

And Managing Director Derek Llambias has today told Sky Sports:

“You can’t lose the income we have lost in relegation and still be where we are, so Mike has put in £25M in December,”

“He has put in another £5M this week, so he is committed.”

“We bought £5.5M worth of players in January. We needed to freshen up the team and support our manager.”

That £5.5M is a little more than we thought we had paid for the four new players, Simpson, Routledge, Williamson and Best,  although some of that may include wages for our two loan players, Fitz Hall and Patrick van Aanholt, but perhaps not.

But there’s no doubt that the January transfer window was a successful one, because not only did we buy 4 players but they all look very good buys for the club long term.

And Llambias believes Ashley has won over the majority of Newcastle supporters, who realize that Ashley’s money has kept the club afloat this season, while the lads continue to challenge for promotion.

And it’s hard to se where the club would be without Ashley’s money this season.

Derek continued and talked about the great passion that is Tyneside:

“It is a passion. They are great fans,””There is a very small section of fans that are basically not reasonable, there is no reality to where they are.”

“I am hoping that we get there and we’ll see what happens next season.”   “The reality is that if Mike had not taken the club, we would be in a mess.”

And something that is interesting to us is whether Mike will sell the club in the summer.

But Llambias says the club is not for sale, and continued:

“No it is not up for sale. There is no money out there. Football is not what it was,”

“We had two possible buyers and they didn’t put their money up so at the end of the day they are not real.”

With the club now on the up, we don’t think Mike will sell in the summer, and we are even a little hopeful that we can get in another 4-5 good players in the summer on good deals.

And maybe we could also bring in a couple of youngsters for season long loan deals from some of the big clubs.

If we can do that this summer, it’s even looking like the club is organized these days – and that’s something given where we’ve been since Mike took over in June, 2007.

What do you think about this?

Comments always welcome.

62 comments so far

  • Alan

    Mar 3, 2010 at 11:39 AM

    Comment #1

    As a lifelong Newcastle fan and also someone who hated Mike Ashley in the summer I can safely say Mike is starting to win me over now.

    The transfer window was great and we signed a player I have always admired in Wayne Routledge.

  • Young_Mag

    Mar 3, 2010 at 11:43 AM

    Comment #2

    We all make mistakes but hopefully there behind Ashley & the Toon can move forward!

  • Solaidback

    Mar 3, 2010 at 11:55 AM

    Comment #3

    I agree Mike Ashley has done something we thought would never happen but in the end, they needed to be done & for that I think we should get behind him & the club & look at this as a new beginning, who knows, if he’s put in £30m while in the Fizzy pop league, he may just spend another £30m in the summer to make sure we stay in the Prem & get that extra £60m every year from increased TV money & Prem sponsorship, I mean he said originally that he’d put in £20m for new player every season but that wasn’t good enough for the fans, they wanted him to spend £50-100m every season, dream on, it would never happen, I mean look at Manc Al Citey, they didn’t spend that much & their owners are at least 20x richer than ours, we need to start being realistic & slowly work our way back into the PL & up the table, look at Villa, do it their way, slow & easy & then we can look to start attracting big name stars again!

    Lets not do a Pompey or Leeds & crash & burn because our ego’s outweigh our common sense!!


  • Archie Mag

    Mar 3, 2010 at 11:55 AM

    Comment #4

    Agreed Alan, Mike has no doubt made some cock ups but i’d be lying if I said I wasn’t pleased with the way the club is being run (voted yes Ed).

    You hear about debt every single day now, but its true, football in this country is financially insane. If it true Mike has wiped all of our debt and we’re sitting top of the Championship, thats gotta be a huge achievement in itself.

    Personally, I think (providing we don’t shoot ourselves in the foot over the next 5 or 6 games, *touch wood*) relegation will end up being one of the best things thats happened to NUFC in recent times. It allowed us to get rid of all the overpaid ‘big names’ and start again from scratch, with new wages and younger hungry players.

    Like Mike has said in the past, the Arsenal model. Time to give the guy a break, constantly calling for him to sell the club to another skint joker is going to do nowt but bad for the toon.

  • Solaidback

    Mar 3, 2010 at 12:03 PM

    Comment #5

    Maybe if it’s funding the club needs, maybe he can look to sell say 40% of the ownership to a few rich fans like Moat, say sell him 20% for £50m 🙂 lol I doubt he’ll get that much but it wouldn’t harm the club to have a few rich investors giving the teams some timely cash injection every now & then would it 😉

  • Toonkistan

    Mar 3, 2010 at 12:07 PM

    Comment #6

    the real test would be in the summer provided we are promoted to PL. the summer window will determine whether they have learnt their lesson and really know how to run a big big football club…for me butt, pancarte has to go for sure and a couple of good buys might do…

    also to do an arsenal model you should trust your youngsters and give me them playing time here and there and i havent seen that happening even us being in championship so that proves one thing either our management dont have the guts and management skills when and how to play them or our kids are not good enough…

  • lesh

    Mar 3, 2010 at 12:11 PM

    Comment #7

    A fair summary Ed but I’m not sure about the feeling that MA’s actually won the fans over.

    He’s not there yet and a lot of the doubt about him is down to his somewhat wanting management in general and of the Keegan/ Wise debacle in particular.

    I’ve no doubt that the fans are beginning to appreciate Ashley’s contributions of late but unfortunately, some will never face the realities of the worldwide economic environment and the financial strains on football clubs today.

    Perhaps it’s those fans who are in denial that Llambias has referred to as unreasonable?

    Let’s get things in proportion eh and acknowledge that but for Ashley’s financial support, the club would have gone down the pan before now.

    Like it or not, we owe him a lot and the club’s probably in far better state than it was at the latter stages of the previous ownership.

    Whilst not exactly Tyneside super-heroes, I believe that Ashley, Hughton, Calderwood, Smith Nolan et al deserve a lot of the credit for the club’s position at the head of the CCC.

    Let’s hope for the promotion party and a demonstration of the fans’ appreciation of his support. Even polite applause’d suffice!

    Well done all and long may it continue.

  • Alan

    Mar 3, 2010 at 12:13 PM

    Comment #8

    After reading all this, how many of you would be happy for the stadium to be renamed if it did bring in revenue that Mike would use for players?

    It seems a lot of the grounds these days have sponsored names like the Reebok, Ricoh, Walkers and JJB. Do you think football is becoming so money orientated that we should move with it before its too late?

  • stevt03

    Mar 3, 2010 at 12:15 PM

    Comment #9

    I’m stopping short of thanking Mike Ashley after all – Mike Ashley has LOANED his money to the club in a gamble that he will get it back (and more) if/when we are promoted!

    It’s the fans that GIVE their money to the club!!!!

  • listie

    Mar 3, 2010 at 12:22 PM

    Comment #10

    The big test will be if we are promoted. At the moment we have a very expensive squad compared to the rest in the fizzy, and some and I stress some EPL quality players, so with a bit of organisation, that we have had, we should , on paper be towards to the top of the league as we are.
    If we get promoted, we will have to spend money to stay up, and we also need the manager to do some good deals, at the moment i’m 50/50, as to MA will spend enough, and CH will be able to get the right players.

  • mrmcgee

    Mar 3, 2010 at 12:27 PM

    Comment #11

    Dont be so stupid Alan…

    I thank MA for buying 5 million pounds worth of players… i really do…

    But with the parachute payment of between 3 and 6 million this season.. thats where this fee comes from.

    And Ashley spending £30 million this season?

    Try Keegans transfers;

    Bought= £24.9 million / Sold = £19.15 Million


    Bought= £5.5 Million / Sold = £13 Million


    Bought= £5.5 Million / Sold £25.5 Million


    Bought 35.9 Million / Sold £57.65 Million

    Therefore thank you Ashley… for using the profit of £21.75 million, add this 21.75 million to the £750,000 wages per week you have saved on by releasing players, minus the £350,000 wages per week you have added(£400,000 per week saving(£18.5 mil!!!)…..

    So thanks Ashley for milking this club… abusing the fans, putting a cockney ex player’s views and ideas before an experienced ex england player and manager, not replacing Milner after getting 12 mil for him, renaming our stadium to a shop with as much respect as hitler..(one that uses Slave labour).., passing up the chance to sell to serious buyers in Dubai but getting drunk and disrespecting them, and for all of the other things that make you look exactly what you are… a right cockney banker.

    Get out of our club… get out of our cluuubb.. you fat cockney *******, get out of our club.

    We dont care about Ashley,
    He dont care about me,
    All we care about… is NUFC.

    Never forget… NUFC.

  • komfort

    Mar 3, 2010 at 12:42 PM

    Comment #12

    i missed the interview on sky sports……were his lips moving ? coz thats normally the dead giveaway…..

  • estechco

    Mar 3, 2010 at 12:44 PM

    Comment #13

    mrmcgee : I, like you, are still a little wary of this PR stuff. Whilst I AM willing to forgive (eventually), I think we are still being fed very selective soundbites.

    He tells us when he puts money in. I’m not so sure we are ever likely to hear when he takes it back out again!

    Bassong/Given/Martins/Duff transfers spring immediately to mind

  • Robby Bobson

    Mar 3, 2010 at 12:47 PM

    Comment #14

    I hate Llambias with a passion. We will tell you if you have won us over.

    He speaks everytime like we are in great debt to Ashley. This may be the case financially but its just a smug thing to say.

    Hmmm way to alienate the small section of the fan base, by saying that they need to live in reality.

    He has got in some more commerical deals for the club, so maybe he does some good in a business sense, by my god man he really does shoot himself in the foot everytime he speaks.

  • Girth

    Mar 3, 2010 at 12:53 PM

    Comment #15

    WOW, there you have it everyone, NUFC finances for all to see, why don’t they employ you to do their books?
    Im not even going to pick at your post as it’s a waste of time, I get the feeling you wont see reason to constructive argument, all ill say that it’s a classic example of how someone takes a few pieces of information and makes it fit into their own bigoted, narrow minded agenda. Grow up, learn some of the specifics and see that there is a world outside of Byker.
    Your an embarrassment to yourself and this club

  • mrmcgee

    Mar 3, 2010 at 12:57 PM

    Comment #16

    you know whenever he comments, something bad is going to happen…

    ” There are 5 or 6 interested parties…

    Same day on another interview “There are 3 or 4 interested parties…

    Liars have to have good memories… Liarbass is nothing but a PR man…

    Its not that i am unwilling to forgive,, actually when Ashley gave that huge statement about putting the club up for sale… when he says about making poor decisions… e.g due diligence… i honestly felt a bit sorry for him.. but since then its been poor decision after poor decision…

    At the end of the day… he hasnt got us out of debt, he has placed us on a temporary interest free period. That is all..

  • SirAlan

    Mar 3, 2010 at 1:08 PM

    Comment #17

    Spot on mrmcgee…some of these people on here have a limited capacity when it comes to thinking outside the box….i slep better when this blog was shutdown as i didnot have to read the shite some of em right.

  • estechco

    Mar 3, 2010 at 1:26 PM

    Comment #18

    Sorry Girth, but I’m definitely with mrmcgee on this one.

    He only resorts to guesstimate figures because we aren’t provided with anything more concrete (until the accounts are released) from our glorious leaders.

  • Davies

    Mar 3, 2010 at 1:27 PM

    Comment #19

    With you all the way Girth. Can’t stomach reactionaries dreaming up their own workings of the club’s finances to fit in with their pantomime villain of the club’s owner. Grow up MrMcgee. Yer a twat.

  • thompaz

    Mar 3, 2010 at 1:28 PM

    Comment #20

    I can’t believe how fickle our fans are… some of the comments are truly laughable. Mike Ashley ruined our club. Am I the only one who thinks we have been really LUCKY this season? Most of our performances have been shocking. With a core team of low end premier league players I would expect nothing less than winning promotion. A few wins and suddenly all our fans are behind Ashley… I don’t think so.
    The real work starts IF we get promoted. I agree the players brought in, in January have been good signings and for the first time in a long while I was happy with our transfer dealings. HOWEVER, out of the “supposed” 30 million Ashley has invested only 5.5million was spent on players. By my working out that would mean (being very optimistic) an investment of 60 million would be required by Ashley to have 11 million to spend on players in the summer.
    11 million to turn our championship topping team into a stable premier league squad?
    I’ll let you draw your own conclusions….

  • Davies

    Mar 3, 2010 at 1:30 PM

    Comment #21

    By the way….you idiots with the figures, you do know that this money doesn’t go into Mike Ashley’s pocket right?

    You don’t honestly think he get’s this cash do you?

    It’s the club’s money. He can’t touch it. If you’re wondering where it’s all going, try figuring out the cost of running what is essentially a premier league club in the championship. This really isn’t hard. You must be quite thick.

  • Ewan Kerr

    Mar 3, 2010 at 1:35 PM

    Comment #22

    Should the headline not be “Ashley has now spent £30m to keep his investment afloat”? If he hadn’t done so we might not get promoted or avoid administration, this way he gets to be able to sell in the summer. Before he came we compared ourselves to any club outside the top 4 – now some people think Ashley deserves a medal because we haven’t done a Portsmouth.

  • Alan

    Mar 3, 2010 at 1:39 PM

    Comment #23

    Ashley can do whatever he wants, its his business therefore his club not ours.

    Its about time we supported him, the manager and the squad. Afterall he does seem to have a good bond with Chris.

    A healthy atmosphere is good for any football team especially ours. If you want us to go into debt because we waste our money on the likes of Owen and Duff then keep chanting for ashley to leave.

  • thompaz

    Mar 3, 2010 at 1:42 PM

    Comment #24


    I quote…
    “try figuring out the cost of running what is essentially a premier league club in the championship”

    If Ashley had ran the club like a Premier League club while we were still there he wouldn’t have had this problem, he gets no sympathy from me.

  • thompaz

    Mar 3, 2010 at 1:56 PM

    Comment #25


    I started writing a HUGE paragraph complaining about your whole attitude and lack of ambition but gave up because it infuriated me too much. So you’ll have to settle for this…

    Shut up.

  • Alan

    Mar 3, 2010 at 2:00 PM

    Comment #26


    theres no need to be aggressive. Commenting on my lack of ambition though…

    At the start of this season my ambition was for my favourite team to win this league, I would have been schocked if we had got any near. Yet it looks like were the favourites to win with a large part of the season played.

    I think everyone at the club deserves a pat on the back, including mike.

  • lesh

    Mar 3, 2010 at 2:20 PM

    Comment #27

    What with Llambias’ platitudes and his spin on MA’s support for the club and investment, now we’re seeing a price freeze of season tickets.

    Of course we know it’s a good way of getting up-front cash for planning and budgeting puropses but nevertheless, a healthy gesture I’d say.

  • thompaz

    Mar 3, 2010 at 2:55 PM

    Comment #28


    Don’t give me that rubbish. We are currently a VERY poor premier league team.
    The standard of football in the championship is a million miles away from the standard in the Premier League. We should have won promotion already if I’m honest.

    It’s far too easy to sit back and think, you know what? We are doing great, winning games, everything is rosy… I used to laugh at Sunderland for their attitude when they were Yo Yo ing between the premier league and the championship. Newcastle United are better than that so why get sucked into the whole “oooh look at us winning the championship” the fact is it’s a really poor league bar 1 or 2 teams.

    Don’t get me wrong I will be happy if we win promotion but only for the reason that we are back competing where we belong. I won’t forgive Mike Ashley so easily.

    IF we gain promotion, this season will be blanked from my memory. Ashley will have to prove me wrong when we are back and STABLE in the premier league..Only then will I consider patting him on the back and not a second sooner.

  • Johno Toon

    Mar 3, 2010 at 3:00 PM

    Comment #29

    thompaz // Mar 3, 2010 at 2:55 PM


    Don’t give me that rubbish. We are currently a VERY poor premier league team.

    We are not a premier league team.

    Simple fact is Mike Ashley ( Im gonna call him the saviour from here on in ) saved our club, this club was bulit like a deck of cards it was only a matter of time when it did. If it was not for the saviour we would of hit the wall. Thank God for the saviour

  • MacToon

    Mar 3, 2010 at 3:02 PM

    Comment #30


    Ewan Kerr (22), you did beat me to it and mrmcgee(11) spot on.

    Truefaith’s latest take on it all:

  • komfort

    Mar 3, 2010 at 3:05 PM

    Comment #31

    johno toon …….. you been on the ale or the drugs ?

  • Johno Toon

    Mar 3, 2010 at 3:14 PM

    Comment #32

    Stuck in work and bored off my mind Komfort if truth be known ,

  • komfort

    Mar 3, 2010 at 3:23 PM

    Comment #33


  • thompaz

    Mar 3, 2010 at 3:23 PM

    Comment #34

    Johno Toon..

    it’s obvious your lifetime goal has been to win the coca cola football league championship.

    I on the other had would prefer be in mid table obscurity trying to win the best football league in the world.

    I hope your happy with your saviour.

  • Alan

    Mar 3, 2010 at 3:28 PM

    Comment #35


    if you can find somebody, or you know somebody, or if you yourself has the money to buy our football club and spend loads of money on lavish players then please feel free to buy the club and im sure everyone would back you to getting us to the top of the best league in the world.

    But at the moment were stuck with Ashley and hes done the right things this season.

  • Johno Toon

    Mar 3, 2010 at 3:30 PM

    Comment #36

    Yes Thompaz my life ambition is to win the coca cola football league championship. Do you think the football league would let a one man team into it? I could be like Roy of the Rovers , could you do me a favour and not tell anyone? Be our little secret,

    Oh and im more than happy with our ( he is yours too ) saviour

  • will die for the toon army

    Mar 3, 2010 at 3:35 PM

    Comment #37

    Whatever u call it Mike’s assets, NUFC, our club. I dont care but this is my club and that will never change. If MA has put in that money to keep it afloat that is good news for me because that is my club.

    He might want his money back but if NUFC start performing and making more money MA can turn his debt to the club into shares. Before MA came in we were over stretched beyond our limits by Halls and Shepherd. We had a wage bill of 75m that was too much we are in good financial stability and with MA and CH in control two who understand each other we are in the right club. All am scared of is CH handling the EPL but the money will be available.

    MA has made CH and the players concentrate on only football not worrying abt administration and that is a good thing.

    There has been many changes. I dont see MA going jst get behind him.

  • thompaz

    Mar 3, 2010 at 3:38 PM

    Comment #38


    Why is it always EVERYTHING or NOTHING with Newcastle Fans?

    I don’t want, nor have I ever stated we need to spend loads of money on Lavish players.

    I guess I’m just a bit sceptical… while 5.5 million to strengthen a team that already has a small number of premiership qualities seems like a good deal i’m not convinced.

    Will 11 million quid convert our team into a premier league outfit? I don’t honnestly think a so, and the depressing thing is Ashley will have DOUBLED his contibution. Sounds like a raw deal to me.

    If it works I will be the first to admit I am wrong and congratulate the owner, realistically can you see this happening?

  • G

    Mar 3, 2010 at 3:39 PM

    Comment #39

    Looks like I missed the boat on the earlier discussions, but just to add my own opionon in there to the pro / anti MA brigade, I only really care about what happens in the future, and mistakes from the past can (under certain conditions) be forgiven, but we all need to remember that regardless of what we think of MA he still holds the keys to the club, and therefore still has the power to absolutely knacker it and everything affiliated with it. With the money this man has, we are but a toy to him, and he may soon lose interest in this toy.

  • Johno Toon

    Mar 3, 2010 at 3:42 PM

    Comment #40

    Thompaz ( this a serious question by the way ) why are you worried about next season when we still have a job to do this season? We are not promoted yet


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