West Ham And Newcastle Messages To Fans Are Worlds Apart


Both Newcastle United and West Ham United  football clubs have communicated with their loyal fans recently.


Here is the Newcastle communication and here is the West Ham communication.

And we saw Lee Ryder in his Blog On The Tyne compared the statements yesterday, and Lee noticed how much better the West Ham message was in almost every way.

Newcastle’s statement seems to be written from a position of authority, and West Ham’s message is more homely and has been written completely  from a fans’ perspective.

There’s a world of difference in the way the two clubs communicated with their fans, and since Mike Ashley bought the Newcastle club, the communications from the Tyneside club have been few and far between.

And then when they have come out the messages have been rather strange – to say the least.

The statement released 10 days ago was bizarre, and only managed to dampen the feel-good atmosphere surrounding the Tyneside club after a magnificent promotion season,  and confuse the Geordie fans completely.

Apart from that it was terrific.

We like the West Ham message to their fans, and to be brutally honest we very much disliked the Newcastle message, and are still not exactly sure what the Newcastle Board were trying to communicate.

The message was so bad that George Caulkin of the Times re-wrote the statement as it should have been written in the first place and made it read so much better.

Here’s George’s updated statement.

Communication is very important at a football club, so here’s what we learned from the West Ham statement:

  • Communicate as though you were actually fans of  Newcastle United
  • Don’t talk about what you will not do – only what you will do
  • Number the points in the communication – to make things more precise and to the point – and don’t ramble on
  • Don’t make the communication so lengthy, laborious and serious – keep it short and to the point – and up-beat too
  • Don’t ever lecture the fans – about anything

It would also be great if the Newcastle Board can communicate with the fans,  at least once a month via the official web site.

Take the opportunity to tell fans what’s going on at the club – fans are very interested – and that’s a gross understatement.

Comments welcome.



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18 comments so far

  • pizzicatochan

    May 19, 2010 at 6:17 PM

    Comment #1

    I believe the new appointment of the Head of Media would be helpful.

    It’s been a long time I haven’t posted anything here. It feels just great.

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  • stk85

    May 19, 2010 at 7:39 PM

    Comment #2

    i just read our statement again. they could’ve so easily just shortened it to…..

    WE’VE NEVER COMMENTED, WE’RE NOT EVER GOING TO.

    NO COMMENT. EVER!

    how can u run a football club this way? how the hell can u not communicate with fans and say u understand nufc’s regional standing and never ever comment or get involved with anything?

    having social issues is no excuse for this shocking behaviour! get a communicator on board…. literally!

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  • listie

    May 19, 2010 at 7:48 PM

    Comment #3

    Our statement wasn’t fantastic granted, but Sullivan and Gold are two people who will say whatever to be liked, ask any Birmingham fan! These are the same people who slated the manager but prased the players, then slated the players and not the managers.

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  • Chris F

    May 19, 2010 at 8:34 PM

    Comment #4

    exactly, listie.

    Ryder never approved mycomment on his blog, presumably because i pointed out that saying West Ham are a fine example of how to communicate shows the guy is clueless ‘tard.

    Sullivan and Gold have been shocking since taking over at WH. Yes, they may have saved the club from bankruptcy, but their media handling skills remind me of freddy shepherd – too keen to get their own faces on the back pages imo.

    I mean who comes out and tells the press that the WHOLE SQUAD except for one player is up for sale?

    what kind of bloody message is that to send to your team, when you’re battling relegation?

    Can’t stand either of them, proper pair of smarmy eejits, frankly. They should have stuck to publishing “gentlemans magazines”.

    Aye, our owner/chairman/board aren’t great, and do love to make themselves come across as incompetent idiots at times, but I’d rather have a chairman who says nowt to the media, than one who’s in the papers every week slagging off his employees.

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  • Newutd

    May 19, 2010 at 10:06 PM

    Comment #5

    Ahh, no Colo for the WC…

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  • rwpoynter

    May 19, 2010 at 10:09 PM

    Comment #6

    People have said to me that Newcastle is not a big club because they have not won anything in over 40 years. We have come pretty close in those years particularly since 1996 and in the following 10 years we were mostly a top four club. We are a big club. We have a great ground , probably the most loyal fans in the country and my guess is that from August onwards 52,000 of them are going to prove that week in ,week out. We now have again a very good manager, a very good squad and lots of good up and coming young players. The team spirit is at an all time high and I don’t think MA is as bad as he is painted. He does want to get a grip on the finances and he is right to, there is a real need right across football to do this for the sake of its own future existence. But I do agree with you Ed, he and his board are poor communicators. Mike, I don’t think you do it deliberately, but it comes across like you think all NUFC supporters are a bunch of morons who just go on blindly buying their season tickets and their replica shirts year in year out (just look at the interest on this blog at when the new kit is coming out). 90% of Football league clubs would give their right arm for 50% of the support this club has. The fans just want to feel what they are, the lifeblood of the club. Don’t ever take them for granted. In my nearly sixty years of supporting this club, its Achilles heel has always been the board. Please prove to me you can be as good at running a football club as you undoubtedly are at running your business.

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  • xfer

    May 20, 2010 at 2:00 AM

    Comment #7

    At least so far MA supported CH to an extent. I cant say the same from Zola’s point of view.

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  • Toon Sweden77

    May 20, 2010 at 7:24 AM

    Comment #8

    Poor Fab Colo! Maradona has excluded him from the Argie squad..

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  • Ericles

    May 20, 2010 at 9:03 AM

    Comment #9

    Considering what a wally Maradonna is it is no reflection whatsoever on our Colo!

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  • Ericles

    May 20, 2010 at 9:06 AM

    Comment #10

    Let’s face it – Ashley is not exactly the sharpest tool in the box. No comment sums him up. It took 6 minutes for a signal from a dinosaur’s nose to reach its arse. How long has Ashley been running NUFC. No comment!

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  • lesh

    May 20, 2010 at 9:20 AM

    Comment #11

    What is the point of wasting time and energy oevr the quite inadequate communications and PR eminating from Newcastle United?

    Admittedly, the style of the what was to become controversial was lacking finesse but the club have appointed a media specialist (ex Newcastle Airport) to handle that side of things.

    We should see an improvement – she’s experienced and having come from fielding issues about flights affected by volcanic ash to the utterences of NUFC Ash!

    For goodness sake, just let things rest – we, as suporters are neither privy to or can affect the machinations within the club.

    Continue with the seemingly on-going whinging and some fans will be so negative at the start of the season, they’ll be dissillusioned before the first ball’s kicked!

    On a more positive note, we can only speculate, but a club spending lots of pennies on trips to the World Cup can hardly be one that’s no ambition or resources!

    http://www.journallive.co.uk/nufc/newcastle-united-news/2010/05/20/hughton-to-check-transfer-targets-at-world-cup-61634-26481564/

    Wake up and buck up guys, the sun’s shining and things may well get better – be positive eh?

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  • lesh

    May 20, 2010 at 9:22 AM

    Comment #12

    rwpoynter // May 19, 2010 at 10:09 PM –

    Good post.

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  • lesh

    May 20, 2010 at 9:23 AM

    Comment #13

    Admittedly, the style of the what was to * a become controversial *statement.

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  • lesh

    May 20, 2010 at 9:24 AM

    Comment #14

    affected by volcanic ash *she’s move in to deal with the utterences of NUFC Ash!

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  • Bao Zheng

    May 20, 2010 at 9:25 AM

    Comment #15

    You missed the distinct possibility of the Irons going into administration under this regime … at least they should be able to write a ‘closed’ notice from the fans point of view.

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  • Ericles

    May 20, 2010 at 9:45 AM

    Comment #16

    Interesting points Lesh. CH has said “…we know the sort of players who will be there and available…”. Further he says “…to look at a player (s) we know already…”. In other words checks will be made on transfer targets of an international standard, in their world cup squads, and importantly are available. This tells a lot about additions to the squad that CH wants. Implication is that he has funds somewhere in order to achieve this. Sending CH and scouts to the world cup to check out targets costs a lot more than a day trip to Whitley Bay. So, something is stewing in CH’s pot. And he ain’t spilling the gavy in any other club’s way. Keep playing poker CH!!!

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  • lesh

    May 20, 2010 at 10:03 AM

    Comment #17

    So, Hughton’s reportedly prepared to give Leon Best a chance to prove himself over a number of games is he?

    http://www.coventrytelegraph.net/coventry-city-fc/football-rumours-gossip/2010/05/20/chris-hughton-backing-leon-best-to-prove-himself-in-premier-league-92746-26483807/

    I trust that they’re pre-season friendlies as we can’t afford experimentation in our first season back in the Prem!

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  • Sav

    May 20, 2010 at 11:33 AM

    Comment #18

    Good to learn the new media head is from airline industry because she’ll be used to taking flak and looking after a jumbo.

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