Both Newcastle United and West Ham United football clubs have communicated with their loyal fans recently.
And we saw Lee Ryder in his Blog On The Tyne compared the statements yesterday, and Lee noticed how much better the West Ham message was in almost every way.
Newcastle’s statement seems to be written from a position of authority, and West Ham’s message is more homely and has been written completely from a fans’ perspective.
There’s a world of difference in the way the two clubs communicated with their fans, and since Mike Ashley bought the Newcastle club, the communications from the Tyneside club have been few and far between.
And then when they have come out the messages have been rather strange – to say the least.
The statement released 10 days ago was bizarre, and only managed to dampen the feel-good atmosphere surrounding the Tyneside club after a magnificent promotion season, and confuse the Geordie fans completely.
Apart from that it was terrific.
We like the West Ham message to their fans, and to be brutally honest we very much disliked the Newcastle message, and are still not exactly sure what the Newcastle Board were trying to communicate.
The message was so bad that George Caulkin of the Times re-wrote the statement as it should have been written in the first place and made it read so much better.
Communication is very important at a football club, so here’s what we learned from the West Ham statement:
- Communicate as though you were actually fans of Newcastle United
- Don’t talk about what you will not do – only what you will do
- Number the points in the communication – to make things more precise and to the point – and don’t ramble on
- Don’t make the communication so lengthy, laborious and serious – keep it short and to the point – and up-beat too
- Don’t ever lecture the fans – about anything
It would also be great if the Newcastle Board can communicate with the fans, at least once a month via the official web site.
Take the opportunity to tell fans what’s going on at the club – fans are very interested – and that’s a gross understatement.