Why Newcastle Need To Become Successful Again


There are a number of reasons of course why Newcastle need to become successful again, but one main reason is the more successful Newcastle are – the more the club will make in revenues and profits,  and the more money will be available to improve the team. In short success breeds success.



We were a little disappointed with the new shirt deal that Newcastle negotiated with Northern Rock in January – it was £10M over four years (and that amount only if we were in the PL), and we said at the time that was not a good deal for the Magpies.

Back-track just two years ago, and most fans would agree we were at least on a level footing with Tottenham Hotspur.

When Sam Allardyce managed the club in the latter half of 2007, Newcastle beat them rather easily 3-1 at St. James Park,  and two days later manager Martin Jol was sacked – along with one of his assistants,  Chris Hughton.

Indeed after Kevin Keegan left the club in September, 2008, we were in a bit of a death spiral for a few weeks, and plunged to second bottom of the Premier League – but at that time  Tottenham were rock bottom with 2 points from 8 games – but they still beat Newcastle 2-1 at home in the Carling Cup in September of that year, in front of just over 20,000 – the lowest home crowd for many a year.

Of course since then a certain Harry Redknapp, who we all thought had signed up to manage the Newcastle club in January, 2008, after Sam has been summarily sacked, has done wonders in the short 21months or so he’s been in charge of Spurs.

And today the London club has announced a new two year £20M shirt sponsorship deal, with the UK’s leading software infrastructure company, Autonomy.

So that’s £10M a year from the deal, four times what Newcastle United are getting from Northern Rock.

And that’s only for games in the Premier League, and the London club could further add to that income, by negotiating a similar and separate deal for the club’s FA and Carling cup games.

But you can charge only as much as the team is good – and featured on TV – and Newcastle are not too surprisingly at a low ebb right now (we were at an even  lower ebb in January) and of course right now have just been promoted from the Championship, after our disastrous relegation season.

We always thought Northern Rock got a good deal in January, and that the club should have waited until the summer to do the deal, when we were likely to be in a better negotiating position – and maybe other sponsors would have become available.

Of course we don’t know the ins and outs of the deal with Northern Rock, so it may have been necessary to do the deal before the summer, and before our eventual promotion – we really don’t know.

Spurs will be wearing shirts next season with different sponsors on the front of the shirts, for their Barclays Premier League games and for the Cup games.

The news is that Spurs are still searching for a shirt sponsor for their Cup competitions – but it’s certainly a new and novel way of raising extra revenue.

Newcastle will not become successful by signing experienced players like Manchester City and other top clubs are doing – but we have confidence in Chris Hughton that he can gradually build up the squad by canny signings like he did in January, and hopefully will do this summer (Dan Gosling would be a great signing!).

It’s the way Everton’s David Moyes built up the Everton team to the 5th best team in England, without having much money available.

That way of building a side seems to be getting easier if anything, with many players now electing to see out their contracts and becoming free agents, so they can get better wage deals at their new clubs.

We will have some idea in the first two months of the season to gauge how well we may do this season, but we are still quietly confident that we can do better than most Newcastle fans are thinking right now.

Howay The Lads!!

Comments welcome.



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16 comments so far

  • Howay The Lads

    Jul 8, 2010 at 10:13 PM

    Comment #1

    It’s quite interesting really.

    I highly doubt we’ll have the same sort of advertisement as Spuds or someone else for a while as the ‘deluded’ tag will hang over our heads like a storm cloud for a while IMO.

    Hopefully with a few years of stable building we can ditch the old Newcastle, get a chairman who gives managers time and stay the best fans in Britain 😀

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  • Superboy79

    Jul 8, 2010 at 10:50 PM

    Comment #2

    Sorry Ed, but there are no way we will be successfull by not signing the best players we can get and only buying younsters. The best teams in Europe has also the best youth policy (barca, ajax, man utd) but they also buy excellent players with experience. We need both, and the gap is so huge now that only a new superrich owner can get us back in the CL, by investing heavely in players today. Ashley only use Youth policy as an excuse for not giving a damn about our league positions as long as we stay up and he can sell us later. We are trapped with him as owner, because as you say, it is bad economy of not being a success.

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  • punk skunk...

    Jul 8, 2010 at 11:03 PM

    Comment #3

    I think you’ll find that, in the recently released ss tv fixtures up until nov. that NUFC have 8 games showed to spuds 6…
    That’s interestin’…Yea?..
    Thought they were a bigger draw?..

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  • punk skunk...

    Jul 8, 2010 at 11:04 PM

    Comment #4

    Oh yea!..
    …& we get bigger gates in the championship than they do in the premiership…
    …Yes, most interestin’!..
    😉

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  • Purely Belter

    Jul 8, 2010 at 11:48 PM

    Comment #5

    I hate tottenham with a passion. theres nothing more id rather see than spurs playing in the conference league.

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  • daffy

    Jul 9, 2010 at 12:47 AM

    Comment #6

    Yeah skunk because their ground only holds 36,000 & they heve 20,000 on a waiting list you muppet.

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  • daffy

    Jul 9, 2010 at 12:49 AM

    Comment #7

    Nufc are miles behind spurs , in fact ya miles behind Sunderland.

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  • henok ethiopian toon

    Jul 9, 2010 at 2:03 AM

    Comment #8

    lol…am back with some serious comments…the reason we r not going to be good as befoer is
    1st we dont have a classy coastch like sis boby or king kev
    2nd we dont have one player that is good enough to mention
    3rd for the last 5 years epl clubs have become more dangerous, unlike us

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  • Irish Toon

    Jul 9, 2010 at 2:13 AM

    Comment #9

    ethiopian, give hughton a chance u prick! look what keegan did after coming up. and as for good players we have plenty with a new found team spirit. we’ll finished 10th, 11th, 12th and build from there.

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  • Thump

    Jul 9, 2010 at 4:11 AM

    Comment #10

    Remind me. Why isnt the mackem banned yet? I’ve got no problem with fans from other clubs throwing in their two cents but daffy is just an obnoxious pr*ck with nothing constructive to add. I swear Sunderland was a nicer place before they got electricity and running water last year.

    As for you, Ethiopian – sbr started his managerial career at a loss. Kk got lucky and almost took us to glory. Both men had one thing going for them and that was micromanagement abilities, enthusiasm and most importantly respect from their players. I remember on more than one ocassion the lads saying they’d crawl through broken glass on their bellies with their flies unzipped (dyer being an exception towards the end of his toon career). Would you not say that chris has those traits?

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  • ginkoh

    Jul 9, 2010 at 7:22 AM

    Comment #11

    after i read some comments here recently. i think Newcastle supporter is one of best supporter around Europe but some of them are the worst at the same time.

    some of us never try to support the team, just keeping criticise anyone except yourself. we are not European football team yet but our manager , staff, players and anyone in the team will work hardest as they can to make it real now.(not the same as last time) They need time to make it forward step by step. So what’s problem for someone to support the team. please wake up, see the reality and look on the bright side.

    we’re all Newcastle United. If we win, we will enjoy together. when we lose, we will share the suffer. Nothing more nothing less.

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  • henok ethiopian toon

    Jul 9, 2010 at 8:20 AM

    Comment #12

    Irish toon build after that..what kind of comment is that ..forget the top 5 and think of team look at villa, everton and tottenham plus teams like westham who have a crazy budget and a great manger and look at us …
    i am going to give Chris a chance ..who am i to judge him, but all i say is we need structure that will lead us to good times

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  • Newutd

    Jul 9, 2010 at 9:18 AM

    Comment #13

    Jose Enrique –

    “I have always said the same thing,” he commented. “When I signed here, I signed for five years. I have two years more – this year and another one – but I am already thinking about the future and hoping that my stay is longer than that. I would like to stay for another five years if it possible. I am very happy here and I hope this season will be very good for us.”

    Good words, once again, from one of our absolute best players.

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  • noir9

    Jul 9, 2010 at 10:10 AM

    Comment #14

    Suprise, suprise, henok has a dig at hughton & now we also don’t have a player worth mentioning! Chris is no sbr or kk, but I really don’t know what more you expect from the man? Surely you’ve got to agree that he has earned the right to have a crack at the epl?

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  • Captain Beefheart

    Jul 9, 2010 at 10:20 AM

    Comment #15

    ED: ‘…one main reason is the more successful Newcastle are – the more the club will make in revenues and profits’

    Au contraire, Ed, the very LAST reason is profit and revenue. One main reason we haven’t been successful is successive owners over successive decades could count on 40.000+ of the faithful but deluded trooping into SJP come rain or shine (I know for I am one). Success was the worst enemy of this club, as it meant directors with intelligence, management skills and strategy were needed to keep success going. Oh Christ, not that!! Let’s just skim off some money from these sad morons.

    Now how about buying a club that wins nowt, is in the top 20 richest in the world and whose fans never expect to win nowt? Ring any bells? Of course, it’s the Toon, the dear old laugh-a-bout Toon. The club which dresses its many trophies in the no 9 shirt rather than keep them in a cabinet. We’ve been in the money, it never helped.

    No, Ed, the ONLY reason for success at NUFC is to lift the great grey cloud that has hung like a pall over SJP since 1955 that can be seen as far away as Portsmouth and Plymouh, and reads ‘LOSERS’ Once that hideous fog of despair lifts, the whole city will breathe fresh air of genuine hope and pride again. Its businesses, its culture, in other words its very people can once again stop being the butt end of a very old, tired joke.

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  • dave 1961

    Jul 9, 2010 at 2:29 PM

    Comment #16

    I for one don’t have many expectations about Chris Hughton, I expect him to fail, but saying that I do not want him to fail, but for me I will let him fail totally, I will never shout for him to be sacked, I will never boo the team off, in short I will not do anything that helps him to fail, & I believe that by being this way he might just do ok. I have paid quite a bit to watch them this season, and already can’t wait to the start of the season. I also think mike Ashley will turn the club around, and even win something some day. in short I think the taunts should stop as it could be a negative on the club. we all need to go in the same direction this season.

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