There are a number of reasons of course why Newcastle need to become successful again, but one main reason is the more successful Newcastle are – the more the club will make in revenues and profits, and the more money will be available to improve the team. In short success breeds success.
We were a little disappointed with the new shirt deal that Newcastle negotiated with Northern Rock in January – it was £10M over four years (and that amount only if we were in the PL), and we said at the time that was not a good deal for the Magpies.
Back-track just two years ago, and most fans would agree we were at least on a level footing with Tottenham Hotspur.
When Sam Allardyce managed the club in the latter half of 2007, Newcastle beat them rather easily 3-1 at St. James Park, and two days later manager Martin Jol was sacked – along with one of his assistants, Chris Hughton.
Indeed after Kevin Keegan left the club in September, 2008, we were in a bit of a death spiral for a few weeks, and plunged to second bottom of the Premier League – but at that time Tottenham were rock bottom with 2 points from 8 games – but they still beat Newcastle 2-1 at home in the Carling Cup in September of that year, in front of just over 20,000 – the lowest home crowd for many a year.
Of course since then a certain Harry Redknapp, who we all thought had signed up to manage the Newcastle club in January, 2008, after Sam has been summarily sacked, has done wonders in the short 21months or so he’s been in charge of Spurs.
And today the London club has announced a new two year £20M shirt sponsorship deal, with the UK’s leading software infrastructure company, Autonomy.
So that’s £10M a year from the deal, four times what Newcastle United are getting from Northern Rock.
And that’s only for games in the Premier League, and the London club could further add to that income, by negotiating a similar and separate deal for the club’s FA and Carling cup games.
But you can charge only as much as the team is good – and featured on TV – and Newcastle are not too surprisingly at a low ebb right now (we were at an even lower ebb in January) and of course right now have just been promoted from the Championship, after our disastrous relegation season.
We always thought Northern Rock got a good deal in January, and that the club should have waited until the summer to do the deal, when we were likely to be in a better negotiating position – and maybe other sponsors would have become available.
Of course we don’t know the ins and outs of the deal with Northern Rock, so it may have been necessary to do the deal before the summer, and before our eventual promotion – we really don’t know.
Spurs will be wearing shirts next season with different sponsors on the front of the shirts, for their Barclays Premier League games and for the Cup games.
The news is that Spurs are still searching for a shirt sponsor for their Cup competitions – but it’s certainly a new and novel way of raising extra revenue.
Newcastle will not become successful by signing experienced players like Manchester City and other top clubs are doing – but we have confidence in Chris Hughton that he can gradually build up the squad by canny signings like he did in January, and hopefully will do this summer (Dan Gosling would be a great signing!).
It’s the way Everton’s David Moyes built up the Everton team to the 5th best team in England, without having much money available.
That way of building a side seems to be getting easier if anything, with many players now electing to see out their contracts and becoming free agents, so they can get better wage deals at their new clubs.
We will have some idea in the first two months of the season to gauge how well we may do this season, but we are still quietly confident that we can do better than most Newcastle fans are thinking right now.
Howay The Lads!!