Brand Finance has just published its annual report on European football’s most valuable club brands for last season, and even though Newcastle were in England’s second division they still ended up in 23rd place.
The list is based on annual revenues, and Newcastle’s were just £38M while in the Championship, and that’s even lower than we expected, and no wonder Newcastle’s owner had to help out with loans to keep the club afloat last season.
In our last season in the Premier League (2008-2009) the revenues were £86M, so last season was a big decrease at the club, just 44% of the previous year’s revenues, and there are renewed efforts to increase the revenues substantially at the Newcastle club from now on – and that’s good.
Last March Deloitte and Touche brought out their annual report and that was during Newcastle’s last season in the Premier League when the Tyneside club were the 20th richest club in Europe – based on annual revenues of £86M.
And even though Newcastle were in England’s second division they still finished about both Celtic and Rangers in Scotland, which shows just how much Scottish football is struggling financially these days.
Notice that Manchester City are only in 19th position with just £54M in revenues.
If all goes well at Newcastle with their play on the pitch, it seems that to build the club further the club will need to expand the St. James’ Park capacity to say 60,00 for increased home revenues (in UK called turnover).
But if Newcastle can end up in the top half of the table, that in itself will help big time with the revenues.
Real Madrid are top with £386M, followed by Manchester United on £373M and Barcelona on £362M.
Here’s the full top ten list of the richest clubs in Europe based on revenues, plus some other teams that are lower in the list:
1. Real Madrid (£386m)
Ranking 2010: 1st. 2009: 2nd. Value: £386m
Average Attendance: 64,300. Key Sponsors: Bwin, Addidas
TV Channel: RMTV – Spain
2. Manchester United (£373m)
Ranking 2010: 2nd. 2009: 1st. Value: £373m
Average Attendance: 74,800. Key Sponsors: Aon, Nike
TV Channel: MUTV
3. Barcelona (£362m)
Ranking 2010: 3rd. 2009: 3rd. Value: £362m
Average Attendance: 76,000. Key Sponsors: Unicef Nike
TV Channel: Barca TV – Spain, US, Australia, UK
4. Bayern Munich (£301m)
Ranking 2010: 4th. 2009: 4th. Value: £301m
Average Attendance: 69,000. Key Sponsors: T-Home, Addidas
TV Channel: FCB – online only
5. Arsenal (£215m)
Ranking 2010: 5th. 2009: 5th. Value: £215m
Average Attendance: 59,800. Key Sponsors: Emirates, Nike
TV Channel: Online only
6. Chelsea (£200m)
Ranking 2010: 6th. 2009: 6th. Value: £200m
Average Attendance: 41,400. Key Sponsors: Samsung, Addidas
TV Channel: ChelseaTV – Europe and selected countries across the world
7. AC Milan (£167m)
Ranking 2010: 7th. 2009: 7th. Value: £167m
Average Attendance: 41,600. Key Sponsors: Emirates, Addidas
TV Channel: AC Milan Channel – Italy
8. Inter Milan (£160m)
Ranking 2010: 8th. 2009: 9th. Value: £160m
Average Attendance: 52,500. Key Sponsors: Pirelli, Nike
TV Channel: None
9. Liverpool (£141m)
Ranking 2010: 9th. 2009: 8th. Value: £141m
Average Attendance: 43,300. Key Sponsors: Standard Chartered Bank, Addidas TV Channel: LFCTV – UK
10. Juventus (£127m)
Ranking 2010: 10th. 2009: 9th. Value: £127m
Average Attendance: 23,900 Key Sponsors: Betclick, Nike
15. Tottenham Hotspur (£76m)
19. Manchester City (£54m)
22. Aston Villa (£41m)
23. Newcastle United (£38m)
24. Everton (£38m)
25. Celtic (£37m)