Pardew To Stick With Ashley’s Newcastle Policy

The Newcastle United strategy in the transfer market is a well known one – and we think it’s a good one.

Mike Ashley – the club must balance its books via Fair Play rules

Bring in young players, who are not yet at their best,  and develop them into their full potential at the Newcastle club.

And of course in order to do that,  you have to have very good coaches, and some very good scouts to spot the talent in the first place.

It’s also important to make very good use of the loan system, so you can loan out young players to good clubs, and know they will develop – until it’s time for them to challenge for the Newcastle first team.

To us that’s a lot better than having to pay our massive amounts of money for players that other clubs haven’t spotted or developed in the first place.

Like paying out £50M for Fernando Torres as one example, and that will soon not be allowed under the UEFA Fair Play Rules that go into effect next season.

With the new rules, each club must balance its books and only pay out transfer fees and the like from revenues generated by the club. What a concept!

Mike Ashley started to try to balance the books a couple of years ago (or more),  following the disaster of relegation, so Newcastle are in better shape than most PL clubs in trying to balance their books and therefore live within their means.

Some clubs in England’s top league have wage bills that actually exceed their total revenues – just think of that disastrous situation – but they will need to shape up quickly starting next season – so players may be sold in the summer just to reduce clubs’ wage bills – and there may  be some bargains available.

Manchester City is one club who have a huge problem with the massive wage bill they currently have at the Eastlands club, and we should see a number of their fringe players move out in the summer.

This Newcastle strategy is also  a lot better than Newcastle’s old system of signing star players, but often when they were way past their best, and they then came to Tyneside on high wages, and simply never earned them – because they were past it.

One reason that Alan got the Newcastle job wass that he bought into the system, just like Chris Hughton before him, and Alan thinks it’s a very good strategy.

This is what Alan said today:

“The agenda has been set and I have to work to that. They want players here with value and in defense of Mike, there are times when players have come to this club who bring no future value but have been successful.’

“That is an area he does not want to be involved in again. Without naming names, that is something I have to understand. I have to bring players here of a good age who can add value.”

“Sir Alex Ferguson said it exactly right. Man United players are paid a lot of money but they deserve it because the TV viewers highlight they want to watch them and they are paid to win matches.”

“Some of the levels of finance to players who make up the numbers in this division are, at times, quite hard to swallow. We have had our share of those type of players, and we have to limit that.”

It’s a pity he didn’t name some names, but in any case there are players who have been bought in the transfer market by Newcastle who have been unmitigated disasters on Tyneside – let’s be honest about that.

So with £35M available to spend (well maybe half of that – with the rest going on wages) it’s going to be a very interesting summer.

But again, as in January the main thing is that we don’t lose some of out top players, and the two we are concerned about losing in the summer are Jose Enrique and Cheick “Boom Boom” Tiote.

Comments very welcome, but please respect the views of others.

23 comments so far

  • Stuart

    Feb 23, 2011 at 10:21 AM

    Comment #1

    Summer firesale at Man City should be fun like!

  • G

    Feb 23, 2011 at 10:24 AM

    Comment #2

    It could be fun watching Man City and Chelsea attempt to balance the books, as some of the big-name charlies they have signed will not want to take a pay cut, and the clubs could be lumbered? To be honest, I would hate to be in that situation, but it could happen.

  • Stuart

    Feb 23, 2011 at 10:28 AM

    Comment #3

    I dont think newcastle will come off too badly like G, I mean with the wage cap and everything MA has been getting us ready to live within our means when the new laws come in.

    Manc El Citeh on the other hand with their wage bill higher than their revenue will be absolutely screwed haha.

    I know they’ve got a mountain of quality players we could have but my first would be weiss, I reckon he’s going to be class in a few years time, he has no future at man city anyway I don’t reckon, they all but gave up on their youth system when they were took over.

  • G

    Feb 23, 2011 at 10:32 AM

    Comment #4

    As much as it gets under my skin to admit it, we are probably now in better financial shape than we have been since the early 90’s Stuart. If anything, we should at least be grateful to MA for that, even though I now feel like I need a wash after typing that.

  • Stuart

    Feb 23, 2011 at 10:41 AM

    Comment #5

    Haha, I agree like G. The mans clearly made some mistakes since he bought the club but at least he knows how to run a business. Once the new laws come in we could become abit of a force in the league like.

    Unless of course theres some sneaky loophole teams will find out about to continue to have massive debts lol.

  • nden85

    Feb 23, 2011 at 10:55 AM

    Comment #6

    would it not be possible for a rich financial backer to just sponsor his team? so for example man city’s owners could just pay £100m a season to have their name on the shirt?

  • Magforlife

    Feb 23, 2011 at 10:57 AM

    Comment #7

    So teams must live to their means? Dont make me laugh the lawyers and the mighty will sharp put a stop to that. No governing body will stand up the Manchester United, Barcelona, Madrid etc etc.
    Never have, never will. A loop hole will be found.
    watch this apace

  • andye162

    Feb 23, 2011 at 11:07 AM

    Comment #8

    I’ll bet man shi**y et al will find a way round it through sponsorships or something like that and don’t be surprised if ticket prices go through the roof.

  • Jimay

    Feb 23, 2011 at 11:07 AM

    Comment #9

    With our financial shape and the problem that clubs lika Shitty and Chelski will have balancing there books they might be banned from Europe and other clubs can have there places. I think it will be a fair competition for European places. If we can keep our standrad and finish 7 or 8 or even higher then we will stand a good chance of welcome great teams to SJP again…

  • andye162

    Feb 23, 2011 at 11:20 AM

    Comment #10

    It really wont make a blind bit of difference to the big clubs. There will still be millions spent on over priced premises players

  • G

    Feb 23, 2011 at 12:11 PM

    Comment #11

    The rules are supposed to give a fairly level playing field, however, posts 7, 8, 9 & 11 are probably correct. I would love to see it forced though.

  • veto

    Feb 23, 2011 at 12:24 PM

    Comment #12

    he mentions manure fans deserve high priced players due to their tv revenue .
    Can i ask how being the 3rd most supported team in the richest league in the world benefits the fans ?
    in the past we have seen our support reflected in how the team approaches the league , we’ve been able to spend more than the teams around us due to having double their attendance regularly .
    everythings changed except the money the club makes out of us , how’s that work and whats the point ?

  • chuck

    Feb 23, 2011 at 3:13 PM

    Comment #13

    Look Ed. we are not morons here we understand how the system works and yes we would all like to emulate Arsenal.
    Point is with a trio like Ashley, Llambias and Pardew, one who knows only rag trade retailing, the other a refugee from a gambling casino, plus a wide boy manager with a piss poor record.
    What are the odds (ask Llambias) we can be the new Arsenal ?
    As for all those who believe the oligarchs who now own a number of EPL sides are going to listen to any jumped up ex French footballer attempting to tell them what the must do with their money, thats laughable !
    It`s not that long ago that the group of 14 then 18 considered forming their own league.
    And if undue pressure is applied to these sides, it could be the spark that brings that plan to fruition.
    As for pressures applied to them from FIFA and EUAFA, like no european tournaments, no International games etc.
    Shoot these team will generat more interest than any tournament or international game.
    They could sell there TV rights for a fortune and the loosers would be the governing bodies who will become irrelevant.
    And the game will forever be changed, hey perhaps it aint a bad idea!

  • dave 1961

    Feb 23, 2011 at 3:25 PM

    Comment #14

    All the new rules do is stop a club piling up debt. It will have no effect on owners subsidising the clubs, what it will stop is another Leeds situation where a club borrows against success, i.e. borrowing to buy players in the hope that success will pay the loan. it could also stop the purchase of players on instalments because fifa have set a data base to monitor transfers.

  • chuck

    Feb 23, 2011 at 5:00 PM

    Comment #15

    Any regulation the oligarchs dislike will simply not happen !

  • henock1989

    Feb 23, 2011 at 6:04 PM

    Comment #16

    @ stuart
    cant wait too
    ..but in this opinion =, i still think we cant spend 35 mill…they will say 15 mill went to stadium constructions.

  • henock1989

    Feb 23, 2011 at 6:06 PM

    Comment #17

    LEE, Chung-Yong
    lets get him, and we will fix the right postion…he is fast with 55 app…6 goals..and 17 assists…and he is still 22


    Feb 24, 2011 at 12:50 AM

    Comment #18

    Ed, There are no rules in the new fair play rules that gifts of cash to the club are not allowed. Therefore the rich owners at Chelsea and Man City will simply dress up the funds differently. I can’t see much changing to be honest. NUFC will be delighted though, as Ashley will use it as an excuse to operate ‘within our turnover’ etc, etc, which is dropping by the year under him, and will continue to do so as fans start voting with their wallets! Comments to slag off my negative Ashley comments and ‘so, we should operate within out turnover’ are expected. Before hand though, just bear in mind our owner has £900M (probably more actually) and has never given the club anything he will not get back.

  • Mag52

    Feb 24, 2011 at 8:19 AM

    Comment #19

    Spot on Astoria! These new ‘Fair Play’ rules give Ashley the moral highground to carry out his plans to starve the club of funds, even if this means losing established ‘performers’ for the club or great young prospects, while trawling around in the hope of picking up unknowns who, should they show signs of becomming good players, will then be sold on to the clubs in the premiership who actually value having a trophy cabinet which has a few trophies in it. It may well be good business for the businessman, but for a club to be rebuilding its side on a regular basis, not like Man.U. when the players are ageing having won everything going, but before the true potential of its players has been realised and with no silverware to show for it, is not what this supporter wants.


    Feb 24, 2011 at 12:20 PM

    Comment #20

    Mag52, totally agree. Starting to think I’ll never see a successful team now? Unless of course success is measured as simply surving in the PL and getting to 40 points?! Some ambition for the 3rd best supported team in the land (attendance wise). It’s not our club anymore pal, it’s his business and he doesn’t give a damn about the fans. I’ve also heard the rumours about what he thinks of the fans, and if they are true they are nothing short of disgusting.

  • Mag52

    Feb 24, 2011 at 1:33 PM

    Comment #21

    Can’t be any worse than what most NUFC supporters think about him.

  • solano

    Feb 24, 2011 at 6:53 PM

    Comment #22

    Mike Ashley’s record at NUFC speaks for itself….if anyone thinks he has the best interests of the team and its fans at heart, then they are a fool at best……..
    I am reminded of an interesting story I was told 4 years ago by an ex-business associate of mine…(may I state the said person is a very level-headed man who has accumulated a bit of wealth in his time and is by no means a “conspiracy theorist”)……..just as MA took over NUFC when no-one knew much about his ambitions and motivation and long before The 3rd Coming and relegation etc
    Let me take you back to December 1996 as KK’s
    team humiliate Gerry Francis’ Spurs 7-1 at St. James’s… friend, flushed with victory, enjoyed a rather lavish corporate spread and distinctly remembers a rather rotund gingerish person in the company of the current Spurs chairman… “Mike” as he was introduced, wasn’t the most social of guys but did enjoy a drink or two….however, as the Toon goals clocked up and KK’s compassion for Gerry Francis reached Saint-like proportions, Mike became more animated and didn’t take kindly to some of the football banter being exchanged… the end of the game he was quite clearly heard to utter what seemed like an empty threat at the time “YOU LOT WILL PAY FOR THIS SOMEDAY!” and stormed off.
    I didn’t think much of the story that was related to me by my friend at the time (maybe I had stars in my eyes thinking of future Champions Laegue finals?) but it did stick in my mind because I was surprised that one of my associates would relate such a “tall tale” and,without actually accusing him of making it up, I did question whether or not he had not mistaken the individual for our current owner. As we move from one fiasco to another, I am more than inclined to believe in the authenticity of the story told to me…..and the motivation of MA to make some money and “have some fun” at our expense…….

  • solano

    Feb 24, 2011 at 7:04 PM

    Comment #23

    Astoria……realistically assessing a gloomy situation is not being deliberately negative!!The pint glass is always half-full for me, but I only own the top half which some b*stard has already drunk 🙂


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