Why Does Mike Ashley Own Newcastle United?


Why does Mike Ashley own Newcastle United is a question on many Newcastle fans minds right now – why did Mike Ashley buy Newcastle and what does he want to do with the club.

Mike Ashley – needs to communicate with fans

And since Ashley never ever talks to the fans about what he wants to do with Newcastle, we have absolutely no idea.

Back in 2009, Derek LLambias did meet with the local Newcastle press and said that Newcastle would look towards younger players, who could improve, and whose value would rise once they arrived at Newcastle.

And there are some good examples of players like that in the squad today in Cheick Tiote and  Yohan Cabaye.

LLambias did say it would be a slow process, but he did talk about a five year plan in 2009, and that by the time 2014 rolls around, Newcastle would be fighting for trophies.

We wonder.

Some of the things he has done are good, and we have certainly made some bargain buys, but we’ve also had top players leave the club  this year, because they seriously doubt the ambitions of the club.

One of the biggest failings of Mike Ashley at Newcastle. and we’ve said it for years,  has been his complete failure to communicate with the fans, and it’s hardly a surprise he is not liked in Newcastle.

In that sense he’s been his own worst enemy on Tyneside over the last four years.

Fans have no idea what he’s really trying to do with the club, and if he is just going to keep them ticking over as a mid-table side  in the Premier League  as long as possible, what’s the point of that?

The Journal (Mark Douglas) is suggesting this morning that Newcastle may talk about their aims and ambitions for the club in a statement they could issue today.

Doesn’t Mike Ashley have a duty to tell Newcastle fans what his aims and ambitions are for the club?

The answer to that has to be a resounding yes, but Mike moves to the beat of his own drum.

And that beat seems to be a lot different to what most Newcastle fans want to hear.

The single biggest thing Ashley has failed to do in the four years he’s been owner of Newcastle United, is to communicate regularly with Newcastle fans.

If he can start doing that today, it may be a step in the right direction, but we are not holding our breath either.

Comments welcome.



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187 comments so far

  • PHOENIXNIGHTS

    Sep 2, 2011 at 10:23 AM

    Comment #1

    Ashley saw a huge profit to be made. Unfortunately for him fat freddie held a lot of stuff from him. He still sees a profit to be made and will do. That is why he owns NUFC – money!!!!!!!

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  • barryvenison

    Sep 2, 2011 at 10:24 AM

    Comment #2

    GREED.

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  • geoff777

    Sep 2, 2011 at 10:25 AM

    Comment #3

    I really don’t know why he owns NUFC.

    He doesn’t want to invest like a genuine fan/owner should.

    He clearly doesn’t support NUFC.

    I just wish he’d put the club up for sale and leave it up for sale until someone buys it.

    Get out of our club, you complete waste of space.

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  • russtoon

    Sep 2, 2011 at 10:25 AM

    Comment #4

    he owns it because hes a twat and gets kicks from pissing us loyal supporters right off!!!

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  • nimo

    Sep 2, 2011 at 10:31 AM

    Comment #5

    As much as i despise ashley i feel we were getting held ransom for alot of the players we went in for… over 10 mill for maiga give me a break.. his goalscoring record in France is hardly prolific nevrmknd stepping into the prem n flopping

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  • ilovetoon8788

    Sep 2, 2011 at 10:32 AM

    Comment #6

    Its a huge marketing piece for his sportsdirect company. simple.

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  • BiffBaffBoff

    Sep 2, 2011 at 10:34 AM

    Comment #7

    elgalgojonas jonas gutierrez
    Un nuevo camino comienza. A new way start.

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  • ilovetoon8788, think you’ve hit the nail on the head.

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  • drongo

    Sep 2, 2011 at 10:35 AM

    Comment #9

    Answer to the question why is quite simple. He bought it in a booming market when everyone thought money grew on trees (especially retailers).
    He wanted to wave it in the face of Whelan at Wigan and show he had the bigger, prettier toy.

    However, not long after, the world economy plunged to the greates depths it has seen since WW2. Everyone (retailers especially), felt the pinch.
    MA could no longer afford to endlessly stick money in just to show he had a bigger c()ck than Whelan.

    Add to that the very very ill advissed DW scenario and the associated KK debarcle leading to massive fallout with the fans – he has been looking to get out ever since.
    No one, not even a Qatari royal would buy a club leaking money the way we were – they would much rather buy PSG (and they did).
    If I had a spare couple of hundred million and wanted to buy a PL club, the one Id buy at the moment is Everton.

    That would stay the same until we have a manageable P&L.

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  • sirtoongospel

    Sep 2, 2011 at 10:36 AM

    Comment #10

    does that mean Jonas is starting the game in goal??? lol. he usually plays out of position for national team

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  • Dude

    Sep 2, 2011 at 10:39 AM

    Comment #11

    I don’t think he needs the advertising. He saw it as a punt. Freddie shafted him and made him look like something that rhymes with punt. He’s recouping his losses and will probably sell when he make a 50-100M profit overall.

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  • Dude

    Sep 2, 2011 at 10:40 AM

    Comment #12

    PS Don’t the FA have some ‘fit and proper rules’ they adhere to when judging owners of clubs. Given the absolute scum (around the country) that have bought ino clubs recently I just wonder what those rules actually consist of.

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  • drongo

    Sep 2, 2011 at 10:42 AM

    Comment #13

    @ Dude – You reckon Abramovich never did anything illegal during the collapse of the USSR?!

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  • NUFC Norway

    Sep 2, 2011 at 10:42 AM

    Comment #14

    One of the reason MA sell high earners is because its a lot easier to sell the club. He has regret it since he bought the club since paid a lot more then he should in debts etc.Its the same Man City have to do if they are tired of pumping out silly money. They need to cut salary to get to sell the club. Not easy to get owners with the heart for the club,but hopefully theres one out there.

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  • ichrisho

    Sep 2, 2011 at 10:42 AM

    Comment #15

    Following on from @6… Newcastle and in fact the North East has one of the highest sales figures for SportDirect – that is the sole reason he is here but I am sure now – The North-east after this shambles will not…

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  • drongo

    Sep 2, 2011 at 10:44 AM

    Comment #16

    Going back to fantasy land – the person I would like to see taking over from MA is Duncan Bannatyne.

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  • sammydolan

    Sep 2, 2011 at 10:46 AM

    Comment #17

    I tell you were I am, I’m ooot.

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  • Magforlife

    Sep 2, 2011 at 10:47 AM

    Comment #18

    He bought like real estate to sell quickly at a profit !
    He/his people did not do due diligence correctly so got his fingers burnt.
    We now pay for that mistake, hope there is something left of this great club when he has ALL his money back and sells up

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  • thebionicMAG

    Sep 2, 2011 at 10:47 AM

    Comment #19

    In answer to your question Mike Ashley owns Newcastle United because its a great marketing tool for his Sports Direct company.

    The thing that gets me is that Ashley had the chance to turn things around and become an unlikely hero amongst the Toon Army. Look at the fantastic start we’ve had so far after lets face it laying crap. Santon was a great start had he of bought another quality defender and 2 quality strikers the chances are we would be in a really strong position to finish in the top 8 in my opinion with a decent cup run. The future would look bright. Ashley would instil TRUST. The jeers would turn to cheers. A more successful Newcastle United would raise Ashleys profile and the profile of Sports Direct. EVERYONE WINS!
    Buy no. Lets screw with extreme haggling calling football clubs bluffs and questioning every single penny when the likes of Stoke are digging deep. STOKE for Christ’s sake…

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  • ichrisho

    Sep 2, 2011 at 10:47 AM

    Comment #20

    @Drongo – Thats a friday-based laugh right? 🙂

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  • Jarra Mag

    Sep 2, 2011 at 10:47 AM

    Comment #21

    The answers to the question as to why he bought the club…
    1. He just floated Sports Direct and had nearly a Billion.
    2. In his industry, others bought clubs eg Whelan and Wigan.
    3. He couldn’t afford Tottenham.
    4. He sells football shirts for a living – who “invented” the wearing of Replica sirts – which clum sells most shirts = NUFC. Buying the club indirectly helps Sports Direct.
    5. He gets a kick out of receiving a Royalty each time a competitor to Sports Direct sells a NUFC shirt.
    6. He saw the American sporting franchise model – if it replicated over here, he would make another fortune.
    7. From being publicity shy with no photos on file – he gets huge PR now. It must help Sports Direct.
    8. He couldn’t eat any more pies.

    HWTL.

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  • wennytoon4life

    Sep 2, 2011 at 10:49 AM

    Comment #22

    i wish mike fat Ashley
    would just come out and tel the fans, what going on with our club, good news are bad news instead of pissing us off.

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  • John

    Sep 2, 2011 at 10:50 AM

    Comment #23

    The club is broke, I dnt think anybody relises how close we were to going out of business, thanks to fat freddy and co, MA tryed hes best to sell the club, south africans, nigerians, barry moat etc. but no one wud touch the club with a barge poll with the debts we had, the wage bill was huge, and players had no sell on value, viduka, owen, smith, germi etc, all our sponsership monies wer spent, things had to be seriously reassesd returning NUFC to profitability, I truly believe MA wants to sell and thats where wer going, wen thats happens who knows, I wud say MA wud point to sunderland and say look at their outlay on players their wage bill? Its massive and are they any better off than us? NO… We are trying to get tings in order other clubs are losing control…..So I say to fans lets jst get on with tings doom and gloom dosent help anybody, HBA will be back soon and he will be that ST we wer looking for on deadline day.

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  • drongo

    Sep 2, 2011 at 10:50 AM

    Comment #24

    @ ichrisho I think thats a tad naive – it would be a lot cheaper for MA to just be the shirt sponsor, or buy a load of ad space at any number of grounds, or from Sky during the games…
    The bloke may be a kernt, but he made a lot of money from nothing – and isnt stupid (although he can do a pretty good impression of it). Doubt he bought a £200-odd million pound footy club and stuck in another £110m in as loans just to stick his shoit billboars up on the stand…

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  • Chrism

    Sep 2, 2011 at 10:50 AM

    Comment #25

    Sorry drongo Bannatyne is no way rich enough

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  • ilovetoon8788

    Sep 2, 2011 at 10:51 AM

    Comment #26

    He’s replacing the letters of NUFC with Sports Direct logos in between. Says it all.

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  • partizanovec

    Sep 2, 2011 at 10:52 AM

    Comment #27

    He seems to forget fan power, as Joey said, he thinks the Geordies are stupid. Not untill fatty is gone crowds will be constant full.

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  • DarloGeordie

    Sep 2, 2011 at 10:52 AM

    Comment #28

    We are all going to be eating our own feet starting with the toes when we win the premier league in 2014 and MA’s action plan comes into reality…

    MikeAssleyUnited!!!

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  • drongo

    Sep 2, 2011 at 10:55 AM

    Comment #29

    @ ichriso – what the Bannatyne comment?

    Seriously – he lives locally – made all his money in the area, is passionate, runs leisure businesses now, and likes making investments.

    Why not go on Dragons Den with a 5 year plan and ask him for 180 million quid for 99% of the company?

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  • geoff777

    Sep 2, 2011 at 10:55 AM

    Comment #30

    @John

    The club was a PLC. The accounts public.

    Every City analyst in the Sports sector scrutinised our books and the share price was stable.

    So your close to bust theory really doesn’t wash.

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  • NUFC Norway

    Sep 2, 2011 at 10:55 AM

    Comment #31

    and what about the stadium name?? He is a buisness man totally in the wrong buisness.

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  • drongo

    Sep 2, 2011 at 10:56 AM

    Comment #32

    Would be better than the Reggae Reggae sauce fella anyway

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  • drongo

    Sep 2, 2011 at 10:57 AM

    Comment #33

    @ geoff – hasnt been a PLC for a while mate, they de-listed.

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  • DarloGeordie

    Sep 2, 2011 at 10:57 AM

    Comment #34

    Drongo

    Duncan Bannentyne been there done his daughter got the T-shirt…

    He is one of the tightest bastards going , even tighter than fat ash, he dis-owned his other daughter for screwing around in Middleton.st.George we have all hit that as well…

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  • wynsleap

    Sep 2, 2011 at 10:59 AM

    Comment #35

    Ashley told us all why he bought the club when he first came here – it was “to have some fun”.
    As a gambler his “fun” is to try and spend as little as possible, and make as much money as possible on resold young players whilst attempting to stay in the Premiership at the same time.
    Gambling fun for him – but no fun for all of us.
    Whatever is possible should be done to get him out of our club as should his “fun” go wrong and we go down again it isn’t certain we’ll ‘do a Hughton’ next time round.

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  • DarloGeordie

    Sep 2, 2011 at 10:59 AM

    Comment #36

    Drongo

    You are so wrong about this man he is a right tight barsteward, we would be like Everton. plus he’s a jock

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  • geoff777

    Sep 2, 2011 at 10:59 AM

    Comment #37

    @drongo

    I know that … read #22 the post I was replying to.

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  • drongo

    Sep 2, 2011 at 11:03 AM

    Comment #38

    Who does everyone think is the best chairman in the PL?

    My vote is firmly Levy @ spuds

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  • drongo

    Sep 2, 2011 at 11:04 AM

    Comment #39

    @ darlo – you sure wouldnt want to try that with MA’s daughter – right pig in knickers

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  • DarloGeordie

    Sep 2, 2011 at 11:05 AM

    Comment #40

    Abromovich, he is in it for the long term 😉

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