Newcastle United Into Lingerie Big Time

Well would you believe it, Newcastle United have become the latest football club to sign a deal with a leading underwear retailer.

Lingerie now available in black and white stripes!

News today that Newcastle have just signed a deal with Premier Lingerie,  to sell black and white underwear with the club’s logo on them – and they will be sold at the club’s shops.

What is the world coming too?

The range of underwear includes bras, briefs, French knickers, stockings, suspender belts and camisoles and they come in a variety of sizes, so don’t worry lads, you’ll be able to get a pair that fits you.


Stuart Middlemiss is the Newcastle United’s head of retail, and he had this to say today:

“This is something which a lot of other clubs have been exploring and we are keen to see how Newcastle fans take to the club-branded lingerie.”

It turns out that  Wolves were the first club to sign up for the lingerie last December, and Newcastle are the second Premier League club to sign up.

This is what Paul Robinson, director of Premier Lingerie, said today:

“We’re delighted to be working with Newcastle United – it’s such a big club and has a massive fan base, not only in the north east but across the country and further afield.”

“We’ve had a great reaction at Wolves so I’m confident that they’ll also be a hit with Newcastle fans.”

“Women now make up about 20 per cent of football supporters but only three to five per cent of club merchandise is aimed at them.”

“A lot of clubs simply stock pink t-shirts with the club’s logo on them – that’s not good enough.”  “Not enough clubs are doing anything sassy for their female fans, so that’s where we’re helping.”

There’s just got to be a few good jokes about this (let’s see them in the comments), but it’s good that it seems to be directed more towards the female fans,  who appear to be supporting the clubs more than in the past.

That cannot be bad.

Of course the colors black and white are also the two most popular colors for underwear, so it stands to reason that Newcastle United would go into lingerie big time.

I just made that up, but it even sounds logical.

But I can just see Newcastle fans taking home some lingerie for their wives and girlfriends after Newcastle have just won 5-0 at St. James’ Park.

31 comments so far

  • DarloGeordie

    Sep 5, 2011 at 10:42 AM

    Comment #1

    Get the “B” cups out fat mick

  • leazes upper ( moved to the gallowgate )

    Sep 5, 2011 at 10:42 AM

    Comment #2

    If she comes with them I’ll buy sum.

  • Toonboy_84

    Sep 5, 2011 at 10:46 AM

    Comment #3

    Great pic Ed 🙂

  • barryvenison

    Sep 5, 2011 at 10:46 AM

    Comment #4

    Much better than a striker…..Was this what Ashley was modeling the other night???

  • DarloGeordie

    Sep 5, 2011 at 10:47 AM

    Comment #5

    leazes upper ( moved to the gallowgate ) // Sep 5, 2011 at 10:42 AM

    If she comes with them I’ll buy sum.

    That’s our lass your talking about!!! Caft Dunt 😉

  • geordie.In.Taipei

    Sep 5, 2011 at 10:48 AM

    Comment #6

    is this underwear or in fact a look at next season kit? Personnally i think that is the real reason barton, enrique, carroll, and nolan left. cos they are all abit coy about playign it. Of course the french dont have such prudishess which is why we specifically targeted french players. The players that turned us down were tempted by the offers on the table from big spending mike – but alas they were worried how their bums would look. FACT!!!!!

  • angelswithdirtyfaces

    Sep 5, 2011 at 10:48 AM

    Comment #7

    Hi Ed,
    Had cancer myself 15 years ago so I know what you’re going through. Hope the treatment goes well for you. You do a great service for Toon fans

  • Paul P

    Sep 5, 2011 at 10:51 AM

    Comment #8

    Ed – wishing you all the very best mate in your battle and i am certain you will beat the god dam thing. right lads

  • cla5hb0y68

    Sep 5, 2011 at 10:54 AM

    Comment #9

    Stands to reason when there’s a massive pair of tits in the boardroom!

  • ronaldeano

    Sep 5, 2011 at 10:55 AM

    Comment #10

    Now I know what to get wor lass for Christmas!

  • nden85

    Sep 5, 2011 at 11:08 AM

    Comment #11

    Lets just hope it makes us play like Bra-zil

  • nden85

    Sep 5, 2011 at 11:09 AM

    Comment #12

    Or that it helps Pardew Brief his players better

  • nden85

    Sep 5, 2011 at 11:10 AM

    Comment #13

    and that the combination of those factors help us get our hands on a few more cups

  • DrunkenSteve

    Sep 5, 2011 at 11:20 AM

    Comment #14

    Why dont they make some black and white washing up gloves for the ladies?

  • Markaccus

    Sep 5, 2011 at 11:26 AM

    Comment #15

    as I posted earlier… Markaccus // Sep 5, 2011 at 10:27 AM

    See the toon have signed a deal to make nufc lingerie! Knew all along ashley planed to wrap the black and white around a load of d1cks and Cnuts!

  • geordie.In.Taipei

    Sep 5, 2011 at 11:29 AM

    Comment #16

    get well soon Ed. Im sure you will do well.

  • ~~San-Toon~~

    Sep 5, 2011 at 11:34 AM

    Comment #17

    Right. Every Valentines Die. Im getting the Missus a pair of Nufc Lingerie. Even though she is a Manure Fan.

  • Indian Magpie

    Sep 5, 2011 at 11:36 AM

    Comment #18
  • Indian Magpie

    Sep 5, 2011 at 11:38 AM

    Comment #19

    Ed You said

    “But I can just see Newcastle fans taking home some lingerie for their wives and girlfriends after Newcastle have just won 5-0 at St. James’ Park.”

    May be after NUFC LOSE, they may have some angry or hate sex. Just to get over the defeat

  • naithaniel

    Sep 5, 2011 at 12:03 PM

    Comment #21

    @ listie

    Aye, Ed already mentioned that Wolves were the first to do it mate.

  • ross armstrong

    Sep 5, 2011 at 12:05 PM

    Comment #22

    ALREET LADS!! not on 4 long , away to newcastle cos its my BIRTHDAY!!! bluddy 29!!! off to shop with the mrs will be back on 2nyt!! catch yous later

  • aussiemag

    Sep 5, 2011 at 12:19 PM

    Comment #23

    Fiaaly Lads

    The only smiling moment I have had since the transfer window has slammed shut in our faces…….
    Anyone else beleiving the hype of us signing Pieters and also Maiga in January….. More to the point does anyone care this early doors????

  • aussiemag

    Sep 5, 2011 at 12:21 PM

    Comment #24

    Happy Birthday Ross Lad!

  • tiotal football

    Sep 5, 2011 at 12:23 PM

    Comment #25

    suppose it helps get over the lack of no9 at the club now that more people will be scoring in black and white…

  • BiggMarketBoy

    Sep 5, 2011 at 12:29 PM

    Comment #26

    Really hope u get well soon Ed! All the best.

  • Toonpiper

    Sep 5, 2011 at 1:07 PM

    Comment #27

    Well Coloccini won’t get to sh*g my wife if he’s got Number Two on the back of his shreddies!

  • shamsoftabriz

    Sep 5, 2011 at 2:53 PM

    Comment #28

    Rumor has it that MA just sold that lingerie model to Liverpool for 6.5 million pounds.

  • Thump

    Sep 5, 2011 at 3:51 PM

    Comment #29

    More pics like this Ed.


    Sep 5, 2011 at 6:21 PM

    Comment #30

    Mmmm bra’s n panty’s 🙂

  • ocorious

    Sep 6, 2011 at 8:23 PM

    Comment #31

    My girlfriend and I were actually pretty disappointed in the selections. Seemed like they just slapped NUFC logos on underwear at times. Could of been much better. I got the best lady. Not even a huge football fan *I know* but is writing NUFC with some ideas and was the only gal at the Kansas City game with her body painted and a black and white bikini top on. Still gonna enjoy shopping on the lingerie site for my birthday come December. 🙂


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