Well would you believe it, Newcastle United have become the latest football club to sign a deal with a leading underwear retailer.
Lingerie now available in black and white stripes!
News today that Newcastle have just signed a deal with Premier Lingerie, to sell black and white underwear with the club’s logo on them – and they will be sold at the club’s shops.
What is the world coming too?
The range of underwear includes bras, briefs, French knickers, stockings, suspender belts and camisoles and they come in a variety of sizes, so don’t worry lads, you’ll be able to get a pair that fits you.
Stuart Middlemiss is the Newcastle United’s head of retail, and he had this to say today:
“This is something which a lot of other clubs have been exploring and we are keen to see how Newcastle fans take to the club-branded lingerie.”
It turns out that Wolves were the first club to sign up for the lingerie last December, and Newcastle are the second Premier League club to sign up.
This is what Paul Robinson, director of Premier Lingerie, said today:
“We’re delighted to be working with Newcastle United – it’s such a big club and has a massive fan base, not only in the north east but across the country and further afield.”
“We’ve had a great reaction at Wolves so I’m confident that they’ll also be a hit with Newcastle fans.”
“Women now make up about 20 per cent of football supporters but only three to five per cent of club merchandise is aimed at them.”
“A lot of clubs simply stock pink t-shirts with the club’s logo on them – that’s not good enough.” “Not enough clubs are doing anything sassy for their female fans, so that’s where we’re helping.”
There’s just got to be a few good jokes about this (let’s see them in the comments), but it’s good that it seems to be directed more towards the female fans, who appear to be supporting the clubs more than in the past.
That cannot be bad.
Of course the colors black and white are also the two most popular colors for underwear, so it stands to reason that Newcastle United would go into lingerie big time.
I just made that up, but it even sounds logical.
But I can just see Newcastle fans taking home some lingerie for their wives and girlfriends after Newcastle have just won 5-0 at St. James’ Park.