Northern Rock Pull Out Of Sponsorship – Two New Sponsors Wanted


The BBC reported yesterday that Northern Rock has ended its shirt sponsorship deal with Newcastle United early.



The deal that was announced in January of 2010, when Newcastle were still in the Championship, was for only £10M over four years, and that was not particularly a good deal, but probably the best the club could get in the second division.

But the agreement included an option allowing the bank to get out of the contract after two years, and that option has has been taken up by Northern Rock.

The Northern Rock decision was based on financial reasons and the way it will invest in marketing activities. We always though it was strange that after their almost complete financial collapse in September of 2007, they continued to sponsor Newcastle United.

It seems to us the Northern Rock deal was not a very good deal for Newcastle, and now the club are standing 3rd top of the Premier League, surely they can get a much better deal.

But as Derek LLambias said yesterday, he only has until the end of the year, at the latest,  to get a new sponsor in.

And the news on Northern Rock’s withdrawal coincided with the cluib’s decision to sell the naming rights of St. James’ Park,  which Mike Ashley has renamed Sports Direct Arena, until a sponsor can be found.

Derek LLambias would like to combine a shirt deal with the naming rights and get the same sponsor in for both, but of course beggars can’t be choosers,  and he’ll take  separate sponsors if possible.

Fans have reacted negatively to the naming rights decision that Derek LLambias has said will bring in form £8M to £10M a year in sponsorship, and in our poll we’ve conducted since the announcement, 66% disagree with the name change and 25% agree with it, with almost 3,000 votes in.

Labor leader Ed Miliband yesterday urged the club to abandon plans to rename its ground, and said that fans should have a say in these types of decisions, which the club made with no discussion whatsoever with anybody, as far as we can tell.

Mike Ashley runs the club the way he wants to, and has hardly listened to fans in his four and a half years on Tyneside, and in fact he himself  doesn’t even bother talking to the fans at all.

And expect the St. James’ Park stadium to be renamed as each sponsor contract runs out, as is done over there in the US.

So  just like the names of the sponsor on the shirt will change with different sponsors, the name of the Stadium will change depending on who the sponsor is.

There’s  something wrong with that somehow, and maybe we should keep referring to it as St. James’ Park, whatever happens.

What do you think?

Comments welcome.



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29 comments so far

  • Jail for Ashley

    Nov 12, 2011 at 8:41 AM

    Comment #1

    Jail with only a slim chance of parole is too good for Ashley

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  • kilcline

    Nov 12, 2011 at 8:58 AM

    Comment #2

    Almost all of the credit has to go to the scouting team and pardrew now dumb and dumber.

    We better sign a striker in January.

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  • gorgonzola

    Nov 12, 2011 at 9:00 AM

    Comment #3

    Agreed…

    With over 11 years experience in the design advertsing and marketing field I can safelly say how I was amazed to see these CEOs and managers being totally incompetent, lackluster, borderline moronic, with nufc it seems the trend continues.

    Its remarkable how one KNOWS that you are in a need of a sponsor this kind of things of NR leaving are well knows with upper management this is your status quo everywhere else….. and now whats next can 50, 000 fans donate 500 quid?

    AH please sick of this ….

    Best club in the world run by complete monkeys….whats changed…

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  • munch27

    Nov 12, 2011 at 9:01 AM

    Comment #4

    Well looks like our worst fears will come true shitedirect arena and shitedirect on our shirts.

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  • TB25

    Nov 12, 2011 at 9:15 AM

    Comment #6

    munch27…. You have just hit nail on it’s head.

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  • hdavid23

    Nov 12, 2011 at 9:16 AM

    Comment #7

    Do you know anything about O2 being one possible name sponsor? Is it true? Also, we should contact either ExxonMobil or British Petrol, they have a very bad publicity nowadays, and sponsoring football would be great for their image.

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  • murvar

    Nov 12, 2011 at 9:16 AM

    Comment #8

    Whaddaya meam “Maybe”?? If this blog EVER uses the “new name” for the stadium it will have lost the plot and all credibility. We must campaign for all media to refuse to use it and we must boycott hem if they do. We must make any new stadium sponsor’s products toxic by association with the idiot owner.

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  • jon.c

    Nov 12, 2011 at 9:24 AM

    Comment #9

    Newcastle fans are the best in the country but they must come out of the past and look to the future this is the commercial worl.d you all slaged M A at the begining of the season at not spending A C transfer money but this has paid off .YOU HAVE GOT TO FORGET THE PAST AND THINK OF THE FUTURE

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  • dak76

    Nov 12, 2011 at 9:35 AM

    Comment #10

    Be prepared for ‘Sports Direct.com’ to don the shirt next season…..

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  • Jail for Ashley

    Nov 12, 2011 at 9:37 AM

    Comment #11

    Somebody posted a good point yesterday (even though it was delivered in a condascending rant toward anybody who disagrees with him)about Ashley being able to write off taxes with advertising costs at the new stadium name,if that were truly the case why couldnt he just charge SD an over inflated price for the shirt sponsor ship,write off his tax bill that way and leave the name as it is.

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  • murvar

    Nov 12, 2011 at 9:51 AM

    Comment #12

    Jon C – don’t be silly.

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  • bills-son

    Nov 12, 2011 at 9:54 AM

    Comment #13

    Peter Beardsley says Ashley and Llambias care about the club and have done brilliantly, he also says every part of the structure of the club is no on a different level and the whole club is buzzing.

    So – are the deluded bigoted neggers going to say the Legend is talking cr%p?

    Here it is in black n white …

    http://www.nufc.co.uk/articles/20111111/class-of-94-peter-beardsley_2281670_2512475

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  • JAMSHA

    Nov 12, 2011 at 10:02 AM

    Comment #14

    Wat bout reliance 🙂 plz contact ambani

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  • bills-son

    Nov 12, 2011 at 10:04 AM

    Comment #15

    Kilcline @2 – would that be the dumb and dumber who appointed Pardew, forced the scouting team to scour the world for bargain low priced/free players, got HBA, Cabaye, Ba, Obertan, Marveaux, Abeid for peanuts, have given us the best squad we’ve had in years and given us a 14 game unbeaten run in the Prem and made us one of the most financially stable clubs in the UK?

    Or are you talking abiut the dumb fans like you who believe that all of this is in spite of Ashley who you believe is trying to bury the club and hates the fans?

    Honestly, the crassness and blind hatred for Ashley is beyond commsense. The guy has rescued this club from the shambles on the field and off the field that it was after Fat Freddy sacked Sir Bobby. If fans want to slag someone off Fat Freddy should be the target. Sacking SBR after we finished in the top four in his previous three seasons? Where did that horrendous decision get us – Graeme Fkn Souness thats where.

    Ashley gets slagged for sacking Hughton, slagged for appointing the useless casino puppet friend Pardew and then when Pardew turns out to be an inspired appointment the likes of you say it has fk all to do with Ashley.

    Are you that dumb you cant see how dumb that attitude is?

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  • Benton Toon Exile

    Nov 12, 2011 at 10:07 AM

    Comment #16

    O2 on the shirts, Greggs for the stadium.
    “the cheese Pasty Arena” MMMMmmm! Cheese pasties!

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  • Toon Tang

    Nov 12, 2011 at 10:08 AM

    Comment #17

    I smell something very very fishy here. and its not the wife before you say anything.

    All this must have been orchestrated perfectly. Them announcing that a few days ago and then the sponsors pulling out early. Its all very nice timing isn’t it. This has been coming since the start hasn’t it. There will be no shirt or stadium sponsor coming and they know it. They wont even be looking for one i bet you.

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  • Graeme

    Nov 12, 2011 at 10:09 AM

    Comment #18

    There is NO WAY that MA will allow SJP naming rights to go to anyone but Sports Direct.

    Why would he allow any other company to plaster their Name/ Brand all over HIS stadium? Its just not going to happen.

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  • Jail for Ashley

    Nov 12, 2011 at 10:13 AM

    Comment #19

    bills-son
    Dont want to go down the negativity road nobody has posted any negative comments for awhile now previous to the other day (ok my name, that was taken after KK had been fed a load of lies and forced to resign)
    But would you say that it was the work of an inspired genius to sell your only left back and replace him with a right footed midfielderwhere a dozen or more managers and coaches had failed to spot this before.

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  • bills-son

    Nov 12, 2011 at 10:32 AM

    Comment #20

    Jail – you are making it sound as if we sold Enrique against his will. We didn’t, he refused to sign a new contract claiming, like Barton, that he didn’t want to be part of a relegation bound team. How many points are we above LFool and QPR? So we had to sell him as his contract was nearly up and got c£6M for him – good business in the circumstances.

    His replacemenmt – we signed Santon who cant get into the team because of the outstanding and ever improving Raylor. I honestly cant see that it takes any genius to see that we haven’t got any big problem.

    Yes we could do with another fullback but its hardly causing a problem at the minute is it – we ard 3rd in the Prem and unbeaten. Where’s the big issue?

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  • Lee Dodd

    Nov 12, 2011 at 11:06 AM

    Comment #21

    The Thing That Worries Me is That Now its the Sports Direct Arena are we going to have Sports Direct Plastered all over the New Shirts etc for next season ???? I for one wont buy one if that is the case …. We should have Newcastle breweries Back !!!! Or a Badge for the Bobby Robson Foundation somewere.

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  • stephen1971

    Nov 12, 2011 at 11:07 AM

    Comment #22

    i must say one thing, why would ashley buy a club to ruin ? he,s a self made billionaire so he,s obviously got a good bussnuiss head on him, and good buissness is not buying a club and trying to ruin it, he,s got rid of the big wage players (most of them were sick notes anyway), i must admit i,ve been horrified with some decisions but now i eat humble pie, if freddy was still the owner we could be playing conference football now, the club was a shambles

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  • cupiddstunt

    Nov 12, 2011 at 11:29 AM

    Comment #23

    Graeme @ 18

    MA will have a value in his mind for what the stadium/shirt sponsorships are worth to him as SD, I think he will be looking for someone who will value the space more than he does.

    For example O2 would probably value the said space higher than he does as it will in all probability be seen as a high exposure location the prem is televised globally so the logo will be seen globally and it will be included in the likes of computer games that are about football and geographically would prob work for them as a concert venue.

    So they may well pay more for the naming rights the space and possibly summer time rental of the ground for concerts, than his company would.

    As long as the sponsor is not seen by MA as a direct competitor to SD of course he would let them plaster their name on the space that is called business and “developing revenue streams”.

    Back on thread I for one would have no problem whatsoever with SD’s name on the ground and on the shirts as long as the club get full market value revenue for the privilege.

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  • Munster Mag

    Nov 12, 2011 at 11:36 AM

    Comment #24

    Bills-son, I honesty dont think appointing Pardew was the result of some deep analysis of the managerial talent market. If we had interviewed lots of guys and found some foreign nugget and we did the same, I’d give Ashley more credit, but I think he was after a man who could build a team cheaply and thats what Pardew is ….and i’ve liked Pardew from the first minute by the way. This is also the man who appointed Wise and Kinnear for goodness sake, so unless he’s had a lobotomy …..

    Also, i wouldnt listen to Beardo …..no matter what Ashley does, Beardo will talk him up.

    A bit like yourself Billy boy …..and i do respect your posting and your point of view – but I think cost cutting and a choice of a manager he knew from the casino is hardly the work of a genius.

    When MA tries to engage with the fans more, and shows a willingness to invest more that 5mill on the right player, i’ll give him more respect.

    Trading St James’s park ( Lansdowne Rd is now the Aviva by the way …..the name was gone in no time, worryingly ) for 10 mill a year that he probably wont spend on the team , is not a good trade off in my opinion.

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  • Munster Mag

    Nov 12, 2011 at 11:37 AM

    Comment #25

    Incidentally, I’m off to Thomond Park in a while to see Munster v Northampton ……..there was a move to sell the name to our shirt sponsors Toyota, but it was buried because it would antagonise the fans. Toyota Park ? No thanks.

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  • Sav

    Nov 12, 2011 at 11:49 AM

    Comment #26

    Just like the Leazes End and the Gallowgate End, how the fans refer to the ground will be as we always have done; St. James’ Park. You can’t sell what you don’t own and Ashley may own the stadium, but not the landmark or, for that matter, the ground on which it stands.That has been St. James’ Park before there was ever a stand or a scoreboard planted on it. All those cliches about ‘the hallowed turf’? Do thy count for nowt? Asheley can stick his SD decals wherever he likes, its still St.James’ Park and its one thing democracy rules. Ashley can re-christen himself ‘Slim’ if he likes and Llambias can be ‘Brother Kindness’ but it won’t change who and what they are. And nor will trying to flog off a chunk of Geordie heritage.

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  • Sav

    Nov 12, 2011 at 11:54 AM

    Comment #27

    Well said, MunsterMag, and best of luck today. Up Munster!
    PS. Great resultt in Talin for Trappatoni’s boys in green.

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  • MarkO

    Nov 12, 2011 at 12:28 PM

    Comment #28

    Please call it the Facebook Arena that would be hilarious

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  • numba9

    Nov 15, 2011 at 1:33 PM

    Comment #29

    stop going in his cheap donnay shops and buying the shirts everytime they are released, don the old shirts and be proud of s j p. the cathedral on the hill , we have to hit this fat cat where it hurts, and we all know that it is his pocket. he did this knowing at 3rd in the table the will be a few on the fence fans jump on his side and the break mite let it die down a bit. i dont think we should let this drop atall this time like we foolishly did in the past, he just keeps dropping it on us from a gr8 height!!!

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