It seems that Newcastle are closing in on a deal for the naming rights of St. James’ Park.
The news is that the naming rights could be as much as £10M a season, and Newcastle will want a long term deal if they can get it, and if they can get a 10 year deal, that would be good financial business for the club.
But of course, on the other side of the coin, the news that they will rename the famous stadium, which has been associated with Newcastle United Football Club for over 120 years has met with great disapproval by the Newcastle fans.
66% of our readers are against it in our poll, with over 3,000 votes cast.
The Sunday Express is reporting that Mike Ashley is in talks with some interested parties, which are mostly located in the USA, where selling the naming rights to stadiums has been in operation for many years, as a way to generate additional revenue.
One of the companies is said to be Nike, and if that’s true they could be discussing the short sponsorship deal as an all in one package along with the stadium rights.
Mike is said to understand that Newcastle fans are furious with his decision to rename St. James’ Park, and is reported not to care if fans continue to call the stadium St James’ Park.
And of course Mike shouldn’t care too much about that, because the one who gets hurt is the sponsor.
They are paying big bucks to get publicity every time the stadium is seen on TV around the world, or addressed in the press, so if Newcastle fans and the Newcastle council still call it St. James’ Park – so be it.
The Express is reporting that Mike Ashley doesn’t want to further undermine manager Alan Pardew by having to sell his best players, and that selling the naming rights is a step in the right direction to generate the increased revenue Newcastle need, to compete with the best clubs in Europe.
We have a feeling there will be some news imminently on the naming rights sale, as brands seem very interested in taking over the name of St. James’ Park.
If indeed this thing it to go ahead, then we want Ashley to get the very best deal possible for Newcastle, so Alan Pardew is given the money he needs to keep building Newcastle into a good – and an even great side.
Howay The Lads!!