Nike Close In On St. James’ Park And Strip Deal At Newcastle

The American sportswear company Nike are the big favourites to sign a £10M a year contract to sponsor St James’ Park.

St. James’ Park

The news is in the People, and it’s not surprising since for the last week or so Nike’s name has been mentioned as the possible sponsor of the famous stadium, and they do a new strip deal with Newcastle too.

And People Sport is reporting the deal could be completed before Christmas and we suppose St. James Park will be renamed Nike Stadium or something like that, and it will mean that Newcastle will get new strips too, and new training gear.

The new strips will give Newcastle a mini bonanza in terms of sales, and of course if the deal is done before Christmas, and the strips are out by then, they could be in the Christmas stockings of many fans.

Other companies who could be interested in a deal for the stadium rights are said to be O2 and Virgin Money, and the news last week was that Richard Branson’s company finally took over Northern Rock, the current shirt sponsors at Newcastle.

But if there is going to be a new sponsor then Nike would be a good one, because  at least the company is associated with sports and football, and the top sides seem to wear Nike gear.

Currently the stadium is named Sports Direct Arena, and we just hope that Mike Ashley’s company is paying for the short term deal, but we wonder if they are?

Whatever it’s name finally turns out to be, you will not see the name of it on this web site, and we’ll keep referring to St. James’ Park, because when we refer to St. James’ Park we will call it St. James’ Park.

Hope you get my point. 😀

Howay The Lads!!

35 comments so far

  • beddersmag

    Nov 20, 2011 at 8:52 AM

    Comment #1

    First again….

  • BiffBaffBoff

    Nov 20, 2011 at 8:55 AM

    Comment #2

    I cant see Tiote going out in January simply because he’ll be at the African Cup of Nations. As for yesterdays game, we can be very encouraged by the performance because against any other team we would have won. Both were penalties unfortunately and their 2nd was awful by Raylor because he wasnt even looking at the ball. However, he has been great this season and 1 bad game shows that hes just human.

    As for their third, it happened when STaylor was off the field so Ben Arfa had slotted back to help the defence and Richards, who I thought was awesome, got the wrong side of HBA.

    We also hit the post and Ba had a great opportunity + we had a few occasions where the ball always seemed to rebound to a Man City player. We need these breaks if you’re going to beat the top teams but our season isnt defined by losing away to City, or Man Utd for that matter. The fact is we have been taking points from teams below us and if this continues, we’ll be top 6-7 no doubt about that.

  • beddersmag

    Nov 20, 2011 at 9:01 AM

    Comment #3

    I agree with biffbaffboff. In fact said much the same tonight. As far as stadium goes im not too botheted in nike want to give us 10m a year so sky can call it the nike arena on matchday. We will always call it st james park so who cares. Not nike as on their global scale they wont give a monkeys if it didnt go down well with us. The stadium will always be on st james park, known as st james park and remembered as st james park. Even fatty ashley knows this

  • Graeme

    Nov 20, 2011 at 9:04 AM

    Comment #4

    Rumours, Rumours and more rumours.

    Will believe it when I see the sports direct signage being removed.

  • Ben3arfa

    Nov 20, 2011 at 9:13 AM

    Comment #5

    I suppose Nike coming on board is a good stable move for the club .. Lets hope they have a little bit of sense and restore St James Park in the stadium name somewhere ..

    If they dont , no big deal

  • Zangwill_Ho

    Nov 20, 2011 at 9:28 AM

    Comment #6

    Nike- ST. James’ Park Stadium .
    Pretty good then!!!!!


    Nov 20, 2011 at 9:32 AM

    Comment #7

    Love NIKE to come in but i,ll believe it when it happens!

    If the company are switched on and know how important the original stadium name was and is! Then
    the new name will be:


    This coupled with a combined shirt deal would give Nike the exposure they want in the UK market and would, maybe, satisfy and settle down all the uproar there was after the Shitty Sports Direct Arena name came out!

    This maybe all Media bullshit,however, but if NIKE did come in i would be happy!

  • Expat MAG

    Nov 20, 2011 at 9:41 AM

    Comment #8

    Ed, spot on. It will be forever known as St. James park, but if they want to call it something else for £10 million per year and the money goes into strengthening the side, I’m ok with that concept also!

    Yesterday’s game showed the difference in squad sizes as we had several forced changes with little back up on the bench, while City’s bench players would all walk into every PL side. So we still need to strengthen the side with quality players and the extra revenue will help.

    Still proud of yesterday’s performance as we created several chances that on a good day would have converted some…..

  • GFH

    Nov 20, 2011 at 9:59 AM

    Comment #9

    Biff BaffBoff The African Cup of Nations wouldnt prevent tiote from going in Jan , as after all we are hoping to sign Modibo Maiga then and he will then go of the ACN
    Nike would be a better sponsor than Sports Direct but Virgin/Northern Rock could also be good as a locally based firm they would be unlikely to significantly change the St James name.
    Having read too many southern based blogs and journos telling us to “get real” or “get over it” about the name change I would love to P— them off by getting good sponsorship and keeping the nam e , to justify our protests!

  • london_mag

    Nov 20, 2011 at 10:03 AM

    Comment #10

    Can someone explain why it has to be changed to Sports Direct Arena at all? Why can you only get a big sponsor if you change the name?

    Whats to say the money from all this will go into the team? The £35M hasnt- AT ALL. And with big clubs coming in for tiote is mike going to be able to resist filling his own pockets again and only bring in ultra cheap players like Maiga. Is it just me or do the videos of Maiga show him to be pretty average, scoring average goals against awful defences?

    Its been a really good season so far to everyones surprise but Mike Ashley is already putting a dampener on the flame and making sure he gets even richer and fatter whilst leaving the fans in a state of uncertainty and insecurity – thats just the person he is a thats what he enjoys.

    A real test would be hanging on to a player like Tiote- it shows loyalty, continuity and sends a message to other clubs. Why should he be better off anywhere else? Why not build the team up and compete for the Champions league ourselves?

    It’ll be a good season but with MA in charge it will never be truly great

  • toonarmy1986

    Nov 20, 2011 at 10:19 AM

    Comment #11

    Charlie Nicholson made a good point on skysports yesterday that perhaps Ashley changed the name now to take the flack rather than new sponsors taking the brunt of it. It’s looking like a smart business move and lets be honest other clubs will follow suit as well. I’m guessing the Puma deal expires this season and our Shirts will be Nike, wonder if we can cash in and also get another sponsor across the middle as well lol.

  • dubzy

    Nov 20, 2011 at 10:21 AM

    Comment #12


  • tiotal football

    Nov 20, 2011 at 10:31 AM

    Comment #13

    I’m liking the idea of Nike being our new sponsor

    You could say, it ticks all the right boxes (sorry – couldn’t resist lol)

    As for yesterday’s game – I agree with BiffBaff, bigger teams have been ripped apart by them so we have our pride still intact

    Also, United are looking ready for the taking, if we go and attack from the off we’ve got a chance of snatching a draw if not all 3 points!

  • dubzy

    Nov 20, 2011 at 10:31 AM

    Comment #14


  • Stuart

    Nov 20, 2011 at 10:36 AM

    Comment #15

    Because the Man City deal is an obvious fix dubzy. The company that bought the naming rights is related to the owner, its an over inflated fee to cover man citys ridiculous wage bill.

    Mere mortal clubs would never be able to secure that much. Btw, its not £400m per year lol, its a 10 year deal or something.

  • tiotal football

    Nov 20, 2011 at 10:37 AM

    Comment #16


    Citeh had £400 million because it was their owners who sponsored the stadium to help balance the books for the fair play rules

    Was there way of spending bucket loads of money without not being able to play in the champions league

  • dubzy

    Nov 20, 2011 at 10:43 AM

    Comment #17


  • murvar

    Nov 20, 2011 at 10:43 AM

    Comment #18

    News in the Telegraph that Virgin (ie Northern Rock) are interested too and that their Chief Exec believes the stadium should always be called St James’ Park. A much better prospect than Nike and a local employer too.


    Nov 20, 2011 at 10:49 AM

    Comment #19

    Ed it wouldn’t make any difference if the deal went through tomorrow we will not get Nike kits before next summer.

    The Puma deals runs for this season which will still need to be honoured.

  • Ben_W

    Nov 20, 2011 at 11:06 AM

    Comment #20

    @ Dubzy – Just FYI there’s a button to the left of the ‘a’ button you might wanna take a look at.

  • toonarmy1986

    Nov 20, 2011 at 11:11 AM

    Comment #21

    The Man City deal is fake to use it as a loop hole in the fair play rules. They won’t really be receiving 40 million a year from a sponsor. Makes you wonder if other clubs will go down this road to use it as a loop hole for the fair play regulations. Chelsea are clearly considering it and don’t be surprised to see that Yank pull a similar move at Liverpool to balance their over spending as well.

  • Vinicinhos

    Nov 20, 2011 at 11:39 AM

    Comment #22

    St.James Nike would be good =D

  • beddersmag

    Nov 20, 2011 at 1:13 PM

    Comment #23


    the man city deal is so that they can get around the fact all premirclubs need to be self financing in a couple years. This massive sponsorship deal lets them get round that

  • gorskino10

    Nov 20, 2011 at 1:51 PM

    Comment #24

    This is getting on my nevers ANOTHER NEW KIT, last 3 seasons we have had 3 new kits (H/A) Now next season we will have yet another kit. Hope our away kit is as nice as the Orange we have now!

    TBH Nike kits suck at the moment the Man U Kit looks so plain and terrible, Hope there style changes for next season.

  • Geordie Jonny

    Nov 20, 2011 at 2:16 PM

    Comment #25

    I can see this annoying a lot of fans who bought new strips this season. I wish we would stick with Puma because they generally try to do something different with their strips as opposed to the boring Nike and Adidas strips.

  • Marty-Toon

    Nov 20, 2011 at 3:35 PM

    Comment #26

    Imagine it being called VIRGIN PARK,that’s not something you hear in Newcastle too often lol 🙂

  • Marty-Toon

    Nov 20, 2011 at 3:37 PM

    Comment #27

    @Geordie jonny,
    Agree there that it would annoy supporters that bought the new kit.
    I really like the Puma style we have even though I haven’t bought it yet myself.
    Puma have nicer designs than Nike

  • Level 7 Hero

    Nov 20, 2011 at 3:44 PM

    Comment #28

    Don’t know if Puma would be happy having NIKE written across the their shirts, makes me think Nike won’t join us for a joint sponsorship. Maybe just the stadium. But the again Puma only supply the shirts, would they have any say in the matter, depends whats in the small print i suppose!
    Thought this was now a well run club, or a better run club. Who gives there sponser the option to get out half way through a season!!! Could understand in the summer, plenty of time to get a new one.

  • LL

    Nov 20, 2011 at 5:11 PM

    Comment #29

    Quite honestly I like having Puma as our kit sponsor. It makes a change from the usual Adidas and Nike dominance. I believe Puma have only just signed up with Borussia Dortmund (Bundeliga Champions) as well so they clearly have ambitions for higher profile sponsorship. They make nice looking strips and going with someone slightly different (like Puma) is in line with how the club is now being run; financially sensible away from ‘the norm’.

    I do fear that potential sponsorship from Nike along with ‘The Nike Arena’ is straying into the American mass commercialisation of a sports club. I’m all for trying to flog strips to interested fans in America/Asia/Africa/Other big markets, but we aren’t Man U/Réal/Barca. At the end of the day, basically I don’t want us to become like FC Red Bull Salzberg (FC Nike Newcastle? :s).

    Also, as we’re in the market for a new shirt sponsor, why doesn’t the club look at selling a space on a sleeve (depending on the premier league rules) as they often do in French league style? We have plain sleeves currently which could easily generate a few more £million per season. It seems like a sensible option of finance (again depending on FA/prem League rules), but if it’s fair game, why not go for it?

    Thoughts welcome.

  • Data

    Nov 20, 2011 at 5:26 PM

    Comment #30

    How about the Nike St James Park?

  • mkhalaf

    Nov 20, 2011 at 7:46 PM

    Comment #31

    I go to school in oregon at the university of oregon, that is where NIKE started, the owner phil knight used to be a track and field coach here and he used to make shoes for his track athletes..the nike headquarters are just 1 hour away they are exttremely huge and nice….nike takes very good care of all the teams it sponsors,,,and since its an american company it has always been leading in basketball, american football and baseball..but it always feels like it still needs to increase its soccer fan base,,,THIS STORY COULD BE TRUE im going to look in the local news papers

  • mkhalaf

    Nov 20, 2011 at 7:47 PM

    Comment #32

    if it is then this could be the best thing that ever happened to newcastle

  • safferman

    Nov 20, 2011 at 9:10 PM

    Comment #33

    If a sponsor does come in before xmas, and we get the estimated 10 million, then there is absolutely no excuse for selling Tiote or any other top player in january, no matter how big the offer – that would be a slap in the face for the fans and totally contradict the reason for re-naming the stadium in the first place – havin said that i can see it actually happening with current owner…

  • FootballPsycho

    Nov 21, 2011 at 3:48 AM

    Comment #34

    How about VIrgin Money for the shirts and Nike for the stadium and kit supplier? The Nike Arena…not a bad ring to it (even though I will still call it St. James’ of course 😉 )

  • jimmy nichols

    Nov 21, 2011 at 9:30 AM

    Comment #35

    Would part of the deal cover the owner and rename him, Nike Ashley?


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