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Virgin Money In Talks With Newcastle To Become Kit Sponsor

8:54 am, Thursday, November 24th, 2011 by Dr. Ed Harrison · 45 Comments

It could be good news that Virgin Money is in talks with Newcastle United.

Richard Branson – Billionaire owner of Virgin

Richard Branson’s company took over Northern Rock last week, and it seems they are keen to keep the shirt sponsorship of Newcastle United.

Northern Rock ended its sponsorship deal with Newcastle just before being taken over by Virgin Money and our understanding it the deal runs out in May, although initially that was unclear.

It is thought that the Northern Rock, which was signed in January of 2010, while Newcastle were still a second division side was worth £10M over four years of the proposed deal, but they did say they would review the deal over the four years.

At the time of the signing there was criticism that the Government owned bank would do such a deal, because it essentially meant the taxpayers were paying for it – not good unless you were a Newcastle fan.

We were surprised just how low the amount was because other clubs like Liverpool were getting deals worth alot more and in April of this year Liverpool signed a new kit sponsorship deal with Boston based Warrior Sports and that was worth £25M a year.

That’s ten times what Newcastle were getting, albeit while a second division side.

Nigel Currie is an Executive at brandRapport, a sports agency, and he had this to say:

“Virgin Money could benefit enormously from taking on the Newcastle shirt sponsorship.”

“The passion and loyalty of the Newcastle fans is legendary and the fans could definitely see it as a very positive move and confirm Virgin Money’s commitment to the area”

“The Newcastle shirt is one of the most iconic, most recognized and highest-selling shirt in the Barclays Premier League.”

We told you Newcastle United were a very popular club worldwide. 😀

But we wonder how much they will be willing to pay for the sponsorship  – that’s the big question – and it will not hurt that Newcastle are joint third in the Premier League right now and getting some great publicity.

Virgin Money, not surprisingly, declined to comment, and so did Newcastle United, but we hope this deal goes through.

We also wonder if a certain Richard Branson wants to buy a famout football club?

Comments welcome.

Tags: Financials · Newcastle News · Strips

45 responses so far ↓

  • 1 Indian Magpie // Nov 24, 2011 at 9:00 AM

    Sir Richard branson, 3ice as rich as ashley, but ilike our way in transfer activity, buying anyway. may be a mix of Mancity and our originals

  • 2 Indian Magpie // Nov 24, 2011 at 9:00 AM

    Our original ideas, i meant

  • 3 AMEOBI // Nov 24, 2011 at 9:14 AM

    Indian Magpie,
    You telling me you’re happy with Ashley in charge? Any other owners would let us spend the 35m we got for carroll and this upcoming transfer activity for tiote this january/summer..

  • 4 Indian Magpie // Nov 24, 2011 at 9:17 AM

    I said i like the scouting network way, never said anything that money spent was appropriate, in addition i also said i want a mix of scouting network and a bit of mancity way, for example a player like marko marine, a striker like cavani

  • 5 derekm // Nov 24, 2011 at 9:27 AM

    when oh when will everybody realise that football and especially the premier league is rapidly having to come to terms with the financial reality we all face on a day to day basis? The champions league will very soon become the competition for clubs that have firstly been successful, and secondly are financially sound, that is, not run as very rich men’s ( or nations as in the case of man city ) playthings. If we grow as we have been for the last ten months to the point where we are a top six side and a club that breaks even or makes a proift, we will be in the strongest position for twenty years to compete with the current big boys ( probably apart from Arsenal ) who will be in decline. take a reality check – we are fourth, playing very well, and an attractive proposition to people like Virgin and Nike.

  • 6 valle // Nov 24, 2011 at 9:29 AM

    I am happy with our transfer dealings as well, and i am starting to be happy about Mike Ashley as well… He appointed Pardew, he put the scouting system in place, he improved our training facilities and he will take us into the future… We need to rename the stadium to keep up, and people need to accept that this is the way in the future, and all this animosity against him for stuff like that is our problems as a football club in a nutshell, we as fans do more damage to our own club if we start protesting again, because last time we did that we got relegated and make no mistake, we as fans had a big part in that tradegy.

  • 7 markmac // Nov 24, 2011 at 9:31 AM

    If it brings good money into the club then hope its true, but not until the end of the season as new shirts are not cheap lol

  • 8 toonfan // Nov 24, 2011 at 9:47 AM

    I keep seeing the same thing mentioned on most of these blogs if ashley had spent the 35m carroll money??
    The club has already spent this money in bringing all the french players + santon etc the fees agent fees and the wages for the lenght of there contracts are all included in the carroll money therfore we dont have to worry about finding the money for theses players to pay for them in the next five years out of any future income. It was stated by pardew that the carroll money was going to be invested and as far as i can see this has been done players transfer fess + agent fees + new players total contrract term wages in the bank. The wage bill has been slashed more to come when smith leaves good riddance. Yes it was a gamble when the likes of carroll, nolan, barton and enrique left but we are in a much better position and state of play than last season and so far none of the replacements have been flops which makes a change due to past history. haway the toon

  • 9 Rotonda heights // Nov 24, 2011 at 10:00 AM


    It’s hilarious how people seem to think that 35m is a magical figure we can just tuck into whenever we like.
    Why do fans always think they know how to run a club.
    Do they ever look at the breakdown and costings of the club’s audited accounts. City were 200m down on last season. Valle is spot on.

    We are growing organically. When was the last time we had players like Tiote, Cabaye, Ben Arfa, Krul, Santon, Colo, Guti etc ?

  • 10 BartZ // Nov 24, 2011 at 10:05 AM

    I have to agree with Valle. We can continue to hate ashley but it won’t get us anywhere. He obviously has a business plan in mind and after watching sky sports special report on Monday it would seem that we would be one of the few clubs who could break even / make a profit. If he can make this club self sufficient hen fair play to him because not many clubs can do that. The main thing is we doing well and playing good football. If we can do that without buying the Hollywood signings on insane wages then it’s great news for us and currently we are doing that!

  • 11 niffnoff // Nov 24, 2011 at 10:10 AM

    Can I just say, even with this sponsorship, it doesn’t mean Richard Branson owns the club. It just means we are advertising Virgins products and we get revenue for it. If RB owned the club I’m pretty sure he’d never be at a game for the sole reason that is he’s too busy building spaceships and any other crap he can afford. Ashley still owns the club

  • 12 geoff777 // Nov 24, 2011 at 10:32 AM


    Thanks for pointing that out.
    Saved me making an @rse of myself by dancing in the street. Saved a bottle of champagne being wasted too.

    Branson or Ashley now there’s a tough one.

    Branson has been in business for over 40 years and is still well liked by most people.
    The other thinks it’s cool to be horrible.

  • 13 BartZ // Nov 24, 2011 at 10:35 AM

    Also with the potential for virgin and Nike to be sponsoring us it shows that they see us as being an attractive club with a strong stable future

  • 14 martoon // Nov 24, 2011 at 10:49 AM

    Agree with everything said about Ashley – he made some blunders at the beginning by trying to please the fans with Keegan and appointing Dennis Wise etc. but now seems to be getting the business sorted out. I just wish he would give an interview and explain his plans and long term thinking – the guy can’t be shy he runs a multi-million pound business! Not sure Branson would be any better – look what happened with Virgin Racing in Grand Prix – he got bored and sold out!

  • 15 Novocastrian // Nov 24, 2011 at 10:55 AM

    Can you imagine if he bought the stadium name as well? ‘Virgin Stadium’. That’ll go down a treat with the rest of the league since we haven’t won anything in so long!

  • 16 magpiebop // Nov 24, 2011 at 11:51 AM

    How much of Ashley’s early running of the club was influenced by standing wii the fans in the away ends?

  • 17 stuart no9 // Nov 24, 2011 at 11:52 AM

    richard branson taking over NUFC? what a dream. a man who would gain the respect of the geordie nation , also the footballing nation from day one. It could happen one day, but known our fat t,,t of an owner,he would stay just out of spite.

  • 18 PHOENIXNIGHTS // Nov 24, 2011 at 12:16 PM

    Gentlemen – be carefull what you wish for, as nice a man Branson is, he is also a ruthless carpetbagger who is renowned for asset stripping companies. Let us advertise his company on our stadium and shirts by all means and take his money- to have him as an owner! we would be no better off.

  • 19 Eyeball81 // Nov 24, 2011 at 12:26 PM

    Ashley bought the club in 2007…. stating he had a 5 year plan….good to see its working. He wanted to run it as a stable/profitable business….so far he seems to be doing it, we may not always like the way he does it.

  • 20 stuart no9 // Nov 24, 2011 at 12:27 PM

    phoenixnights. @18 “we would be no better off” maybe so , however at least we would have an owner that the majority of people like and respect. a peoples man who would communicate with his customers, and keep them in the loop. a man with world wide respect, OR fat b….d ????????? id chance it!

  • 21 stuart no9 // Nov 24, 2011 at 12:51 PM

    eyebal1181@19 ” runs it as profitable business” thats correct. The only person to profit from that is ashley himself. Where do the fans come into it ?

  • 22 PHOENIXNIGHTS // Nov 24, 2011 at 1:03 PM

    Stuartno9 – I agree totally about Ashley and I think Branson would be a PR step forward – I would not like him as our owner.
    Keep The Faith

  • 23 stuart no9 // Nov 24, 2011 at 1:18 PM

    phoenix@22 why? where would we be worse off?

  • 24 Basogeordie // Nov 24, 2011 at 1:33 PM

    stuart no9
    The only person to profit from that is ashley himself. Where do the fans come into it ?

    ??? it is his business after all are you suggesting you should see some of that money?? Do you not see what the club have achieved this year and the reduction in season tickets/10 year plans?? is that not something you should be grateful for?? What planet do some of you live on….? Do you expect to go into mcdonalds and demand a share of their profits as you eat there often?

    FYI Richard Branson has made his millions from buying failing comppanys and assett stripping them some of you are beyond naive and fail to understand that you could be doing damage to the club you love. What makes you think someone would take over the club to lose money, what makes you think that an new owner would be any better than Ashley??? B

    Better ther devil you know considering the 5 year plan and where we are now.

    Pull your head out your backsides and drop the ignorant biggoted views! You all fail to understand that economics is key in this day and age, football has ALWAYS been about business and money but now it is even more so if you want to compete in the top league.

  • 25 martoon // Nov 24, 2011 at 1:42 PM

    Novocastrian – you make a good point. The mackems would have a field day after all the jokes about their stadium name. Mind you it would be quite funny to see all the players with ‘Virgin’ emblazened across their chest (even more ironic if players like Kieron Dyer or Titus Bramble were still with us) 🙂

  • 26 Eyeball81 // Nov 24, 2011 at 1:45 PM

    Stuart @21

    Granted i see your point, however…its his business and any business person wants there business to be profitable…if fans have shares the share price would go up therefore worth more to them….footballing wise…if we’re a stable/profitable club….the football will be better as we can be run correctly, attracting the right calibre of player and that can only profit the fans in their enjoyment in watching the team.

  • 27 stuart no9 // Nov 24, 2011 at 2:11 PM

    baso geordie@24 as these comments were O.M.O , i dont understand your volatile reaction. ok! let me start by saying , i personally dont expect to see any of that,money however a few quid wouildnt go amiss at present. but i was under the illusion that sometimes when an owner sold a few players or whatever, often they MAY just filter some of that money back into the club, i know this happens coz the top teams in the country do it.. i dont eat macdonalds, so i cant elaborate on that. ” I could be doing damage to the club i love” again without elaborating to much. i dont have to cause damage . a chap called mr ashley the owner , is doing a very good job of that himself thank you. What makes me think a new owner would be better than mr ashley, try asking 90% of the fans , they will all give you the same answer.” The famous 5 year plan “his personal 5 year plan is going great mate . but my understanding of that was for the club< NOT to see how much he could squeeze out of nufc, how much he could rip the heart out of every thing NUFC stands for oh and i almost forgot, getting rid of SJP. YEP , that is something every geordie should be really thankful for , and by that i mean REAL geordie , not plastic ones (no offence) who seem to have this sexuall affection with fat men who own a football (again no offence) As you keep referring to NUFC fans as yous , i take it that you are either a sad mac or a cockny t..t as you see i did not take your comments seriously again this is OMO

  • 28 stuart no9 // Nov 24, 2011 at 2:39 PM

    eyeball i wait till we have a team of potentially league champs, only then can i agree with you.

  • 29 joppadoni // Nov 24, 2011 at 3:13 PM

    wish you would all stfu about ‘the carroll money’ isnt it clear we wont sell valuable players unless they pay massive fees? we also wont spend massive fees on players… good sense, but again you all just blather fu cking on about how he should have thrown 35m at crouch or heskey just so it was fu cking spent. do me a fav and have a word with yaselves! grrr we looked at players we can get them for less..

  • 30 PHOENIXNIGHTS // Nov 24, 2011 at 3:21 PM

    stuartno9- I said we would be no better off. Branson is a ruthless business man who has shown no interest in football. Its all about money (more so I think than Fat Ashley who at least likes football) so I think we would be no better off with Branson.

  • 31 stuart no9 // Nov 24, 2011 at 3:57 PM

    phoenix@30 branson is a big oxford utd fan who loves his football, and some one who takes great pleasure from watching the sport NOT making money from it. that is something that can certainly benefit NUFC

  • 32 Basogeordie // Nov 24, 2011 at 4:11 PM

    Stuart it was not a personal attack as such and when I refer to “you” I am referring to the people who are continuing this blind crusade against MA, my points are relevant to that attack again not personal.

    1 SJP remains and always will, I don’t like it but see the need to generate more income to sustains the clubs current form and future.

    2 Ignorance, meaning you don’t really know what your talking about, and your not alone. 90% my ar se! Your just proving my point. Can I ask again what makes you so sure another owner would be better?? We had FS and did we win anything? Granted we were close.

    3 5 year plan is clearly working

    We all have differing opinions but I prefer to form mine on facts not blind hatred for someone who is not from the NE. It’s interesting you mention a mackem as I’m of the opinion that there are allot of trolls that join in on the MA attack to unstsbalise and Shepard the flock along the way IMO. Baaaa 😉

  • 33 Basogeordie // Nov 24, 2011 at 4:22 PM

    And yr last comment Bigoted. people are people whatever race or region.

  • 34 Basogeordie // Nov 24, 2011 at 5:00 PM

    Stuart your full of it pal, how do u know that Branson has no interest in making money from a football club?? Complete bollox they are business men, the clues in the name. You live in a fantasy world….BTW why would he want to advertise on our shirts?? Yep to spread the name worldwide and believe it or not intend to generate more cash.

  • 35 stuart no9 // Nov 24, 2011 at 5:21 PM

    basogeordie @34 i agree he would make millions by advertising on our shirt , who dosnt ? however if someone is going to take money from the club, better some one who is not a liar, presents him self ,and NUFC to to the world as a credible business man , not a fat drunken slob, some one who can talk to his customers and keep them informed, not some one who dismisses his customers. some one who understands 120 of history, and not some philistine who just walks in and belittles our once great club,,,,,, would you like me to go on?

  • 36 bills-son // Nov 24, 2011 at 5:31 PM

    stuartno9 – boy this thread must be really sickening you eh?

    90% of posters on here – even if they don’t personally like Ashley – are giving the bloke some credit. They aren’t giving it large like you do on the ‘he’s a fat cockney, toon robbing tw%t, who is milking our club, and wants to screw the fans’ crusade that you never let up on.

    Got to be another ‘told you so’ from me.

    Unlike you, some fans have the balls, decency and commonsense to see and acknowledge that Ashley is taking our club forward not backwards.

    You and your blind, bigoted fellowAshley haters will continue to fade into the minority.

  • 37 stuart no9 // Nov 24, 2011 at 6:01 PM

    billson ive been expecting you, you only seem to turn up when your deciples are in combat, however tou soon vanish when solano and the enemy arrive . pity you havnt got the balls to stand up to the ash haters. just to put the record straight, it dosnt sicken me , i relish it , listening to nonsense
    and then proving my point before you troddle off

  • 38 GeordieAnt // Nov 24, 2011 at 7:19 PM

    Sorry but I’ve got to agree with bills-son. Yes…Ashley has made some tremendous cock ups…but surely even the Ashley haters have to see that the club is in the best position it’s been in for years. He goes about things the wrong way, but tell me one thing that he’s done that hasn’t worked out in the end. I will admit that some of the stuff he’s done has rattled me too, but when you look at it…we were all angry that he sacked Hughton and brought in Pardew…look what Pards has done for us, he sold Carroll for 35mil…he’s now a mega flop at Anfield, and we have Ba who is knocking em in for fun, he’s selling the naming rights to the stadium…extra income, which could result in not having to sell players, or result in us bringing new players in, and to add to it Ashley himself has said he doesn’t care if we still call it St James’…it’ll always be known as St James’ Park regardless of who buys the naming rights. Overall the training pitch has been improved, the manager has done wonders, the players are playing as a real team, we have the joint best defence in the league, and we’re financially stable. What makes people think that Branson will speak to the fans? What makes people think he would put extra money in to the club? What makes people think his business plan wouldn’t be similar to Ashley. As for the guy who said that the anti Ashley fans aren’t hurting the club…think about it…would you want to put your cash into a club with fans that constantly slag you off regardless of what you’ve done for the club itself? The more people complain about him, the more annoyed he’s gonna get, and the less he’s gonna put into the club.

  • 39 stuart no9 // Nov 24, 2011 at 7:28 PM

    geordie ant the dangerous thingdeveloping now is fans getting over confident that every thing ash has done has been right in the end, .i would add caution, we are only 11 games into the season may is a long time off. also i would never agree selling the naming rights was the only way of making a few mill

  • 40 GeordieAnt // Nov 24, 2011 at 7:56 PM

    What other choice do we have? We can sit and complain about Ashley with the thought that he’ll sell up, when we all know he won’t do it. Or we can try and have some faith in what he’s doing and wish for the best for the team we all love and support. We’re all sat here arguing with each other…we’re all geordies, we all love our team…so rather than arguing why don’t we just keep on supporting our team…and see what happens. You never know what might happen

  • 41 bills-son // Nov 24, 2011 at 9:30 PM

    stuart no9 // Nov 24, 2011 at 6:01 PM

    billson ive been expecting you, you only seem to turn up when your deciples are in combat, however tou soon vanish when solano and the enemy arrive . pity you havnt got the balls to stand up to the ash haters. just to put the record straight, it dosnt sicken me , i relish it , listening to nonsense
    and then proving my point before you troddle off

    stuart09 – I vanish when you, solano and the enemy arrive??

    Its the opposite man, I’ve stood up to all the Ashley haters for the past year – thats why I’m so well known on here – you talk absolute sh$te pal.

  • 42 ontariomag // Nov 25, 2011 at 2:03 AM

    Was never an ashley fan. However our current situation has to be credited to him. He has to take the responsibility for some of his poor decisions and relegation but should get some credit for putting the club back together with solid foundations.
    Even the naming of the stadium look how many people now would accept it being nike or even virgin etc. as long as its not sports direct, the guy does have some business acumen. I also think that once stable he will get rid of his change manager lambarse (they are all p****s without a consience) and install a chris mort again.
    i agree with comments that Branson wouldnt be a good move hes more ruthless than our current boss. We are entitled to an opinion but we shouldn’t be divided let the future prove who was right and i for one hope that we can all bury hatchets AND ENJOY EUROPE AGAIN.
    HWTL it will always be St James to us all

  • 43 Aussiedave // Nov 25, 2011 at 2:28 AM

    @Novacastrian mate that made me laugh big time!!

    On a serious note I think there is a great opportunity for Branson to pull off a big deal for Virgin. This is what im thinking, Virgin take up the shirt and stadium sponsorship, instead of renaming the Stadium Branson comes out and returns the name to SJP.

    All the sports direct signage is replaced with Virgin Money signs and the shirts also carry the Virgin brand. Branson will instantly gain massive respect and trust from the people in the NE which is the intention of the Virgin partnership.

    This is the problem with Ashley’s advertising, he uses NUFC to promote his brand internationally which is fine and he is entitled to do so. Virgin do not need to do this, they are promoting a bank in the local region, the strength of the partnership will be measured by the incremental business it generates in the region.

    In short if this does happen all local NUFC fans should switch banks to Virgin. He my even buy the team

  • 44 Lynxie // Nov 25, 2011 at 8:47 AM

    Stuartno9 @31:

    if Branson is a big Oxford utd fan, wouldnt you think he would invest a little there, to see HIS team rise through the leagues? This owuld be a flutter with his loose change, rather than the massive purchase and expectation which comes with NUFC @ SJP. Branson is NOT a huge football fan, he is a publicity seeker, and we dont want his type anywhere near SJP thank you very much. Ashley may be the devil in disguise, and a pure bred halfwith when it comes to pleasing or listening to his customers and supporters, but at least we appear to be on track. If its not broke, dont fix it.

  • 45 stuart no9 // Nov 25, 2011 at 9:33 AM

    lynxie @44 “if its not broke dont fix it” lets see how long it takes before he drops another grenade in our direction and rocks the boat again, tiote to chelsea perhaps ? looks like they are trying to set collo up with a long term contract now , exactly what they did with tiote last year, to increase his value perhaps . wait till jan….

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