News in the Sunday Mirror today that Newcastle United have struck a lucrative new kit deal with existing sponsors Puma.
That’s a little bit of a surprise since the news is that Nike are in negotiations to get the naming rights to St. James’ Park for around £10M a year, and we thought they’d also become the new kit sponsors.
But we suppose not and the German sportswear company now have a deal through 2014 to produce the famous black and white shirts of Newcastle.
Newcastle struck a deal in January of last year when the side were in the English second division, and the news is that Mike Ashley has negotiated a significant rise in revenue from the original Puma two-year deal.
But that’s to be expected especially with Newcastle not only back in the Premier League again, but currently 4th top and doing just great this season under manager Alan Pardew.
Newcastle had Puma replace their German competitors Adidas nearly two years ago, and Adidas had provided the Newcastle kit for the previous fourteen years, and apparently owner Mike Ashley has forged an excellent working relationship with Puma, since the original deal was signed.
Northern Rock will be replaced as kit sponsors, and the expectation is that Virgin Money will be the new shirt sponsors, and Puma are awaiting developments as they are said to be working on some new designs for the Newcastle strips.
Newcastle may be close to a mini revenue bonanza, if they can get a company to buy the naming rights to St. James’ Park and a company to replace Northern Rock as the shirt sponsors.
The first of three potential deals has been the new deal by Puma to remain as sponsors through 2014.