Puma Agree New Lucrative Kit Deal With Newcastle


News in the Sunday Mirror today that Newcastle United have struck a lucrative new kit deal with existing sponsors Puma.



That’s a little bit of a surprise since the news is that Nike are in negotiations to get the naming rights to St. James’ Park for around £10M a year, and we thought they’d also become the new kit sponsors.

But we suppose not and the German sportswear company now have a deal through 2014 to produce the famous black and white shirts of Newcastle.

Newcastle struck a deal in January of last year when the side were in the English second division, and the news is that Mike Ashley has negotiated a significant rise in revenue from the original Puma two-year deal.

But that’s to be expected especially with Newcastle not only back in the Premier League again, but currently 4th top and doing just great this season under manager Alan Pardew.

Newcastle had Puma replace their German competitors Adidas nearly two years ago, and Adidas had provided the Newcastle kit for the previous fourteen years, and apparently owner Mike Ashley has forged an excellent working relationship with Puma, since the original deal was signed.

Northern Rock will be replaced as kit sponsors, and the expectation is that Virgin Money will be the new shirt sponsors, and Puma are awaiting developments as they are said to be working on some new designs for the Newcastle strips.

Newcastle may be close to a mini revenue bonanza, if they can get a company to buy the naming rights to St. James’ Park and a company to replace Northern Rock as the shirt sponsors.

The first of three potential deals has been the new deal by Puma to remain as sponsors through 2014.

Comments welcome.


11 comments so far

  • gorgonzola

    Nov 27, 2011 at 1:06 AM

    Comment #1

    So no Nike then? 1st

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  • gorgonzola

    Nov 27, 2011 at 1:08 AM

    Comment #2

    I for one prefer the Puma kits as they are quite different and imaginative, that said the minimalistic kits from Nike on national level are supern

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  • GeordieGerman

    Nov 27, 2011 at 1:08 AM

    Comment #3

    If I was a large game cat I would also want to stay at NUFC and not want a thing to do with the unwashed down the road. Looking forward to my son (12) advertising his virginity next season and me lying about mine.

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  • ToonDownSouth

    Nov 27, 2011 at 1:12 AM

    Comment #4

    Absolutely love our kit this year. Hope we stick with the style. Looks really smart & a sort of European in style.

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  • AP's Black & White Army

    Nov 27, 2011 at 1:17 AM

    Comment #5

    If we beat Chelsea next Saturday….. *taps fingers together, smirking*.

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  • kenzie

    Nov 27, 2011 at 3:17 AM

    Comment #6

    I cant help but feel the nike swoosh tick would make the kit look that bit more stylised because puma aint great

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  • veto

    Nov 27, 2011 at 3:45 AM

    Comment #7

    i cant understand why he isnt using some of his own brands to try and take them more upmarket .
    i thought that was the aim these days , rather than taking semi respectable brands and hitting you with so much crap till their brand value is worth nothing anymore ,
    he’s got the perfect opertunity to bring one of his brands upmarket and do a decent job on a premiership football kit at a fraction of the cost compared to anyone else who doesnt own a football team .

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  • Toon Tang

    Nov 27, 2011 at 9:15 AM

    Comment #8

    @GeordieGerman hahahaha

    yea i dont mind who makes the kit as long as the next one has propper black and white stripes. they seem to be dropping a couple of stripes every time. itll soon be half white half black like. take it back to that broon sponsored kit of 90’s hahaha

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  • Marty-Toon

    Nov 27, 2011 at 10:46 AM

    Comment #9

    Hope so,love the Puma kit .
    Would be strange that two sporting brands are working beside each other at a football club.

    VIRGIN MONEY on the other hand,now that’s a one liner that explains MA’s transfer dealings at the club 😉

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  • GeordieDan

    Nov 27, 2011 at 12:19 PM

    Comment #10

    I’d much rather have Nike doing our strips because the quality of the Puma strips is disgraceful.

    I admit I quite like the actual look of the strips but the badges look like the old iron -on patch ‘tat’ you used to get out of cereal boxes and stuff.

    As long as our team keeps winning I couldn’t really give a 5hit though!

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  • Jack o Clubs

    Nov 27, 2011 at 1:32 PM

    Comment #11

    Agree totally with GeordieDan – the kit is really poor quality and the material used too thin. Puma lets have a stitched on badge for next kit!

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