An hour before the game last night Newcastle United announced they had agreed a two-year deal with Virgin Money to become the club’s new shirt sponsor.
Virgin Money logo on display last night – Demba Ba seen after scoring first goal
Looks like Shola is trying to tear of the new logo!
That supersedes the Northern Rock deal, which was worth only around £2.5M a year over four years, but the new two year deal is thought to be worth up to £20M in total.
Virgin Money had only recently bought Northern Rock and they decided to continue the deal that had been struck, for another two years but under new financial terms negotiated with Newcastle.
Newcastle have been seeking out a brand that would take on both the shirt and stadium name sponsorship rights, but it is thought that Virgin is not in talks with Newcastle to secure the naming rights to the famous St. James Park Stadium.
With negotiations only just being completed on Tuesday night, when Virgin finally met Newcastle’s financial demands, there was then a race on to get Virgin Money on the team’s shirt Wednesday’s night game against Manchester United, which was broadcast around the world.
Steven Taylor shows off the new logo yesterday
Indeed, Virgin were forced to use stick-on logos on the players’ shirts for last night’s game, due to th severe time constraints, but they still looked very good.
And no doubt Virgin Money would have received great publicity during last night’s game and today’s follow-on vast press coverage of Newcastle’s wonderful 3-0 win.
Virgin have also offered the first 10,000 Newcastle supporters, who bring in their old shirts to the club shop, a free replacement logo to cover the old Northern Rock one.
That’s a good move by Virgin Money and certainly the terms of the deal, if they are correct at £20M over two years, are simply excellent for Newcastle United.