The Vandalism At St. James’ Park Has To Stop

Bad news last night at the Newcastle vs  Sunderland Reserve team game at St. James’ Park,  when some Sports Direct advertising hoardings were torn down by Newcastle fans.

Newcastle fans with bits of Sports Direct signs

On a day when the Newcastle club released stellar financial results, and unveiled the extremely savvy way in which they are running the club financially,  this is not good news.

And there’s no reason why St. James Park cannot keep being called St. James’ Park by the fans, and Derek LLambias even revealed yesterday that’s what owner Mike Ashley still calls the famous Stadium.

Newcastle need the revenues of around £10M/year,  and LLambias had said that will help buy a top player every year for the club.

The Newcastle City Council are still calling it St. James Park too, so it will remain the standard name, since it’s name will change in the years ahead continually, as companies pay for their name to be associated with the Stadium.

The only common name of the ground will remain as St. James’ Park, as it has been for 120 years.

Newcastle supporters tore down the Sports Direct signs at the ground during the game, and Northumbria Police are looking into the matter.

A tweet on Sunderland’s official Twitter feed read as follows during the game:

“Newcastle fans are tearing down the Sports Direct signs around the ground and throwing them onto the pitch.”

The referee even had to halt play and the players took a break, as officials tried to restore some order, before play resumed, but this will be headlines today around the country,  and they do not portray the fans at their best – and that’s not good.

A spokesman for Northumbria Police said the following last night:

“We were made aware of damage to signage within the Newcastle United stadium and officers are making inquiries to ascertain who caused the damage”.

Mike Ashley is not going to change his direction on this, and certainly our revenues of around £88M are way behind clubs we were competing with only a few years ago.

Clubs like the two Manchester clubs, Arsenal, Liverpool, Chelsea  and Tottenham Hotspur have left us behind financially, with their revenues substantially more than Newcastle’s are, and we are now trying to catch up.

As an example Manchester United revenues are around £330M, and are over four times those of Newcastle.

And we can still all call it St. James Park in any case.

Newcastle’s Reserves got a late equaliser in a 3-3 draw with the local rivals  – now where have I heard that one before?

21 comments so far

  • davybtoon

    Mar 9, 2012 at 9:40 AM

    Comment #1

    Stuff like this doesn’t happen at league games because the little tramps can only afford £3 to get in the reserve games with there pocket money

  • Neil

    Mar 9, 2012 at 9:43 AM

    Comment #2

    I can’t understand what these people think it’s going to achieve. If anything the club will need to pay for these kind of repairs so they’ll probably make other things such as merchandise etc more pricey to compensate for the loss. Mindless.

  • geoff777

    Mar 9, 2012 at 9:43 AM

    Comment #3

    Supporters need to realise that the stadium name, advertising, managerial appointments and transfers in and out are nothing to do with them.

    A bit of interested speculation about transfers and team selection is fun.

    Criminal damage to the club is bad publicity and now there’s a few hundred quid less to balance next year’s books.

  • Steviebaby1978

    Mar 9, 2012 at 9:46 AM

    Comment #4

    Absolute joke.
    Whoever did this should be ashamed of themselves. They have just made us look like a complete joke. I agree with Ed. We all call the stadium St James Park, Mike has turned the clubs finances around and we are stable heading in the right direction. Then some muppets, probably not even real fans just neanderthal toss pots, pull a stupid stunt like this that will cost the club money to rectify. Idiots

  • Rozzy

    Mar 9, 2012 at 9:47 AM

    Comment #5

    Ban them from the ground. Its mike ashley who has put millions into this club and is running it well even though it took alot of people including myself a long time to relise that. When the new spending rules come into the game in a couple of seasons we will be in good shape and all the other clubs will have to do what we have all ready done and tighten up. the extra income off the stadium name will be spent on new players and wadges. everyone still calls it SJP anyway so who cares, it wont be called SDA for ever. The fans should give my ashly a break as he has done well in the last few years.


    Mar 9, 2012 at 9:48 AM

    Comment #6

    Was also damage done to the sportsdirect shop down from St James (Eldon Square one) after the match

    Its what happens with kids get over excited, more a issue with society in general than us but it will be put down to that fing ‘Geordie Nation’ bull crap again

  • davybtoon

    Mar 9, 2012 at 9:53 AM

    Comment #8

    Wwjbd someone put a vid on YouTube of them trying to kick the doors in, it’s all kids aswell little muppets, they giv us a bad name


    Mar 9, 2012 at 9:57 AM

    Comment #9

    Aye I saw it, its how daft kids express themselves though isnt it, not a true representation of Newcastle or the North in general merely have to look at the riots last year to see that not a single thing went on up here to my memory

  • Eastander

    Mar 9, 2012 at 9:58 AM

    Comment #10

    Its annoying the people who are doing this haven’t got the brain cells to understand the commercial position the club is now in, yet they are the very people who will complain when a members only policy comes in

  • ash1001

    Mar 9, 2012 at 10:05 AM

    Comment #11

    Open letter to Mike Ashley.

    Mr Ashley, I presume you know you are not everyone’s favourite guy and there’s things that have happened in the past that I have disagreed with, but please do not think that those that did the damage yesterday, are typical fans – they are not. We all care passionately for our club, and been a season ticket holder since season tickets were introduced, I have put a fair amount of money into the kitty, why have I done it – SIMPLE, I am a Geordie, Newcastle are my team and I support them through thick and thin. Like a lot of others I appreciate that the club appears to now being run in a professional manner and we as fans are hopefully the ones the benefit – good team on the pitch, exciting players, thanks for what has been achieved, hopefully progress will continue.

  • stuart no9

    Mar 9, 2012 at 10:19 AM

    Comment #12

    well here goes. i am not one for violence, or vandalism, however, ash has brought yhis on himself . If he hadnt changed the name of the ground and got rid of 120 years of history, this wouldnt have happened . Did he really think that changing the name wasnt going to have a knock-on effect from some fans, crazy fans maybe, but there is always someone out there going to do some damage.
    stevibaby @4- “this will cost the club money to rectify” only a few hundred mate, shouldnt worry or lose any sleep over it.


    Mar 9, 2012 at 10:24 AM

    Comment #13

    Open letter to Mike Ashley

    Ha I made a funny 😉

  • Eastander

    Mar 9, 2012 at 10:25 AM

    Comment #14

    @12 he probably should have guessed it would have a knock on affect with some (for the sake of this conversation I will call them fans) but if they are doing it out of respect to St James’s Park vandalising it in any form is worse than changing the commercial name in my opinion

  • wynsleap

    Mar 9, 2012 at 10:31 AM

    Comment #15

    You have to be pretty stupid to think that pulling down SD signs are going to make any difference to Ashley’s ground naming stance.
    Yes – most of us hate the cheap, tacky signage but last nights actions by a mindless few only serve to give Toon supporters in general a bad name and Ashley more ammunition to dislike our fans (as if he needs any more).
    All those responsible should be identified, made to stand out on the pitch and given a banning order in front of the booing crowd at the next home match.
    I’m Ashley’s biggest critic but I hate to see our fantastic fans’ reputation tarnished by a bunch of brainless hooligans particularly at a time when we seem to be possibly getting it all right on and off the pitch.

  • Steviebaby1978

    Mar 9, 2012 at 10:37 AM

    Comment #16

    I totally agree with you Eastander.
    And yes Stuart no9 I also agree that it will only cost a mere few hundred to fix, however that money could have been used to feed Tiote his shreddies for a week.
    Plus it doesn’t excuse vandalism in any way shape or form when it comes to our club. Fact

  • lesh

    Mar 9, 2012 at 10:39 AM

    Comment #17

    good post 12 Stu.

    Like it or lump it, Mike Ashley’ll only go when he’s good a ready and it’s about time the idiots responsible for the stupidity, the wanton vandalism, got it into their thick skulls.

    If the daft tw@s thought about it (if indeed they have a brain cell to be able to think!), they’d realise that the owner’s done and is doing one helluva a job. We need a public show of appreciation and support for it after all, I’m confident that without him, Newcastle United’d be in deep, deep doo doo.

    I wouldn’t lose any sleep if the mindless idiots responsible for the vandalism at SJP were given a free, all expenses paid break – courtesy of Her Majesty!!!

  • stuart no9

    Mar 9, 2012 at 11:02 AM

    Comment #18

    steviebaby@16 nothing excuses vandalism or violence in any shape or form ,correct – but you look at ant protest , no matter how quietly it may start,ie walking the streets with banners, sit down protests, always starts in a civilised manner, this happened at the club a few weeks ago when people from the city asked for the nameSJP to be restored. the worst possible thing that could have happened was to be totally ignored by our owner, which he did. the next part of a protest is to “up the anti,” this is what happened last night. It is not just nufc fans, it is a protest like any other protest when you are being ignored, it gets louder ,untill there is communication from the people involved and the heirachy. if not it will get worse until the shit REALLY hits the fan. I really hope it is sorted before then.

  • shamsoftabriz

    Mar 9, 2012 at 2:12 PM

    Comment #19

    If Newcastle fans really want to make an impact, everyone should sign an “open pledge” to Mike Ashley that they will not patronize Sports Direct until that vile company makes the correct decision to re-impart the name of Saint James upon the stadium. It doesn’t take much to adjust sponsorship so that the name is “Saint James’ Park (sponsored by Sports” or something like that. Any company that pays to bring back the proper name of the stadium would gain tremendous loyalty from Newcastle supporters. I’m sick of hearing commentators using Sports Direct instead of St. James’. We can’t however condone the stupidity of vandals–that sort of thing is profoundly counterproductive.

  • ToonHeart

    Mar 9, 2012 at 5:47 PM

    Comment #20


  • GeordieJayne

    Mar 13, 2012 at 3:19 PM

    Comment #21

    Wonder what is going to happen to Cashley for vandalising St. James’ Park with his tatty signs


You must log in to post a comment.