We don’t really expect Newcastle to pay out big money in the transfer market this summer, but the club could surprise us.
Alan Pardew – we put pride in the homework we do on players
Last summer we paid out of a net of about £2M, and that’s when we were flush with the £35M from the Andy Carroll sale, that Alan Pardew said would be totally re-invested into the club.
Last summer’s business has turned out to be very good, after we picked up Yohan Cabaye (£4.3M) , Demba Ba (free), Sylvain Marveaux (free), Mehdi Abeid (free), Gabby Obertan (£3M) and Davide Santon (£5M).
That’s about £12.3M paid out, but we also got money back for Wayne Routledge (£2M), Kevin Nolan (£4M) and Jose Enrique (£6M), and when you add in the £2M we paid to Ba’s agent, it all cost us about £2M net – with the figures all estimates.
Some of the players we have been linked with recently could cost a bit, and Newcastle showed in January they are willing to shell out big money for the right player, when they gave SC Frieburg, £9M for Papiss Cissee.
And he looks a bargain at that price, with five goals in his first six appearances for Newcastle, in the famous number 9 shirt.
Liverpool have spent big time since Kenny Dalglish came in, and 15 months ago they spent around £60M on Andy Carroll and Luis Suarez alone, and they have not been big successes on Merseyside, for that kind of money.
It’s not surprising there have been comparisons between the way Newcastle have done their transfer business, and the way Liverpool have, as a build up to tomorrow’s top game at St. James’ Park.
Newcastle’s transfer team is now like a well oiled machine, and there’s a lot of thought goes into Newcastle’s transfer dealings, as Alan Pardew explained yesterday:
“We put great pride in the homework we do before we sign players. Chief scout Graham Carr, secretary Lee Charnley, the analysis staff, everyone.
“But you also need a bit of luck, hoping they will settle in a city. We wouldn’t have had the success we’ve had with those new players unless they had adjusted really well to this football club.”
“A lot of work was done last year in making sure we get the balance and conditions right. When you get that right, it makes them easier to settle.”
“We have to think a little left-field on transfers. Money is important in this game –Manchester City wouldn’t be competing with Manchester United without huge investment.”
“Liverpool’s shirt sponsorship dwarfs any sponsorship we have got, probably trebles it.” “We want to get into a position where sponsors will look at us and the way we have gone this season will help Derek Llambias, to get us better deals so we can compete.”
Last year Liverpool announced a new Warrior Sports kit sponsorship deal, that is reportedly worth £25M a year, and that’s about twice what Adidas were paying the Reds previously.
So maybe the shirt deal Newcastle signed with Virgin Money is around £8M a year for two years, if it’s about a third of the Liverpool deal, as Alan suggests in his comments.
That’s a bit more than we thought we were getting, and certainly better than the old Northern Rock deal.
The transfer market will start to heat up in early May, if it’s anything like last year, and if we can qualify for the Europa League, it should be even more exciting this summer.
We can hardly wait and we’ve already made a list, a long list, of those players Newcastle have been linked with so far for the summer transfer window.
There’s something very good and satisfying about getting top players to Newcastle for peanuts .