News today that a Newcastle MP has received official backing for the St James’ Park name – from Government map makers.
St. James’ Park – home of Newcastle United
Newcastle Central MP Chi Onwurah has persuaded the chief executive at the Ordnance Survey, that the current Sports Direct name is only temporary, and they should keep with the St. James’ Park name.
The strange thing about naming rights is that the name keeps changing, as different companies secure the naming rights over an agreed to contract period, and then it changes to whoever gets the naming rights after that, and it’s a bit of a laugh really.
In a letter to the Newcastle Central Labour MP, Vanessa Lawrence, who is the Government mapping boss , said they will defer to local opinion when deciding on which name to use.
And the decision is in line with another Ordnance Survey ruling, that St Mary’s Stadium in Southampton, was not renamed The Friends Provident St Mary’s Stadium, as that name was only over a specific time period.
Ms Onwurah has said that she will now be writing to Google and other companies to make sure the Government-backed name of St James’ Park is duly recognized.
Vanessa Lawrence said this in her letter to the Newcastle MP:
“If the new name is adopted by the owners of the stadium but this does not lead to a change in direction signage by the local authority then the Ordnance Survey would not change its mapping because the new name lacked evidence of longevity and extensiveness of usage.”
“Ordnance Survey takes the view that the change of name is temporary and it will not change the published name of St James’ Park at this time.”
By their very nature naming rights are only temporary and change after the contract expires, and Ms Onwurah is happy with the way things have turned out:
“I am very happy that Ordinance Survey recognise the importance of St James’ Park and that they will be joining fans in keeping that name alive.”
“I will now be writing to Google and others organisations to seek to ensure that whenever people see Newcastle on a map they see St James’ Park.”
“It is an important part of our city’s heritage and should be recognised as such.”
We agree, and this will further strengthen the belief that the Newcastle ground should always be called St. James’ Park, since that’s the only stable and constant name of the famous stadium.
We’ll have to wait and see if the Newcastle owner continues down the path of trying to sell the naming rights.