It’s Still “St. James’ Park” On Ordnance Survey Maps

News today that a Newcastle MP has received official backing for the St James’ Park name – from Government map makers.

St. James’ Park – home of Newcastle United

Newcastle Central MP Chi Onwurah has persuaded the chief executive at the Ordnance Survey,  that the current Sports Direct name is only temporary, and they should keep with the St. James’ Park name.

The strange thing about naming rights is that the name keeps changing,  as different companies secure the naming rights over an agreed to contract period, and then it changes to whoever gets the naming rights after that, and it’s a bit of a laugh really.

In a letter to the Newcastle Central Labour MP, Vanessa Lawrence, who is the Government mapping boss ,  said they will defer to local opinion when deciding on which name to use.

And the decision is in line with another Ordnance Survey ruling,  that St Mary’s Stadium in Southampton, was not renamed The Friends Provident St Mary’s Stadium, as that name was only over a specific time period.

Ms Onwurah has said that she will now be writing to Google and other companies to make sure the Government-backed name of St James’ Park is duly recognized.

Vanessa Lawrence said this in her letter to the Newcastle MP:

“If the new name is adopted by the owners of the stadium but this does not lead to a change in direction signage by the local authority then the Ordnance Survey would not change its mapping because the new name lacked evidence of longevity and extensiveness of usage.”

“Ordnance Survey takes the view that the change of name is temporary and it will not change the published name of St James’ Park at this time.”

By their very nature naming rights are only temporary and change after the contract expires, and Ms Onwurah is happy with the way things have turned out:

“I am very happy that Ordinance Survey recognise the importance of St James’ Park and that they will be joining fans in keeping that name alive.”

“I will now be writing to Google and others organisations to seek to ensure that whenever people see Newcastle on a map they see St James’ Park.”

“It is an important part of our city’s heritage and should be recognised as such.”

We agree, and this will further strengthen the belief that the Newcastle ground should always be called St. James’ Park, since that’s the only stable and constant name of the famous stadium.

We’ll have to wait and see if the Newcastle owner continues down the path of  trying to sell the naming rights.

Comments welcome.

68 comments so far

  • Wor Shearer

    Apr 17, 2012 at 11:35 AM

    Comment #1

    Yay, what a win!

  • Wor Shearer

    Apr 17, 2012 at 11:36 AM

    Comment #2

    Who uses OS maps these days?

  • ~Perchinho the Pheonix~

    Apr 17, 2012 at 11:46 AM

    Comment #3

    If you had to choose, what firm would you like to see buy the naming rights?

    And what do you think they would call the stadium?

    I think that if we do secure CL football, Richard Branson would consider buying the naming rights.

    Virgin Group @ St. James Park? lol.

  • Geordiedownunder

    Apr 17, 2012 at 11:49 AM

    Comment #4

    Not a question of “who uses OS maps”
    Fact is it’s the official recognition of the original name, and how people refer to it locally and around the world… hence the mention of “Google” etc.

  • Toon Tang

    Apr 17, 2012 at 11:51 AM

    Comment #5

    perchinho, it’d have to be

    ‘ newcastle brown ale arena ‘ haha even if it aint brewed in newcastle any more.

    im sure i wrote this same thing a few month back as well

  • martoon

    Apr 17, 2012 at 11:55 AM

    Comment #6

    I’m not so hung up on the name as others if it generates a decent revenue. However I can see the sense of not wanting to have to regularly change names on signage and maps etc.
    I just hope Lambarse doesn’t get stupid and start threatening to sue people like OS etc like he did the council. The bad PR would undo all the recent good work.

  • martoon

    Apr 17, 2012 at 11:59 AM

    Comment #7

    Perchinho @3 – I quite liked Beatties suggestion the other day of the Tampax Arena which started the jokes like ‘good at soaking up pressure’ etc.

  • geordiejamie89

    Apr 17, 2012 at 12:04 PM

    Comment #8

    People dragging their heels are just slowing down investment. When somebody comes in we could have at least 10 million a year to pay for the running of the club, including players.

  • LewSpi

    Apr 17, 2012 at 12:09 PM

    Comment #9

    Wor Shearer, I use OS Maps almost every day for work as well as Uni. 🙂

  • HOVIS (the poster formerly known as cheick norris)

    Apr 17, 2012 at 12:12 PM

    Comment #10

    Lewspi. You’re a dying breed

  • toonincheek

    Apr 17, 2012 at 12:23 PM

    Comment #11

    MA can change the stadium name but he cannot change the location which is St James Park.

    Before, we had just one name for both the location and the stadium. Now we have two.

    We will all still be referring to the location, not the stadium.

  • Pardew's fist pump

    Apr 17, 2012 at 12:24 PM

    Comment #12

    This break is excruciating. I hope the lads are bottling up their energy for Stoke, come out flying at them!

  • Nufc4Ever

    Apr 17, 2012 at 12:24 PM

    Comment #13

    What if the city bought the naming rights. They already say it should stay as the St. James park, so if they buy it, they can just keep it that way?

  • Hatem's better than Messi

    Apr 17, 2012 at 12:40 PM

    Comment #14

    Move on this is boring …

    If we can get a few million extra for players on the pitch … Mr Ashley can call the stadium whatever he likes, it does after all belong to him.

  • ToonHeart

    Apr 17, 2012 at 12:42 PM

    Comment #15

    OS Maps are the best!

  • check the toastie

    Apr 17, 2012 at 12:44 PM

    Comment #16

    I also use OS maps, go to The Lakes as its the best place in the world, need an OS map when you are an adventurer like myself, living life to the max.

  • LewSpi

    Apr 17, 2012 at 12:49 PM

    Comment #17

    Hatem is, sadly, correct, Ashley owns the place, he can technically do what he likes.

    I don’t wish to get into a whole naming discussion again, as it’s tedious, but my problem is not with the renaming but with the tack that it has been labelled with ‘Sports Direct’, if he re branded it so it looked half decent, I think my gripe would disappear. ‘The Virgin Arena’ would suit my tastes much more. Ha.

  • Hatem's better than Messi

    Apr 17, 2012 at 12:57 PM

    Comment #18

    Whether its Sports Direct, Virgin, trainers (Reebok), crisps (Walkers), airlines (Emirates …) does it matter?

    Sports Direct Arena is okay, better than the Heinz Soup Stadium or the Bovril Bowl … I just wish they’s say how much SD is paying us.

  • geordiejamie89

    Apr 17, 2012 at 1:02 PM

    Comment #19

    Let’s be honest if the name does change to the virgin stadium or something along those lines, and we get 10 mill a year, that’s a papiss cisse and wages for a year. Or that’s two Cabaye’s. Or it’s 10 mill a year off the debt. Either way it’s only good news.


    Apr 17, 2012 at 1:02 PM

    Comment #20

    How much SD is paying us…who u kidding lad?

  • Hatem's better than Messi

    Apr 17, 2012 at 1:07 PM

    Comment #21

    They are separate companies and Ashley only owns 70% of SD now. So they should be paying something.

    Perhaps if SD are getting free worldwide advertising through us it would be advisable to buy shares.

    Otherwise a reciprocal offer of well discounted NUFC products in SD shops should be considered by the SD board.

  • munch27

    Apr 17, 2012 at 1:08 PM

    Comment #22

    Barcelona fans arriving in toon won’t be bothered what it’s called they know where it is cos they been there before!!!

  • geordiegav1987

    Apr 17, 2012 at 1:45 PM

    Comment #23

    who would of thought after that $h!t pre season tour of the usa, that we would be chaseing champions league and all most certainly have europa league with only five games to play? not me that’s for sure.
    Most people where expecting us to get relegated. I’m probably the most positive and optermistic nufc fan in my family and I predicted an 8th place finish and I’ve never been so happy to be proven wrong. I hope ba has another great game against stoke and of course I hope cisse continues his great goal scoreing form. I really think cisse could go on to be another legend of a no 9 like shearer. I think as long as we keep our top players and bring in 4 or 5 we will progress even more next season. HOWAY THE LADS

    soz for the long post but I’ve not posted anything for a while.


    Apr 17, 2012 at 2:01 PM

    Comment #24

    Our new Messiah Mike Ashley is very astute.

    The exposure that Sports Direct have got over this issue is massive and we all know including him by his own admission that it always be St James Park

  • geordiejamie89

    Apr 17, 2012 at 2:21 PM

    Comment #25

    Not related to stadium name. Does this finally mean, when Football manager 13 comes out, and fifa, our best players won’t be under-rated because we’re Newcastle. Surely our players stats will shoot right up.

  • ardenTOON

    Apr 17, 2012 at 2:24 PM

    Comment #26

    Its important we get a stadium sponsor soon so we can compete with the likes of Liverpool commercially and to sustain a successful team we must not have to sell our better players which will be helped by the extra revenue. Still can’t understand why that company would pay liverpool so much??

  • Toon_Tom

    Apr 17, 2012 at 2:25 PM

    Comment #27

    We will be getting NO money from Sports Direct.

    Do you honestly think Ashley would rename the ground and pump £5-£10M a year into his own company so that he can change the name.

    It is like buying a new car, giving it a name, and then paying the garage a few million dollaz so that you can name it yourself!!!!!!!!!!

  • geordiejamie89

    Apr 17, 2012 at 2:26 PM

    Comment #28

    Playing football manager, and players like perch aren’t even good enough for championship first 11. Players like Andy Caroll are better than Cisse?!? Tim Krul is worse than Pepe Reina? Yea I’m sure, get a grip football manager 13.

  • gonufc (up and Hatem)

    Apr 17, 2012 at 2:29 PM

    Comment #29

    This is the thing though.

    As people have said- he owns the club, he also owns Sports direct. Why on earth then would there need to be a transaction of money for name change?

    It seems completely disingenuous to say there is extra money in the club because of this.

  • martoon

    Apr 17, 2012 at 2:38 PM

    Comment #30

    I’m not quite sure where Mike Ashley ends and SD begins? Presumably SD & NUFC are separate companies so SD should pay NUFC for advertising. But then Ashely has given NUFC an interest free loan of £140m so you could argue this is payment but this is Ashley’s money not SD’s. Any financial experts out there?

  • Warwick Hunt

    Apr 17, 2012 at 2:51 PM

    Comment #31

    I suspect that SD would have to be paying NUFC for advertising rights, they are both totally seperate companies, ownership will not come into the equation. Any money payed to NUFC for advertising rights will bolster our club, money spent by SD on advertising will be money well spent and money that would have been grabbed by the tax man anyway.

  • check the toastie

    Apr 17, 2012 at 3:00 PM

    Comment #32

    I dont care, just looking forward to walloping stoke, everything is dictated by success on the pitch and currently we are running riot, long may it continue.

    If it doesnt then Ashley OUT.

  • martoon

    Apr 17, 2012 at 3:11 PM

    Comment #33

    Warwick – so what you are saying is it is a legtimate method to transfer money from SD to NUFC i.e. pay for advertising that can written off against tax.

  • Toon_Tom

    Apr 17, 2012 at 3:29 PM

    Comment #34

    there is no way that Ashley will be paying NUFC to have his logo on the stadium. NO CHANCE

  • Wor Shearer

    Apr 17, 2012 at 3:36 PM

    Comment #35

    Advertising is not tax deductible (unless you’re self-employed, which I doubt Ashely can be considered).

    The SD advertisements are definitely being paid for, at what price? I don’t know, but it’s not free.

  • Wor Shearer

    Apr 17, 2012 at 3:37 PM

    Comment #36

    What’s going on today? Tax…..?

  • check the toastie

    Apr 17, 2012 at 3:38 PM

    Comment #37

    I dont think people quite get the fact that we are in debt to Ashley millions of pounds and he continues to invest in the club and team, thoughtfully and considerately, Cisse transfer illustrates what journey we are now on, cut the man some slack and grow up a little, get behind the whole idea of where we are heading as a club, it is the promised land of champions league and trophy hunting.

  • Macca_Geordie9

    Apr 17, 2012 at 3:39 PM

    Comment #38

    Looks like its Christian Eriksen that Newcastle have been watching at Ajax. We’ve had a £16mil bid accepted by them reports are suggesting in Denmark… What an excellent signing that would be

  • Toon_Tom

    Apr 17, 2012 at 3:42 PM

    Comment #39

    Macca – where are you getting your info from??
    £16M ?????

  • spitfire_

    Apr 17, 2012 at 3:48 PM

    Comment #40


    Don’t screw it with us.


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