Is Mike Ashley Being Accepted Again At Newcastle?

When Mike Ashley first came to the club in the summer of 2007, he was regularly seen in Newcastle pubs before the game, and then would attend some night-clubs when Newcastle won their weekend game.

Mike Ashley – being finally accepted on Tyneside?

I started this blog on April 22nd of 2007, just before everything changed at Newcastle and Mike took over,  and we’ve certainly been on some journey over these last five years with Newcastle, and to say it’s been a roller-coaster is a huge understatement.

At the time, Chris Mort was the Newcastle Chairman, and regularly communicated with the fans about what was going on at the club, but all that changed in early September of 2008, when Kevin Keegan walked out on the club, and the blame was put very squarely at Mike Ashley’s door by Geordie fans.

Mike had allowed then Director of Football Dennis Wise to bring in players without Kevin even being aware of them, even though the club had said Keegan would have the final say on any players coming in,  or leaving the club.

That was not the case, and Mike said he would sell the club.

In fact Mike couldn’t sell the club, and announced that on December 28th of 2008, the morning of the 5-1 hammering by Liverpool at St. James’ Park,  and of course Newcastle went on to be relegated the following May.

So Mike tried to sell the club again in the summer of 2009, but was again unsuccessful.

But since that time Newcastle have done extremely well, and Mike Ashley seems to have done the right thing most of the time, but has still managed to upset fans by selling Andy Carroll, sacking Chris Hughton,  and then trying to sell the naming rights of St. James’  Park.

The Carroll sale in retrospect has turned out to be an excellent piece of business by an owner who is very shrewd on the financial side of things, and seems to have the club going in the right direction on most fronts.

It also turns out that Mike was the only hold-out at Newcastle at the time of the Carroll sale, and didn’t want to sell Andy,  so he made sure he got a top deal – £35M in cool cash up front – one of the best deals  in the transfer market in recent history.

That windfall has significantly helped Newcastle over the last 16 months or so, and the club has almost balanced their books now.

That’s at the same time that clubs like Rangers, Portsmouth, Plymouth and others are going belly up, because they have spent money they just didn’t have.

So maybe it’s not too much of a surprise that Mike was seen in the Tup Tup Palace nightclub in the city center,  after Newcastle had smashed Liverpool 2-0 on April Fool’s day.

The news is that Mike was well received – but that’s hardly surprising after Newcastle had just won the game against the Reds.

But it could be that some of the things Mike has done at the club are now being appreciated by the fans, and the Billionaire – he is worth $2.5B, which is about £1.56B at the last estimate by Forbes magazine – has certainly turned Newcastle into what is now a well run club – there’s little doubt about that.

Mike will probably been seen more in the weeks ahead  in the Newcastle City center, and we hope the relationship between the fans and Mike and the Board will improve  significantly in the future.

And if Newcastle manage to get into the European Champions League, then Mike could even be a hero.

We’re all in this together, but of course some fans will never forgive Mike for that Keegan affair.

But hey, life goes on – and Newcastle are again becoming a very successful club in England.

That has to be good – very good.

Comments welcome.

28 comments so far

  • obatoyou

    Apr 19, 2012 at 9:06 AM

    Comment #1

    yes 1st

  • Klatoon

    Apr 19, 2012 at 9:07 AM

    Comment #2

    Ash, get Ba a new contract and the answer to that will be unanimous

  • obatoyou

    Apr 19, 2012 at 9:11 AM

    Comment #3

    what’s tiote’s current contract like?

  • Toonboy_84

    Apr 19, 2012 at 9:12 AM

    Comment #4

    Where’s jail for ashley when u need him? 😉

  • Toonboy_84

    Apr 19, 2012 at 9:14 AM

    Comment #5


    not long signed a 6 year deal 🙂

  • Jail for Ashley

    Apr 19, 2012 at 9:15 AM

    Comment #6

    In Kazakhstan

  • obatoyou

    Apr 19, 2012 at 9:17 AM

    Comment #7

    almaty or atyrau?

  • Jail for Ashley

    Apr 19, 2012 at 9:18 AM

    Comment #8

    Atyrau,hoping there’s no bed space so I can watch the match on Saturday.

  • Toonboy_84

    Apr 19, 2012 at 9:19 AM

    Comment #9


  • Beattie25

    Apr 19, 2012 at 9:24 AM

    Comment #10

    Part of me thinks that the problem we had with Ashley was mainly to do with our own presumptions and his lack of communication.

    Insteps this billionaire, one of britains wealthiest and we all assumed he was going to splash his cash and sign us done world class stars. He didn’t say otherwise and our inventive minds got the better if us and when he didn’t spend anything we thought ‘what is he doing?’

    It took us years but bow we understand but a part of me thinks if he had told us this at the start we couldve accepted some of the bad times.

    But my word what a job everyone is doing. Due to the nature of our club I am waiting for the next implosion. Will it happen? I hope not. This may be our time at last.

  • Jail for Ashley

    Apr 19, 2012 at 9:32 AM

    Comment #11

    Some on here would argue that it his business and he doesn’t have to share his plans,I as a paying fan think I have every right to know the ambitions of the club.

  • Beattie25

    Apr 19, 2012 at 9:33 AM

    Comment #12

    When people look back upon these blogs in a thousand years to read their ancestors thoughts on nufc they will think we were all retarded due to predictive text.

    Great great great great great great great great grandson I was not an idiot!

  • Hatem's better than Messi

    Apr 19, 2012 at 9:34 AM

    Comment #13

    Some lousy decisions were made by a man who didn’t know the business.

    Now he has people in place that he trusts that seem to know their jobs.

    I’ve always liked the transfer policy.
    But I will never forgive him for the Keegan episode.
    Not that he gives a sh!t what I think and rightly too. 🙂

    Of course Ashley should be congratulated on the success this year and the way the club is now running.

    He should be able to drink where he likes.
    He might need a minder or two, there’s lots of divvies around the Toon.

    I’d buy him a pint.

  • obatoyou

    Apr 19, 2012 at 9:35 AM

    Comment #14

    if ashley came out and said, i have no ambition of keeping good players and winning trophies, no one would turn up to the game

  • kkma

    Apr 19, 2012 at 9:35 AM

    Comment #15

    Mike Ashley will only be forgiven when all the current players are kept and consistent funding will be contributed to the team.
    Howay the Toons !

  • obatoyou

    Apr 19, 2012 at 9:36 AM

    Comment #16

    you know he is a recluse and apparently rarely leaves his mansion or whatever he lives in

  • LooneyToon41

    Apr 19, 2012 at 9:36 AM

    Comment #17

    Billionaire worth $2.5M… ;-)) Ed.
    As for the subject matter. Some big mistakes have been made by Ashley, which makes we always wonder ‘How the hell did he manage to create the Sports Direct Empire in the first place?’ However, since then i can’t really fault his Mission statement, and the actions to achieve such:
    Mission Statement :-

  • woolerbill

    Apr 19, 2012 at 9:45 AM

    Comment #18

    Ashley has not changed he will sell the club or any player if it’s to his benifit, the club comes second.

  • martoon

    Apr 19, 2012 at 9:45 AM

    Comment #19

    The real test will come when we have a dip in form (bound to happen sometime). Will the fans turn on Ashley & Pardew or will they continue to support. Knowing the fickleness of fans I think I know the answer. 🙂

  • ash-out

    Apr 19, 2012 at 9:59 AM

    Comment #20

    A fortnight in Butlins Kazakhstan is too good for Ashley.

    Sorry for any copy right violation there Jail for ashley.

    There is no doubt that Mike has began to rebuild his reputation but when he can walk into the Black Bull and get a good reception you know he will have completed his penitance.

  • Lee Dodd

    Apr 19, 2012 at 10:41 AM

    Comment #21

    Its Only Because were in the top 6 if we were in say 12th or 14th he would still be getting stick from the fans .. If He had not paid for Cisse we would be right in the Mire and calling for His head again… I remember 40 years ago we were calling for the board to be sacked then… A lot worse than it was now and buying players from Blyth Spartons for cups of tea etc… Lets Hope we have a Crackin 5 games and Bring Barcalona At Home next Season To ST JAMES PARK Or Real Madrid !!!!!!! I Think Bobby Is Watching Over Us Through John Carver…

  • shear-class

    Apr 19, 2012 at 10:49 AM

    Comment #22

    The way the Keegan Fiasco was handled still annoys a lot of us, how he could treat someone us geordies hold so deep in our hearts,and he looked to be backing Dennis Wise over Keegan was annoying especially over transfer dealings,then to top it off he brings in Joe Kinnear as manager which was the biggest kick in the bollocks for me.But i am in no way bitter towards Mike Ashley he is moving the club in the right direction the sale of Andy Caroll a master stroke we are maybe 2 years ahead of schedule due to that deal we have 1 of the best talent spotters in Graham carr who keeps finding top players for peanuts in comparison to what other teams shell out,For the last 15 months we have been on the back pages for the right reasons instead of turmoil,only the renaming of the stadium has caused unrest it will allways b St James Park to me , but if it makes us upto 10 million a year then so be it,We are in Europe next Season even within touching distance of Champions League football although we are outsiders ,So i beleive we have to give credit were it is due i beleive he has learned by his mistakes, So thank you Mr Ashley for finally running our club the way our finatical fans deserve

  • stuart no9

    Apr 19, 2012 at 11:23 AM

    Comment #23

    i will give it a bit more time before i congratulate mr ashley. i dont want to be left with egg on my face.

  • Garreth

    Apr 19, 2012 at 12:09 PM

    Comment #24

    #18… Ashley is a businessman. He will not do what he sees fit for him, but what he sees fit for the business.

    Let’s not forget as a club we still owe him £140m, so if he wants to take £10m out of the club to pay off that debt each then that’s fine. To be fair, I hope he does. It would be great if in 10 years time we can be a club that are regularly challenging for the CL and maybe even PL title, and have no debt with books that are balancing or even turning a profit.

    Let’s not forget, football clubs are a business at the end of the day.

    He’s made some apparent dreadful decisions in his time at the club, but they all seem to be paying off. We’re challenging for top 4, we have a great squad, we have togetherness. Granted we don’t have St James Park anymore, but that’s not affecting where we stand in the league.

    Fair play to Ashley, I say, and I will happily buy him a pint if I see him in Newcastle city centre!

  • oo aa demba ba

    Apr 19, 2012 at 12:30 PM

    Comment #25

    I would like to see the Ashley of old again: mixing with the fans, downing pints, and wearing his toon top (although with someone other than Smith on the back).

    Met him at Blackburn a few years back when he first came and he happily had pictures taken etc.

    The way we are going now I’m even considering wearing the scarf he signed with the signature on the outside again!

    And as for buying him a pint, i’d definitely offer but in the hope that he’d say ‘nahh i’ll get this round!’ Im almost certain his financial situation is better than mine…

  • theleckworthbird

    Apr 19, 2012 at 2:54 PM

    Comment #26

    Ed, you mention Chris Mort. When he was around we got to hear what was going on. Now we don’t. MA’s big problem is he won’t communicate. Some people say he doesn’t have to, it’s his club. However he has got 52,000 paying customers to consider. n my view non-communication is the main reason he has his detractors. Speak to us Mike, on a regular basis.

  • mickg108

    Apr 19, 2012 at 3:44 PM

    Comment #27

    People seem to think it’s only a Business with MA,,yet never remember Him or His Family being threatened @ Sports Direct,,to the extent he had to hire S.A.S Minders…Yes he’s made mistakes,,But has learnt from them,,Keegan made mistakes & we won fook all under him,,Yet No Threats…Double Standards really piss m off..

  • lukes26

    Apr 19, 2012 at 4:05 PM

    Comment #28

    His decision-making post relegation has been nothing short of perfection.

    Don’t be afraid of making mistakes, as long as you are someone humble enough to learn from them.


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