Newcastle have announced on their web-site that they have extended the sponsorship agreement with PUMA.
Newcastle’s new red PUMA change strip went on general sale and the lads will wear the new strip at Everton on Sunday afternoon, in the last league game of the season, where a win could even see Newcastle finish 3rd in the Premier League.
With Newcastle doing so well this season, we would hope Newcastle have managed to get a much better deal from PUMA, which will add to the revenues of the club.
Stuart Middlemiss, Newcastle United’s Head of Retail, had the following to say about the deal:
“We’re delighted to have agreed an extension to our sponsorship deal with PUMA. The brand has an excellent reputation for quality and design, and their products for Newcastle United have been extremely popular with fans over the last two seasons.”
“It’s a relationship we’re looking forward to building on in the 2012/2013 campaign and beyond.”
And Roger Harrison, PUMA’s UK Marketing Director, said this:
“We are very proud to announce the extension of our successful partnership with Newcastle United Football Club. Our football portfolio continues to grow from strength to strength and our relationship with the club remains a priority for the brand.”
“Newcastle United fans are passionate about their club and their love of football reflects the PUMA brand’s own enjoyment and passion for the game. We are looking forward to continuing our successful partnership and to supporting Newcastle United in their future successes.”
Newcastle struck a deal in January of 2010 with PUMA, when the side were in the English second division, and PUMA were to provide team kit, replica kit and training equipment for two years starting from the beginning of the 2010/2011 season.
Newcastle had Puma replace their German competitors Adidas, and Adidas had provided the Newcastle kit for the previous fourteen years.
We’d love to know what the sponsorship deal is, in terms of yearly revenue for Newcastle, but we have to assume Mike Ashley has agreed to a significant improvement for the new deal, with the club now being back in Europe once again.
Mike seems very good at that kind of thing.