Newcastle Agree New Strip Sponsorship Deal

Newcastle have announced on their web-site that they have extended the sponsorship agreement with PUMA.

The German company has been associated with Newcastle since the 2010/2011 season, and  Newcastle have extended the agreement.

Newcastle’s new red  PUMA change strip went on general sale and the lads will wear the new strip at Everton on Sunday afternoon, in the last league game of the season, where a win could even see Newcastle finish 3rd in the Premier League.

With Newcastle doing so well  this season, we would hope Newcastle have managed to get a much better deal from PUMA, which will add to the revenues of the club.

Stuart Middlemiss, Newcastle United’s Head of Retail, had the following to say about the deal:

“We’re delighted to have agreed an extension to our sponsorship deal with PUMA. The brand has an excellent reputation for quality and design, and their products for Newcastle United have been extremely popular with fans over the last two seasons.”

“It’s a relationship we’re looking forward to building on in the 2012/2013 campaign and beyond.”

And Roger Harrison, PUMA’s UK Marketing Director, said this:

“We are very proud to announce the extension of our successful partnership with Newcastle United Football Club. Our football portfolio continues to grow from strength to strength and our relationship with the club remains a priority for the brand.”

“Newcastle United fans are passionate about their club and their love of football reflects the PUMA brand’s own enjoyment and passion for the game. We are looking forward to continuing our successful partnership and to supporting Newcastle United in their future successes.”

Newcastle struck a deal in January of 2010 with PUMA, when the side were in the English second division, and PUMA were to provide team kit, replica kit and training equipment for two years starting from the beginning of the 2010/2011 season.

Newcastle had Puma replace their German competitors Adidas, and Adidas had provided the Newcastle kit for the previous fourteen years.

We’d love to know what the sponsorship deal is, in terms of yearly revenue for Newcastle, but we have to assume Mike Ashley has agreed to a significant improvement for the new deal, with the club now being back in Europe once again.

Mike seems very good at that kind of thing.

Comments welcome.

34 comments so far

  • ryan toon

    May 11, 2012 at 2:10 PM

    Comment #1

    they say im panicing about something in my head and im going off to see a proffesional

  • JackButler

    May 11, 2012 at 2:12 PM

    Comment #2

    Whats the chance’s of us being told about the new deal that gives us ‘The Puma Arena’ ?

  • Rotonda heights

    May 11, 2012 at 2:14 PM

    Comment #3

    puma arena has a certain ring to it. I like it

  • ryan toon

    May 11, 2012 at 2:15 PM

    Comment #4

    when im playing footy its fine cause i don’t think about anything

  • Toonboy_84

    May 11, 2012 at 2:17 PM

    Comment #5

    Ryan. I left u a post on the last thread. Echo is supposed to be ecg.

  • toonincheek

    May 11, 2012 at 2:21 PM

    Comment #6

    I love the new away strip, so

    Let’s boldly go where we haven’t been for a few years!

    Warp factor 8.

  • toonincheek

    May 11, 2012 at 2:22 PM

    Comment #7

    Pumarena doesn’t sound so good, though.
    And that’s how it would end up being called.

  • Beattie25

    May 11, 2012 at 2:25 PM

    Comment #8

    I suppose the question on evrybodies lips is ‘how much is tue deal worth?’

    I think it would be enough to buy several James Perch’s.

    On a different subject a thought has just come to mind that a slapped me harder than an Andre the giant clothesline!

    Making it into Europe will surely open up the possibility of signing some great foreign players. Many will have contract clauses saying that they can leave for x amount to a club playing in Europe so moussa sissokho is in the realms of plausibility!

    Erect nipples please

  • Dannyo

    May 11, 2012 at 2:26 PM

    Comment #9

    Surely this should deal should have been at the very least doubled. It’s a perfect time for us to renegotiate given our current standings, and ofc Puma will continue to support us.
    This is the thing that prob now has us running black numbers.

  • zaktoon_swede

    May 11, 2012 at 2:28 PM

    Comment #10

    breaking news. sunderland have just released their euro-schedule for next season: Swansea Away , date yet to be confirmed.

    on a more serious note: am I the only one who doesnt rate hoilett? he just dont feel very disciplined, I know pardew will probably work wonders with him but surely there must be other options?

  • Eastander

    May 11, 2012 at 2:30 PM

    Comment #11

    Anyone heard if theres a new home kit coming next season? I’ve heard not but I would have thought virgin money would have had their sponsor ship on properly and not in a box designed for northern rock…

  • Beattie25

    May 11, 2012 at 2:32 PM

    Comment #12

    On the stadium name do you not think we should go for something quite foreign in design?

    ‘El stadion de Puma’

    It’s a grower

  • Dannyo

    May 11, 2012 at 2:36 PM

    Comment #13

    No one in the Blackburn squad has been disciplin, Kean has not made the perform like a team or been organized. It’s about individual performances for them.
    Thats why they’re going down.

  • duncandisorderly

    May 11, 2012 at 2:38 PM

    Comment #14

    Club shop told me there would be a new home strip so I put off buying one for my boy

  • Toon_Tom

    May 11, 2012 at 2:38 PM

    Comment #15

    Beattie – i like your thinking there!!!

    Stad de Puma

  • duncandisorderly

    May 11, 2012 at 2:40 PM

    Comment #16

    I suspect that the away colour is to match the Virgin logo. Have to say, pinching the Mackems’ colour is quite amusing, rather than bothering me

  • santonthenewmaldini

    May 11, 2012 at 2:49 PM

    Comment #17

    just thinking of the logo on the shirt next season again with the sponsor as well “Newcastle pound Black Cats at the Virgin Puma Stadium ” ha ha

    on a serious note i cant stop thinking about this weekend its taking up my whole life cant concentrate keep having dreams that we end up 3rd and then sign Vertonghen and Hazard….

  • GeordieDan

    May 11, 2012 at 2:59 PM

    Comment #18

    I’ve had a novel idea for the name of our stadium:

    How about ST JAMES PARK !!!


  • Geordiedoonsooth

    May 11, 2012 at 3:13 PM

    Comment #19

    Only ever has been and only ever will be St. James’ Park end of!!!!

  • Troleibusiukas_LTU

    May 11, 2012 at 3:14 PM

    Comment #20

    Virgin Puma Park LOL. 😀

  • Munster Mag

    May 11, 2012 at 3:17 PM

    Comment #21

    Anyone know when the new Home strip is out? I never liked the current one and I have a 1.5yr old who needs to be indoctrinated…..

  • veto

    May 11, 2012 at 3:26 PM

    Comment #22

    Shame , all the talk of nike had my hopes up , much prefer the leaked nike designs that were doing the rounds mid season , than anything puma knocks out .
    always associated the puma brand as a poor mans nike .

  • toonincheek

    May 11, 2012 at 3:40 PM

    Comment #23

    munster –

    Read him bedside stories about Cisse’s goals.

  • Troleibusiukas_LTU

    May 11, 2012 at 3:44 PM

    Comment #24

    This year’s Kit is not that bad! IMO it’s even better than the last seasons. I hope next year home kit will be something like asics 1993-1995 b e q, on

  • Troleibusiukas_LTU

    May 11, 2012 at 3:45 PM

    Comment #25

    or adidas 2001-2003 b

  • Tom4Nufc

    May 11, 2012 at 4:13 PM

    Comment #26

    I think ‘The Arena of Virgin Puma’s’ would be more amusing personally!

  • wallsendken

    May 11, 2012 at 5:46 PM

    Comment #27

    According to the chronicle new home kit to be released in june

  • wallsendken

    May 11, 2012 at 5:47 PM

    Comment #28

    or revealed even

  • mailos

    May 11, 2012 at 9:16 PM

    Comment #29

    Puma is great

  • davis_toons

    May 12, 2012 at 6:26 AM

    Comment #30

    “puma ..a poor mans nike” looks cheap these days…


    May 12, 2012 at 10:10 AM

    Comment #31

    The new away strip is okay but the i liked the old Orange one too for Obvious reasons if you look at where i live !

    The Dutch tenue for their National team is Crap! Think i just need to get used to the Burgundy Colour of our new away tops!

    Our home venue will be always be known as St James Park to me! Even if it does start getting called something else!

    Sporting Puma Direct Virgins indeed !

  • Owldman

    May 12, 2012 at 11:12 AM

    Comment #32

    How about The Puma Arena @ The Famous St James Park


    May 12, 2012 at 11:19 AM

    Comment #33

    How about The Famous Virgin James @ The Puma Park Arena?


    May 12, 2012 at 11:27 AM

    Comment #34

    Its starting to get a bit Silly this Lads!


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