Newcastle United are in 20th place in the top 30 football clubs based on the estimated value of their brand or name.
The rankings are put together by Brand-Finance, which is the world’s leading brand valuation consultancy firm.
Brand-Finance have estimated the brand value of various football clubs around the world, and they have also given each brand a rating.
Manchester United are top of the list with a brand value estimated at $853M and a brand rating of AAA+.
In contrast, Newcastle are in 20th place with a brand value $86M and a brand rating of BB, and we were not even in the top 30 in 2011 – so we are moving back up.
However, back in 2010 we were listed in 23rd place with a brand value of $63M and a brand rating of BB+, so since 2010 we’ve at least gone up by around $23M in brand value.
When Mike Ashley bought Newcastle five years ago, he talked about increasing the brand awareness around the world of Newcastle United.
In 2009, when we were relegated, we are were in 17th place, so the good news is that we are getting back into being among the top football clubs, and we would expect next year both our brand value and brand rating would improve.
In this year’s table Real Madrid have dropped from second place to third place, and Bayern Munich have moved up to second place, with a brand value of $786M and an AAA rating.
Barcelona have dropped from 3rd place to 4th place.
Brand value is important in that it measures the perceived value of a football club, and how important the therefore is world-wide.
And since one of the major reasons buyers didn’t come flocking to buy Newcastle United when it was put up for sale three years ago, was a low world-wide brand name, moving up this table in the coming years will see Newcastle be better known around the world.
That sounds good.
In the list there are 12 English clubs, 4 German clubs, 3 Italian clubs, two each from France and Spain, and one from Holland.
Here is the table for 2012, and you can see the full details with last year’s placings and the like HERE.
|Position||Football Club||Brand Value - $M||Brand - Rating|
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