The Premier League has agreed a three year TV deal with a £3.018B deal for domestic TV rights for three years.
Mike Ashley – seems to like the new TV deal!
That figure is a 70% increase on the last three year deal, and marks the English Premier League as the favorite sports league in the world, and certainly the most wealthy.
The new deal will start in the 2013-2014 league, the season after next, and Sky Sports will show 116 games a season, which is the maximum allowed for any one station, and new to the football market – BT – will show another 38 games.
The figures mean that the Premier League is being paid £6.5M for very one of their 154 live TV games per season, at a time when the world economy is in a sorry state, and the European economy is struggling big time, and entering another recession.
American owned ESPN, they are part of the Disney Empire, who are showing every game of the Euro 2012 Championships over here in the US, are the big losers, and failed to secure any PL games.
BT were the surprise entry in the mix, and they paid out £738M over three years for the 38 games they will show, and Sky paid out £2.28B for their 115 games.
For American viewers, Fox Sports is the channel(s) that show the Premier League games in the US, and they are part of the Rupert Murdoch empire, with former Newcastle player Warren Barton the leading analyst.
It will be interesting how we get the BT games over here next season.
Premier League chief executive Richard Scudamore had this to say about the deal:
“It’s down to the excitement of the competition.”’ ‘We couldn’t have gone to market at a better time.” “We welcome BT as a new broadcast partner.”
“They are a substantial British company that is at leading edge of technology. They will deliver new ways in which fans will be able to follow the competition.”
“ESPN are great partners and will continue to be great partners. They will come again in three years time I’m sure.”
ESPN spokesman Paul Melvin had this to say about their big loss:
“‘We made a strong bid that reflected the value of the rights to our business.”
Of course this is good news for all Premier League clubs, including Newcastle United, because it means the payments to clubs in future years will also increase significantly.
But the path in the next few years for Newcastle is to be part of European competition every year, and you can only do that with a very good side – and good players.
And that’s just one reason why Mike Ashley will ask silly money (very silly money hopefully), for his top players this summer.
And if a rich club like Liverpool comes along and makes a ridiculously high bid for one of our players - we may have to take it, thank you very much – and then bring in a decent replacement for a fraction of the fee.
That’s the new Newcastle way of operating, and over the last three years it’s paid off big time.
Howay The Lads!!