We reported in mid-June how the Premier League had cut a deal for just over £3B with Sky Sports and BT, for the domestic rights of televising Premier League games live, for three years starting in 2013, and how that was a cool 70% increase over the previous three year deal.
Mike Ashley – it’s small wonder the owner is giving the thumbs up
And since each Premier League club currently gets around £800K for each position in the Premier League, with the Champions getting 20 times £800K, Newcastle being in 5th place last season would have received 16 times £800K, which is around £12.8M, for their high position in the league table.
It’s a reasonable assumption that in the season after next, that amount will increase by around 70%, and each PL club would then get around £1.36M per position in the league table, and Newcastle would get £21.76M if they finished in 5th position, although we hope to finish even higher than that. 😀
And yesterday, the English Premier League were celebrating another big cash boost, after they agreed a £120M deal with Barclays Bank for their continuing sponsorship.
The renewal of the Premier League sponsorship will run for three seasons from the 2013-2014 season, and that figure is an increase of almost 50% from the current £82M agreement.
The deal was struck before Barclay’s Bank were fined almost half a billion pounds, for their part in the ridiculous Libor interest rate manipulation scandal, with more big banks soon to be implicated – when will they ever learn?
Certainly the Premier League is the most popular league around the world for any sport, and in May the Premier League even got an increase of 5% from the BBC for the Match of the Day highlights, in a deal worth £180M.
The point is, that the clubs that do manage to stay in the Premier League and do well, will get massive amounts of money in the future, and since Mike Ashley’s goal seems to be to invest any profits right back into the club, Newcastle will become a richer and richer club over the next few years.
That’s the Newcastle’s plan, and it’s even more ambitious these days with Newcastle threatening to challenge the big boys at the top of the league.
And success will not only bring in big big money to the Tyneside club, but the global brand of Newcastle United will become a lot better known around the world, than it is today.
As we said yesterday – things are starting to look good at Newcastle- and the Magpies seem to be coming good again at just the right time.