According to manager Alan Pardew, Mike Ashley’s vision for Newcastle to become a big club again, is to qualify for the Champions League, but just how soon we can do that without more than a £3M net outlay in the summer, is difficult to contemplate.
Mike Ashley – wants Newcastle in the Champions League – on the cheap
This is what Alan Pardew had told the local press last week during his press conference:
“For Mike Ashley, the finance of the club and the growth of the club is all about the Champions League.”
After Newcastle surprised a lot of people last season, including the fans, and finished in 5th place, we were hoping that the squad could be improved significantly over the summer.
And although the squad is probably better than it was last year at this time, many fans think this was the time to improve the squad significantly, and hopefully allow Newcastle to challenge for a Champions League place this season.
But while we may still do that, it’s going to be very difficult, although an opening may come in the form of the Financial Fair Play rules being introduced by UEFA, and President Michel Platini threatening to ban those clubs from European competition, who do not balance their books.
Football financier Vinay Bedi is a Divisional Director for Brewin Dolphin, the UK’s largest client investment managers, and has been involved in the flotation of a number of football clubs, and he had this to say in the Newcastle Journal today:
“The simple fact is that across Europe it seems to be the clubs that spend the money that do tend to compete in the Champions League.” “The Deloitte survey shows that since the Premier League came into force, the clubs that spend the most money are consistently forming the top four.”
“There’s always exceptions to the rule, and they are the clubs that overachieve. A lot of people believe that Newcastle United did overachieve last season because they weren’t fifth-highest spenders last season in terms of either fees or wages but they managed to beat teams that had spent a lot more.
“The question is whether it is possible for a club to overachieve on such a consistent basis that they can become a part of that top four and so far, you’d have to say that no club has been able to do that in recent years.” “If the players are overachieving they might want to move on to a club that has a more generous spending policy and that may extend to other parts of the club.”
“Financial Fair Play could change things profoundly, but we need to know more about how UEFA will enforce it. Will they really tell Manchester City that they are banned from the Champions League if they win the Premier League?”
“How long would it take before Manchester City and other elite clubs in Europe set up their own competition if that happens?” “If UEFA are going to be as tough as they say they are, it might open the door for the next tier of clubs and that would give Newcastle, Liverpool and others an opportunity to make the top four.”
If Manchester City and other clubs are banned from European competition, and they then go off and and form their own league as Vinay Bedi suggests - we far better just give up.
And then the best football teams in Europe will simply be the ones who spend the most money, as Chelsea and Manchester City have proved in England, and QPR and PSG are now trying to prove, after Billionaires bought the clubs over the last year or so.
If that stuff is allowed to continue, and the Financial fair Play rules are not effective, how can we keep competition in football?
Why not just announce that whichever clubs spend the most money will be the most successful – and after all that’s the way it’s been in football recently.
If Swindon Town (to choose this great little club only as an example) had spent as much money as Manchester City have over the last four years - they would probably now be the Premier League Champions.
Not too many people would disagree with that, and that’s one reason the Financial Fair Play Rules are so important – if they fail so might football.