Newcastle Have Trouble Selling Naming Rights To St. James’ Park

We suppose it’s not too hard to understand when a stadium has an iconic name like  St. James’ Park, that  it’s a risk if a company comes in and buys the naming rights to the stadium, and immediately gets thousands of Newcastle fans against them.

St. James’ Park – home of Newcastle United

Companies thinking about buying the naming rights to the stadium in a commercial deal,  will have been put off big time by the Newcastle fans’ reaction to the iconic name of St. James’ Park being taken away.

But we’ve also noticed even the TV commentators call it by it’s official name – and then say things like “better known as St. James’ Park.”

We don’t see Newcastle ever losing the name of St. James’ Park  as the only home ground they have ever played at, since we merged Newcastle East End and Newcastle West End into Newcastle United back in 1892 –  I remember it well. 😀

And with Newcastle dumping Virgin Money yesterday we thought that maybe the better deal Newcastle have negotiated with the new sponsor, also included the naming rights to the stadium.

But the Evening Chronicle is reporting today they don’t think that’s the case, and it will not be Sports Direct as the new sponsor either.

That’s good because St. James’ Park looks like a billboard for Mike Ashley’s company – he’s gone too far in getting publicity for his business – a little bit may have been OK, but it’s way overdone with Sports Direct logos everywhere to be seen.

Newcastle should be able to announce the new sponsors very shortly, and its good Newcastle have got a better financial deal, but it was also good to be linked with Richard Branson’s Virgin Money, and it’s a bit of a pity that relationship will now be terminated at the end of this season.

But don’t expect any company to come in for the naming rights of St. James’ Park any time soon.

What do you think?

Comments welcome.

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26 comments so far

  • Conaldo (The Wizard)

    Oct 2, 2012 at 11:26 AM

    Comment #1

    Does anyone else think that when Kets goes to sleep, he dreams of dancing around in a warehouse with “stuck in the middle with you” playing and mike williamsons contract tied up to a chair.
    K-Billy’s Super Sounds of the Seventies weekend just keeps on coming with this little ditty…

  • Toonboy_84

    Oct 2, 2012 at 11:27 AM

    Comment #2

    Will always be SJP to me no matter what.

  • rainrix

    Oct 2, 2012 at 11:29 AM

    Comment #3

    Conaldo… I always envisioned him dreaming he was that pawn shop owner during the gimp scene in pulp fiction. Only instead of bruce willis and ving rhames it was simmo and willo 😉

  • NUFCWill1986

    Oct 2, 2012 at 11:29 AM

    Comment #4

    There’s only one St James’ Park. Needless to say, they were warned. Add me on twitter anyone @wjr1986

  • Ibizatoon - Back by popular demand

    Oct 2, 2012 at 11:31 AM

    Comment #5

    I for one will be livid if someone comes along and tried to rename the sports direct arena. Fuming I say!

  • Conaldo (The Wizard)

    Oct 2, 2012 at 11:32 AM

    Comment #6

    Rainrix 🙂

  • Ibizatoon - Back by popular demand

    Oct 2, 2012 at 11:32 AM

    Comment #7

    Please send abuse to:

  • Toonboy_84

    Oct 2, 2012 at 11:35 AM

    Comment #8


    You have mail 🙂

  • KenyanMagpie4Life

    Oct 2, 2012 at 11:36 AM

    Comment #9

    It was tried out and didn’t take. Time to return to SJP and call renaming an “experiment that failed.”

  • Conaldo (The Wizard)

    Oct 2, 2012 at 11:36 AM

    Comment #10

    Ibiza – how do you envisage Kets would “take care” of Willo and simmo?

  • jesperfuglsang

    Oct 2, 2012 at 11:37 AM

    Comment #11

    Ibiza…I keep getting a mail back saying “mail cannot be delivered”! What’s up with that???? ;D

  • martoon

    Oct 2, 2012 at 11:41 AM

    Comment #12

    I’d can’t see us terminating the Virgin money deal if we don’t have someone lined up to sponsor the shirts & the stadium. Ideally the sponsor would be called St James 🙂 Seriously though I think if a sponsor combined their name with SJP then most people would accept it as a necessary evil to generate income.

  • Ibizatoon - Back by popular demand

    Oct 2, 2012 at 11:42 AM

    Comment #13

    Jesper…Really? It’s supposed to come back saying “Give a flying ****”. WIll look in to it and come back to you.

    Toonboy….Thanks, appreciate the support and kind words 😉

    Wizard….Well, I for one lean more towards the reason he b*tch*s about them is similar to why school girls hit boys. He has a little crush on them, so I’m thinking a few bacardi breezers, some strip poker and spin the bottle, finished off with snuggling in front of a chick flick.

  • wolfshead@toon

    Oct 2, 2012 at 11:46 AM

    Comment #14

    whats wrong with sports direct like? they sell cheap schmutter ))

  • oo aa demba ba

    Oct 2, 2012 at 11:51 AM

    Comment #15

    I hope its a sponsor with some kind of footballing knowledge, if they did get the shirt and stadium deal I honestly think they would get more (and better) publicity if they have the shirt deal and then rename the Stadium St James’ Park – that would be an immediate show of affection to the fans and would no doubt make news over the footballing world if they chose to go back to our original and iconic name – getting themselves publicity at the same time

  • Nairobi-Magpie

    Oct 2, 2012 at 12:02 PM

    Comment #16

    howdy Kenyan Mag

  • numba9

    Oct 2, 2012 at 12:59 PM

    Comment #17

    Yeh I agree we should give the renaming thing the contempt if treat us with when coming up with such a stupid idea. It hasn’t worked to get a sponsor nearly a year on and doesn’t look like it would. Only purpose it served was to getIis tatty logo all over

  • OTP

    Oct 2, 2012 at 1:34 PM

    Comment #18

    I’m sure there are companies interested. If Nufc pulled out it’s because something better is coming along, hopefully. These are businessmen after all…

  • paul6257

    Oct 2, 2012 at 1:38 PM

    Comment #19

    i’d except something classy, such as The Nike Stadium/Arena anything but the sports arena, to us it will always be sjp so let them call it what they like. owners come and go and i bet in years to come the name will revert back

  • toonincheek

    Oct 2, 2012 at 1:39 PM

    Comment #20

    Any shirt sponsor who takes on the stadium naming rights as well – and “re-names” it as St. James Park – will earn a huge amount of kudos.

  • toonincheek

    Oct 2, 2012 at 1:40 PM

    Comment #21

    That’s a relief – for a moment, I thought I had typed “any shit sponsor . . “

  • chuck

    Oct 2, 2012 at 2:48 PM

    Comment #22

    Sounds like Virgin may be opting out of the deal and possibly have a face saving arrangement with Ashley.
    Why ?
    There is usually a future sponsors name available, in this case looks like we are still searching.
    As for a client sponsor for the stadium, that would be Sports Direct, always has been, a freeby.
    The club gets nowt from the deal.

  • Munster Mag

    Oct 2, 2012 at 2:51 PM

    Comment #23

    Of course, another question is – Has Sports Direct paid NUFC for all this amazing advertising? And if this effort by Ashley to sell the name for 10 mill a year isnt working, will he bin it and let us have our proper name back? And a final question, woul the 10 mill have been spent on team strengthening? Not if this summer was anything to go by ….

  • Ibizatoon - Back by popular demand

    Oct 2, 2012 at 3:08 PM

    Comment #24

    Hi Munster….It’s been a year since the re-name, right? I don’t see much point in to entering debate about whether the intentions were actually there to find a sponsor for the stadium or whether is was a ghastly plan for free advertising, as to date, it cannot be proved either way. However, to balance out some of your questions.

    As I say, it’s been around one year, should it have been dealt with yet? Maybe potential sponsors want to see how things are going. We had a good season, but before signing up at say £10m a year, they want to make sure there isn’t any nasty surprises around the corner (don’t we all). Point being, perhaps it’s a little premature to call it a failure, presuming they are in fact looking for a sponsor.

    Would we have spent the money on new players? Can’t really apply this summers spending or lack thereof to that, as we didn’t receive sponsor money. From what I understand the Virgin money came in, we got Cisse. So perhaps that is a better sign of intent of what these funds would be used for?

  • nico

    Oct 2, 2012 at 7:03 PM

    Comment #25

    If a company came in and bought the naming rights to the stadium and encorporated the nme
    e.g. Vodafone St James Park, and paid us £10-15 million a year I’d be more than happy.
    What about you lot??

  • Graeme

    Oct 2, 2012 at 11:32 PM

    Comment #26

    I would honestly think the chances of MA selling the naming rights to another company to be somewhere well below ZERO!!

    HE owns the club; he currently enjoys “FREE” advertising for his main company, which anyone else would have to pay £10 million plus!! He could actually right off SD advertising costs at SJP as a tax loss for SD so, in reality, it wouldnt cost him a penny but the club could gain £10 million!!

    Did someone say “Cheapskate”?


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