We suppose it’s not too hard to understand when a stadium has an iconic name like St. James’ Park, that it’s a risk if a company comes in and buys the naming rights to the stadium, and immediately gets thousands of Newcastle fans against them.
St. James’ Park – home of Newcastle United
Companies thinking about buying the naming rights to the stadium in a commercial deal, will have been put off big time by the Newcastle fans’ reaction to the iconic name of St. James’ Park being taken away.
But we’ve also noticed even the TV commentators call it by it’s official name – and then say things like “better known as St. James’ Park.”
We don’t see Newcastle ever losing the name of St. James’ Park as the only home ground they have ever played at, since we merged Newcastle East End and Newcastle West End into Newcastle United back in 1892 – I remember it well. 😀
And with Newcastle dumping Virgin Money yesterday we thought that maybe the better deal Newcastle have negotiated with the new sponsor, also included the naming rights to the stadium.
But the Evening Chronicle is reporting today they don’t think that’s the case, and it will not be Sports Direct as the new sponsor either.
That’s good because St. James’ Park looks like a billboard for Mike Ashley’s company – he’s gone too far in getting publicity for his business – a little bit may have been OK, but it’s way overdone with Sports Direct logos everywhere to be seen.
Newcastle should be able to announce the new sponsors very shortly, and its good Newcastle have got a better financial deal, but it was also good to be linked with Richard Branson’s Virgin Money, and it’s a bit of a pity that relationship will now be terminated at the end of this season.
But don’t expect any company to come in for the naming rights of St. James’ Park any time soon.
What do you think?
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