Finance Company To Sponsor Newcastle Shirts And Stadium

The Sunday Telegraph is reporting that the finance company Wonga will sponsor Newcastle United from next season, and their emblem will be on the shirts, and the surprising thing is that the report says they will sponsor both the shirts and also buy the naming rights to the club’s stadium St. James’ Park –  in a deal believed to be worth around £8M a year.

For both the shirts and the stadium that figure seems ridiculously low to us, and we’d be surprised if the stadium’s naming rights have been sold for such a small price, although it will get Sports Direct off the TV screens a bit – and we suppose that has got to be good.

Derek LLambias has always said the target price for selling the naming rights to St. James’ Park alone was around £10M a year, and given it’s a very unpopular move to the fans, the club had better get good money for it.

If the Telegraph had quoted say £18M a year then that would be a decent deal for Newcastle, for both the naming rights and the shirt sponsorship – but not for £8M.

Virgin Money’s contract with Newcastle was cancelled last week, and it will now run only through the end of this season, and the two year deal has been widely quoted at £10M a year, so where the Telegraph gets £8M from – that is supposed to include the naming rights – we have no idea.

The Telegraph is reporting the deal is not yet complete and nothing has yet been signed, but negotiations are ongoing and expected to complete within a few days.

And the stadium will be renamed Wonga – the Wonga Stadium – Wonda Park – Wonda Arena – they all sound awful to us – to say the least – we’ll keep calling it by it’s correct name – St. James’ Park – as always.

Wonga filed detailed accounts for the year ended December 2011 at Companies House, and they have cash on hand of around £135M at the end of last year.

We cannot believe Wonga will get a double deal for £8M a year – and even the shirt deal if £8M – is not a good deal for Newcastle.

What do you think?

Comments welcome.

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45 comments so far

  • jawballsaswallwell

    Oct 6, 2012 at 11:08 PM

    Comment #1

    10 mill for bunging a name on a shirt, and it get’s coalboxed because it isn’t enough, that’s amazing,
    particularly to someone who barely has 2 bob to rub together.

  • Tsunki

    Oct 6, 2012 at 11:09 PM

    Comment #2

    IF true I will seriously not buy a shirt with that on, it would be like an open invitation to a mackem.

    It would also boast the unenviable title of advertising with one of the most morally bereft companies trading at this time.

    IF true, and SJP had the wonga name instead I would not renew my ST. Seriously.

  • gonufc (up and Hatem)

    Oct 6, 2012 at 11:12 PM

    Comment #3

    No, Please! I don’t want anything that could risk that bloody awful song being near St. James’!

  • jawballsaswallwell

    Oct 6, 2012 at 11:15 PM

    Comment #4

    Yeah, Wanga Rag Utd @ Wanga Rag Arena, ingenious way to destroy the club in one fell swoop, I refuse to countenance the prospect, blow into a bag, blow into a bag, blow into a bag…………


    Oct 6, 2012 at 11:15 PM

    Comment #5

    Let’s unleash the anti-Ashley chants tomorrow lads!!!!!!
    You fat cockney b*****d get out of our club!!!!!

  • BelfastMagpie

    Oct 6, 2012 at 11:19 PM

    Comment #6

    Surely a wind up?

    The wonga arena would be a real embarrasment like.

  • davybtoon

    Oct 6, 2012 at 11:22 PM

    Comment #7

    Leazes end – let’s not this deal isn’t even confirmed yet, n tomorrow is a huge game in our season so lets jus support the lads eh

  • davybtoon

    Oct 6, 2012 at 11:24 PM

    Comment #8

    Sports direct arena suddenly sounds brilliant

  • Tsunki

    Oct 6, 2012 at 11:25 PM

    Comment #9

    davyb – therein lies mikes psychology ….


    Oct 6, 2012 at 11:25 PM

    Comment #10


    Fair enough, not tomorrow, but once it’s confirmed then let the hatred towards Ashley flow!!!

  • toonincheek

    Oct 6, 2012 at 11:30 PM

    Comment #11

    The Wonga adverts get turned off immediately when I see them on TV.

    Tragic news if they are to be our sponsor.

  • rossrich

    Oct 6, 2012 at 11:31 PM

    Comment #12

    This has got to be a wind up!!!! Surely!!! I wont buy anything with Wonga written across the front. Not a hope in hell. The SMB where I work can hardly talk for laughing.

    Not good.


    Oct 6, 2012 at 11:40 PM

    Comment #13

    Tacky tacky tacky

  • nico

    Oct 6, 2012 at 11:47 PM

    Comment #14

    I think this may well turn out to be untrue. I’m quite sure we get 10million from Virgin, so why would be cancel that for 8million for Wonga.
    I hate everything about that business, its one of the reasons the world is screwed up at the moment. Don’t they charge like 1500 Interest or something?
    So you lend £1000 for a month and at the end of the month you owe £1250.
    That will definately get you out of debt.
    What morons actually lend from companies like Wonga??

  • nico

    Oct 6, 2012 at 11:52 PM

    Comment #15

    Wonga Deal Max £400 for 30 days.

    Borrowing£400 + Interest & fees*£125.48 = Total to repay £525.48

    Surely nobody in there right mind would go for this??

  • YorkshiresFinestGeordie

    Oct 7, 2012 at 12:12 AM

    Comment #16

    Can anyone actually imagine the Wonga logo on our black and white shirts especially with the blue background.

  • DannyboyNUFC

    Oct 7, 2012 at 12:20 AM

    Comment #17

    Here is the telegraph link if youse wanna have a look lads, this will be an utter travesty if true. The Wonga Arena or Stadium is nothing more than total humiliation, well done Mr Ashley you money grabbing twat.

  • Schwefelberg

    Oct 7, 2012 at 12:40 AM

    Comment #19

    It was just a matter of time before Ashley gave the fans another punch in the throat.

    Just imagine if the club had gone in administration back in 2008.

    Well it would all be over now!
    We would have recovered!

    And we wouldn’t have this money gruubers and pond scum running the club!!!

  • Dearka

    Oct 7, 2012 at 12:44 AM

    Comment #20

    wonga the fiance comapay have a sh**t ton of money they need to invest before the EVIL tax man they hands on it, so this deal could very helpful to newcaslte in the next transfer window but that does mean we will have to settle for a awful name for Stadium but we ARE NUFC fans and we will wear this new Stadium name with pride as all teams and fans will fear and laught while travaling to Wonga Park!!!!!!

  • Schwefelberg

    Oct 7, 2012 at 12:52 AM

    Comment #21

    Terrible news if true….

  • solano

    Oct 7, 2012 at 1:00 AM

    Comment #22

    If this does indeed become true….it seems a partnership made in heaven. Why is everyone complaining?
    There seems to be a wonderful symbiosis between Mike, the Casino Man and Wonga – they loan you the money for the price of your soul, you get shafted and make them lots of money! Wtf the problem? Bring it on!
    We need to explore all avenues in order to find a transfer budget….we can’t just continue a policy of wazzing off huge portions of potential fan revenue with a complete disregard for their self-respect, pride and history. Commercial advertising must come first in order for us to become a self-sustaining, self-parodying embarrassment.

  • JP...from The Rock

    Oct 7, 2012 at 1:07 AM

    Comment #23

    Wonga Stadium!! LOL Embarrassing.

  • archaeomag

    Oct 7, 2012 at 1:16 AM

    Comment #24

    St Wonga’s Park

    How ‘king embarrassing – Shylocks-r-us
    a company that lends poor people money at a Zillion% interest
    Rather be sponsored by sponsored by Rentokil

  • Schwefelberg

    Oct 7, 2012 at 2:08 AM

    Comment #25

    Every time you think Ashley does stoop any lower, he does — like it was the first time he brung disaster to the club.

  • wynbae

    Oct 7, 2012 at 2:44 AM

    Comment #26

    I just can’t believe that. It’s a massive wind up! Got to be.
    Remember that Harry Enfield sketch..loadsamoney ? That was inspired by wanker Chelsea fans waving ‘wonga’ at toon fans, shouting ‘poor northerners…look at all my money! Loadsamoney!


  • wynbae

    Oct 7, 2012 at 2:46 AM

    Comment #27

    This is the name for man city or chelski….but not toon

  • wynbae

    Oct 7, 2012 at 2:48 AM

    Comment #28

    Should be called the Spendthrift Arena

  • londongeordie

    Oct 7, 2012 at 3:22 AM

    Comment #29

    One of the most irresponsible companies in the world. I hope tHis is a bloody joke

  • jesperfuglsang

    Oct 7, 2012 at 7:06 AM

    Comment #30

    I am the only one who get a mental picture of ‘Willy Wonka & the Chocolate Factory’? 😀 lol

    …maybe we could be called ‘the umpa lumpas’ 😉

  • stevetoon85

    Oct 7, 2012 at 8:48 AM

    Comment #31

    Not sure where these reporters get thier facts from…..

    The Wonga shirt deal is worth more than DOUBLE per year than the Virgin Money deal.


  • arctoa

    Oct 7, 2012 at 9:45 AM

    Comment #32

    Such a morally bankrupt organisation should not be allowed anywhere near our shirts. They’re basically loan-sharks with flashy names and advertisements, and impressionable fans seeing their name on our shirts are going to think they’re legitimate and get sucked into their schemes. It’s despicable news, if it turns out to be true.

    Even if one were to disregard all that as leftist liberal gubbins, the name ‘wonga’ is still embarrassing to put on our shirts! It’s as bad as ‘virgin’ in that respect.

    I had been fearing that we’d end up with some sort of betting company as our sponsor, but this is along the same sort of lines. It’s not the sort of sponsorship that a club with global ambitions should be courting, so one can assume that we don’t actually have any global ambitions. Which is developmental suicide!

  • toon_army_redlichtie85

    Oct 7, 2012 at 10:22 AM

    Comment #33

    Why the hell is people saying that Ashley’s done it again and punched us in the throat again etc etc when we don’t even know if it is true yet! And of course it’s not true anyway!
    Don’t know if there’s young kids on this site that doesn’t actually have the common sence to have an adult conversation on a blog about real football facts.
    Why start ripping Ashley and co before we even know if its true ? Come on!
    We will get a sponsor that will work for the club full stop
    Exciting times ahead and let’s concentrate on beating the manure the day!

    Howay the lads

  • HullMag6

    Oct 7, 2012 at 10:35 AM

    Comment #34

    As much as it pains me, I would’ve rather had SD. Think of how much of the unwashed trade wonga would lose a few more bankrupt smbs.

  • wynsleap

    Oct 7, 2012 at 11:19 AM

    Comment #35

    Cheap, morally bankrupt and embarrassing – just like our owner.

  • dave 1961

    Oct 7, 2012 at 11:23 AM

    Comment #36

    I hate wonga as they pray on the poor they are the most repugnant lot on the block these payday loan company’s should be closed as they are loan sharks, or a better name they are thieves, they should be line up against a wall and shot. and i would pay to pull the trigger.

  • GeordieDan

    Oct 7, 2012 at 12:55 PM

    Comment #37

    Pathetic, embarrassing, a decision made knowing that ALL the NUFC fans will despise him for it.

    Welcome back Mr Ashley, we’ve missed you!

  • lesh

    Oct 7, 2012 at 1:34 PM

    Comment #38

    NUFC_LEAZES END // Oct 6, 2012 at 11:15 PM

    Let’s unleash the anti-Ashley chants tomorrow lads!!!!!!
    You fat cockney b*****d get out of our club!!!!!

    Why uleash your vitriol? Have you got a problem that needs specialist attention? Maybe you ought to seek it!

  • lesh

    Oct 7, 2012 at 1:35 PM

    Comment #39

    uleash = unleash

  • James RS

    Oct 7, 2012 at 8:58 PM

    Comment #40

    With that name the Mackem supporters will have a field day. Does Ashley really like the club..? no defenders bought this summer , grrr


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