It seems that Wonga have done a double deal with Newcastle - a four year shirt sponsorship deal and they have also bought the naming rights to the stadium, and are reverting the name back to St. James’ Park.
Wonga shirt under the new sponsors – if it’s allowed to go through
We don’t know the financials involved, but they are likely to be decent, if Newcastle dumped the two year deal form Virgin, said to be worth £20M over the two years.
So Mike Ashley has persuaded Wonga to buy the naming rights to revert the name back to what the fans wanted – St. James’ Park – that’s some deal.
Let us know what you think of this overall deal.