It’s St. James’ Park Again – FA Object To Sponsor Deal

Good news coming through that Newcastle’s ground will be renamed back to St James’ Park, according to reports, and it seems Wonga have indeed paid for the naming rights of St. James’ Park, but in so doing they revert the name back to St. James’ Park – and that will be excellent news for Newcastle fans.

Newcastle’s home – St. James’ Park

We had earlier reported the four year sponsorship deal, but hadn’t realized it also included the naming rights.

However, there is some concern being raised by FA General Secretary Alex Horne, and he has said the FA are not yet fully satisfied with Newcastle’s deal with Wonga, which has just been announced.

Wonga has not got a good name in the UK, and charges it’s clients very high interest rates, and the Advertising Standards Authority has even removed some of Wonga’s ads off the air, because of misleading statements by the company.

The reports coming in are that the FA has taken issue with Newcastle having Wonga as their sponsors over the next four years, with Horne telling the BBC the following:

“The Football Supporters’ Federation of Britain told us in no uncertain terms it’s not appropriate, and David Miliband has told us he does not think it is appropriate.

David Milibrand is the Sunderland non-executive vice president, and not thought to have any admiration for Newcastle (yes – we made that last part up).

So this deal is highly controversial, and if Wonga doesn’t get approval from the FA – why did they give approval to Blackpool?

Hopefully whatever happens Mike Ashley will not revert the name back to having his company name on the stadium, but it seems that Wonga is paying to have the name revert back to St. James’ Park – and maybe this is the concern the FA has?

But if they are not doing anything about Manchester City getting  a ridiculous £40M a year from Etihad Airlines – this shouldn’t concern them.

The  Newcastle stadium is St. James Park and it’s one of the most famous grounds in English football.

So there’s good news and bad news – good news St. Jame’s Park is coming back (we never called it anything else) , and bad news that Wonga is sponsoring the Newcastle shirts over the next four years.

But we have a feeling this is not all over yet.

Howay The Lads!!

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52 comments so far

  • indian

    Oct 9, 2012 at 2:39 PM

    Comment #1

    @faustino …I am from India and we have many billionaires who are legit and role models . Narayan murthy , azim premji , ratan tata , adi godrej , gururaj deshpande to name a few

  • Rotonda heights

    Oct 9, 2012 at 2:43 PM

    Comment #2

    Pathetic amount of money for shirts and stadium rights.
    I thought MA was a super smart business man.


    1) very little money
    2) Uk based only
    3) Ethically stinks

  • richyg01

    Oct 9, 2012 at 2:43 PM

    Comment #3

    That makes no sense, surely the FA would have to rubber stamp a deal before it was announced?

  • toonLYF

    Oct 9, 2012 at 2:43 PM

    Comment #4

    i now have to make a phonecall to Sunderland University as they’re trying to take 120£ from me for using their facilities this term, despite me withdrawing from their University 7 months ago. I’m not exactly in the most patient and friendliest state right now, so if you’s hear about the first ever reported case of somebody being killed via phonecall…..yeah…

    atleast i can say, luckily for you, my team have just been sponsored by this company Wonga, who i hadn’t actually heard of due to them not having extremely annoying TV ads…therefore i can get your 120£! No problem Mrs Mackem c*nt on the phone. God, i’m in a good mood *sigh”

  • toonLYF

    Oct 9, 2012 at 2:44 PM

    Comment #5


  • Conaldo (The Wizard)

    Oct 9, 2012 at 2:45 PM

    Comment #6

    Hypothetical scenario coming up, brace yourselves.

    You have 10 days till payday, you have no money to buy food or petrol, so look for a loan.

    you head to wonga,
    have a looksie, ill borow £100 for 10 days then i can pay it back straight away.
    total cost = £15.91
    thats £1.50 interest per day on £100
    Its not bad when people use it sensibly.
    If people use it knowing fine well the cant pay it back, then of course theyre in trouble.

  • Tom4Nufc

    Oct 9, 2012 at 2:45 PM

    Comment #7

    richyg01- I also assumed that to be the case… If they have a ‘fit and proper owner’ criteria, surely they would for sponsors too?

  • indian

    Oct 9, 2012 at 2:46 PM

    Comment #8

    oh and my uncle is worth 500 million and he’s legit too

  • Rotonda heights

    Oct 9, 2012 at 2:47 PM

    Comment #9


    Is Ambani still interested? Only way i think we can challenge City and Chelsea etc.

    I’m starting to revert back to wanting a take over.
    Tacky owner
    Tacky sponsor
    Jury out on the manager and possible ”second season syndrome”.

  • richyg01

    Oct 9, 2012 at 2:48 PM

    Comment #10

    @ 5

    I have used them in the past, everything is laid out in black and white when you take out the loan.

    Yes, it can snowball, one month you are paying off the previous months’ borrowings plus charges and it goes up and up.

    But, in the current climate, people have little choice but to use these companies, and I for one am glad such companies exist, if I had not had that option, then I would have lost a lot more than an few quid in loan charges.

  • Rotonda heights

    Oct 9, 2012 at 2:48 PM

    Comment #11


    My thoughts entirely

  • Conaldo (The Wizard)

    Oct 9, 2012 at 2:49 PM

    Comment #12

    rotonda – our tacky owner has got us financially stable, and nigh on self sufficient.
    our tacky sponsors are giving us back sjp
    jury out on pardew? he is double manager of the year, grow up will you?

  • Conaldo (The Wizard)

    Oct 9, 2012 at 2:50 PM

    Comment #13

    richyg01 – exactly, if people use them sensibly they do what they say on the tin for low costs, its only when they are used when people cant afford to pay them back.

  • indian

    Oct 9, 2012 at 2:50 PM

    Comment #14

    @rotonda . ambani is always interested man! he’s a lifelong newcastle fan! He could make abramovich look poor ! But apparently he tried a bid 3 times…didn’t work out tho ..

  • LewSpi v2.0

    Oct 9, 2012 at 2:51 PM

    Comment #15

    This is ridiculous.

    How can people be outraged by the Wonga? They’re a business at the end of the day, a business who came up with the best offer. If people can’t afford to live and are spending beyond their means, stop spending, or work more hours, it’s really that easy.

    The only reason I can say this is because I’ve been in the situation before, and actually used Wonga. Thankfully I got my act together and developed a work ethic and I’ve never needed them since.

  • indian

    Oct 9, 2012 at 2:52 PM

    Comment #16

    ambani has Alaways been a mag! huge fan! it would be an awesome match ….rich owner plus him being a fan!

  • LewSpi v2.0

    Oct 9, 2012 at 2:54 PM

    Comment #17

    I don’t think I got my point across accurately there.

    My main point was that Wonga is an optional thing. It’s not like VAT or road tax, it’s optional. And it also helps a lot of people out, as Richy explained and as it did for me.

  • Special K

    Oct 9, 2012 at 2:58 PM

    Comment #18

    Delighted we’re back to SJP but seriously can we just stop all this hypocritical morality crap? People make their decision to take loans from Wonga in the same way people choose to gamble, they’re of sound mind and perfectly capable of making their own decisions.

    Anyway this is a football forum and from that perspective, hopefully the SJP news will be well received by players/staff alike and we can take something positive into the Stadium of Shite next week.

  • Rotonda heights

    Oct 9, 2012 at 3:00 PM

    Comment #19


    I think you need to think thrings through a bit before committing your thoughts to email and just randomly insulting people. Why do you that? Reasoned debate costs nothing.

    1) I have been Ashley’s biggest supporter on here in the face of endless daily attacks by Jail, Solano and others. Yes we are financially stable but that doesn’t mean Ashley isn’t tacky. How much evidence do you need?

    2) Giving us the SJP name back is a sweetener that they can change at any time and 8M a year for combined shirts and naming rights is a pittance.

    3) Pardew had a good season last year but if you look at his record he always bombs the following season. Do you not think part of the reason we did well was the players Carr recruited. Imagine what Wenger could do the same players.

  • toonking

    Oct 9, 2012 at 3:00 PM

    Comment #20

    well the stadium name has returned to normal again (if true). MA might be a good buissness man but knows as much about football as a five year old. renaming stadiums with history like ours is like renaming ancient cities, and ther was signs right from the moment it happened that it was only going to be temperory.
    1. councils said they were leaving road signs as st james park.
    2.the olyimpic commity said the stadium could not show any advertising.
    3commentators often would include formaly stjames park.
    4 then even sports show would say like at stjames park.

    the stadium has too much history so the FA have no choice but to revert it back.

  • brobrotwins

    Oct 9, 2012 at 3:01 PM

    Comment #21

    i think alot of people on here need to grow up and get facts instead of believing everything they see on tv im 24 have 2 children and i got a wonga near christmas i stupidly got to much i couldnt afford to pay it so i rang the help line for wonga they stopped interest and i pay monthly so if this isnt helping i dont no what is and im ever grateful to them for that also i have a brother who is 22 he uses this all the time short term hes not exactly good with money but he pays back no problems they tell you what happens only time they take money off you is if you dont pay them back and dont get intouch with them then in this case you only have your self to blame while on the subject though i also had a virgin tv i got a hd box which didnt work so i got there engineer out he said my lamp was the fault so i sent the box back they still charged me an istallation fee a set up fee and 50 pounds for the box after they had it back now tell me is this fair or should we all have stopped buying shirts because of the way virgin exploit people some fans really are thick as fu** and have no clue

  • richyg01

    Oct 9, 2012 at 3:01 PM

    Comment #22


    Good point there mate.

    How many of you would prefer to be sponsored by:

    1. Pay Day Loans Company.
    2. Gambling Company.
    3. Betting Company.
    4. Pawnbroking Company.
    5. PPI Reclaims Company.

    Because in the current climate, these are the only companies with the cash to shell out.

  • gonufc (up and Hatem)

    Oct 9, 2012 at 3:02 PM

    Comment #23

    Personally I don’t want to be advertising Wonga every time I wear the shirt so I won’t be buying one.

  • blew

    Oct 9, 2012 at 3:02 PM

    Comment #24

    Its what happens on the pitch that matters,unfortunately it isnt happening on the pitch, if it were we wouldnt be bothered. Some players have been found out this season so far, they need to get it together soon or we could be in trouble. Things will occur in January – new CB, FB, midfield playmaker who can pass to the 2 CFs, and a striker. All Wonga money

  • Ruddy Marveaux-lous

    Oct 9, 2012 at 3:09 PM

    Comment #25

    Are we looking at football as a business and economy rife with morals and that this latest deal goes against the fine upstanding morals that are promoted in football?!

    Footballers earn immoral amounts of money, Sepp Blatter the head of the sport is one of the most corrupt and crooked men about. Russia and Qatar have been awarded international tournaments despite having appalling human rights records, and we all know why they have been awarded these tournaments, yet none of you are up in arms about this, instead a lot of you would rather slate the club for aligning themselves with a company who offer pay day loans.

    The people who get shafted by these companies are the ones that are too dumb to realise what they are for SHORT TERM LOANS! If you have been rejected for a loan in your bank then chances are there is a damn good reason for that. Perhaps I am being a bit cynical but I would rather focus on the benefits that arise out of this deal than the negatives.

    1) Huge additional investment in both the Academy and the Foundation Enterprise Scheme which can only be good for the club’s future.

    2) Increased revenue in comparison to the Virgin Money deal.


    Why are we not all delighted?! Put this fake moral concern malarkey away and call a spade a spade. Some of you just like nothing more than a good old whinge about the club and will take any chance you get to do so. Some of you lot pretend to care about the moral rights or wrongs about Wonga but the reality is that you really couldn’t give a toss, you just want to slate MA and DL AGAIN!

    Stand up for SJP, stand up for the lads, stop your bloody whining and support the bloody team for christ sake!

  • vibroguy

    Oct 9, 2012 at 3:10 PM

    Comment #26

    So its perfectly fine for Man Ure to be sponsored by AIG in the past, when they were a HUGE contributing factor to the global financial crunch? But then this is the Fa and double standards is a phrase that seems to be mysteriously missing form their vocabulary

  • achtoon

    Oct 9, 2012 at 3:11 PM

    Comment #27

    Has anyone noticed this site advertises two seperate payday loan companies but ive not heard anyone boycoting because of it. Love Eds hypocrisy complaing about wonga but making money from similar companies

  • Ruddy Marveaux-lous

    Oct 9, 2012 at 3:11 PM

    Comment #28

    Toonking the FA have nothing to do with the naming or re-naming of stadiums, it is up to the clubs themselves. If Wonga have bought the rights to the stadium then it is up to them to re-re-name it back to SJP, not the FA

  • jawballsaswallwell

    Oct 9, 2012 at 3:11 PM

    Comment #29

    Paying to rename the ground in its original name. Come again!.

  • mattyNUFC

    Oct 9, 2012 at 3:12 PM

    Comment #30

    i understand the upheaval, and i agree with toonLYF on the last thread that it sounds like a sunday league sponsor

    but, as an American, to me this is nothing but the same. AIG was on Man U’s shirts for godsakes! Arguably the masters behind the worst financial crises in the history of finance!

    And now, Chevrolet has a deal in place with both Liverpool and Man U for next year topping nearly $1,000,000,000 !!!!

    do you know where that moneys coming from to fund two of the largest sporting institutions in the WORLD?? US TAXPAYERS because we F****** bailed them out! TWICE!!

    sorry, as a die-hard toon fan this sucks but don’t make it sound like this travesty is isolated. I could only imagine if the majority of Americans knew their money, which has to be repaid, is going to the coffers of two clubs to spend exorbitant amounts of money on mercenaries while the US is still racking up 1.5 trillion dollars in debt each year

    get a grip. this is football

  • ramboreilly

    Oct 9, 2012 at 3:17 PM

    Comment #31

    The fact is we wont get any of the wonga money,a new sponsor wont make any difference,we will spend very little in the transfer market.Better to have a more ethical and morally acceptable company on our shirts for less.
    The fact that this is announced just before the sunderland game,who will no doubt take the piss makes it even worse.Believe it or not there are more things in life more important than football

  • Neil

    Oct 9, 2012 at 3:19 PM

    Comment #32

    There will be people with far stronger opinions about this than others but frankly I am not that bothered. The club clearly leaked out the info to get a feel for public opinion last week and Wonga have named the stadium to appease certain quarters but you know you could scrutinise any deal if you really want to………

    You could argue that Etihad only target certain members of the public as the majority of people can’t afford to travel on their airline – I mean where does it stop? I don’t think Wonga “target” people they merely offer a service which (Like many other) if you don’t read the small print can get messy.

  • stevetoon85

    Oct 9, 2012 at 3:23 PM

    Comment #33

    Don’t see what everyones problem is with the Wonga Sponsorship…Derick Llamibias stated last year the CLUB MUST BECOME SELF SUFFICENT, which means able to generate enought income, through sponsorship, commercial deals, Corporate Sales, Box office, season tickets etc….Which everyone at the time seemed to agree with!?!? Now we have secured a big deal for 4 years worth OVER £40 million and people don’t seem to see the benefits of this…..

    Think of how many “un-ethical” sponsors you have in the world of sport. The Tobbaco companies, the alcohol companies. THESE ARE PROMOTING PRODUCTS THAT CAN KILL PEOPLE!!!!! Is Wonga really going to kill anyone….

    Besides, if you need a loan and think Wonga is a rip off…..stop being lazy, get off your a*se and go to your bank ffs!!!!

    Some simple facts:

    £10m a year GAURENTEED for 4 years for the Sponsorship.

    A seperate £1.5m to be split between our academy and Foundation (This was a massive plus for the club as they have been looking for investment for both of these for years now)

    Stadium now to be put back to SJP.

    Lets just get back to focusing on the football please!!

  • Ibizatoon - Back by popular demand

    Oct 9, 2012 at 3:26 PM

    Comment #34

    Is that real Ruddy? Seems to be

  • toonincheek

    Oct 9, 2012 at 3:34 PM

    Comment #35

    So –
    “Wonga do what it says on the tin”
    “It’s for the individual to choose”
    “Wonga was the only choice and it helped me out”

    I think loan sharks could tick the same boxes.

  • Lynxie

    Oct 9, 2012 at 4:10 PM

    Comment #36

    Greggs refused to enter the bidding for ground naming rights, thus showing total disrespect for our great club. hence I shall be boycotting thier wonderful Cheese pastiesand only eating steak bakes, for the foreseeable future.

  • Lynxie

    Oct 9, 2012 at 4:11 PM

    Comment #37

    The new shirts are going on sale very soon, and replacement sponsor badges will be on sale to anyone wishing to show thier support. Anyone who can not afford one, should have a word with our sponsors.

  • Lynxie

    Oct 9, 2012 at 4:13 PM

    Comment #38

    Extra tickets for the Sunderland game have been announced. they will be charged at £3.56p per day, (APR 4500798%., terms and conditions apply, please ask the bill payers permission before calling, your home may be at risk if you light a fire under the stairs)

  • Lynxie

    Oct 9, 2012 at 4:21 PM

    Comment #39

    BANG! and the blog is dead. I am the blog destroyer.

  • MacToon

    Oct 9, 2012 at 4:44 PM

    Comment #40

    St James’ Park

    great news……

    congrats to all those who have kept up the pressure over the last 12-18 months.


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