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Newcastle Announce 4 Year Wonga Deal – Oh No

1:46 pm, Tuesday, October 9th, 2012 by Dr. Ed Harrison · 123 Comments

Newcastle have announced a four year sponsorship deal with Wonga, and they will have their emblem on the Newcastle shirts starting next season, and they will be replacing Virgin Money as sponsors.

This is what the new Newcastle shirt will look like

This will hardly please Newcastle supporters since Wonga is not a respected company, and charges ridiculous interest rates on their pay-day loans, and sometimes in excess of 4,000%, APR, which is nothing less than a complete and utter rip-off.

Wonga already sponsor the shirts at both Blackpool and Hearts up in Scotland, but to have Newcastle associated with a company like Wonga is not good, to say the least.

And Wonga is only a UK firm and not word-wide, so that will not do much for the global name of Newcastle United – at least Virgin was known and respected throughout the world, whether you liked Richard Branson or not.

Newcastle’s Managing Director Derek Llambias said the following:

“We’re building a club that can regularly compete at the highest level.” “A strong commercial program is vital to this goal, and I’m delighted to welcome Wonga into the fold as our lead commercial partner.”

A club statement from Wonga said they will also invest “at least” £1.5M in the club Academy and the Foundation Enterprise Scheme.

There’s no news on how much the deal is worth over the four years – but it should be sky high to persuade Newcastle to go with a company like Wonga.

We should have stayed with Richard Branson’s Virgin Money company, and this will not be well received in Newcastle by the City Council or by the fans.

What do you think?

Comments welcome.

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Tags: Financials · Newcastle News · Sponsors · Strips

123 responses so far ↓

  • 1 ichrisho // Oct 9, 2012 at 1:48 PM

    Misleading article – Not true Ed… they will not be shirt sponsors…they just looking after the academy… we deserve all we get in the press… Toon Fans writing their own headlines everyday… ridiculous..

  • 2 Big Pappa Cissé // Oct 9, 2012 at 1:48 PM

    Just another day in the life of an NUFC supporter. I’m sure Mike Ashley would sell his soul to the devil if it meant an extra 10 quid sponsorship a year, Oh wait he has no soul 🙂

  • 3 richyg01 // Oct 9, 2012 at 1:51 PM

    Wonga Deal on Club Site:

  • 4 richyg01 // Oct 9, 2012 at 1:52 PM

    “In addition to sponsoring the team shirt from the start of the 2013/14 season and working on a range of other initiatives with fans, Wonga will invest at least £1.5m in two of the Club’s most important projects.”

  • 5 Tom4Nufc // Oct 9, 2012 at 1:52 PM

  • 6 tequilamag // Oct 9, 2012 at 1:52 PM

    ichriso it is for shirt sponsorship, read the Newcastle Website. Wonga are asking fans to come up with designs for the shirt.

  • 7 Tom4Nufc // Oct 9, 2012 at 1:53 PM

    Slice of humble pie for anyone criticising Ed perhaps?

  • 8 Big Pappa Cissé // Oct 9, 2012 at 1:54 PM

    @ ichrisho

    Have you even read the article

    In addition to sponsoring the team shirt from the start of the 2013/14 season and working on a range of other initiatives with fans, Wonga will invest at least £1.5m in two of the Club’s most important projects.

    Yes they will be on the shirts for all to see. Its safe to say I will not be buying a home shirt from 2013-2017

  • 9 richyg01 // Oct 9, 2012 at 1:54 PM

    Anything but their logo!?

  • 10 richyg01 // Oct 9, 2012 at 1:55 PM

    Other initiatives with Wonga will include a straight talking forum with the fans for discussing ideas for fan involvement in the Club and working on a specific new initiative to involve fans in the design of the shirt.

  • 11 tequilamag // Oct 9, 2012 at 1:55 PM

    Other initiatives with Wonga will include a straight talking forum with the fans for discussing ideas for fan involvement in the Club and working on a specific new initiative to involve fans in the design of the shirt.
    Better get working on that design ichriso

  • 12 richyg01 // Oct 9, 2012 at 1:56 PM

    Straight Talking Forum will be interesting, bet Mr Ashley shy’s away from that one!!

  • 13 GeordieMeerkat // Oct 9, 2012 at 1:56 PM

    New stadium name announced:

    St. James’ Park

  • 14 richyg01 // Oct 9, 2012 at 1:57 PM

    @13, where’s that from?

  • 15 Big Pappa Cissé // Oct 9, 2012 at 1:57 PM

    I have heard we will be naming the stadium
    the Al-queda arena 🙂

  • 16 wynsleap // Oct 9, 2012 at 1:58 PM

    We have an owner with no class – now we have a sponsor to match.
    Oh, almost forgot …. they’re putting in a few quid. That’s alright then.
    What’s that old saying about selling your soul to the Devil?

  • 17 thud and blunder // Oct 9, 2012 at 1:58 PM HAVE bought the rights…but they are changing it back to ST.JAMES’ PARK!!

  • 18 richyg01 // Oct 9, 2012 at 1:58 PM

    Can Wonga change their logo to be like the Broon Ale Star?

  • 19 Big Pappa Cissé // Oct 9, 2012 at 1:58 PM

    I vote the design should be in Black and white stripes that perfectly blend in with the shirt so it is invisible to the naked eye 🙂

  • 20 tarie4 // Oct 9, 2012 at 1:59 PM



    As I expected U read what U wanted to hear.
    my point with that quote was to draw ur attention to this

    ‘Their terms are clearly expressed and they are there for exactly what they say, a short term loan. if people need a longer term loan then they are stupid to use Wonga or the like for this.”

    As Ibiza said

    “If you don’t know you’ll be able to meet the clauses of the agreement, you shouldn’t proceed with it. That is simple really”

    There terms and conditions are clearly stated and if U want 400, for 30 days they tell U before borrowing that it will cost U 180 therefore U return 580. Now I would never go for that. But I appreciate them telling me all the costs upfront.

  • 21 GeordieMeerkat // Oct 9, 2012 at 1:59 PM

    SSN, Lee Ryder, Simon Bird, Mark Douglas

  • 22 richyg01 // Oct 9, 2012 at 1:59 PM

    Where does it say about St. James?

  • 23 dave 1961 // Oct 9, 2012 at 2:00 PM

    OH no one of ed’s adds is for quick quid I’m getting bombed by loan sharks.

  • 24 thud and blunder // Oct 9, 2012 at 2:01 PM

    just been announced by David “twat” Craig on SSN

  • 25 GeordieMeerkat // Oct 9, 2012 at 2:01 PM

  • 26 Munster Mag // Oct 9, 2012 at 2:01 PM

    Please all you silly people – leave Mike alone. You just dont understand corporate reality. Wonga are lovely people and once helped out a family in Byker with a short term loan and didnt send the boys around , or anything! Oh indeed , its a slippery slope with big Mike. Do you know, if we renamed the ground Roker park it would provide massive benefits and make us £1million extra per year? And then we could buy more players you see???? Please Ashley doubters, you really must wake up , he’s the best thing to ever happen to us. You’re all sooooo ungrateful! Incidentally, its becoming rarer to see St James Park now in papers etc. As I keep telling you, Lansdowne Road is now the Aviva Stadium, end of. That took just a couple of years, having had the name Lansdowne Road longer than any rugby ground. In the world.

  • 27 dave 1961 // Oct 9, 2012 at 2:02 PM

    Big Pappa Cissé
    how about the Wonga sign on the inside.

  • 28 wynsleap // Oct 9, 2012 at 2:03 PM

    thud and blunder. – Would be happy with that if it were true and those Sports Direct tat signs all came down.
    Then if they were to revert to our simple black and white striped shirts with the company badge on we’d all be happy.
    In fact how about a return to decency, respectability and normality in its entirety?

  • 29 tequilamag // Oct 9, 2012 at 2:03 PM

    ichriso they can put he terms in bold print 24 size font for all I care. They are still exploiting people and has the penny dropped they are sponsoring the shirt yet?

  • 30 thud and blunder // Oct 9, 2012 at 2:04 PM

    Wonga lovely people?? You must be a mackem!! Theyve been on Watchdog, taking money from peoples bank accounts without the people actually having anything to do with wonga. Isnt that “stealing”

  • 31 Gateshead-Mag // Oct 9, 2012 at 2:05 PM

    so the 8 million a year for shirts and stadium was right!!

    anyone else think thats a sh**e amount of money when the makems get 20 a season just for shirts??

    glad SJP is back though

  • 32 richyg01 // Oct 9, 2012 at 2:05 PM

    I don’t actually beleive Wonga are such a bad company.

    Terms & Conditions are laid out as you take out a loan, there is no pressure sales, at the end of the day it is up to the consumer to say Yes or No to the loan.

    In terms of what they can do for us, it sounds like they are going to have a rather active role in the club and we are going to get more from them than Northern Rock / Virgin Money.

    At the end of the day, what is most important? A. The logo on the shirt,
    B. The name of the stadium,
    C. The team on the pitch

    I know where my vote lies, and so should yours.

  • 33 thud and blunder // Oct 9, 2012 at 2:06 PM

    @ Wynsleap

    I agree, but the sports direct signs will still be all over the ground im sure of that.

  • 34 GeordieoftheSouth // Oct 9, 2012 at 2:06 PM

    I don’t understand all the negativity around this Wonga business!…especially when you moan that we don’t sign enough players, this will contribute to a player or two.

    And with regards to Wonga themselves…the only idiots are the ones who agreee to use them knowing what they charge!…it’s not rocket science!

  • 35 Ibizatoon - Back by popular demand // Oct 9, 2012 at 2:07 PM

    Munster….I will take your comment about “this becoming tedious” to mean the situation and not my postings.

    No, I am not saying we couldn’t or could have got a better sponsor for somewhere in the same ballpark. I don’t know. Is it fair to assume that we’re going with this as it was the best deal available? Probably, but not conclusive.

    I can see beyond Ashley, but you’re entitled to view things as you wish. I would be thoroughly p*ss*d off if they suggested a change of colour, as I was about the stadium rename. I am still waiting for a new sponsor to come in for the stadium and it is one of the things on my Ashley dislike list. It is possible after all, for me to like somethings he does and not others. For me, and honestly, most people, it is still SJP and always will be. Let’s say the stadium burned down (god forbid), would that re-write our history? Extreme example I know and not a decision made for financial gain.

    If we want tradition and to to progress, what’s the big plan other than getting a wealthy owner to pump money in? Anyone?

    I am not an expert, I admit it, but from what I have seen, I have come to the best conclusion that I can, apologies if it is not the same as yours or is in fact wrong.

    What do you mean with your last comment? What sponsorship money has been slow to the CB bargaining table? The Virgin money? From what I’ve seen recently, it was nearer £3m a year and didn’t we buy Cisse after that?

    Let’s keep issues separate, as it clouds things. Perhaps as owner, Mike should make funds available for transfers, but he has said he isn’t anymore. So, what to do?

    P.S. Yes, I have corrected a spelling mistake of “clouds” from the previous thread

  • 36 Ed Harrison // Oct 9, 2012 at 2:07 PM

    Sorry – I lost the article for a while there – I’ve nor recreated it.

  • 37 thud and blunder // Oct 9, 2012 at 2:08 PM


    Mate that was promised with the last deal..did we sign anyone?? No. We had a net outlay on signings of about 2 million, but our squad is actually smaller.

    Wish folk would smell the coffee and realise that all Ashley wants is our money

  • 38 Rotonda heights // Oct 9, 2012 at 2:09 PM

    Manu have a 350M 4 year sponsorship deal and a global brand. We have a 4 year deal with UK only loan sharks for 24M. What’s wrong with this picture!

    The only plus of this is that apparently Virgin were only paying us 3M a year, not the rumoured 10M. Even so,
    just being associated with Virgin was good news. You just can’t really say anything good about Wonga. 90% of the UK have an IQ below 100 and are easy game to these loan sharks.

  • 39 toonLYF // Oct 9, 2012 at 2:10 PM

    i actually feel sick. People may think i’m over reacting but this is IMO my second worst experience as a Newcastle fan, just behind getting relegated.

    I’m usually the most positive and optimistic of fans, but this is it for me,

    Yes, it’s still the same players, we’re still the fans etc…. and i will be forever, but we are not the same Newcastle United that has it’s place in sporting history anymore. Our beautiful, famous and monumental Newcastle United badge, now has to be coupled with this desperate company who nobody respects. I don’t even care that’s it’s immoral and all of that, Newcastle United is what i care about over any of that. Established clubs have big established sponsors, Wonga reminds me of something that would be seen on a Sunday league team.

    I am being kind of contradicting here as some may say if i cared about NUFC as much as i say, i wouldn’t care what sponsor is on the shirt. BUT I DO, a Newcastle tops are landmark stages of years for me, when i was a kid i counted down the days for the most recent Newcastle top to be released for months! It was bigger than Christmas for me, and still is to an extent, and to have that taken away from me due to “Wonga” being paired with my beautiful black and white. That is what makes me feel sick.

    It does make me feel slightly better that they are apparently going to brand our Stadium as St James Park once again. But in full truth, i would rather Mike Ashleys face on our kit than that fcking god awful Wonga logo.

  • 40 thud and blunder // Oct 9, 2012 at 2:11 PM

    We are having to rely on a squad that is too small and full of untried and injury prone players.

    Those being…Steven Taylor, Colo, Vuckic, Gosling, Sammy Ameobi, Ferguson, et al. We need to start to strengthen the squad with first team player, it was clear to see on sunday that we need at least two defenders and a change back to 4-3-3!!

  • 41 richyg01 // Oct 9, 2012 at 2:11 PM


    You may have stumbled upon something there, the fact that Wonga are UK only, would that mean, should we be in such competition, that we could have different sponsors for European competitions??

  • 42 Ibizatoon - Back by popular demand // Oct 9, 2012 at 2:12 PM

    thud and blunder @30…I wasn’t actually aware of that happening and yes that is stealing. Using some perspective though, I personally have had “charges” put through my accounts without authorisation from a few companies. It isn’t right and needs to be dealt with. However, if that is a requirement to be a credible sponsor, there aren’t many companies out there which will be eligible imo. They’re all at it and it is sad they we must watch our backs so much.

  • 43 Dannyo // Oct 9, 2012 at 2:12 PM

    Wonga buys stadium naming rights and renames it St James’ Park!!!

  • 44 Transfer Sage // Oct 9, 2012 at 2:12 PM

    Disappointing deal.

    Do not want the club promoting such a twrrible company.

    Wonga make a living off the misfortune of others.

    People don’t take this loans for the sake of it. It is a desperate loan and they, as well as similar companies, charge silly amounts of interest and huge extra payments if not repaid on time.

    It is a company which prays on vulnerable people who have no where else to turn for the money they need, praying on the least fortunate in society.

    I for one will not buy a shirt with that logo on and I urge all fans to contact the club about how disgusting this deal is.

    Forget about the money. I don’t care f they give us 8 mil or 800 mil a year. They don’t deserve any time.

    Government should clamp down on firms like this.

  • 45 dave 1961 // Oct 9, 2012 at 2:14 PM

    I will put this as simply as i can as a person i have never exploited anyone ever, i give to many charity’s, i have many times purchased large amounts of Ashly’s sale items and given then to kids that did not have many clothes. i do this simply because i can do so, their are thing in life that are no go areas, and exploitation of the poor is one of them, i will never except it, if i get a chance to do over the likes of these sharks i will do it. and i will never buy any gear from the club with Wonga on, lets see how much bottle our fans have, just don’t buy the shirts, but if the little rat was next to me at the moment i would permanently extinguish him. this is truly the last straw with Ashly.

  • 46 toontown // Oct 9, 2012 at 2:15 PM

    Not happy about Wonga but at least they realised they needed to do something to get fans onside…..Stand Up for St James Park!!

  • 47 thud and blunder // Oct 9, 2012 at 2:16 PM

    @ Ibizatoon

    All I want is a successful Newcastle team, with SOME money being spent on players. We had a great season last year and we havent improved our squad. I think that is criminal, even worse than this stupid deal (which will be forgotten about in a few weeks) The fact we have not gone out and bought a centre back which has been a priority for the past two transfer windows. Instead we buy Anita for £6m who to be honest a) we dont need and from what ive seen B) he isnt much better than Guthrie.

    That money should have been used to buy a centre back

  • 48 richyg01 // Oct 9, 2012 at 2:16 PM

    Maybe the new shirts could just say “St. James Park Forever” rather than have the wonga logo?

  • 49 Conaldo (The Wizard) // Oct 9, 2012 at 2:16 PM

    Transfer sage –

    I dislike them aswell, but theyve done a good thing for us,

    dont know if its official yet, but loads of people are reporting that they have bought the naming rights and it will be called st james park from next season.

    this whole letting the fans help design the logo thing, could we get the blue star with the quayside in black back on the strip?

    Then I would be more than happy with wonga

  • 50 Ruddy Marveaux-lous // Oct 9, 2012 at 2:17 PM

    Final nail in the coffin for me. After supporting the club for 18 years and having a passion for football, recently it’s been ever dwindling. Time to move onto concentrating my time towards nobler pursuits.

  • 51 richyg01 // Oct 9, 2012 at 2:19 PM


    I agree, any fans that get involved in this shirt design thing, we want the Blue Star back on those famous stripes

  • 52 Conaldo (The Wizard) // Oct 9, 2012 at 2:19 PM

    seriously though, how great would it be to have the blue star back on the kit. Dont know how it would work with the wonga logo like

  • 53 toonLYF // Oct 9, 2012 at 2:19 PM

    Question for everybody, would you rather have Wonga on our shirts and the stadium officially called St James Park again. Or Sports Direct on the shirts and the Stadium “officially” called Sports Direct Arena? The latter for me.

    Truth is, if nobody bought the shirts, Ashley would have to terminate the sponsor as he would be losing more than he’s gaining from that. Time to see how much bottle NUFC fans, obviously some (IDIOTS) are going to still buy it, but if that’s only say 10% of the amount who usually buy shirts, a loss will still be made. Here’s hoping.

  • 54 Ibizatoon - Back by popular demand // Oct 9, 2012 at 2:19 PM

    I truly admire some peoples stand on this. Can I ask does this boycott of non ethical companies stretch across the spectrum? People making products for people that are cheap, where they mistreat animals, pump it with chemicals that ultimately kill people? Or is that acceptable? I’m not trying to be clever, really I’m not (it would be pointless after all). Just wondering whether this is as it’s Newcastle related or a life choice for most of you?

    Once again, I would prefer someone else than Wonga. Regardless of their practices, they’re hardly a great global brand that one is proud to be associated with, so even on that basis, I would have liked someone else. But did anyone else want to sponsor us??? Virgin at seemingly less than 50%.

  • 55 indian // Oct 9, 2012 at 2:20 PM

    we have SJP back for gods sake! we get money plus our stadium name back , officially ! It’s a good deal !

  • 56 Dannyo // Oct 9, 2012 at 2:21 PM

    It’s a great deal, we don’t know the yearly contribution, but we will know in 2 years when the financial papers are released.
    We know there’s a big ammount into the academy, we know DL said £10 mill a year for stadium rights.(But im guessing a compromise has been reached here due to them naming it back to SJP)
    Also there’s the shirt, which i’m guessing must be substantial.

    The list goes on, say what u will about the company, there are hundreds of companies like them out there. Lets not be hypocritical, 85% of us use them.
    We all know the deal when we do, as they are forced to show the numbers.
    The company wouldn’t excist if people thought with their heads instead of their wallets.
    Thats the truth, and each human being is responsible for themselfes.
    No one forces people to get fat through eating McDonalds food.

  • 57 AndyMac // Oct 9, 2012 at 2:21 PM

    Its no coincidence that Wonga also sponsor Hearts and Blackpool both clubs owned by criminals (i.e. with criminal records) who are not averse to using their clubs to make money for their own dubious ends.

    Fatman fits perfectly in with this band of rogue traders.

  • 58 Conaldo (The Wizard) // Oct 9, 2012 at 2:22 PM

    I wont buy a shirt with them on, (mainly because I cant afford it 🙂 )

  • 59 tequilamag // Oct 9, 2012 at 2:22 PM

    Ibiza my business is retailing ethically sourced organic clothing, mainly Hemp so yeah it is a life choice for me.

  • 60 Ibizatoon - Back by popular demand // Oct 9, 2012 at 2:24 PM

    Dannyo…Thank you. You said what I was trying to a lot simpler.

    So, is this stadium rename for real then? Or is it some twitter rumour that the press have picked up? Just not sure why it wasn’t included in the clubs statement if it was so.

  • 61 GeordieoftheSouth // Oct 9, 2012 at 2:25 PM



  • 62 Conaldo (The Wizard) // Oct 9, 2012 at 2:26 PM

    Ibiza – I seen it on sky tyne and wear, and some other website that i cant remember. Looks like there just reporting the same source, so could still be fake. Doubt it though. They would need more than a twitter rumour (I hope)

  • 63 Ibizatoon - Back by popular demand // Oct 9, 2012 at 2:27 PM

    Tequila…As I say, complete respect. I do try and do my bit, but at the end of the day, I cannot say that I am a truly ethically living human. It would be a lie. I must contribute money to organisations that treat people badly, make people ill, etc etc. Please don’t think I was being rude with my comment, just trying to get a gauge on peoples honest reactions, it’s quite easy for a lot of people to get excited about things, as i’m sure you know.

    This feels like the beginning of civil war between the fans (again). This will be fun. I will say at this point, we may not all agree on all aspects of the club, that shouldn’t imo detract from peoples opinions on other matters. You may not agree with me on this, but that’s the way life goes.

  • 64 Dannyo // Oct 9, 2012 at 2:27 PM

    It’s official. The words have come out of DLs mouth and been relayed by basically every journo on twitter present at the presser.
    Interview with DL, AP and Errol Damelin on NUFCTV soon.

  • 65 toonLYF // Oct 9, 2012 at 2:27 PM

    Ibiza – I’ll be fully honest, i don’t care about people getting robbed off Wonga, i don’t care how much interest they put on, i don’t care that they exploit peoples misery, I care about my Newcastle United 500 times as much. I don’t agree with Wonga’s policies, but Newcastle means more to me than quite literally anything, and it may seem sad, but i’m happy to admit it, 70% of my disdain, is based on the fact “Wonga” will look cheap and f-ing horrible on our Black and White. I might sound ridiculous, but i don’t care, that’s just how much Newcastle United has an effect on me, and i’m proud of that.

  • 66 tequilamag // Oct 9, 2012 at 2:28 PM

    Dannyo lots of people that use Wonga have fallen on hard times through no fault of their own, ie being made redundant and you may have noticed good well paying jobs are not that easy to find these days, especially in the NE. Is it their fault they are denied credit by the high street banks? The argument that if people use Wonga its tough they know what they are getting into does not wash with me.

  • 67 Conaldo (The Wizard) // Oct 9, 2012 at 2:29 PM

    got to love a good old fashioned civil war

  • 68 Colo-Sus // Oct 9, 2012 at 2:29 PM

    Im appalled…..This is disgraceful,

    Having experience of this compnay through a family member, my cousin aquired a loan from them a couple of years ago. STUPID i know but he did. Borrowed £100 for two weeks had to pay back £250.

    Regardless of what they offeredm regardless off how much they wanted the deal….this is moraly wrong.

    Im am ashamed of our owner our Chairman and our board.

    All other things aside, we have sold our soul for the last time in my eyes…

    I mean it when I say I will never go to watch us in person again while this company is our sponsor, purely for the reason that I have standards and morals, and if my football club choses to have none then im ashamed of them.


  • 69 Gateshead-Mag // Oct 9, 2012 at 2:29 PM

    i know everyones banging on about how ethical it is but has anybody else thought
    8 million a year for shirt sponsors and stadium rights is a sh**e amount of money when the makems and scousers get 20 a season just for shirts??

    glad SJP is back though

  • 70 Conaldo (The Wizard) // Oct 9, 2012 at 2:29 PM

    toonlyf – good on ya

  • 71 Ibizatoon - Back by popular demand // Oct 9, 2012 at 2:30 PM

    Wizard…I saw the Sky link. Hence my problem…Sky is a company I struggle to trust. Murdoch for sponsor?

    Let’s hope it’s true and they will return the real name. Just a PR stunt, sure, but it’s what we all want.

  • 72 Rotonda heights // Oct 9, 2012 at 2:30 PM


    sadly I think we are stuck with Wonga period for europe and everything else.,

    God knows I’e stiuck up for ashley despite knowing how tacky, chavvy and in their own words how horrible they can be, but this has crossed a line.

    However, you know in reality how fickle fans can be. if things go well, things will be forgotten. For that to happen, we need a world class CB and RB and a manager who will get us back playing 433.

  • 73 richyg01 // Oct 9, 2012 at 2:30 PM

    NUFC Sponser = Wonga – Pay Day Loan Company.

    ‘Boro Sponsor = Ramsdens – Pawnbroker/Pay Day Loan Company.

    Sunderland Sponsor = Invest In Africa – WTF? but previously Tombola – Betting Company.

    Does anyone see that the sponsorship seems to be related to the region of the country?

  • 74 Alain Pardeaux // Oct 9, 2012 at 2:31 PM

    who gives a crap about what Wonga does, the main thing is we’ll be better off with them.

  • 75 Colo-Sus // Oct 9, 2012 at 2:33 PM


    So in your view

    a great deal is getting on average £21 million a year less than sunderland, who get £20 million per year, not from a loan shark…..but from a CHARITY that does countless good in Africa…….

    Hate to say it but at least the Mackems owners seem to have some integrity,

    I applaud Ashley et al for their work in the transfer market etc…and youth policy,

    But some things are more important then football….like honesty and integity.

  • 76 Toon Ultra // Oct 9, 2012 at 2:34 PM

    Come on wonga I was gutted at this news at first but they have bought the rights to the stadium and called it st james park again good one wonga

  • 77 Conaldo (The Wizard) // Oct 9, 2012 at 2:34 PM

    ibiza – what are the rules of a nufc civil war? are there designated sides like the OV battles, or is it just a free for all.

    in any case i guess ill be sharpening my pitchfork again today for the impending moral riot, despite half of these people still eating macdonalds and burger king that destroy hundreds of thousands of square miles of forests for there farms, or other products tested on animals and stuff.
    I get that Wonga as well as other short term loan companies are bad, but people are getting far too upset.
    “I’ll never set foot in st james again” etc,

    Its your loss, as thousands of us still will, because we love Newcastle United, and I would still watch them if they played in pink mankinis at the mackem arena.
    but thats just me

  • 78 faustino // Oct 9, 2012 at 2:34 PM

    No one is saying Wonga are a morally strong company, but Man City are owned by a family who’s entire wealth is due to it’s working class live in situations that amount to slavery and have done for hundreds of years.

    Abu Dhabi and Dubai have working situations that see immigrants from the far east and it’s local working class stripped of passports, forced to work ridiculous hours in horrendous conditions and for what borders on no pay.

    Roman Abromovich is rich because he and his horrendous family deprived and continue to deprive thousands of families of entitlement that could see there lives improve from the destitution that they suffer every day. There has been violence, death and most of all political corruption and the most sinister level.

    Wherever you see a Billionaire from the Middle East, the Far East or India you can bet good money it will be as a result of the comparative suffering of millions and an absence of morals that makes Wonga look like the red cross.

    Worth bearing in mind when you’re:

    1. Baying for a sugar daddy Arab to take over our club
    2. Whinging about a company who’s AER rates are based on paying a loan of in 5 days not 5 years and who are in fact entirely legal.

    The world’s a cruel place. To say Wonga are the most morally devoid aspect of either the money market OR Football is naive to say the bloody least. There’s not a place in the world you could live or entertainment you could enjoy that isn’t tainted with more moral corruption than a payday loan company.

  • 79 martoon // Oct 9, 2012 at 2:34 PM

    Ibiza you are spot on – practically everything you buy these days has been made in a sweatshop in China. Most food from supermarkets comes from exploited farmers etc but nobody boycotts them. Most big companies have been involved in dodgy dealings at sometime especially financial institutions you can’t get away from it.

  • 80 Colo-Sus // Oct 9, 2012 at 2:35 PM

    Alain Pardeaux

    You bonehead

  • 81 nufc 11 // Oct 9, 2012 at 2:35 PM

    You have to give it MA maybe alot of things but a very cunning smart bisness mean he is, they changed the name to the sports direct arena, got loads and loads of free advertising for the company he owns privately and thens sells the idea of changing name back to the new sponsors so they can be the heros of the day the ones who brought back SJP he actually used it as a bargining tool brilliant……….

  • 82 Rotonda heights // Oct 9, 2012 at 2:35 PM

    is the controversy worth it for such a crappy amount of sponsorship?

    the good name of virgin while may not appearing as lucrative, was a blue chip company and could have developed in to something better

  • 83 Slank // Oct 9, 2012 at 2:36 PM

    I can accept and understand fans having a lot to say about the football side of Newcastle United as many have played the game and followed the sport all their lives even though sometimes some haven’t a clue what they are talking about.

    Fortunately they are a tiny minority. The majority of fans a pretty switched on and realistic.

    However, when it comes to the financial management of the club possibly almost all fans haven’t got a clue.

    Mike Ashley is a very successfully business man whose Sports Direct has crushed nearly all the rivals (eg JJB Sports). Sports Direct is the darling of the City. Mike Ashley is bringing his formidable commercial experience and expertease to the club. Very soon we will see an extremely financially secure club.

    Those loyal Geordie fans who are full of angst about the new sponsor should be asking themselves about where are all the Geordie businesses who would/could put their hands in their corporate pockets to support their local club.

  • 84 Dannyo // Oct 9, 2012 at 2:36 PM

    Explotation is a horrible thing, especially when it hits people to almost bankruptcy.
    And i admit, there are some people that simply does not know better, there always will be.
    However, Wonga is hardly the first to do this, and u could say the exact same thing on companies that deal mainly with money. Credit companies, banks and insurance companies all do it.
    It’s not secret, getting their hands on people money is how they make their living.
    But the choice will always lie with us, who do we decide is able to handle our money.
    It’s a gray area for many, it’s hard to say black or white cause there’s so many different experiences.
    But at this point in time, the deal is good, it brings us to the next level, St. James’ Park is back.
    I’m not saying the goal justify the means, i’m saying it’s the world we live in, but people, in the end, has to be smart enough to choose.

  • 85 Tom4Nufc // Oct 9, 2012 at 2:37 PM

    Guys, let’s put some perspective on this.

    Wherever, whatever, however. If there is a demand for a product, then a company will open and supply it.

    People love Apple yet they are one of the most profitable organisations in the world… How? Cheap labour through exploitation of staff in China- this is well documented. Does it stop people buying Apple products? Maybe it should and potentially some could see the customer base (myself included in that) as a selfish human for buying their products but at the end of day Apple products are the most ‘fit for purpose’ and do the best job for what I want them for.

    Now, are Wonga really any worse than Apple? I don’t believe so. Apple exploit there staff and underpay them. Wonga on the other hand offer a voluntary ‘opt in’ service- they lay out the T’s & C’s very clearly and people have the choice to take out these loans. I don’t deny that the APR is simply absurd but at the end of the day in the majority of business there’s exploitation (I accept businesses such as yours tequilamag are an exception to this rule) and I can’t see how Wonga is worse than any of these other businesses?

    Let’s look at the bigger picture, the more money WE can get as a club, the better for the club. The fair play rulings are coming in place and we need all the revenue we can get.

    Put aside your reservations as to whether or not Wonga are an ‘Ethical Business’ because at the end of the day that doesn’t effect our great club.

    Stand together, stand strong… We have our fantastic stadium back to it’s true and proper name now for the benefit of the club let’s continue to be the best fans on the planet.

    That’s my perspective on it and everyone is entitled to their owe opinions.


  • 86 indian // Oct 9, 2012 at 2:37 PM

    @faustino …I am from India and we have many billionaires who are legit and role models . Narayan murthy , azim premji , ratan tata , adi godrej , gururaj deshpande to name a few

  • 87 Colo-Sus // Oct 9, 2012 at 2:37 PM

    Virgin looks class on the shirt s well

    This is dreadful..

  • 88 Rotonda heights // Oct 9, 2012 at 2:38 PM


    very poor analogy because Man C are pouring in millions into city, wonga are paying only 8M a year for shirts and stadium rights. Pathetic deal.

  • 89 Ibizatoon - Back by popular demand // Oct 9, 2012 at 2:38 PM

    LYF….Some may argue that is ridiculous, but you are entitled to feel about it as you please. No one can say you’re wrong. As I’ve said, I would prefer a better, sexier sponsor shall we say. Goes without saying. Will Wonga stop be enjoying watching my team that I love? Not a chance. I pay no attention to it, perhaps we should question my morals, I don’t know.

    Tequila…Whilst it would be lovely for Wonga to come out and say, you know what , we can see you’re in a bit of bother, let us give you some more time on that repayment, it isn’t there problem. I know it’s cold, I really do, but they are a business and running it as per their mandate on the website. Society needs to get itself together. For years its been, re-mortgage the house, oh good, now I have money again, let’s go on holiday, get the premium sky package, go out as much as possible. I do also appreciate that people need to get money to survive. Cloth themselves, feed their families, educate their children, but most people in todays society, do not live within their means. This has been encouraged by credit lenders for many years and that for me is where the problem lies.

    Why should Wonga come along and save the day? Not saying I think they’re the good guys, honestly I am not. The interest is an obscene amount – so don’t use them. If there are no other sources of money available how is that Wonga’s fault?

  • 90 Mister Tuff // Oct 9, 2012 at 2:38 PM

    richyg01 @#41 yes you are correct Wonga are only based in the UK. Do you know why that is – I’ll tell you – because their exorbitant interest rates are illegal in quite a few European Countries.
    It seems like one ore two posters have been lured by the smell of Wongas’ blood money, with remarks such as only fools/thick people get into financial trouble/ it’s their own faults. Well I suppose the wealth of articles on the WEB about them must all be lies.
    I do think that the deal should be fine as there is an offer to allow fans to design the shirt -well that is excellent news and should negate all the Web lies about Wonga.
    I suppose the other good news is the renaming of the ground back to SJP – well this just shows how understanding the people from Wonga and Ashley are are.(anything else would have caused World War 3) Ashley is prostituting the club to a truly horrendous outfit and some of you are going along with it -turning a blind eye.

  • 91 richyg01 // Oct 9, 2012 at 2:38 PM

    Bout time some more common sense showed up in this discussion

  • 92 chanty // Oct 9, 2012 at 2:39 PM

    What’s all the negativity about Wonga, did Blackpool fans react the same way? No one is forced to use their services! 8 million a season will get us at least one new first teamer a season, happy days

  • 93 toonLYF // Oct 9, 2012 at 2:39 PM

    i now have to make a phonecall to Sunderland University as they’re trying to take 120£ from me for using their facilities this term, despite me withdrawing from their University 7 months ago. I’m not exactly in the most patient and friendliest state right now, so if you’s hear about the first ever reported case of somebody being killed via phonecall…..yeah…

  • 94 Alain Pardeaux // Oct 9, 2012 at 2:41 PM

    Colo- Sus. It’s stupid when some fans are saying they’re not gonna attend a game beacuse of a shirt sponsor, I don’t care if we’re sponspored by rupert murdoch I’d still support my team.

  • 95 Ibizatoon - Back by popular demand // Oct 9, 2012 at 2:42 PM

    I have to leave for a bit. But on the subject of civil war and sides…whichever side I get classed as I call black and white colours 😉

    Catch up with you later guys

  • 96 Wandering Geordie // Oct 9, 2012 at 2:43 PM

    The source of the current financial problems in Europe all stems from Greece.
    Apparently they borrowed a tenner from last year and now owe 1.4trillion pounds

  • 97 Colo-Sus // Oct 9, 2012 at 2:43 PM


    I still Support the team,

    I dont however support this deal

  • 98 Slank // Oct 9, 2012 at 2:44 PM

    Wonga don’t exploit people. It’s not compulsory that someone in debt has to go to Wonga. It’s a free market.

    If you need a loan there are numerous organisations that will provide the money and they will all charge.

    It’s a sign of the times that many people cannot live within their means but it’s also true that sometimes people get caught short at short notice and the usual high street banks and other financial outlets can’t or are not able to deal with that situation.

    If there was no demand Wonga would not exist. They do because there is a need. Simple economics.

  • 99 Colo-Sus // Oct 9, 2012 at 2:46 PM

    and if you all think that this money means we will now have a bolstered tranfer kitty think again

    no chance

    The message will be,

    we will stick to our transfer policy

  • 100 tequilamag // Oct 9, 2012 at 2:47 PM

    Ibiza I am not saying Wonga should be a nicer company, you have made the point several times that Govt should be doing more to help. IMO they could and one of the things they could do is to make Companies like Wonga illegal.
    For me it`s a moral argument and many on here seem to be of the opinion that yeah Wonga are bad but who cares as long as we get our cut. Well for me I do care.

  • 101 Tom4Nufc // Oct 9, 2012 at 2:51 PM

    tequilamag I 100% understand your sentiment behind this scenario… But exploitation is rife in any industry, (obviously businesses such as yours are a exclusion to this rule) you may just not see it as much as it’s hidden better!

  • 102 richyg01 // Oct 9, 2012 at 2:52 PM


    Make companies like Wonga illegal?

    If there were not companies like this around, there would be a massive rise in the countrywide debt, a rise in home repossessions leading to a rise in homelessness, leading to a rise in crime rates, and a rise in unemployment.

  • 103 Slank // Oct 9, 2012 at 2:52 PM

    tequilamag @ 100

    People praise Apple and Amazon and many other companies (especially those from the USA) but they pay little in tax to the UK governement. They use their financial clout and expensive lawyers and accountants to cheat the British public out of billions in tax revenue. These are the evil companies not Wonga.

  • 104 Tom4Nufc // Oct 9, 2012 at 2:54 PM

    Thank you Slank @100 that was what I was trying to get at in my post @85

  • 105 Slank // Oct 9, 2012 at 2:54 PM

    tequilamag @ 100

    I forgot to add Virgin to that list. Their corporate structure is designed to avoid UK tax.

  • 106 Wandering Geordie // Oct 9, 2012 at 2:57 PM

    Can’t understand the marketing reason for using Wonga.In Europe it means nothing .Yet I rememember the Board telling us when we used Virgin it would help us become recognisable brand worlwide….Wonga exploits people just like our club does ,so a match made in heaven.

  • 107 richyg01 // Oct 9, 2012 at 2:59 PM

    @106 Our club exploits people – How you work that out?

    Do we have underpaid players and staff?
    Do they have poor working conditions?
    Do they have poor living conditions?

  • 108 dave 1961 // Oct 9, 2012 at 3:00 PM

    if you look you will find Ashly’s no darling he is hated they actually think he is a foul mouthed yob.

  • 109 Wandering Geordie // Oct 9, 2012 at 3:02 PM

    we are ripped off via clothing food ,tickets etc.Need I go on?

  • 110 Transfer Sage // Oct 9, 2012 at 3:09 PM

    Liverpool get 25million off the shirt manufacturer and then have sponsorship money on top of that.

    Yes they are a bigger brand world wide by far but I am surprised there isn’t a better deal.

    I know Ashley is very thorough in his business so tis will be the best financial deal for the club which shocks me a little really.

  • 111 Transfer Sage // Oct 9, 2012 at 3:13 PM

    Yes a lot of company’s exploit people which is why it is up to us as customers to try to avoid then.

    Hit these people where it hurts, their sales and bank balance.

    I’m not claiming wonga are the most evil company going but they’re business is entirely set up to exploit people who are in a difficult financial time and have a choose of a high interest loan or maybe seein their family homeless or go hungry.

  • 112 Munster Mag // Oct 9, 2012 at 3:14 PM

    Ibiza, thanks for your post. In fairness, we share much common ground. I dont think you wanted Wonga, and you seem to be opposed to the stadium name change. What I am seeing more and more with NUFC fans on this site is a complete willingness to swallow anything Ashley will sell them, on the basis of financial stability. I’m sorry, but we can have progress as a club :

    Without Sports Direct plastered all over it
    Without using a highly dubious and disrespected financial institution on our shirts
    Without a stadium name change ( and more free, unpaid for advertinging for Sports Direct as far as we can make out)

    As a fanbase, we are being increasingly led by the nose to believe that NUFC would be dead in the water without Ashley, and thatb every 1 million we can get in will make a great difference to the club.

    Frankly, this is tosh. We may have given up our grounds name but we still didnt buy two decent defenders in the summer – so much for our tighter finances making a benefit to us on the pitch.

    And do you remember the e mail that went out when we were apparently selling the club? I have asked before – do you think Liverpool would treat their fans like this?

    And same/many fans lap it up on this site, and hurl abuse at those of us who question the approach, the ethics, the lack or respect etc ??

  • 113 Munster Mag // Oct 9, 2012 at 3:16 PM

    Transfer Sage at 110, yes Mike is so thorough in his business that he failed to analyse the books properly and appointed a knob like Jiminez, and Dennis Wise. Thankfully we have improved, but believe me, this man is no genius.

  • 114 Transfer Sage // Oct 9, 2012 at 3:18 PM


    I can tolerate a name change if it brought it money as everyone I know refers to it by st James’. Regardless of what the official documentation says we all know what it’s really called.

    But when it’s clear it is just used to peddle the owners rubbish that’s when it gets annoying.

    It wouldn’t be too bad if he was like other owners who chuck a load of their money in but he doesn’t.

    Yes we got an interest free loan but that’s only stopping him payin interest on his business (nufc) so really it just benefits himself anyway.

  • 115 Munster Mag // Oct 9, 2012 at 3:21 PM

    Slank at 98, I’m sorry, but if you’re going to be so bloody glib, the sale of child porn exists, because there is a demand for it. ” Demand ” is not the answer to the question . Could we not have taken more time to secure a good deal with a company that doesnt carry so many negative associations and seems to be involved in questionable collection practices? As ever with Ashley, we could do better.
    -Better transfer policy without losing a fortune
    -Better communication with fans
    -Better respect for the club and its icons.

    Ashley has helped us in many ways – but again, we can surely do better than Wonga?

  • 116 Munster Mag // Oct 9, 2012 at 3:22 PM

    Agreed TS, but remember, names change sticks. I keep citing Lansdowne Rd as an example.

  • 117 Ibizatoon - Back by popular demand // Oct 9, 2012 at 3:38 PM

    Munster….Glad you responded. I do enjoy our debates and if we don’t agree, we generally try and respect each others views…wouldn’t want that to change.

    Name Change – For me, if it had gotten us £10m a year to go towards players – I may have been able to swallow it. Do I think Ashley has used it as an opportunity for a years free advertising? Quite likely. Do i think there was some merit in them saying we’re using SD to showcase the possibilities. Yes, however, I do also realise the benefit to MA.

    It hasn’t come about and if we’re returning the SJP in association with Wonga (or another company name for arguments sake – keeping the issues separate for a min) then I could live with that. It incorporates our respected history whilst allowing for an ever growing business world to be incorporated and ultimately the club can benefit.

    That is of course assuming we believe the money will be re-invested. This is purely a matter of opinion, so I don’t wish to beat it to death at the minute.

    Could we have gotten someone else? The available info would point to no. At least not near the same sort of money. Once again, speculation. Can’t imagine Ashley went “I have 2 offers for the same money. One a well liked company the other not, let’s go with Wonga – That’ll p*ss the Geordies off – chuckle”. I just don’t think that.

    To use your own last point, I have been called out and ridiculed for my opinions also, it is a two way street. It just so happens I do overall believe in “the plan” and direction the club is going in. I may be proved a fool down the line and if so, I will have to deal with that as and when. Just as if the non-believers (sorry, not trying to label or group – things have gotten so p.c 🙂 ) are proved ultimately wrong or harsh they may well have to admit to calling it incorrectly.

    Right, back to the next thread.

  • 118 weg // Oct 9, 2012 at 3:42 PM

    My first reaction to this news was: “NO NO NO NO!!!!!!!!” ‘Wonga’, tacky name, tacky money grabbing, morally deficient company. No wonder Ashley and Llambias hooked up with them. All the peas in a pod!
    Now, I think Wonga are no less moral than most other big businesses. Big banks, sports companies, food and drink companies and any others you care to mention, are all morally deficient in some way. The banks – say no more! Sports companies – slave labour! Food companies – obesity, diabetes and other health problems! Drinks companies – drink problems, health problems and control problems!
    My only problems with this deal are that the logo is hideous, the money the club gets is insufficient and the club will be a laughing stock again!

  • 119 Lynxie // Oct 9, 2012 at 3:56 PM

    Many people complained when Virgin deal was made. (virgin stadium etc etc ) then it got worse with the debacle of the SDA. However…a few weeks later, in walked Papisse Cisse, justification perhaps? So now we have our stadium name back (rightfully) and money for the academy etc, which may make us stronger in future.
    For all of those who do not agree with Wonga shirt deal….. how many of you regularly eat Mcdonalds? (historically ethically bankrupt and alledged contributors to republican funds….) How many of you bank or banked with the RBS? (Dont think any further detail required here) How many of you voted Lib Dem (hahahahahaha jokers of the highest order)?
    How many of you smoke? ( Tobacco companies knowingly sell carcenogenic product)………. The list is endless man.
    This is newcastle United FC. A Business, like it or not. It is now being run like a business, like it or not. All we can hope now that it is gonig to be run as a ‘successful one. Freddie Shepherd are you reading (did someone mention crooks earlier…………?)
    Last ship to whingeville!!! Hypocrites and moaners first…..

  • 120 Lynxie // Oct 9, 2012 at 4:01 PM

    Stop buying the shirts because of the sponsors name? Grow up. How many of you wore the Greenalls one? Who the f*ck are they? Its the BADGE that I wear, not the sponsor………
    Just read somewhere that the bloke who owns Wonga actually still has his milk delivered by a milkman. Thats it I am boycotting tea and coffee……….
    I hope the people of Wonga dont start drinking beer.

  • 121 Lynxie // Oct 9, 2012 at 4:04 PM

    To those who are threatening to stop buying shirts. Its the clubs BADGE I wear, not the sponsors……..
    the guy who owns wonga also buys milk, so I am henceforth boycotting coffee and tea, (until such time that the tea cup final and coffe championships are on, and if we are in it…..that would be ace……)
    Grow up man.

  • 122 DG MAGPIE // Oct 9, 2012 at 5:20 PM

    Call me narrow minded but I dont rally care about who the sponsor is … As long we get a good financial deal and the tips looks nice I’m happy.
    I’ve a company with ‘poor morals’ was ye highest bidder and didn’t have a disgusting logo I would take it.
    The youth system is also a bonus.
    Get some good designers in for next years shirts and blue is my favourite colour anyway 🙂

  • 123 numba9 // Oct 10, 2012 at 10:14 AM

    Loan sharks

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