It seems to us that a lot of thinking went into the announcement of the Wonga sponsorship deal that was announced earlier today, and one of the surprises – a pleasant one – was that Wonga have bought the naming rights to the stadium and will rename it St. James’ Park – that sounds familiar.
What Demba Ba will look like in new Womba shirt
Assuming he’s still at Newcastle in August of course
A press conference was held to announce the deal, although no financial details were released – but it’s a double deal by Wonga for both the strips and the naming rights.
This is what Derek Llambias had to say about the deal:
“We are building a club that can regularly compete for top honours at the highest level.” “As everyone knows, a strong commercial program is vital to this goal and I am delighted to welcome Wonga into the fold as our lead commercial partner, alongside Puma and Sports Direct.”
“Throughout our discussions Wonga’s desire to help us invest in our young playing talent, the local community and new fan initiatives really impressed us and stood them apart from other candidates.”
Errol Damelin, who is the founder of Wonga released some specific briefing points about the company, and he had this to say on the naming rights part of the new deal:
“The company were never interested in having the naming rights for themselves. It’s not what the fans would have wanted, and in the end football is mostly about the fans.” “This is the only way the fans could have got the name back and I’m proud to have been able to do it.”
And there’s news that Wonga want to invest in the local community and they also will invest “at least” £1.5M” in the Newcastle Youth Academy and the Foundation Enterprise Scheme.
From what we can tell this is an excellent deal – financially – the club has made with Wonga.
And Wonga will be providing half-time entertainment during matches at the newly named St. James Park (what a weird statement that is), and they will launch community outreach projects, which will include jobs skills courses and entrepreneurship classes.
And the really good news is that that the James’ Park signs will be put back in place in the next day or two.