We must say we were a bit disappointed that the deal Newcastle have made with Wonga is only for £8M a year, and that’s for both the shirts and the Stadium naming rights, and compared to other clubs, it’s not good.
Other top clubs do a lot better on their shirt deals.
Liverpool are getting £25M per year over six years from Warrior Sports,
and Manchester United in the summer signed a shirt deal with American General Motors division Chevrolet, which gives them £50M per year over seven years, and starts in the 2014-2015 season – some other reports have that at £25M per year.
Chelsea just renewed their contract with Samsung, and that’s estimated at around £18M a year, in the three year extension.
We know those three clubs have a much higher visibility around the world than Newcastle do (at the moment), and all three have won the Champions League recently, but those deals are just for the shirts – and they don’t include any stadium naming rights, which is part of the Newcastle deal.
And when you remember that Derek LLambias had said Newcastle were looking for £10M a year just for the naming rights alone, it just doesn’t look too good a financial deal to us.
A decent deal would have been around double what we are getting.
What do you think?
You can also reach Ed at firstname.lastname@example.org
Buy your Newcastle tickets here.