After the deal was announced yesterday, Derek Llambias talked about the last two weeks being massive for the club, because not only did we sign Alan Pardew and the coaching staff to improved eight year deals, but the Wonga deal is the biggest deal Newcastle have done since Mike Ashley bought the club back in the summer of 2007.
Derek LLambias – biggest deal we’ve done
Managing Director Derek Llambias says it’s all about bringing long term stability to Newcastle, something we’ve never had for a long long time.
This is what Derek said yesterday:
“It’s been a big fortnight – a very big fortnight.” “For me it’s all about stability. To be able to get the coaching staff on side for eight-year deals and the manager on side for eight-year deals and then complete our sponsorship deal with Wonga, plus the stadium naming rights as part of that . . . it’s a good two weeks – it’s a very good two weeks for the club.”
“It’s all about the season for us now. It’s about getting the injuries cleared up, but that’s Alan’s job. Thank God I don’t have to get too involved in that!” “The naming rights were a very difficult pick, but it was one we felt we had to do to. Today we feel as if we’ve achieved what we wanted to achieve and calling it St James’ Park again is a massive plus.”
“The deal they have negotiated would not have given them naming rights. It is on top of what they’ve paid with the shirt. They’ve bought the naming rights on top of the shirts and that’s a big difference. It’s the biggest deal that we’ve done so far. We’re still working on others, by the way.”
“It was an always an option to rename it St James’ Park. We looked at all the options for a sponsor, whether they wanted to call it whatever they wanted to call it, or whether they wanted to give it back to the fans. There were a lot of different options.” “The best option was this one. For Mike and myself we’re absolutely delighted.”
And Mike Ashley seems to be more than an astute business man – and after changing the name to reflect the name of his company, he managed to do a deal to get another company to pay significantly more on top of the shirt sponsor deal – to get it changed back to St. James’ Park.
That’s not a bad deal to make, and that, along with the £35M Andy Carroll sale to Liverpool are two excellent deals the Billionaire has made for Newcastle, whether you love or hate the Newcastle owner.
But this decision, while it has a sweet spot bringing St. James’ Park back for the fans, is also shrouded in controversy – with Wonga hardly having a good name in business in the UK.
In advertising you want only to be associated with companies with good names – at least that’s the conventional wisdom.
And the bad news is that Mike’s company’s name will remain inside the ground on top of the stadium, and it will be seen when the matches are televised.
That’s not good news and it’s very disappointing.
What do you think?
You can also reach Ed at firstname.lastname@example.org
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