We had mentioned that Wonga is not a global company, and when Mike Ashley came on board five years ago he had said he wanted to build Newcastle United into a well known global brand, so in that context Wonga wasn’t a good choice, although the pay-day loan company are starting to expand into South Africa.
Derek LLambias – will now try to build Newcastle into global brand
We didn’t think the £8M-a-year deal from Wonga was particularly good financially but Derek seems very happy with it, and of course it’s decent money coming into the club over the next four years, and it’s over three times what the club was getting for their sponsorship deal with Northern Rock a couple of years ago.
It seems that LLambias is working on more commercial deals that will be announced over the next few months, and again presumably will bring in new revenues into the club, so we can compete with the big boys in both English and European football.
This is what Derek said about the global brand:
“We’re trying to improve all the time, our next step is to try and improve globally,” “We’re a great national brand. We’ve got a touch overseas, which is great but it’s not global and this whole brand needs to be global. That’s our next target over the next three or four years – to try and get sponsorships in a global environment. Maybe that puts another player on the pitch.”
The summer tour provides a great opportunity for the club to get known on a more International basis and it’s a pity the trip to South Africa last summer had to be called off, almost at the last minute.
And there’s news that Newcastle are looking at touring Brazil next summer, although nothing is certain at the moment, but they can improve their brand and make decent money on these tours too.
But one question we would have – if the goal is to become global, why didn’t we hitch up with a global sponsor for the shirts over the next four years?
There’s no doubt Newcastle need to become a global brand – no doubt about that at all – and the sooner we can do that the better.
What do you think?
You can also reach Ed at firstname.lastname@example.org
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