This Is Why Ashley Could Get Involved With Umbro

Nike bought Umbro four years ago, but they have just announced they will sell the company to Iconix Brand Group in a $220M (£137M) deal, and there is news that Mike Ashley’s company Sports Direct may get involved with licensing the Umbro products.

Mike Ashley – may get involved with Umbro licensing

It seems that Nike are unloading the least profitable parts of their business, and sadly Umbro has been on the decline for many years now.

Umbro was the kit supplier to England for a long time, but from next year it will be American brand Nike who will supply England with their kit.

Nike said it would be selling Umbro almost six months ago, but it announced yesterday that Iconix would be the buyer.

Iconix Brand Group owns a diversified portfolio of fashion and home brands in every segment of retail distribution, and it licenses its brands to leading retailers and manufacturers worldwide .

And this is where Mike Ashley and Sports Direct come in – and there’s a possibility Iconix may license Umbro to Mike Ashley’s company – but how real this is we don’t know – but that’s what’s being reported.

Mike wouldn’t own Umbro, but Sports Direct would pay a license fee to Iconix, to sell kit that has the Umbro logo on it.

But from a business perspective Umbro has been on a downward path for many years, and it could be difficult to restore the brand to the prominence it once had.

Obviously Iconix are banking on that not being true.

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8 comments so far

  • Graeme

    Oct 25, 2012 at 10:06 AM

    Comment #1

    I would think MA would only touch Umbro if there was a sure-fire way to make it pay a handsome dividend very quickly!!

    After all, he’s not renowned for throwing money around on bum deals!!


    Oct 25, 2012 at 10:13 AM

    Comment #2

    One of his biggest deals says otherwise 😉 doesn’t always go to plan.

    Must say how little I care about this is probably on par with how little I care about him investing in Rangers

  • Santon03

    Oct 25, 2012 at 10:15 AM

    Comment #3

    Colo – repost from last

    Tiote’s disciplinary record is quite poor compare to other DM. Even Nigel De Jong has better record than he is.
    He is a great player, I’m with you on that, but he needs to know the limits especially with some referees. He can be much greater and give much better contribution with much less yellow cards or suspensions.

  • jesperfuglsang

    Oct 25, 2012 at 10:18 AM

    Comment #4

    Umbro has never been big here in DK (maybe Umbro is a bit like our Hummel brand – it was never really that big abroad even though some big clubs have used it)

    Hummel made a change of image 10 years ago deciding that fashion was the way forward – now you have Hummel stores in NY next to Prada (maybe a change of image is what Umbro need)

    When I was a kid I thought Umbro was a Norwegian or Swedish brand ’cause Norway and some Norwegian clubs played in it (and it sounds a bit Scandinavian)

  • jesperfuglsang

    Oct 25, 2012 at 10:18 AM

    Comment #5

    Santon…as I said I didn’t see the incident 🙂

  • Santon03

    Oct 25, 2012 at 10:20 AM

    Comment #6


    I know, I only explaining to u 🙂

  • JDdubai

    Oct 25, 2012 at 10:26 AM

    Comment #7

    From last thread

    The term “great” gets used far too much nowadays. Tiote is not a great player, he is a good player. If he left now would we look back in 10 years and think he was a great? Ginola, Shearer, Beardo etc were great .

    If Tiote wants to be a great then he needs to get his head screwed on right, stop trying to promote this image of a crazy tough guy as it will only lead to bookings and sendings off as opponents and refs are aware of what he is like.

  • Graeme

    Oct 25, 2012 at 10:33 AM

    Comment #8

    WWYCD – If you mean NUFC, its as close to a risk free investment as he could get!! Buy a non performing mis-managed entity which has proven to produce rich rewards over a 20 year period.

    Cut the fat out; Manage the finances; restore the product value; sit back and watch your investment grow. In a few years, sell as a growing, competitive concern, for a huge return on the initial investment.

    What could be better??


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