The Newcastle owner Mike Ashley is reported to be in serious negotiations with Glasgow Rangers FC, to get the naming rights to the club’s famous Ibrox Stadium.
Ibrox – home of Glasgow Rangers
Ashley renamed St. James’ Park as the Sports Direct Arena over a year ago, and that lasted until Wonga did a deal for the shirts, and paid some money over to the club to have the name changed back to St. James’ Park – but there are still Sports Direct signs all over St. James’ Park, that you see when the Newcastle games are being televised around the world.
Ibrox opened in 1899, three years before St. James’ Park become the ground of a new club, which united Newcastle East End and Newcastle West End into Newcastle United, and the Scottish club, who are in need of increased revenues, are looking at some image rights deals.
Charles Green took over the club in June, before they were demoted and are now playing in the fourth tier of Scottish football, and getting little or no TV money.
It’s hardly surprising that Rangers’ fans are aghast at the notion of renaming their famous stadium, and what’s very clear now, if it wasn’t a few years ago, is that Ashley is using both Newcastle United and Glasgow Rangers, which he currently owns something less than 10% of the club, to use as advertising for his Sports Direct company.
Mike did that at Newcastle, and he is doing it at Rangers, even though the Glasgow fans will hate him for doing that.
But in Mike’s eyes of course – it’s purely business.
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